What Flow Yoga Studio does

Flow Yoga Studio is a privately held wellness center operating two yoga studios in Bergen County, New Jersey (Ho-Ho-Kus headquarters at 22 Hollywood Avenue and a second location in Mahwah that reopened in June 2023 after a temporary closure). The company is owned and directed by Rachel Vassak, with Erica Stanzione leading a Yoga Alliance certified 200-hour Teacher Training program that has produced 95 graduates as of 2025 and feeds a 15+ instructor roster. Its core product is a set of Vinyasa Flow class formats — heated (Bhakti Studio at 90-94°F with humidity control via a custom green-efficient heating system), non-heated Level I and Level II/III, candlelit flow, and gentle flow — supplemented by workshops, off-site retreats (including a Fall Equinox Catskills retreat at Heathen Hill Yoga), private/corporate events, and in-studio retail such as mat sales.

The studio is built on a hybrid direct-to-consumer go-to-market: customers buy class packages (5/10/24-class), monthly or annual unlimited memberships, or drop-in sessions at $28, and purchase teacher training at $4,200 (or $3,900 early-bird). Pricing ranges from a $50 new-client two-week trial up to a $1,600 annual unlimited membership, with student, senior, and family-sharing options. Booking and payment are handled through the MindBody platform, and customer acquisition relies on Facebook/Instagram, email, local PR, and word-of-mouth referrals in the Bergen County community.

The business is small, founder-controlled, and operates without external funding or subsidiaries. Recent strategic activity is modest and organic: the 2023 Mahwah reopening, a continuing teacher training pipeline, and a new off-site retreat product line. Customer concentration is low given a diffuse local consumer base, no disclosed enterprise contracts, and no AI or proprietary software stack beyond the MindBody integration and the custom heating infrastructure.

Name

Flow Yoga Studio

Legal name

Flow Yoga

Website

https://flowyoganj.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flow Yoga Studio is a privately held, founder-owned yoga and meditation center operating two Bergen County, NJ studios, offering heated and non-heated Vinyasa classes, a Yoga Alliance certified 200-hour teacher training, workshops, and wellness retreats to local individual practitioners.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Yoga studio services
• Heated vinyasa classes
• Yoga teacher training
• Wellness retreats
• Meditation workshops

Headquarters

HQ city

Ho-ho-kus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Class Packages and Drop-ins: One-time purchase class packages (5, 10, or 24 classes) and individual drop-in classes at $28 per session. Also includes new client specials and student/senior discounts.
2. Membership Subscriptions: Monthly unlimited membership at $180/month, annual unlimited at $1,600/year, and a 3-month commitment option at $149/month. Recurring revenue from membership fees.
3. Teacher Training Program: 200-hour RYT certification program at $4,200 full investment or $3,900 early-bird. Includes unlimited yoga classes during training. Yoga Alliance certified.
4. Yoga Retreats: Organized retreats with accommodation and meals. Fall Equinox Retreat pricing ranges from $780-$1,180 per person depending on room type and occupancy.
5. Studio Rentals and Private Events: Corporate events, private parties, and Scout troop events hosted at the studio. Mat rentals at $2 per session and mat sales also available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Flow Yoga Studio is a wellness center that provides heated and non-heated yoga classes, including Vinyasa Flow, Gentle Flow, and specialty candlelit sessions, across two physical studio locations in Bergen County, NJ. The studio also sells a Yoga Alliance-certified 200-hour teacher training program, wellness retreats in domestic and international locations, and special workshops and private events for both individual consumers and corporate groups.

Product overview

Flow Yoga Studio is a yoga studio offering a unified suite of wellness services centered around heated and non-heated Vinyasa Flow classes. The core product consists of various class formats (Heated Vinyasa Flow, Vinyasa Flow Level I/II-III, Candlelit Vinyasa Flow, Gentle Flow) held at two New Jersey locations (HoHoKus and Mahwah). Extended offerings include a 200-Hour Yoga Alliance certified Teacher Training program, Yoga Retreats, and special Workshops & Events. Students access classes and purchase packages through the MindBody scheduling platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Heated Vinyasa Flow A signature hot yoga class featuring a dynamic Vinyasa flow sequence combining breath and movement in a heated studio at approximately 90°F with humidity control, designed to build strength, increase flexibility, and tone muscles for all-level yoga practitioners.
• Vinyasa Flow Level I A foundational non-heated Vinyasa Flow class taught at a slower pace with emphasis on alignment and breath-movement connection, suitable for beginners and those reconnecting with yoga fundamentals.
• Vinyasa Flow Level 2/3 An advanced non-heated Vinyasa Flow class featuring more challenging sequences, inversions, and arm balances for practitioners with a consistent yoga practice seeking continued growth.
• Candlelit Vinyasa Flow A special monthly class featuring slow-building Vinyasa Flow assisted by candlelight and curated music, followed by 30 minutes of cool-down and restorative postures.
• Gentle Flow A beginner-friendly yoga class at a slower pace designed for new practitioners or those seeking additional attention and modifications.
• 200-Hour Registered Yoga Teacher Training A Yoga Alliance certified 200-hour RYT teacher training program led by Erica Stanzione covering pranayama, asana alignment, anatomy, Sanskrit, sequencing, philosophy, meditation, and business of yoga; graduates receive RYT-200 certification and includes unlimited yoga classes during the training period.
• Yoga Retreats Multi-day wellness retreats including the Fall Equinox Retreat in the Catskills featuring yoga flow, restorative yoga with Reiki, sound meditation, farm-to-table meals, and accommodations at Heathen Hill Yoga; international retreats hosted in Mexico, France, Spain, Iceland, Ecuador, Morocco, and Italy.
• Workshops & Events Special workshops and events designed to evolve and enhance yoga practice, open to both members and non-members, including candlelit sessions and themed community events.
• Private Events and Studio Rentals Studio rental for corporate wellness events, private parties, team-building sessions, and youth group activities (including Scout troops) hosted at the Flow Yoga studio space.

Quantifiable outcome

• 95+ certified yoga teachers graduated from the program
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Heathen Hill YogacoreStrategic or Co-development PartnerHeathen Hill Yoga (810 Heathen Hill Road, Franklin, NY 13775) is the venue partner for Flow Yoga's Fall Equinox Retreat in the Catskills. The retreat includes accommodation options in Big Heathen House (6 bedrooms, some with private baths) and Yoga House, with farm-to-table meals prepared fresh on site. The partnership provides an off-site retreat experience for Flow Yoga members seeking immersive wellness experiences.
• Yoga AlliancecoreStrategic or Co-development PartnerYoga Alliance is the governing body that certifies Flow Yoga's 200-hour Registered Yoga Teacher Training program as an RYS-200 (Registered Yoga School). Graduates receive RYT-200 certification upon completion. This partnership legitimizes the teacher training program and is essential to the studio's professional development offerings.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• CorePower Yoga: Largest heated vinyasa yoga chain in the U.S., offering signature hot yoga classes, teacher training, and a member-based model across hundreds of studios. Directly comparable to Flow's heated vinyasa positioning and subscription pricing structure.
• YogaWorks: Multi-format yoga studio chain offering vinyasa, heated, gentle, and beginner classes alongside teacher training programs. Comparable on multi-level class formats, RYT certification offerings, and studio-retail hybrid model.
• Y7 Studio: Heated, music-driven vinyasa yoga concept with strong branding and lifestyle positioning. Comparable to Flow's heated, candlelit/sound-mediated vinyasa experience and premium per-class pricing.
• Modo Yoga: International hot yoga studio franchise with a sustainability focus and standardized teacher training across locations. Comparable to Flow on heated yoga + green-efficient systems and on certified teacher training programs.
• Hot 8 Yoga: Power/heated vinyasa yoga chain with class packages, unlimited memberships, and community-driven branding. Directly comparable on heated vinyasa product, membership tiering, and studio-retail sales.
• Laughing Lotus Yoga: NYC-based vinyasa yoga studio offering multi-level classes, teacher training, and international retreats. Comparable because Flow's founder Rachel Vassak completed her RYT-500 there, and the studio shares the vinyasa + TT + retreat combination.
• Sky Ting Yoga: NYC-based yoga studio with multi-level vinyasa classes, teacher training, and international retreat programming. Comparable on urban/suburban vinyasa positioning, teacher training pipeline, and international retreat business.

Broad incumbents

• Equinox: Luxury fitness club offering group yoga, heated classes, and instructor-led programming within a broader premium fitness portfolio. Overlaps with Flow on premium heated yoga experience but competes across a much wider service offering.
• Life Time Fitness: National full-service fitness operator with group yoga classes, heated studios, and wellness programming. Comparable on heated yoga and group class revenue but operates a much broader fitness and wellness portfolio.

Emerging players

• Alo Moves: Premium yoga and wellness brand combining digital on-demand classes with affiliated brick-and-mortar studios and apparel. Represents the emerging hybrid digital + physical model that puts pressure on traditional in-person studios like Flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flowyoganj
• Instagraminstagram.com/flowyoganj
• Xx.com/flowyoganj
• LinkedInlinkedin.com/company/flow-yoga-studio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow Yoga Studio