HSD Metrics
- Company typePrivate
- Founded1993
- HeadquartersCovington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HSD Metrics does
HSD Metrics is a private Kentucky-based HR outsourcing and employee survey firm founded in 1993 that provides managed survey services across the full employee lifecycle — exit interviews (ExitRight®), stay interviews (StayRight®), engagement surveys (SurveyRight®), new hire feedback (StartOffRight®), and 360-degree leadership assessments (360Right®). The platform combines a web-based survey infrastructure with multi-mode data collection (web, paper/mail, phone), a 24/7 live reporting dashboard with SSL-secured access, and a normative benchmarking database built from 40+ years of responses covering 4+ million employees across 400+ organizations.
The business operates on a subscription-based managed service model priced at approximately half the per-employee cost of premium software-only alternatives, bundling survey design, data collection, analytics, post-survey action planning, and advisory support into multi-year enterprise contracts. Go-to-market is primarily direct enterprise field sales targeting HR leaders at organizations with 500+ employees, supplemented by a strategic channel partnership with TiER1 Impact (40% equity holder since February 2023) for co-selling of combined data and consulting services. Customer concentration is distributed across verticals including healthcare, manufacturing, education, retail/transportation, and finance.
In March 2026 HSD Metrics launched Metrics HQ, positioned as the first operational-ready solution for the Integrated Employee Experience Management (IEXM) category the company co-defined with Everest Group. The company holds six registered trademarks protecting its core product brands, maintains EU-U.S./UK/Swiss Data Privacy Framework certifications plus GDPR and CCPA compliance, and has approximately 40 employees operating from Covington, Kentucky with a mailing address in Louisville.
HSD Metrics firmographics
Firmographics- Name
- HSD Metrics
- Legal name
- HSD Metrics LLC
- Website
- https://hsdmetrics.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HSD Metrics industry classification
Industry- Product category
- Employee Experience Management / HR Analytics Services
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Workforce Analytics & HR Metrics Advisory (BPACAJAK)
Keywords
Where HSD Metrics is headquartered
LocationHeadquarters
- HQ city
- Covington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HSD Metrics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Survey and Interview Services: Subscription-based managed service model providing exit interviews, engagement surveys, stay interviews, leadership assessments, and new hire feedback solutions. Priced at half the cost per employee compared to premium software-only alternatives.
- Managed Service / Advisory Support: Comprehensive support including survey design, data collection, analytics, and post-survey action planning bundled with software.
- Professional Services: Customized questionnaire design, foreign language support, demographic and organizational reporting configuration, and consulting on action planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Integrated EXM Managed Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
HSD Metrics product offering
Product offeringCore offering
HSD Metrics provides outsourced employee survey and interview services bundled with proprietary analytics software for HR teams. Its portfolio includes exit interviews (ExitRight), stay interviews (StayRight), engagement surveys (SurveyRight), new hire feedback (StartOffRight), 360-degree leadership assessments (360Right), and reference checking (ReferenceRight), delivered as a managed service at half the cost per employee of software-only alternatives.
Product overview
HSD Metrics offers a suite of employee survey and experience management products built around a modular platform architecture. The core portfolio includes ExitRight® (exit interviews), StayRight® (stay interviews), SurveyRight® (engagement surveys), StartOffRight® (new hire feedback), and 360Right® (leadership assessments) — each available as standalone solutions or used together in tandem. These products are unified under an Integrated EXM managed service that bundles data collection, analytics, and advisory support. The company also recently launched Metrics HQ as the first solution for the jointly-defined Integrated Employee Experience Management (IEXM) category, and offers ReferenceRight® for reference checking. All products leverage a proprietary secure reporting portal with live dashboards, benchmarking capabilities, and 24/7 data access.
Differentiator
Problem solved
Functional benefit
Brands
- ExitRight®: Employee exit interview solution featuring nearly 30-year legacy product that gathers honest, detailed feedback from departing employees.
- StayRight®
- SurveyRight®
- StartOffRight®
- 360Right®
- Integrated EXM
- Metrics HQ
Products and services
- ExitRight® Outsourced employee exit interview solution with nearly 30 years of history, gathering honest, detailed feedback from departing employees to help organizations identify turnover causes and retention opportunities.
- StayRight® Employee stay interview solution that identifies and addresses employee concerns before they become turnover risks, utilizing proven processes and pulse surveys at configurable intervals.
- SurveyRight® Employee engagement survey solution using comprehensive questionnaires to pinpoint areas where organizations can boost workforce engagement, satisfaction, and productivity.
- StartOffRight® New hire feedback and onboarding survey solution that reduces onboarding costs and boosts productivity by providing insights into new employee integration and engagement.
- 360Right® 360-degree feedback assessment tool that captures skills, knowledge, attitudes, and behaviors from multiple sources (supervisors, direct reports, peers) to create effective leadership development action plans.
- ReferenceRight® Reference checking solution for evaluating job candidates through validated reference data collection and analysis.
- Integrated EXM (Employee Experience Management) Comprehensive managed service model offering full outsourcing of employee listening with post-survey action planning, providing support across the entire employee lifecycle at half the cost per employee compared to internal solutions.
- Metrics HQ First fully operational-ready solution for the Integrated Employee Experience Management (IEXM) category, offering bundled data collection, analytics, and advisory support services designed to reduce costs by up to 25% compared to premium software-only alternatives.
Quantifiable outcome
- 25% cost reduction compared to premium software-only alternatives
- +3 more outcomes
Companies that use HSD Metrics
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles1 record
HSD Metrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HSD Metrics partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
HSD Metrics competitors and assessment
Company assessmentDirect peers
- 15Five: Continuous employee feedback, engagement surveys, and performance review platform for mid-market companies. Overlaps with HSD's SurveyRight and StayRight offerings on engagement listening and managerial feedback loops.
- Perceptyx: Employee listening and people analytics platform focused on enterprise-scale organizations with proprietary benchmarking and action-planning capabilities. Closely comparable to HSD's bundled data + advisory model.
- Lattice: Performance management and employee engagement platform with pulse surveys, engagement analytics, and HR workflows. Comparable to HSD in serving enterprise HR leaders with subscription-based engagement and feedback tooling.
- Quantum Workplace: Employee engagement surveys, performance reviews, and benchmarking platform for mid-market employers. Comparable to HSD on survey methodology, benchmarking depth, and managed-service-like delivery model.
- Officevibe: Employee engagement survey and feedback platform targeting SMB and mid-market employers. Comparable to HSD's lighter-weight survey offerings on engagement measurement.
- Culture Amp: Employee engagement survey and performance management platform serving mid-market and enterprise HR teams. Direct competitor to HSD's SurveyRight and Metrics HQ offerings with overlapping target buyer (CHROs and HR leaders) and similar subscription SaaS delivery model.
Broad incumbents
- Gallup: Employee engagement research, surveys (Q12), and consulting powerhouse with deep benchmarking datasets. Comparable to HSD on benchmarking depth, engagement survey methodology, and advisory services, but operates at much larger global scale.
- Qualtrics Employee Experience: Employee experience management suite from Qualtrics offering engagement, lifecycle, and 360-degree surveys at enterprise scale. Comparable to HSD's broader portfolio but part of a much larger XM platform.
- Glint (LinkedIn): Employee engagement platform from LinkedIn (Microsoft) serving enterprise customers. Competes with HSD's SurveyRight offering on engagement measurement and is part of a much broader professional data and talent platform.
- Workday Peakon Employee Voice: Enterprise employee listening platform owned by Workday, serving large multinational employers. Competes with HSD in the same enterprise listening category but is backed by Workday's HCM ecosystem and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HSD Metrics social profiles
Digital presenceHSD Metrics compliance and trust
Trust signalCompliance5 records
HSD Metrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
HSD Metrics leadership team
Management profileNumber of profiles
Profiles1 record
HSD Metrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HSD Metrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HSD Metrics
What does HSD Metrics do?
HSD Metrics provides outsourced employee survey and interview services bundled with proprietary analytics software for HR teams. Its portfolio includes exit interviews (ExitRight), stay interviews (StayRight), engagement surveys (SurveyRight), new hire feedback (StartOffRight), 360-degree leadership assessments (360Right), and reference checking (ReferenceRight), delivered as a managed service at half the cost per employee of software-only alternatives.
Is HSD Metrics a public or private company?
HSD Metrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HSD Metrics founded?
HSD Metrics was founded in 1993. It employs 11 to 50 people.
Where is HSD Metrics based?
HSD Metrics is headquartered in Covington, United States, in the North America region.
How does HSD Metrics make money?
Three revenue lines are on record. Survey and Interview Services are the primary driver. The others are managed Service / Advisory Support and professional Services.
Who are HSD Metrics's main competitors?
Direct peers on record are 15Five, Perceptyx, Lattice, Quantum Workplace, Officevibe and Culture Amp. Broad incumbents are Gallup, Qualtrics Employee Experience, Glint (LinkedIn) and Workday Peakon Employee Voice.
Does HSD Metrics have an API?
No public API is recorded for HSD Metrics.
What industry is HSD Metrics in?
HSD Metrics's product category is Employee Experience Management / HR Analytics Services. Its primary akta.pro industry code is BPACAJAK, Workforce Analytics & HR Metrics Advisory. Its NAICS code is 541612 and its SIC code is 7370.