What Soapbox Engage does

Soapbox Engage, operated by California corporation PICnet Inc., is a cloud-based nonprofit engagement platform that delivers 10+ purpose-built apps (Donations, Events, Auctions, Petitions, Actions, Shop, Classes, Forms, Directories, plus Popups, Add-ons, and the User Integration self-service portal) unified through real-time synchronization to Salesforce (NPSP, Nonprofit Cloud, Agentforce for Nonprofit) and Microsoft Dynamics 365. Every transaction, registration, signature, or advocacy action is written directly to standard CRM records (Contact, Opportunity, Campaign) as it occurs, with auto-matching and deduplication, so the customer's CRM—not the vendor—remains the single source of truth. The company was founded in 2001, is headquartered at 1440 G St NW in Washington, D.C., and has been BCorp certified since 2012.

The company's competitive positioning rests on deep institutional expertise in nonprofit CRM schemas: its team includes members of the original Nonprofit Success Pack development team and creators of the Microsoft Nonprofit Common Data Model, giving it credibility and technical depth that newer entrants must acquire over years. The platform is sold primarily to mid-market and enterprise nonprofits through a consultative field-sales motion supplemented by self-serve trials and inside sales, with pricing based on modular per-app monthly subscriptions and a separate professional and managed services revenue stream covering Salesforce and Dynamics consulting.

Soapbox Engage serves 500+ nonprofit customers across verticals including impact investing (GIIN), arts and education (Lawrence Arts Center, hosting 650 classes with 7,000 enrollments annually), Jewish cultural institutions (JCCSF, Jewish Book Council), environmental advocacy (Chesapeake Bay Foundation), global affairs (World Affairs Council), grassroots advocacy (RAD Advocates), and youth sports (SCGA Junior Golf). Documented outcomes include an 80% reduction in direct costs (JCCSF) and growth in web-based class enrollments from 30% to 80% (Lawrence Arts Center). The company is privately held with no disclosed venture or private equity backing, no funding rounds on record, and no M&A activity, suggesting a bootstrapped, cash-flow-financed operating profile.

Name

Soapbox Engage

Legal name

PICnet Inc

Website

https://soapboxengage.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Soapbox Engage, operated by PICnet Inc., is a cloud-based nonprofit engagement platform providing 10+ apps (donations, events, auctions, petitions, advocacy, shop, classes, forms, directories) with real-time synchronization to Salesforce and Microsoft Dynamics 365, serving 500+ nonprofit organizations globally.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising & Engagement Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Nonprofit fundraising software
• Online donation platform
• Event registration software
• Advocacy campaign tools
• Salesforce CRM integration

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. App Subscription Fees: Monthly subscription fees for individual apps (Donations, Events, Auctions, Petitions, Actions, Classes, Forms, Directories, Shop). First month is prorated, subsequent months charged full month on first day. Subscription auto-renews unless cancelled.
2. Professional Services: Additional services beyond standard subscription including installation, configuration, training, implementation. Purchased through Work Order process with separate fee. Performed remotely unless otherwise agreed.
3. Add-On Services: Additional features and services that can be added to apps, with same billing cycles as apps

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Soapbox Engage is a cloud-based nonprofit engagement platform that provides a suite of integrated apps (Donations, Events, Auctions, Petitions, Actions, Classes, Forms, Directories, Shop) with real-time, native synchronization to Salesforce (NPSP, Nonprofit Cloud, Agentforce for Nonprofit) and Microsoft Dynamics 365. All supporter transactions, registrations, signatures, and engagement activity flow directly into the customer's CRM records the moment they occur. The platform is operated by PICnet Inc and also offers Salesforce and Dynamics consulting and managed services.

Product overview

Soapbox Engage is a nonprofit engagement platform built as a suite of 10+ apps designed to work as a unified platform with real-time integration to Salesforce (NPSP, Nonprofit Cloud, Agentforce for Nonprofit) and Microsoft Dynamics 365. The core product portfolio includes Donations, Events, Auctions, Petitions, Actions, Shop, Classes, Forms, and Directories apps, plus add-ons like Popups and User Integration. All apps share the same CRM data model, syncing transactions, registrations, and supporter activity directly to Salesforce or Dynamics contacts and campaigns in real time. The company also offers professional consulting and managed services for both Salesforce and Dynamics implementations.

Differentiator

Problem solved

Functional benefit

Brands

• Soapbox Engage: Online fundraising and nonprofit engagement platform with real-time Salesforce and Microsoft Dynamics integration
• User Integration
• Soapbox Mailer

Products and services

• Donations Online donation forms for nonprofits with recurring gift upsell, DAFpay integration, multi-year pledge tracking, donor fee coverage, matching gift detection, and instant sync of each gift to Salesforce or Microsoft Dynamics CRM records.
• Events Event registration platform for galas, conferences, and workshops with custom ticket types, table and group registrations, Apple/Google Wallet tickets, peer-to-peer fundraising, and QR-code mobile check-in. All registrations sync to the CRM in real time.
• Auctions Mobile-bidding auction app supporting silent, live, and online auctions with real-time bidding, SMS outbid alerts, live paddle raises, and combined post-event checkout for auction items, raffles, and donations.
• Petitions Petition signature collection platform for grassroots advocacy with unlimited petitions, no per-signature fees, point-and-click builder, automatic contact matching, and real-time signature progress.
• Actions Grassroots advocacy campaign builder for legislator outreach, action alerts, and district targeting with a point-and-click builder and real-time analytics. All actions log to supporter contact records.
• Shop Nonprofit e-commerce app for merchandise, memberships, sponsorships, and digital downloads, with product variants, promo codes, real-time inventory management, built-in tax calculation, and fraud protection.
• Classes Workshop and class registration platform with advanced filtering by time, skill level, instructor, and subject, plus family and household registration with real-time capacity visibility.
• Forms Custom forms and surveys builder with drag-and-drop interface, conditional logic, and custom field mapping. Responses write directly to CRM records with real-time reporting dashboards.
• Directories Member, resource, and donor recognition directory app powered by live CRM data, filterable by any CRM field and automatically maintained by Salesforce or Dynamics.
• Popups Donation popup and modal add-on that displays giving prompts on website pages to capture donations without navigating away from the page.
• User Integration Self-service member portal add-on that provides members-only access to donations, events, petitions, forms, directories, and shop data from Salesforce, allowing users to view recurring payments, update information, and edit their own contact records.
• Salesforce Consulting Services Professional consulting services for Salesforce implementation, configuration, and optimization for nonprofits, delivered by specialists with 17+ years of nonprofit Salesforce expertise including original NPSP team members.
• Salesforce Managed Services Ongoing managed services for Salesforce organizations, including support, maintenance, and optimization of nonprofit CRM environments.
• Microsoft Dynamics 365 Consulting Services Professional consulting services for Microsoft Dynamics 365 implementation and configuration, delivered by specialists who helped create the Nonprofit Common Data Model and were among the first to implement Microsoft Fundraising and Engagement.
• Microsoft Dynamics 365 Managed Services Ongoing managed services for Microsoft Dynamics 365 nonprofit organizations, including support, maintenance, and optimization.

Quantifiable outcome

• Direct costs reduced by 80%
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Salesforce (NPSP, Nonprofit Cloud, Agentforce)coreTechnology or IntegrationDeep integration partnership with Salesforce. Built by specialists with 17+ years of nonprofit Salesforce expertise including members of the original Nonprofit Success Pack development team. Supports NPSP, Nonprofit Cloud, and Agentforce for Nonprofit.
• Microsoft Dynamics 365coreTechnology or IntegrationBuilt by specialists who helped create the Nonprofit Common Data Model and were among the first to implement Microsoft Fundraising and Engagement. Full integration with Dynamics 365.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Funraise: Funraise is a modern nonprofit fundraising platform with donation forms, events, peer-to-peer, and CRM integrations. It competes directly with Soapbox Engage on donation forms, events, and Salesforce-native nonprofit fundraising workflows.
• Neon CRM: Neon CRM is a nonprofit CRM platform offering donor management, events, memberships, and reporting. It overlaps with Soapbox Engage's CRM-integrated approach to nonprofit engagement and competes for similar mid-market nonprofit accounts.
• Bloomerang: Bloomerang is a donor management and fundraising CRM platform serving small and mid-sized nonprofits. It overlaps with Soapbox Engage on donations, events, and CRM-centric workflows, though it positions as a full CRM rather than a CRM-integrated engagement layer.
• OneCause: OneCause is a nonprofit fundraising and event management platform specializing in auctions, galas, and peer-to-peer campaigns. It directly competes with Soapbox Engage's Events and Auctions apps for nonprofit event-based fundraising.
• DonorPerfect: DonorPerfect is a long-standing nonprofit fundraising and donor management software provider serving thousands of nonprofits. It competes with Soapbox Engage on donations, events, and CRM-style donor record management.
• Givebutter: Givebutter is a fast-growing nonprofit fundraising and engagement platform offering donations, events, auctions, and CRM sync. It directly competes with Soapbox Engage across the same engagement-app categories and has aggressive AI and free-tier positioning.
• Bonterra (formerly EveryAction / Network for Good): Bonterra is a large nonprofit software platform offering CRM, fundraising, advocacy, and events tools — directly competing with Soapbox Engage's suite of engagement apps. Formed from the 2022 merger of EveryAction, NGP VAN, and other nonprofit software companies, it is one of the closest direct comparables.
• Classy (GoFundMe Pro): Classy, now part of GoFundMe Pro, is a leading online fundraising platform for nonprofits with donation pages, events, peer-to-peer, and CRM integrations. It competes with Soapbox Engage on donation and event capabilities for mid-market and enterprise nonprofits.

Emerging players

• Auctria: Auctria is a nonprofit auction management platform focused on silent, live, and online auctions. It competes specifically with Soapbox Engage's Auctions app for nonprofits running event-based fundraising auctions.

Broad incumbents

• Salesforce Nonprofit Cloud: Salesforce's Nonprofit Cloud / NPSP is the underlying CRM platform on which Soapbox Engage builds. While not a direct head-to-head competitor at the engagement-app layer, Salesforce's expanding native capabilities and Agentforce for Nonprofit represent both a partnership and a potential platform-overlap risk for Soapbox Engage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/soapboxengage
• YouTubeyoutube.com/channel/UCoDvN7DMJEmst99MhL7NF3g
• Facebookfacebook.com/soapboxengage
• LinkedInlinkedin.com/company/picnet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soapbox Engage