Getrak
Getrak provides an integrated 4G vehicle-tracking ecosystem — proprietary GPS hardware, cloud platform, M2M connectivity, and recovery services — to a network of 1,500+ Brazilian SMB partner tracking centers monitoring 1.2M+ vehicles.
- Company typePrivate
- Founded2008
- HeadquartersBelo Horizonte, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Getrak does
Getrak (legal name GETRAK SERVIÇOS S/A) is a Brazilian vehicle tracking and telematics company headquartered in Belo Horizonte, Minas Gerais, founded in the mid-2000s (firmographic record states 2004; company history places founding in 2008). The company provides an integrated ecosystem composed of proprietary 4G GPS trackers (the GTK series), the GBlock electronic blocker, the G-Instala installation app, M2M connectivity via Brazilian mobile carriers, and a cloud-hosted tracking and management platform (Plataforma Getrak) running on AWS infrastructure targeted at 99% uptime. Software modules extend the platform into financial management, inventory management, and claims handling, and the company also operates a 24/7 multichannel support function and a specialist vehicle-recovery service used by protection associations.
Getrak monetizes the platform primarily through recurring per-vehicle fees charged to its partner network: approximately R$5/month in platform access and R$5/month in connectivity per tracked vehicle, with end-customer monthly tracking subscriptions ranging from R$49.90 to R$149.90 depending on service tier and geography. Hardware sales (GTK trackers at R$119–R$550 per unit) and installation services (~R$300 per vehicle) provide a complementary one-time revenue stream, and equipment can be financed via commodato (rent-to-own) to lower partner entry barriers.
The company distributes through a channel-partner model — "Monte sua Central" (Build your Center) and "Migre sua Central" (Migrate your Center) — recruiting entrepreneurs to operate their own tracking centers on the Getrak stack. This network comprises 1,500+ partner centers monitoring 1.2M+ vehicles across 4,500+ Brazilian municipalities, with partners reportedly achieving up to 30% net profit margins and protection-association customers reporting 90%+ vehicle recovery rates. Getrak also sells directly via its commercial team to enterprise fleet inquiries. Frederico Menegatti is CEO and founder, and the company has executed one disclosed acquisition (iTER IoT Solutions, 2022) and one disclosed funding event (Cedro Capital, 2018), suggesting otherwise bootstrapped growth to date.
Getrak firmographics
Firmographics- Name
- Getrak
- Legal name
- GETRAK SERVIÇOS S/A
- Website
- https://getrak.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Getrak provides an integrated 4G vehicle-tracking ecosystem — proprietary GPS hardware, cloud platform, M2M connectivity, and recovery services — to a network of 1,500+ Brazilian SMB partner tracking centers monitoring 1.2M+ vehicles.
- Ownership category
- akta.pro rank
Getrak industry classification
Industry- Product category
- Vehicle Telematics and Fleet Management Software
- NAICS
- Support Activities for Transportation (488)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Getrak is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Getrak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Monthly Tracking Subscriptions: Monthly fees charged to tracking center operators for platform access, ranging from R$49.90 to R$149.90 per vehicle per month depending on location and service level.
- Tracker Hardware Sales: Sale of GPS trackers (GTK LW 4G, GTK OBD 4G, GTK Lite 4G, GTK ON 4G) ranging from R$119 to R$550 per unit, plus installation fees around R$300.
- Platform Fees: Monthly platform fees charged per client, approximately R$5.00 per client for tracking center operators.
- Connectivity Fees: Monthly connectivity (M2M chip) fees, approximately R$5.00 per client, provided through carrier partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Tracker Hardware - GTK Lite 4G (Low Cost) |
| Unit Pricing | One time/ perpetual license | Tracker Hardware - GTK LW 4G (Mid-range) |
| Unit Pricing | One time/ perpetual license | Tracker Hardware - GTK OBD 4G / GTK ON 4G (Premium) |
| Unit Pricing | One time/ perpetual license | Installation Service |
| Subscription | Monthly | Platform Subscription (per client) |
| Subscription | Monthly | Connectivity Subscription (per client) |
| Subscription | Monthly | End Customer Monthly Service (Basic) |
| Subscription | Monthly | End Customer Monthly Service (Premium) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Getrak product offering
Product offeringCore offering
Getrak provides a complete vehicle tracking ecosystem comprising a cloud-based SaaS platform (Plataforma Getrak), a portfolio of proprietary 4G GPS trackers (GTK series), M2M connectivity through Brazilian mobile carriers, and value-added services including 24/7 multichannel support, operational outsourcing, and specialist vehicle recovery. The platform integrates real-time monitoring, fleet management, financial management, inventory control, and a claims panel, and is sold primarily to entrepreneurs and SMBs operating their own tracking centers across Brazil.
Product overview
Getrak is a vehicle tracking and security technology ecosystem offering a unified platform with multiple interconnected products and modules. The core Platform (Plataforma Getrak) serves as the central hub, supported by a portfolio of 4G GPS trackers (GTK LW 4G, GTK OBD 4G, GTK Lite 4G, GTK ON 4G), M2M connectivity services, and the GBlock electronic blocker. Additional value is delivered through operational modules including Gestão de Estoque for inventory management, Painel Financeiro for financial control, and G-Instala for installation quality. The ecosystem is complemented by 24/7 support services and specialist vehicle recovery operations, all hosted on AWS infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- GTK LW 4G: 4G tracker with remote update capability, good cost-benefit ratio, and 2G fallback.
- GTK OBD 4G
- GTK Lite 4G
- GTK ON 4G
- GBlock
- G-Instala
Products and services
- Plataforma Getrak Cloud-based SaaS platform for tracking center operators providing real-time vehicle monitoring, fleet management, financial management, claims panel, and 24/7 multichannel support. Hosted on AWS infrastructure with a 99% stability target. Targeted at entrepreneurs running tracking centers and existing operators migrating platforms.
- GTK LW 4G Tracker Mid-range 4G GPS tracker with remote update capability, good cost-benefit ratio, and 2G fallback for weak-signal areas. ANATEL certified for vehicle tracking and monitoring.
- GTK OBD 4G Tracker Plug-and-play 4G OBD tracker requiring no wire cutting for installation, with 2G fallback and compatibility with the GBlock electronic blocker for rapid inhibition of criminal actions.
- GTK Lite 4G Tracker Low-cost 4G tracker offering high efficiency at a low price point, with 2G fallback and memory for up to 5,000 saved positions. Positioned as the best cost-benefit in the low-cost category.
- GTK ON 4G Tracker 4G tracker with wide network coverage, excellent cost-benefit ratio, and extended battery life for long-hour tracking. Strong sales performance in Getrak's portfolio.
- GBlock Electronic Blocker
Quantifiable outcome
- 90%+ vehicle recovery rate for protection associations using Getrak solutions
- +5 more outcomes
Companies that use Getrak
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Getrak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Getrak partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AWS AmazoncoreGetrak's tracking platform is hosted on AWS Amazon servers, providing enterprise-grade cloud infrastructure with 99% stability target. AWS provides the computational infrastructure for real-time vehicle tracking, data processing, and platform delivery.
- Brazilian Mobile CarrierscoreGetrak provides connectivity through partnerships with major Brazilian mobile carriers for M2M/IoT data connections. The company offers coverage through 2G, 4G, and NB-IoT networks, allowing partners to choose optimal connectivity based on coverage and cost in their operating regions.
- ANATELcoreGetrak trackers carry ANATEL (Brazilian telecommunications regulator) certification, ensuring compliance with Brazilian technical standards for radio frequency equipment. This certification provides quality assurance and legal compliance for tracking devices sold in Brazil.
- Installation PartnersminorThird-party installation professionals who install GPS trackers in customer vehicles. Getrak provides G-Instala app with checklists to ensure consistent installation quality across partner network.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Getrak competitors and assessment
Company assessmentBroad incumbents
- Geotab: Global telematics leader providing fleet tracking hardware and platform with broad enterprise and SMB reach. Comparable technology stack and business model; competitor if Geotab expands further into Latin America.
- Samsara: US-listed IoT and fleet management platform offering connected hardware and cloud software for fleets. Comparable as a telematics platform serving SMB and enterprise fleets, though targeting a higher end of the market.
- CalAmp (now part of Geotab): Provider of telematics hardware and software-as-a-service platforms serving fleet and asset tracking markets globally. Comparable in the hardware-plus-platform model used by Getrak and its partners.
- Octo Telematics: Global telematics and insurance analytics provider serving insurers, fleets, and OEMs. Comparable in telematics platform and data-driven insurance services adjacent to vehicle protection use cases.
Direct peers
- Positron: Brazilian vehicle tracking and security solutions provider, offering GPS trackers, platforms, and recovery services. Most direct head-to-head competitor to Getrak in the Brazilian SMB tracking-center channel.
- Sascar (Goodyear): Brazilian telematics and fleet management company acquired by Goodyear, providing tracking, fleet optimization, and tire management services. Comparable end-market and platform-plus-hardware model.
- Autotrac: Brazilian vehicle tracking and fleet management company serving logistics, insurance, and individual vehicle owners. Directly competes with Getrak in tracker hardware and platform services.
- Ituran Brasil: Brazilian subsidiary of Ituran, providing vehicle tracking, stolen vehicle recovery, and telematics services. Directly comparable in offering and target customer segment.
Emerging players
- Cobli: Brazilian fleet management and telematics startup offering GPS tracking, route optimization, and driver behavior analytics. Competes in fleet telematics segment with a more software-led, modern platform approach.
Regional players
- Tracker do Brasil: Brazilian vehicle tracking and recovery brand offering GPS trackers and recovery services. Comparable in target segment and product offering within the Brazilian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Getrak social profiles
Digital presenceGetrak compliance and trust
Trust signalCompliance3 records
Getrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getrak leadership team
Management profileNumber of profiles
Profiles1 record
Getrak funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getrak M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getrak
What does Getrak do?
Getrak provides a complete vehicle tracking ecosystem comprising a cloud-based SaaS platform (Plataforma Getrak), a portfolio of proprietary 4G GPS trackers (GTK series), M2M connectivity through Brazilian mobile carriers, and value-added services including 24/7 multichannel support, operational outsourcing, and specialist vehicle recovery. The platform integrates real-time monitoring, fleet management, financial management, inventory control, and a claims panel, and is sold primarily to entrepreneurs and SMBs operating their own tracking centers across Brazil.
Is Getrak a public or private company?
Getrak is a private company. It is classified as venture growth investor backed and is currently operating.
When was Getrak founded?
Getrak was founded in 2008. It employs 101 to 250 people.
Where is Getrak based?
Getrak is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Getrak make money?
Four revenue lines are on record. Monthly Tracking Subscriptions are the primary driver. The others are tracker Hardware Sales, platform Fees and connectivity Fees.
Who are Getrak's main competitors?
Broad incumbents on record are Geotab, Samsara, CalAmp (now part of Geotab) and Octo Telematics. Direct peers are Positron, Sascar (Goodyear), Autotrac and Ituran Brasil. Cobli is listed as an emerging player. Tracker do Brasil is listed as a regional player.
Does Getrak have an API?
No public API is recorded for Getrak.
What industry is Getrak in?
Getrak's product category is Vehicle Telematics and Fleet Management Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 488 and its SIC code is 4700.