Unidas

What Unidas does

Unidas is a privately held Brazilian vehicle rental and fleet outsourcing company headquartered in São Paulo, founded in 1985 and operating with 1,001–5,000 employees. The company serves two primary customer segments: corporate fleet clients requiring outsourced vehicle fleet management, maintenance, and operational support, and individual consumers seeking short- and long-term vehicle rentals across Brazil through a national physical branch network and a direct corporate sales motion.

The company's core offerings consist of consumer and corporate car rental services (Aluguel de carros) and fleet outsourcing (Terceirização de Frotas), with revenue generated through time-based and mileage-based rental fees and recurring subscription-style fleet management contracts. In 2021, the company merged with Locamerica and acquired Getrak for R$ 120 million (paid in cash and shares), incorporating proprietary vehicle tracking and telematics technology into the rental and fleet management platform. The strategic intent is to combine rental operations, fleet outsourcing, and GPS-based vehicle monitoring into an integrated mobility offering.

Unidas distributes its services through company-owned physical rental branches throughout Brazil and a direct enterprise sales team targeting corporate fleet contracts, with pricing delivered through quote-based commercial terms rather than public rate cards. Enterprise Holdings is identified as a strategic investor from a 2016 funding event, and the company is led by CEO Luis Fernando Porto. Following the merger, leadership oversaw a corporate rebranding and the introduction of subscription-based services, though key executives involved in that initiative have since departed the company.

Name

Unidas

Website

https://unidas.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Unidas is a Brazilian vehicle rental and fleet outsourcing company serving corporate fleet clients and individual consumers through a national branch network and direct enterprise sales, enhanced by proprietary telematics from its 2021 Getrak acquisition.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Fleet Outsourcing Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industries

Fuel Management & Fleet Card Programs (THADAKAH), Corporate Mobility Reporting, Analytics & Carbon/ESG Tracking (THADAOAL)

Keywords

• Vehicle rental services
• Fleet outsourcing
• Fleet management
• Corporate mobility solutions
• Vehicle telematics tracking

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Rental Services: Short-term and long-term vehicle rental services to individual and corporate customers. Revenue is generated through time-based and mileage-based rental fees.
2. Fleet Outsourcing and Management: Fleet outsourcing services for corporate clients, including fleet management, maintenance, and administrative services for companies with vehicle fleets.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Unidas rents cars to individual consumers across Brazil on a short-term, time- and mileage-based basis, and provides fleet outsourcing and management services to corporate clients, including vehicle maintenance, operational support, and telematics-based tracking. Following the R$ 120 million acquisition of Getrak, the company integrates vehicle tracking and GPS-based monitoring capabilities into its enterprise fleet offering.

Product overview

Unidas is a Brazilian vehicle rental and fleet outsourcing company operating as a unified platform. The core offerings consist of consumer and corporate car rental services and fleet management outsourcing. Following the acquisition of Getrak in 2021 for R$ 120 million, the company expanded into vehicle tracking and telematics solutions, integrating these capabilities to develop more comprehensive and innovative products combining rental, fleet management, and GPS-based vehicle monitoring services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Rental (Aluguel de carros) Car rental services across Brazil offering competitive pricing for consumer and business customers on a short-term basis.
• Fleet Outsourcing (Terceirização de Frotas) Fleet management and outsourcing services for corporate clients, providing vehicle fleets with maintenance and operational support.
• Getrak Vehicle Tracking and Telematics Vehicle tracking and telematics solution providing real-time monitoring, fleet management, and GPS-based vehicle location services, integrated into the Unidas fleet management offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GetrakcoreStrategic or Co-development Partner · 31 August 2021Unidas acquired Getrak for R$ 120 million to drive technological transformation. The acquisition involved payment in cash and stock, reinforcing Unidas' strategy to expand technological solutions and vehicle tracking capabilities. The goal was to develop more complete and innovative products by combining the professional teams and portfolios of both companies.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Localiza: Brazil's largest vehicle rental and fleet management company, offering short-term rentals, long-term leasing (Localiza Meoo), and fleet outsourcing directly comparable to Unidas' core offerings in the same geography.
• Movida: Brazilian car rental and fleet management operator with consumer rentals, corporate leasing, and used-car sales (Seminovos), directly competing with Unidas across B2C rentals and B2B fleet outsourcing.
• Sixt SE: European-headquartered mobility provider with car rental, leasing, and subscription products; comparable operating model to Unidas with similar emphasis on long-term rentals and corporate fleet services.
• Europcar Mobility Group: European car rental and leasing operator with consumer rentals and corporate fleet services; serves as a comparable for Unidas' multi-segment rental/leasing model outside Brazil.

Broad incumbents

• Enterprise Holdings: Parent of Enterprise Rent-A-Car and an existing Unidas investor (2016 funding round). Operates the world's largest car rental network with overlapping fleet management and corporate leasing capabilities relevant to Unidas' B2B motion.
• Hertz Global Holdings: Global car rental incumbent with consumer and corporate offerings analogous to Unidas' short-term rental segment; relevant for benchmarking pricing, fleet utilization, and digital booking standards.
• Avis Budget Group: Major global rental brand operating consumer and commercial fleet programs; comparable to Unidas' diversified rental and corporate account mix.

Emerging players

• Geotab: Telematics and fleet intelligence platform comparable to the Getrak capability Unidas acquired; relevant for benchmarking the fleet-tech stack that increasingly differentiates fleet outsourcing offerings.
• Samsara: Connected Operations cloud platform with strong fleet management and telematics capabilities; comparable to the post-Getrak Unidas stack on the data/analytics layer of fleet outsourcing.
• Fleetio: Fleet maintenance and management software used by mid-market and enterprise fleets; adjacent comparator for Unidas' corporate fleet outsourcing and maintenance services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unidasoficial
• LinkedInlinkedin.com/company/unidas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unidas