Cadence Insurance

What Cadence Insurance does

Cadence Insurance is a U.S.-based insurance brokerage firm founded in 1882 and headquartered in Baton Rouge, Louisiana, with 251–500 employees. The company provides a comprehensive portfolio of commercial property/casualty, employee benefits, and personal lines products, placing insurance for both commercial and personal clients and earning commission-based transaction revenue. Its go-to-market is sales-led and relationship-driven, with brokerage services spanning risk assessment, competitive quoting, coverage placement, and ongoing policy management for businesses and individuals. Cadence operates a horizontal segmentation strategy, serving clients across the full commercial/personal insurance spectrum rather than concentrating on a single vertical.

In July 2024, Cadence Insurance was acquired by Arthur J. Gallagher & Co. (Gallagher), a major global insurance brokerage, and now operates as a subsidiary under Gallagher's ownership. Prior to the acquisition, Cadence had pursued a roll-up growth strategy, including the October 2020 acquisition of Alexander & Sanders Insurance. The company was recognized by AM Best as one of the world's largest insurance brokerages based on total revenue, a ranking that improved further for the combined Gallagher entity post-acquisition, with Gallagher moving to third place globally. As a Gallagher subsidiary, Cadence Insurance benefits from expanded carrier networks, international reach, and cross-sell opportunities across Gallagher's broader risk management and consulting platform, while maintaining its local relationship-driven service model. The company has no disclosed proprietary technology platform or AI/ML capabilities in the available source material.

Name

Cadence Insurance

Website

https://cadencebank.com

Company type

Private

Founded year

1882

Operating status

Acquired

Headcount range

251–500 employees

Short description

Cadence Insurance is a U.S. insurance brokerage founded in 1882 in Baton Rouge, LA, providing commercial P&C, employee benefits, and personal lines placement services. Acquired by Gallagher in 2024, it now operates as a subsidiary within one of the world's largest brokerage platforms.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial property insurance
• Employee benefits brokerage
• Personal lines insurance
• Insurance brokerage services
• Risk management solutions

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Services: Cadence Insurance operates as a professional insurance brokerage, placing insurance products for clients and earning commissions. The company was ranked among the world's largest insurance brokers by AM Best, indicating significant revenue from insurance placement and brokerage fees.

Go-to-market motion1 record

Core offering

Cadence Insurance is a professional insurance brokerage firm that provides a comprehensive portfolio of commercial property/casualty, employee benefits, and personal lines products. The company places insurance products for commercial and personal clients and is now a subsidiary of Arthur J. Gallagher & Co. (Gallagher).

Product overview

Based on the available source data, there is insufficient information to provide a detailed product and service overview for Cadence Insurance specifically. The sources primarily reference Cadence Bank (now operating under Huntington Bank following a merger) and mention that Cadence Insurance was acquired by Gallagher (along with Eastern Insurance Group). The source materials do not contain detailed specifications of Cadence Insurance's standalone product portfolio, modules, or service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Property/Casualty Insurance Insurance brokerage services placing commercial property and casualty coverage for business clients, including risk assessment and carrier placement.
• Employee Benefits Brokerage services for employer-sponsored employee benefits programs, including benefits placement and advisory for businesses.
• Personal Lines Insurance Insurance brokerage services placing personal lines coverage (such as home, auto, and other personal insurance) for individual consumers.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brown & Brown, Inc. Brown & Brown is a top-10 US insurance brokerage delivering commercial P&C, employee benefits, and personal lines through a decentralized regional-office model closely mirroring Cadence Insurance's multi-line, relationship-led approach. Both compete head-to-head for mid-market commercial accounts and rely on organic plus tuck-in acquisition growth.
• Hub International: Hub International is a leading North American insurance brokerage with a comparable product mix spanning commercial P&C, employee benefits, and personal insurance, distributed via regional offices. Like Cadence, Hub is acquisitive, mid-market focused, and serves as a direct competitor on accounts across the Gulf South and broader US.
• Lockton Companies: Lockton is the world's largest privately held insurance brokerage, offering commercial P&C, employee benefits, and risk consulting. It competes with Cadence for mid-market and large commercial accounts and similarly emphasizes relationship-led service and specialty practice expansion.
• USI Insurance Services: USI Insurance Services is a large US-focused insurance brokerage and employee benefits consultancy built through aggressive consolidation of regional brokerages - very similar in business model and trajectory to Cadence Insurance as a subsidiary of a top-tier broker. Both target mid-market employers with integrated P&C and benefits solutions.
• AssuredPartners: AssuredPartners is a national insurance brokerage focused on middle-market commercial lines, built through extensive acquisitions of regional brokerages. It competes directly with Cadence on commercial P&C placement and benefits, with similar geographic and segment overlap.
• Acrisure: Acrisure is a top global insurance brokerage that combined aggressive serial M&A with proprietary technology investments. It competes with Cadence on commercial P&C brokerage and has overtaken several traditional brokerages to climb AM Best's top broker ranking, the same ranking where Cadence appears.
• NFP (an Aon company): NFP is a US-focused insurance brokerage and benefits consultancy acquired by Aon, with a multi-line product mix and mid-market focus near-identical to Cadence Insurance. It is a direct competitor for commercial P&C, employee benefits, and personal lines accounts across the same regional footprint.

Broad incumbents

• Marsh McLennan: Marsh McLennan is the world's largest insurance brokerage and risk advisory firm, holding the top spot in AM Best's ranking of largest brokers. It is the broad incumbent with overlapping capabilities in commercial P&C brokerage, benefits consulting (via Mercer), and risk advisory - the same markets Cadence addresses at a smaller scale.
• Aon plc: Aon is a global professional services firm and top-tier insurance brokerage (ranked in AM Best's top broker list alongside Gallagher/Cadence). It competes with Cadence on commercial P&C, employee benefits (via NFP, recently acquired), and risk consulting for mid-market and enterprise clients.
• Arthur J. Gallagher & Co. Gallagher is Cadence Insurance's direct parent and a top global insurance brokerage. While it owns Cadence, it is the relevant benchmark peer for evaluating Cadence's positioning in commercial P&C, employee benefits, and personal lines brokerage, and the platform that defines Cadence's competitive set going forward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadence Insurance