Billsby
Billsby is a London-based cloud subscription billing platform serving hundreds of companies across SaaS, financial services, healthcare, eCommerce, media, and IoT through tiered plans with usage-based fees, multi-gateway tokenized payments, and a developer-friendly API.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Billsby does
Billsby is a London-based subscription billing platform, founded in 2016 and operated as Billsby Limited, that provides cloud-based recurring billing, subscription management, and revenue operations software to hundreds of companies worldwide. Its core product unifies subscription hierarchy modeling (a proprietary three-tier Products/Plans/Cycles structure), automated recurring billing with metered usage support, multi-gateway payment routing, dunning and retention workflows, and global tax compliance, all delivered through a modular pricing structure spanning Free, Core ($45/mo), Pro ($135/mo), and Custom enterprise tiers. The platform is built on Google Cloud infrastructure with PCI-DSS compliant payment tokenization handled through a Vault powered by Spreedly, and exposes a REST API designed for both headless developer implementations and pre-built checkout/account-management components embeddable with minimal code.
The go-to-market combines product-led growth (a free tier for unlimited testing and under-2-hour implementation claims) with a sales-assisted motion for enterprise customers via the Custom tier. Billsby serves a heterogeneous mix of customer segments, including startups, small businesses, and enterprises, alongside use-case verticals such as SaaS, Financial Services, Healthcare and Fitness, eCommerce subscription boxes, Media and Entertainment, and IoT. Revenue is generated through tiered SaaS subscriptions, usage-based percentage fees on customer revenue exceeding monthly thresholds (0.4% on Core, 0.5% on Pro), premium add-ons (Revenue Recognition, Deferred Revenue, Data Exports, tax calculations at $0.02 per transaction), and professional implementation services for enterprise accounts. Notable ecosystem partnerships include Zapier (5,000+ app reach), QuickBooks and FreeAgent (accounting), TaxJar (tax compliance), Webex (data sharing), and Spreedly (payment vault), and the company holds PCI-DSS, GDPR, CCPA, and SOC 2-aligned security certifications.
Billsby firmographics
Firmographics- Name
- Billsby
- Legal name
- Billsby Limited
- Website
- https://billsby.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Billsby is a London-based cloud subscription billing platform serving hundreds of companies across SaaS, financial services, healthcare, eCommerce, media, and IoT through tiered plans with usage-based fees, multi-gateway tokenized payments, and a developer-friendly API.
- Ownership category
- akta.pro rank
Billsby industry classification
Industry- Product category
- Subscription Billing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recurring Billing & Subscription Payments Enablement (FSAMACAF)
- akta.pro secondary industries
- Bill Management & Subscription Management (FSAGADAG), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Billsby is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Billsby business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Platform Fees: Billsby generates revenue through tiered subscription plans (Free, Core, Pro, Custom) with monthly billing. Each tier includes base platform fees plus additional per-seat user pricing at higher tiers.
- Usage-Based Revenue Share: Transaction-based percentage fees on revenue exceeding thresholds: Core plan charges 0.4% on revenue over $15,000/month, Pro plan charges 0.5% on revenue over $30,000/month. This creates a usage-based revenue stream that scales with customer growth.
- Add-on Services: Additional revenue streams from premium features and integrations including Revenue Recognition ($add-on), Deferred Revenue ($add-on), and Data Exports ($add-on). Automated tax calculations charged at $0.02 per transaction.
- Professional Implementation Services: Custom solutions and professional implementation services for enterprise customers with bespoke requirements. Offered through the Custom pricing tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for unlimited setup and testing before going live |
| Subscription | Monthly | Core plan for growing subscription businesses |
| Subscription | Monthly | Pro plan with advanced features and unlimited access |
| Subscription | Multi-year contract | Custom enterprise solution with bespoke pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Billsby product offering
Product offeringCore offering
Billsby sells a cloud-based subscription billing and revenue management platform that lets SaaS, subscription-box, media, IoT, healthcare and financial-services businesses automate recurring billing, manage plans and add-ons, route payments through multiple gateways, and handle dunning, tax, and revenue recognition. The platform bundles a PCI-DSS compliant tokenization vault, a no-code workflow automation engine, and a no-code landing-page builder, and is sold on a monthly SaaS subscription with optional paid implementation services.
Product overview
Billsby is a cloud-based subscription billing platform that provides a unified solution for managing subscription businesses. The core platform comprises subscription management (products, plans, cycles, usage billing, feature tags), recurring billing (invoicing, payment gateways, dunning, tax compliance), and reporting/insights (revenue recognition, deferred revenue, churn analytics). The platform is built on a modular architecture where customers can select from pricing tiers (Free, Core at $45/mo, Pro at $135/mo, or Custom) and enable specific capabilities. Key sub-products include Billsby Checkout and Account Management (self-service portals), Email Automation, Advanced Invoices, the Billsby Vault (tokenized payment storage), and specialized integrations for accounting (QuickBooks, FreeAgent), Zapier (5,000+ apps), Webex, and WordPress. Billsby Pages provides a free landing page builder for businesses without existing websites.
Differentiator
Problem solved
Functional benefit
Products and services
- Billsby Subscription Billing Platform Cloud-based subscription billing and revenue management platform that lets businesses automate recurring billing, manage plans and add-ons, route payments across multiple gateways (Stripe, Braintree, GoCardless, PayPal), handle dunning, sales tax, and revenue recognition. Sold on monthly SaaS subscription tiers (Core, Pro, Enterprise) with optional paid implementation services.
- Billsby Pages
Quantifiable outcome
- Implementation time under 2 hours
- +2 more outcomes
Companies that use Billsby
Customer profileNamed customers1 record
Segments9 records
Ideal customer profiles3 records
Billsby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
Billsby partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ZapiercoreZapier integration allows Billsby to connect to over 5,000 applications without development requirements. Users can create custom Zaps to trigger data syncs at critical points in the customer journey, including trial signups, payments, subscription changes, and cancellations. Supports two-way updates between Billsby and third-party tools including CRM, reporting, and fulfillment systems.
- QuickBookscoreAccounting integration provides automated synchronization of invoices, credit notes, transactions, and all associated data into QuickBooks. Available on Core tier and above.
- FreeAgentcoreAccounting integration with FreeAgent for automated synchronization of billing data. Available on Pro tier.
- TaxJarcoreTaxJar integration calculates correct tax rates and logs transactions automatically for regulatory compliance. Available on Pro tier.
- SpreedlycoreSpreedly powers the Billsby Vault for secure payment tokenization and PCI-DSS compliance. Cards are tokenized and stored in the Spreedly-powered vault, with Billsby holding no credit card data.
- Google CloudcoreBillsby infrastructure runs on Google Cloud platform, providing enterprise-grade security, DDoS protection, and physical/network security. Data backed up daily in two regions within the same continent.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Billsby competitors and assessment
Company assessmentDirect peers
- Maxio: Maxio (formed from the merger of SaaSOptics and Chargify) offers subscription billing and SaaS financial operations — directly comparable to Billsby's recurring billing, dunning, and revenue recognition capabilities for SaaS customers.
- Recurly: Recurly provides subscription management, recurring billing, and churn analytics for subscription businesses — overlapping directly with Billsby's core offering across SMB and mid-market segments.
- Paddle: Paddle is a merchant-of-record subscription billing and payments platform handling global tax compliance and payouts — competing with Billsby's tax automation and recurring billing capabilities, particularly for SaaS companies selling globally.
- Chargebee: Chargebee is a subscription billing and revenue management platform serving SaaS and subscription businesses with recurring billing, dunning, and analytics — directly competing with Billsby across the same SMB-to-enterprise customer base.
- Stripe Billing: Stripe Billing is a subscription billing module bundled with Stripe Payments, serving SMBs and enterprises with recurring billing, invoicing, and usage-based pricing — the most well-capitalized direct competitor to Billsby in the same product category.
- FastSpring: FastSpring is a subscription billing and global payments platform with merchant-of-record capabilities for SaaS and digital goods — directly comparable to Billsby for software sellers needing global tax and subscription management.
Broad incumbents
- Zuora: Zuora is a public, enterprise-focused subscription economy platform offering billing, revenue recognition, and monetization — a larger incumbent in the same category that competes with Billsby primarily at the enterprise tier.
- 2Checkout (Verifone): 2Checkout, now part of Verifone, is a global monetization platform offering recurring billing, global tax/VAT handling, and subscription management — a broader incumbent competing with Billsby for SaaS sellers with international reach.
- Zoho Subscriptions: Zoho Subscriptions is part of the broader Zoho business software suite, offering recurring billing, dunning, and subscription management — overlapping with Billsby but typically sold as part of Zoho's wider SMB ecosystem.
Emerging players
- SubscriptionFlow: SubscriptionFlow is an emerging subscription management and recurring billing platform targeting SMBs with similar core features (subscription hierarchy, dunning, multi-gateway) — a smaller peer competing in Billsby's PLG segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Billsby social profiles
Digital presenceBillsby compliance and trust
Trust signalCompliance4 records
Billsby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billsby leadership team
Management profileNumber of profiles
Profiles3 records
Billsby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billsby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billsby
What does Billsby do?
Billsby sells a cloud-based subscription billing and revenue management platform that lets SaaS, subscription-box, media, IoT, healthcare and financial-services businesses automate recurring billing, manage plans and add-ons, route payments through multiple gateways, and handle dunning, tax, and revenue recognition. The platform bundles a PCI-DSS compliant tokenization vault, a no-code workflow automation engine, and a no-code landing-page builder, and is sold on a monthly SaaS subscription with optional paid implementation services.
Is Billsby a public or private company?
Billsby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billsby founded?
Billsby was founded in 2016. It employs 11 to 50 people.
Where is Billsby based?
Billsby is headquartered in London, United Kingdom, in the Europe region.
How does Billsby make money?
Four revenue lines are on record. Subscription Platform Fees are the primary driver. The others are usage-Based Revenue Share, add-on Services and professional Implementation Services.
Who are Billsby's main competitors?
Direct peers on record are Maxio, Recurly, Paddle, Chargebee, Stripe Billing and FastSpring. Broad incumbents are Zuora, 2Checkout (Verifone) and Zoho Subscriptions. SubscriptionFlow is listed as an emerging player.
Does Billsby have an API?
Yes. Billsby offers a REST API that enables developers to create a completely headless billing system and design their own front-end and back-end interfaces from scratch. The API supports real-time usage tracking, webhook triggers for customer lifecycle events (free trial sign-ups, first payments, subsequent payments, subscription status changes, cancellations), and full API access is available on Pro plan and above. Developer documentation is at support.billsby.com/reference/using-the-api.
What industry is Billsby in?
Billsby's product category is Subscription Billing Software. Its primary akta.pro industry code is FSAMACAF, Recurring Billing & Subscription Payments Enablement, with a secondary code of FSAGADAG, Bill Management & Subscription Management. Its NAICS code is 51821 and its SIC code is 7372.