MetroClick
MetroClick provides interactive digital kiosks and signage combining proprietary hardware, a cloud-based CMS/DXP platform (MetroClick Manager), and managed services for enterprise customers in retail, healthcare, hospitality, and transportation.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MetroClick does
MetroClick is a vertically integrated provider of interactive digital kiosks and digital signage solutions. The company designs and manufactures proprietary hardware (touch-screen kiosks, signage displays) and operates a cloud-based content management and digital experience platform branded MetroClick Manager, which allows customers to deploy, schedule, and manage content across distributed device fleets. Headquartered in New York City with additional offices in Santa Barbara and Miami, MetroClick sells primarily to enterprise customers across retail, healthcare, hospitality, and transportation verticals. Named customers include Sephora, Google, GE, Madison Square Garden, Marriott, Gatorade, and L'Oréal, indicating a direct enterprise sales motion rather than a long-tail SMB channel.
The company generates revenue through a diversified mix: upfront hardware sales, recurring software subscriptions to the MetroClick Manager platform, professional services for content and integration, and managed services or Device-as-a-Service (DaaS) offerings that bundle hardware, software, and lifecycle support on a recurring basis. A customer financing offering further lowers purchase friction and supports larger enterprise deal sizes. The 11-50 employee headcount and three-office US footprint suggest a field-service-heavy operating model where installation, deployment, and ongoing maintenance are meaningful revenue and cost components alongside the hardware and software product lines.
MetroClick firmographics
Firmographics- Name
- MetroClick
- Legal name
- MetroClick
- Website
- https://metroclick.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MetroClick provides interactive digital kiosks and signage combining proprietary hardware, a cloud-based CMS/DXP platform (MetroClick Manager), and managed services for enterprise customers in retail, healthcare, hospitality, and transportation.
- Ownership category
- akta.pro rank
MetroClick industry classification
Industry- Product category
- Self-Service Interactive Kiosks and Digital Signage
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)
Keywords
Where MetroClick is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MetroClick business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of interactive kiosks, digital signage displays, touch screens, and peripherals including readers, sensors, payment systems, and printers. Hardware forms the core product portfolio.
- Software Subscriptions: Cloud-based CMS platform, content management systems, and analytics platforms delivered as recurring subscriptions with various tiers.
- Professional Services: Implementation, deployment, consultation, design, build, and ongoing support services including installation, configuration, training, and project management.
- Managed Services / DaaS: Device-as-a-Service offering providing managed services, ongoing support, and maintenance as a subscription model.
- Financing/Rental Services: Various financial models including equipment rentals, leasing options, and financing to support customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Purchase model for one-time hardware acquisition |
| Subscription | Monthly | Rental model for short-term deployments |
| Subscription | Annual | Subscription model for ongoing access |
| Hybrid | Monthly | Device-as-a-Service comprehensive offering |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
MetroClick product offering
Product offeringCore offering
MetroClick designs, manufactures, and integrates interactive self-service kiosks, digital signage, and touch screen solutions, complemented by a content management / digital experience platform (CMS/DXP) and supporting professional services. Offerings span hardware products (kiosks, smart coolers, lockers, video walls) and software (wayfinding, CMS/DXP) sold primarily to enterprise customers across retail, hospitality, healthcare, and public-sector use cases.
Product overview
MetroClick is a Digital Solutions Provider and pioneer in interactive touch technologies that has merged digital content, hardware manufacturing, and in-house software development to create a full-service platform for interactive kiosks and self-serve software. Their portfolio encompasses a unified platform combining proprietary hardware (Large Format Kiosks, Small Format Kiosks, Transactional Kiosks, Immersive Kiosks, Digital Signage, Smart Digital Coolers, Smart Lockers, Digital Cooler Door Handles, Interactive Video Walls, Digital Mirrors, and Custom Kiosks) with integrated software (MetroClick Manager CMS/DXP Platform, Interactive Directory Software, Wayfinding Software, Social Station Photo Booth, Reporting & Analytics, and Custom Software Development). The platform is powered by their cloud-based MetroClick Manager hybrid CMS and DXP, which serves as the operational backbone connecting all hardware touchpoints. They deliver end-to-end solutions across B2B2C, B2B, and B2G markets through professional services including installation, maintenance, support, and flexible financial models.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Self-Service Kiosks
- Digital Signage Solutions
- Smart Coolers
- Smart Lockers
- Video Walls
- Content Management System / Digital Experience Platform (CMS/DXP)
- Wayfinding Software
- Professional Integration and Deployment Services
Quantifiable outcome
- +40% sales revenue increase on average from enhanced digital engagement
- +6 more outcomes
Companies that use MetroClick
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles1 record
MetroClick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature5 records
MetroClick partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, strategic, emerging and supporting.
- A-Lot MediacoreDigital media company that optimizes and monetizes marketing strategies, providing creative solutions and hyper-targeted out-of-home ad campaigns. Partnered on A Lot Media parking network deployment with weather-proof digital rate boards processing 3M+ daily parking tickets.
- GooglestrategicGlobal technology company best known for search, offering products including online advertising, cloud computing, software, and hardware. Integration partner for digital signage and analytics solutions.
- Global Healthcare Exchange (GHX)strategicHealthcare technology company connecting providers and suppliers through cloud-based platform to streamline supply chain operations. Partner for healthcare facility solutions and patient engagement implementations.
- SoundHoundAIemergingProvides advanced voice AI and conversational intelligence technologies enabling natural, voice-enabled interactions for devices, apps, and services. Integration partner for AI-powered interactive kiosk experiences.
- Visit WidgetstrategicTechnology company providing digital tools and customizable platforms for tourism boards and businesses to create interactive travel guides and enhance personalized visitor engagements. Used in Scottsdale Fashion Square wayfinding deployment.
- MappedinsupportingDigital mapping and wayfinding platform providing indoor navigation solutions to help users navigate complex indoor spaces. Integration partner for campus and venue wayfinding solutions.
- FaytechsupportingManufacturer of industrial-grade touchscreen monitors and PCs offering customized touch solutions for commercial and industrial applications. Hardware component supplier for kiosk deployments.
- Cornerstone KiosksupportingManufacturer providing iconic, historic-looking structures for showcasing MetroClick technology in small town America environments. Placemaking structures that blend digital technology architecturally with community aesthetics.
- Sector 5 DigitalemergingLeader in immersive technology specializing in Mixed Realities, AI, and hyper-realistic interactive content to help brands create stunning digital experiences blending physical and virtual worlds.
- StrataVisionemergingTransforms existing camera infrastructure and visual analytics into AI-powered computer-vision platform enabling real-time insights into customer behavior, operations, and security.
- GRCS Partners, Inc.supportingProfessional services firm specializing in governance, risk, compliance, and cybersecurity. Implementation and consulting partner for enterprise deployments with security requirements.
- Avaso Technology Solutions Inc.strategicGlobal IT services company providing end-to-end technology solutions including infrastructure support, deployment, and managed services for enterprises worldwide.
- Optical Marketing GroupsupportingTransforms optical practices into engaging retail environments with custom-interior, display, and digital media solutions that boost patient engagement and drive business growth.
- Parcel PortsupportingProvider of smart parcel locker solutions designed to streamline last-mile delivery, pickup, and multi-use for residential, commercial, and retail properties.
- PinntecsupportingTechnology company specializing in developing software solutions and IoT devices that optimize business operations, enhance data management, and improve connectivity across various industries.
- LAZ ParkingcoreLargest parking operator in North America with strategic partnership through A-Lot Media providing access to over 12,000 locations in 40 states and 400+ cities. Generates 3M+ parking tickets daily and 10M+ impressions.
Scale indicators13 records
Recent moves5 records
Expansion highlights4 records
MetroClick competitors and assessment
Company assessmentDirect peers
- Olea Kiosks: Olea is a U.S.-based custom kiosk manufacturer serving retail, healthcare, hospitality, and entertainment — directly overlapping MetroClick's large format, small format, and custom kiosk product lines.
- Scala (Stratacache): Scala, owned by Stratacache, is a leading digital signage and customer experience platform that competes head-to-head with MetroClick's CMS/DXP and signage hardware across retail, QSR, and enterprise verticals.
- Poppulo (formerly Four Winds Interactive): Poppulo is a workplace and digital signage CMS platform used by large enterprises for corporate communications and on-premise screens — competing with MetroClick Manager's content and analytics capabilities.
- RedyRef: RedyRef designs and manufactures interactive kiosks and digital signage for retail, hospitality, and healthcare — closely aligned with MetroClick's vertical focus and hardware-software integrated offering.
Emerging players
- KioWare: KioWare provides kiosk lockdown and management software used to secure and manage self-service kiosks — overlapping with MetroClick's software stack and often deployed alongside competitive hardware platforms.
- Yodeck: Yodeck is a cloud-based digital signage platform targeting SMBs and mid-market — a partial overlap with MetroClick's CMS/DXP platform, particularly for cost-sensitive customers.
Broad incumbents
- Diebold Nixdorf: Diebold Nixdorf is a global incumbent in banking, retail, and self-service hardware/software — competing with MetroClick on transactional kiosks, payment terminals, and enterprise managed services.
- NCR Voyix: NCR Voyix is a large incumbent in self-service kiosks, POS, and restaurant/hospitality technology — overlapping with MetroClick's transactional kiosks and retail/hospitality customers at much greater scale.
- Samsung Electronics (Commercial Display / signage): Samsung's commercial display and signage business provides large-format displays, MagicINFO CMS, and integrated solutions that compete with MetroClick's digital signage hardware and CMS offering across enterprise buyers.
- LG Electronics (Business Solutions / signage): LG's commercial displays, webOS signage, and integrated solutions compete with MetroClick in digital signage and interactive display deployments for retail, transportation, and corporate customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MetroClick social profiles
Digital presenceMetroClick compliance and trust
Trust signalCompliance2 records
MetroClick financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetroClick leadership team
Management profileNumber of profiles
MetroClick funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetroClick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetroClick
What does MetroClick do?
MetroClick designs, manufactures, and integrates interactive self-service kiosks, digital signage, and touch screen solutions, complemented by a content management / digital experience platform (CMS/DXP) and supporting professional services. Offerings span hardware products (kiosks, smart coolers, lockers, video walls) and software (wayfinding, CMS/DXP) sold primarily to enterprise customers across retail, hospitality, healthcare, and public-sector use cases.
Is MetroClick a public or private company?
MetroClick is a private company. It is classified as unknown and is currently operating.
When was MetroClick founded?
MetroClick was founded in 2006. It employs 11 to 50 people.
Where is MetroClick based?
MetroClick is headquartered in New York, United States, in the North America region.
How does MetroClick make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions, professional Services, managed Services / DaaS and financing/Rental Services.
Who are MetroClick's main competitors?
Direct peers on record are Olea Kiosks, Scala (Stratacache), Poppulo (formerly Four Winds Interactive) and RedyRef. Emerging players are KioWare and Yodeck. Broad incumbents are Diebold Nixdorf, NCR Voyix, Samsung Electronics (Commercial Display / signage) and LG Electronics (Business Solutions / signage).
Does MetroClick have an API?
Yes. Open API architecture enables seamless integration with existing business systems, including CRM platforms, inventory management systems, and payment processors. API-first architecture facilitates deep integrations while maintaining system flexibility. Webhook notifications enable real-time synchronization between systems. Single sign-on capabilities simplify user management across integrated platforms.
What industry is MetroClick in?
MetroClick's product category is Self-Service Interactive Kiosks and Digital Signage. Its primary akta.pro industry code is HDACAKAB, Mobile POS (mPOS) Devices & Handheld Terminals. Its NAICS code is 334118 and its SIC code is 7372.