What Idlewild Partners does

Idlewild Partners is a privately held, woman-owned Salesforce consulting firm headquartered in New York City, founded in 2015 by Staci Rice. The firm specializes in deploying and optimizing Salesforce-based CRM solutions for nonprofit organizations, with a cumulative track record of 300+ nonprofit partners across verticals including human services, education, grantmaking, advocacy, and workforce development. As an official Salesforce consulting partner, Idlewild serves a long-tail of more than 100 active nonprofit clients at any given time, acquiring 90% of new business through referrals and maintaining multi-year client relationships.

The firm's core product surface is a suite of more than ten pre-built, customizable Salesforce solutions called Accelerators, built using declarative, low-code configurations on Salesforce core architecture. The flagship Nonprofit Accelerator (NPA) is a modular CRM positioned as a flexible alternative or stepping stone between Salesforce's NPSP and Nonprofit Cloud, covering constituent engagement, donation and grant tracking, campaign execution, program delivery, and case management. NPA Essentials packages a fixed-scope, four-week implementation for smaller organizations. Adjacent accelerators (Donor Journeys, Revenue Goals and Allocations, Boards and Committees, Program Management, Case Management, Volunteer Management, Record Spotlight) are modular add-ons compatible with NPA, NPSP, or NPC.

Idlewild's revenue model combines professional services (Salesforce implementation, optimization, audits, data migration, training, and support) with one-time accelerator licensing fees that carry no recurring component. The firm grew from 2 people in 2015 to 16 by 2022 with no external institutional investment, described by leadership as 'slow, steady, and 100% organic.' Distribution is direct and consultative through the website, free consulting sessions, webinars, and co-hosted community events (NPSP Day with Soapbox Engage). The team is composed entirely of Salesforce Certified Administrators, many with direct prior nonprofit sector experience as social workers, program managers, or nonprofit executives.

Name

Idlewild Partners

Legal name

idlewild partners, inc.

Website

https://idlewildinc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Idlewild Partners is a New York-based, woman-owned Salesforce consulting firm serving 300+ nonprofit organizations since 2015 with pre-built Accelerator solutions covering fundraising, program, case, and volunteer management on the Salesforce platform.

Ownership category

akta.pro rank

Product category

Nonprofit Salesforce Consulting

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Salesforce consulting services
• Nonprofit CRM solutions
• Salesforce implementation services
• Nonprofit fundraising software
• Salesforce accelerator products

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Salesforce Consulting Services: High-quality, bespoke consulting services for nonprofit organizations including Salesforce implementation, optimization, and support. Services include system audits, data migrations, training, and ongoing Salesforce support.
2. Accelerator Products: Pre-built, customizable Salesforce solutions (NPA, NPA Essentials, Donor Journeys, Revenue Goals, Boards & Committees, Program Management, Case Management, Volunteer Management) that provide foundational functionality at a fraction of the cost of building from scratch. Purchased once as part of implementation with no ongoing licensing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Idlewild Partners provides end-to-end Salesforce consulting services for nonprofit organizations, including implementation, optimization, audits, data migrations, and training. The firm packages its expertise into a suite of pre-built, customizable Accelerator solutions built declaratively on Salesforce core architecture, with the Nonprofit Accelerator (NPA) as its flagship modular CRM and NPA Essentials offering a four-week accelerated launch for clients new to Salesforce.

Product overview

Idlewild Partners offers a suite of pre-built, customizable Salesforce solutions called Accelerators—over ten specialized solutions designed for nonprofit organizations. The core offering is the Nonprofit Accelerator (NPA), a modular solution built on Salesforce core architecture that serves as an alternative to Nonprofit Success Pack (NPSP) or Nonprofit Cloud (NPC). NPA Essentials provides a four-week accelerated launch for organizations starting their Salesforce journey. Additional accelerators (Donor Journeys, Revenue Goals & Allocations, Boards & Committees, Program Management, Case Management, Volunteer Management, and Record Spotlight) are modular add-ons that integrate seamlessly with NPA, NPSP, or NPC, allowing nonprofits to customize their Salesforce implementation based on specific operational needs.

Differentiator

Problem solved

Functional benefit

Brands

• Nonprofit Accelerator (NPA): A lean and modular solution built on Salesforce core architecture, offering organizations a flexible stepping stone as they transition from NPSP or consider future options like Nonprofit Cloud (NPC).
• NPA Essentials
• Donor Journeys Accelerator
• Revenue Goals & Allocations Accelerator
• Boards & Committees Accelerator
• Program Management Accelerator
• Case Management Accelerator
• Volunteer Management Accelerator

Products and services

• Nonprofit Accelerator (NPA) A lean, modular CRM solution built on Salesforce core architecture providing a flexible stepping stone for nonprofit organizations transitioning from NPSP or considering Nonprofit Cloud (NPC). Delivers constituent engagement, donation and grant tracking, campaign execution, program delivery, and case management without recurring licensing costs.
• NPA Essentials A ready-to-go Salesforce solution configured and deployed in four weeks, providing nonprofit fundraising teams with a live, production-ready Salesforce foundation built on best practices refined through nearly two decades of Salesforce work.
• Donor Journeys Accelerator Centralizes all donor touchpoints including meetings, milestones, giving patterns, and tasks, providing major gift officers with a complete, real-time view of donor engagement with wealth-screening data integration.
• Revenue Goals & Opportunity Allocations Accelerator Enables allocation of donations across programs, fiscal years, or locations with real-time visibility into fundraising performance, leveraging NPSP General Accounting Units (GAUs) to automate allocation workflows and provide detailed reporting.
• Boards & Committees Accelerator Custom Salesforce configuration for tracking boards of directors, standing committees, sub-committees, and temporary groups with meeting management, attendance tracking, and goal monitoring for give/get and terms of service.
• Program Management Accelerator Centralizes program data including programs, enrollees, workshops, events, and attendance with bulk session creation, open/closed group management, and customizable reports and dashboards.
• Case Management Accelerator Streamlines client support from intake and referrals to enrollment and case planning with customizable program goal and service templates, case notes, and intuitive reporting tools for individual and group services.
• Volunteer Management Accelerator Captures complete volunteer views including availability, preferences, history, and engagement with one-time or recurring event creation, registration, and attendance tracking.
• Record Spotlight Visual enhancement that brings Salesforce records to life through customizable icons, progress meters, and dynamic metrics, surfacing key information instantly without clicking into each record.
• Salesforce Consulting Services for Nonprofits Bespoke Salesforce implementation, optimization, audit, data migration, training, and ongoing support services tailored to nonprofit organizations across human services, education, advocacy, foundations, and workforce development verticals.

Quantifiable outcome

• NPA Essentials delivers a production-ready Salesforce foundation in four weeks
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Soapbox EngagecoreStrategic or Co-development PartnerIdlewild co-hosts NPSP Day events (San Francisco and Minneapolis) alongside Soapbox Engage. NPSP Day is a community-driven Salesforce unconference created for nonprofit professionals at every stage of their journey, with attendees collaborating to build the agenda and share real-world experiences.
• SalesforceflagshipTechnology or IntegrationIdlewild is a Salesforce.com consulting partner specializing in nonprofit implementations. All their Accelerators are built on Salesforce core architecture using native features. The company leverages cutting-edge Salesforce features with a streamlined, declarative configuration approach.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cloud for Good: Salesforce consulting firm exclusively serving nonprofits and higher education with pre-built accelerator offerings, a similar mission-driven boutique model, and overlapping client segments.
• Vera Solutions: Mission-driven Salesforce consultancy focused on nonprofits and social enterprises globally, with deep sector expertise and a comparable boutique implementation + pre-built solution model.
• Attain Partners: Consulting and technology services firm focused on nonprofit, education, and government sectors with significant Salesforce and ERP practices serving similar client profiles.
• RoundCorner: Salesforce nonprofit consultancy and NPSP AppExchange publisher offering implementation services and pre-built tools to nonprofit clients comparable to Idlewild's accelerator portfolio.
• ThreeWill: Salesforce consulting partner with strong Microsoft collaboration practice serving enterprise and mid-market clients, overlapping with Idlewild on Salesforce implementation and adoption projects.
• Coastal Cloud: Salesforce consulting firm with multiple industry verticals including nonprofit, offering implementation, integration, and managed services comparable to Idlewild's accelerator + consulting model.

Broad incumbents

• Slalom: Large global consulting firm with a dedicated Salesforce practice including nonprofit clients, offering scale advantages on enterprise transformations but with less sector specialization than Idlewild.
• Simplus (Infosys): Salesforce-focused consultancy (now part of Infosys) serving mid-market and enterprise clients across multiple industries including nonprofit, with global delivery scale that Idlewild cannot match.
• Silverline (Accenture): Salesforce consultancy acquired by Accenture with a healthcare and financial-services focus and growing nonprofit practice, providing scale-based competition at the mid-market and enterprise tiers.

Others

• Salesforce.org: Salesforce's nonprofit division providing the underlying NPSP/NPC platform, free resources, and grant programs on which Idlewild's accelerators and consulting services are built.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idlewild Partners