Oxxy Group PLC
Oxxy Group PLC operates Oxxy, a freemium SaaS drag-and-drop website builder offering hosting, domains, email, and ecommerce in one platform, targeting small businesses, freelancers, and hobbyists across European markets.
- Company typePrivate
- Founded2012
- HeadquartersNicosia, Cyprus
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Oxxy Group PLC does
Oxxy Group PLC operates a cloud-based, drag-and-drop website builder platform that enables non-technical users to create and publish professional websites, blogs, and online stores without coding knowledge. The platform is built around a visual HTML editor, supported by industry-specific templates, mobile website optimization, integrated hosting, domain management, business email services, SEO tooling, and an ecommerce module with PayPal checkout — all delivered as a single-account SaaS product. The legal entity is referenced as Oxxy SA, with historical incorporation ties to Bulgaria (the city of Nicosia, Cyprus is listed as headquarters) and the company was previously listed on Oslo Børs under the symbol OXXY-ME before being delisted.
The business runs on a freemium subscription model: a free tier with subdomain hosting and basic templates converts into paid monthly/annual plans, with ecommerce subscriptions starting at €18 per month, no transaction fees on sales, and a free domain bundled into annual plans. A reseller program offers up to 30% commission via API integration or referral URLs, targeting web designers, agencies, and hosting partners as a secondary distribution channel. Customer segments are predominantly small businesses, freelancers, hobbyists, and micro-entrepreneurs, with testimonials spanning SMBs, nonprofits, and solo creators across multiple geographies. The platform supports English, Bulgarian, Romanian, Russian, Swedish, and Norwegian, indicating a focus on Eastern European and Nordic SMB markets.
Oxxy was founded in 2012 and has raised approximately $1.58M in disclosed equity funding across three rounds through 2018. The company is led by founder Dimitar Dimitrov, who serves as CEO and CTO. The product is differentiated primarily by ease-of-use, affordability, and an all-in-one bundled offering rather than by AI, advanced design tooling, or enterprise-grade features, placing Oxxy in the value tier of the global website builder market.
Oxxy Group PLC firmographics
Firmographics- Name
- Oxxy Group PLC
- Legal name
- Oxxy SA
- Website
- https://oxxy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oxxy Group PLC operates Oxxy, a freemium SaaS drag-and-drop website builder offering hosting, domains, email, and ecommerce in one platform, targeting small businesses, freelancers, and hobbyists across European markets.
- Ownership category
- akta.pro rank
Oxxy Group PLC industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Oxxy Group PLC is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Markets served
Oxxy Group PLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription plans with tiered pricing. Higher-tier plans offer more features including bandwidth, storage, email accounts, premium templates, and priority support. Annual plans include free domain registration.
- Reseller Commission: Partners earn up to 30% commission for each purchase made by referred customers through unique referral links or API integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic features |
| Subscription | Monthly | Paid plans with custom domain and no ads |
| Subscription | Annual | Annual subscription with 50% discount and free domain |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Oxxy Group PLC product offering
Product offeringCore offering
Oxxy operates a cloud-based SaaS website builder that lets non-technical users create, host, and manage websites through a visual drag-and-drop editor. The platform bundles hosting, domain registration, business email, SEO tools, mobile site building, and an optional ecommerce storefront into a single subscription product aimed at individuals, SMBs, freelancers, and resellers.
Product overview
Oxxy is a unified cloud-based website building platform consisting of a core Website Builder with an integrated Visual Editor for drag-and-drop site creation, supplemented by optional modules including an eCommerce Store for online sales, Mobile Website Builder for creating device-optimized versions, Email Service for business mailboxes, Blog Feature for content management, SEO Tools for search optimization, and Domain Management for domain registration and hosting. The platform also includes a Reseller Program offering API integration and referral options. Users access the platform through subscription plans ranging from free (with limited features) to paid tiers (Plus, Premium, eCommerce) with annual discounts and free domain offers. The architecture combines all components within a single account system, allowing unlimited websites from one login with separate plan purchases for each site.
Differentiator
Problem solved
Functional benefit
Products and services
- Oxxy Website Builder
- Oxxy eCommerce Store
Quantifiable outcome
- Website can be built and live on internet in minutes
- +2 more outcomes
Companies that use Oxxy Group PLC
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Oxxy Group PLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Oxxy Group PLC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- WDesignsminorCorporate partner offering website design services using the Oxxy platform.
- NeterraminorCorporate partner - Bulgarian network and infrastructure solutions provider.
- CloudwareminorCorporate partner - Bulgarian IT services company integrating with Oxxy solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Oxxy Group PLC competitors and assessment
Company assessmentEmerging players
- Hostinger Website Builder (Zyro): Hostinger's AI-powered website builder (formerly Zyro) targets SMBs and solopreneurs with low-cost plans, AI content generation, and hosting bundles — competing for the same budget-conscious customer with a more aggressive AI roadmap.
Direct peers
- Site123: Site123 is a multilingual website builder aimed at beginners and SMBs, offering templates, hosting, and ecommerce. Closely comparable to Oxxy in target customer and ease-of-use positioning.
- Jimdo: Jimdo is a European-headquartered website builder targeting SMBs with AI-assisted setup and ecommerce, directly competing for the same price-sensitive European SMB customer as Oxxy.
- Webflow: Webflow is a visual website builder aimed at designers and agencies, with white-label and CMS capabilities. Overlaps with Oxxy in serving designers/freelancers but at a higher-end, more technical tier.
- WordPress.com: WordPress.com offers hosted website building with templates, ecommerce plugins, and custom domains — a comparable all-in-one hosted website service for SMBs and bloggers.
- Shopify: Shopify dominates SMB ecommerce with a website builder, storefront, and payment processing. Overlaps with Oxxy's ecommerce module, though Shopify is significantly broader and more commerce-specialized.
- Wix.com: Wix is the global leader in drag-and-drop website builders for SMBs and creators, offering a directly comparable visual editor, ecommerce, hosting, and templates. Competes head-to-head with Oxxy in the same SMB and freelancer segment.
- GoDaddy Website Builder: GoDaddy offers an integrated website builder bundled with its domain and hosting services, directly comparable to Oxxy's all-in-one model. Targets the same price-sensitive SMB segment.
- Squarespace: Squarespace is a premium drag-and-drop website builder targeting SMBs, creatives, and small online stores with design-forward templates. Direct overlap with Oxxy's website builder and ecommerce offerings.
- Weebly: Weebly (now part of Block/Square) is a drag-and-drop website builder with ecommerce, targeting SMBs. Directly comparable feature set to Oxxy's website builder and ecommerce module.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Oxxy Group PLC social profiles
Digital presenceOxxy Group PLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxxy Group PLC leadership team
Management profileNumber of profiles
Profiles1 record
Oxxy Group PLC funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxxy Group PLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxxy Group PLC
What does Oxxy Group PLC do?
Oxxy operates a cloud-based SaaS website builder that lets non-technical users create, host, and manage websites through a visual drag-and-drop editor. The platform bundles hosting, domain registration, business email, SEO tools, mobile site building, and an optional ecommerce storefront into a single subscription product aimed at individuals, SMBs, freelancers, and resellers.
Is Oxxy Group PLC a public or private company?
Oxxy Group PLC is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oxxy Group PLC founded?
Oxxy Group PLC was founded in 2012. It employs 11 to 50 people.
Where is Oxxy Group PLC based?
Oxxy Group PLC is headquartered in Nicosia, Cyprus, in the Europe region.
How does Oxxy Group PLC make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are reseller Commission.
Who are Oxxy Group PLC's main competitors?
Hostinger Website Builder (Zyro) is listed as an emerging player. Direct peers are Site123, Jimdo, Webflow, WordPress.com, Shopify, Wix.com, GoDaddy Website Builder, Squarespace and Weebly.
Does Oxxy Group PLC have an API?
Yes. Oxxy offers a Reseller API that allows partners to integrate their platform with their own systems. Through API integration, resellers can enable their customers to create websites directly through their own platform, and the reseller receives commission for each customer. The reseller program page states: 'The first option to become our reseller is to integrate our API to your platform. This way your clients will be able to create websites directly through your system, and you will receive commission for each one of them.' No public API documentation URL, SDK, or developer portal was identified in the source content.
What industry is Oxxy Group PLC in?
Oxxy Group PLC's product category is Website Builder Software. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 5132 and its SIC code is 7372.