Dstillery
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Dstillery firmographics
Firmographics- Name
- Dstillery
- Legal name
- Dstillery, Inc.
- Website
- https://dstillery.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Dstillery industry classification
Industry- Product category
- Programmatic Adtech / Audience Targeting Software
- NAICS
- Other Services Related to Advertising (541890), Software Publishers (5132)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Dstillery is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dstillery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Audience Targeting Data Licensing: Dstillery provides AI-powered audience segments to brands and agencies for programmatic advertising activation. Audiences are available across major DSPs and SSPs, with pricing based on audience size, customization level, and activation volume.
- Custom AI Model Development: Custom model building services where Dstillery creates proprietary audience models for specific brand outcomes, typically delivered as part of ongoing client relationships with recurring engagement.
- Self-Service Platform (Audience Studio): Self-service platform providing audience discovery, analysis, and activation tools with subscription-based access for media buyers and agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Audiences - Full AI-powered audience suite with custom model building capabilities |
| Subscription | Monthly | Audience Studio - Self-service platform for audience discovery and activation |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Dstillery product offering
Product offeringCore offering
Dstillery builds and sells AI-powered audience targeting software for programmatic advertising, including Custom AI Audiences, Custom Search Lookalikes, Retail Purchase Intent Audiences, ID-free Custom AI, and CTV Solutions. Its DS-1 agentic AI platform enables brands and agencies to discover, build, and activate custom audiences through natural language, and the Audience Studio self-service product provides mid-market buyers with audience discovery, overlap analysis, and one-click DSP activation. All offerings are built on a proprietary Multimodal AI engine that unifies behavioral, search, CTV, and purchase intent signals into a single predictive model with 24-hour audience refresh.
Product overview
Dstillery is a predictive AI audience targeting company offering a unified platform of audience solutions powered by proprietary Multimodal AI technology. The core portfolio centers on Custom AI Audiences and Custom Search Lookalikes that transform first-party data and keyword signals into precise targeting across programmatic channels. The DS-1 agentic AI platform serves as the workflow automation layer, enabling natural language audience building and activation in minutes rather than days. Supporting products include ID-free Custom AI for privacy-safe targeting without identifiers, CTV Solutions for connected TV optimization, Audience Studio for self-service campaign management, Retail Purchase Intent Audiences for retail media targeting, Pre-built Audiences for off-the-shelf activation, Custom Patient Targeting for healthcare verticals, and Predictive Bidding for automated optimization. All offerings leverage the foundational Multimodal AI technology that unifies behavioral, CTV, search, and purchase intent signals through a single predictive model architecture with 24-hour refresh cadence.
Differentiator
Problem solved
Functional benefit
Brands
- DS-1: Agentic AI platform for audience insights, modeling, and activation that allows natural chat for audience building and campaign workflows.
- ID-free
- Audience Studio
- Custom Patient Targeting
Products and services
- Custom AI Audiences Transforms first-party data into lookalike audiences by scoring and ranking individual devices to find customers with similar behavioral patterns, delivering higher performance and accuracy than traditional segment-based lookalikes. Targeted at brands and agencies.
- Custom Search Lookalikes Extends search keyword data across programmatic channels, identifying audiences searching for brand or competitor keywords to enable targeting beyond traditional search campaigns. For brands and agencies.
- Retail Purchase Intent Audiences Privacy-safe retail media targeting solution informed by shopper behaviors across the largest retailers, enabling brands to reach consumers based on demonstrated purchase intent signals.
- Audience Studio Self-service platform for building, exploring, analyzing, and activating audiences. Features AI-driven recommendations, audience overlap analysis, URL-level insights, and one-click activation to major DSPs including The Trade Desk, Google DV360, and Amazon. Targets mid-market agencies and brands.
- CTV Solutions Connected TV targeting using multimodal AI to connect viewer behavior across touchpoints. Includes CTV-Optimized Audiences for user-based targeting, CTV Contextual for content-based targeting on The Trade Desk, and CTV Curation for scalable content-based activation across all DSPs. For CTV advertisers.
- ID-free Custom AI Patented AI targeting technology that predicts ad impressions without user tracking by learning browsing patterns in panel data. Delivers performance on par with cookies while prioritizing user privacy and eliminating reliance on cookies, HEMs, or mobile advertising IDs.
- DS-1 Agentic AI Platform Agentic AI platform for audience buying that enables natural language interaction for audience selection, custom model building, predictive lift analysis, and instant activation across all major DSPs. Reduces campaign setup from days to minutes through conversational AI interface. Launched 2026-03.
- Multimodal AI Platform Foundational AI technology that combines behavioral web data, CTV signals, search activity, purchase intent, and LLM-generated text features into unified predictive models. First application of multimodal AI in programmatic advertising. Launched 2025-03.
- Pre-built Audiences 10,000+ off-the-shelf audiences powered by event-level behavioral, demographic, search, and exclusive partner data available in leading platforms for immediate activation.
- Custom Patient Targeting Privacy-safe patient targeting solution built on medical claims data combined with patient search data, designed for healthcare brands seeking precision targeting for campaigns.
- Audience Brief Genius Free tool powered by OpenAI that instantly transforms audience briefs into precise audience recommendations. Launched 2026-01.
Quantifiable outcome
- 98% higher video completion rate (VCR) for automotive brand using ID-free CTV targeting vs. ID-based targeting
- +8 more outcomes
Companies that use Dstillery
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles5 records
Dstillery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability11 records
Feature6 records
Dstillery partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship and core.
- Microsoft AdvertisingflagshipDstillery is a launch partner for Microsoft Advertising's new Media Marketplace, making its AI-powered audiences accessible through the self-service platform. Audiences are available across CTV, video, display, and native channels with access to 30+ DSPs and 1,400+ publishers representing over 30% of streaming inventory. Additionally, DS-1 is available on Microsoft Teams and Microsoft Marketplace.
- InfoSumcorePartnership enables privacy-safe and scalable audience intelligence solutions for brands and agencies. The integration allows secure data collaboration and predictive modeling so brands can build and activate high-value audiences from first-party data at scale while maintaining privacy compliance.
- The Trade DeskflagshipDstillery's DS-1 agentic advertising platform integrates with The Trade Desk DSP for rapid AI-powered campaign activation. The partnership enables agencies to build and deploy custom AI ad models directly into The Trade Desk, with campaign setup reduced from nearly two days to just five minutes. Dstillery consistently ranks among highest-performing data providers on The Trade Desk.
- KeynesflagshipKeynes, a CTV advertising technology company, has adopted Dstillery's DS-1 agentic advertising platform for streamlined audience selection and custom modeling. The partnership connects DS-1 directly to Keynes' Slack workspace via Model Context Protocol, reducing campaign workflow time from 48 hours to 5 minutes. Keynes has partnered with Dstillery since 2019 and consistently achieves industry-leading CTV performance.
- Index ExchangecorePartnership brings enhanced ad targeting solutions to market, allowing advertisers to better optimize campaigns through advanced audience targeting and Dstillery's unique data-driven technology integrated with Index Exchange's exchange infrastructure.
- OnetagcoreIntegration combines Dstillery's AI-driven ad targeting technology with Onetag's smart curation capabilities, enhancing campaign efficiency and precision for brands and agencies through ID-free® capabilities while ensuring user privacy.
- AdobecoreTechnology integration enabling Dstillery audiences to be activated through Adobe's advertising and marketing platforms.
- Amazon AdvertisingcoreIntegration enabling Dstillery audience activation through Amazon's advertising platform for programmatic campaigns.
- GooglecoreDstillery audiences available on Google DV360 (Display & Video 360) for activation across Google's programmatic inventory.
- LiveRampcoreIntegration enabling activation of Dstillery audiences through LiveRamp's identity resolution and data connectivity platform.
- YahoocoreDstillery recognized as key AI partner in Yahoo DSP's Agent Network, helping advertisers activate AI-powered audience targeting and campaign workflows through Yahoo's DSP platform.
- ViralGainscorePartnership provides high-quality audience data for ViralGains' CTV and video advertising campaigns. Dstillery collaborates closely with ViralGains to build solutions that fit their specific needs.
- U of Digital AI Literacy AlliancecoreDstillery is a founding partner of the U of Digital AI Literacy Alliance, a cross-industry initiative designed to strengthen AI literacy across marketing and advertising through education, research, and curriculum development.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Dstillery competitors and assessment
Company assessmentDirect peers
- LiveRamp: Data collaboration and identity resolution platform that powers audience activation across DSPs, CDPs, and walled gardens. Direct competitor to Dstillery in selling authenticated audience data for programmatic activation, with deeper identity stack but less specialized in AI-driven predictive modeling.
- Lotame: Data management and audience targeting platform serving brands and agencies with second- and third-party audience data. Directly competes with Dstillery in the audience-data marketplace on The Trade Desk and similar DSPs, with comparable product offerings in pre-built audiences and data licensing.
- Eyeota: Audience data marketplace and targeting platform (now part of Dun & Bradstreet) operating in the same programmatic audience-data category as Dstillery, with similar global DSP distribution and pre-built audience offerings.
- Semcasting: Audience targeting and identity solutions provider focused on cookieless and deterministic targeting, with comparable products in custom audiences and B2B targeting. Direct competitor in the AI-driven audience-targeting niche.
- Peer39: Contextual targeting and brand suitability provider (now part of DoubeVerify) using AI to power cookieless audience solutions. Direct competitor in ID-free and contextual targeting, with overlapping CTV and video capabilities.
Broad incumbents
- Oracle Advertising (formerly AddThis / Grapeshot): Oracle's advertising technology unit offering contextual, audience, and measurement solutions as part of a much larger enterprise software stack. Competes broadly in the same ad-targeting space with greater resources and broader data partnerships.
- Acxiom: Large-scale data services and audience solutions provider serving enterprise marketers and agencies. Overlaps with Dstillery on custom audience building and data licensing, but operates across a much broader portfolio including offline and identity data.
- Experian Marketing Services: Marketing data and audience services from one of the major consumer credit bureaus. Competes in audience targeting and data licensing with much deeper offline and financial data assets, while Dstillery competes with stronger digital/AI capabilities.
Regional players
- AudienceProject: European-headquartered audience measurement and data platform serving brands and agencies across EMEA. Comparable in audience-targeting offering but primarily serving Nordic and European markets that Dstillery competes in only indirectly.
Emerging players
- Habu: Data clean room and collaboration platform focused on privacy-safe audience activation. Intersects with Dstillery on ID-free and privacy-safe targeting use cases, although Habu emphasizes cross-party data collaboration rather than predictive modeling at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dstillery social profiles
Digital presenceDstillery compliance and trust
Trust signalCompliance1 record
Dstillery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dstillery leadership team
Management profileNumber of profiles
Profiles18 records
Dstillery funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dstillery M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dstillery
What does Dstillery do?
Dstillery builds and sells AI-powered audience targeting software for programmatic advertising, including Custom AI Audiences, Custom Search Lookalikes, Retail Purchase Intent Audiences, ID-free Custom AI, and CTV Solutions. Its DS-1 agentic AI platform enables brands and agencies to discover, build, and activate custom audiences through natural language, and the Audience Studio self-service product provides mid-market buyers with audience discovery, overlap analysis, and one-click DSP activation. All offerings are built on a proprietary Multimodal AI engine that unifies behavioral, search, CTV, and purchase intent signals into a single predictive model with 24-hour audience refresh.
Is Dstillery a public or private company?
Dstillery is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dstillery founded?
Dstillery was founded in 2013. It employs 101 to 250 people.
Where is Dstillery based?
Dstillery is headquartered in New York, United States, in the North America region.
How does Dstillery make money?
Three revenue lines are on record. Audience Targeting Data Licensing is the primary driver. The others are custom AI Model Development and self-Service Platform (Audience Studio).
Who are Dstillery's main competitors?
Direct peers on record are LiveRamp, Lotame, Eyeota, Semcasting and Peer39. Broad incumbents are Oracle Advertising (formerly AddThis / Grapeshot), Acxiom and Experian Marketing Services. AudienceProject is listed as a regional player. Habu is listed as an emerging player.
Does Dstillery have an API?
Yes. Dstillery offers programmatic access to its audience targeting capabilities through its platform, enabling automated audience selection, custom model building, and activation across DSPs. The platform features an MCP (Model Context Protocol) server allowing developers to connect their applications to Dstillery's audience building capabilities via a single endpoint.
What industry is Dstillery in?
Dstillery's product category is Programmatic Adtech / Audience Targeting Software. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization, with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541890 and its SIC code is 7310.