MouthWatch

What MouthWatch does

MouthWatch, Inc. is a privately held dental technology company founded in 2012 and headquartered in Metuchen, New Jersey, that builds an integrated hardware-and-software stack for dental imaging and virtual dental care. Its core products are the MouthWatch and MouthWatch Plus+ intraoral cameras — FDA-registered USB devices priced from $299 to $999 that capture images and video directly into practice imaging software such as Dentrix, Eaglesoft, Dexis, CurveHero, MiPacs, Open Dental, Apteryx, and Schick — together with consumable OptiClear camera sleeves sold through a self-service e-commerce storefront with multi-camera discounts and auto-refill subscriptions.

The TeleDent platform is the company's cloud-based teledentistry software, sold on custom annual enterprise pricing with dedicated Client Success Managers and US-based live support, and offering video consultations, secure messaging, case management, analytics, customizable templates, and multi-location coordination. The company states its products are in use at 46,000-48,000+ practices, 40+ leading DSOs, and 100+ dental and hygiene schools, including named deployments at Heartland Dental, Pacific Dental Services, Advantage Dental/DentaQuest (85+ locations), and NYU College of Dentistry.

The newest layer is Dentistry.One, a wholly-owned virtual-first oral health network offering live and asynchronous dentist consultations, AI-powered SmileScan screenings for tartar, gum inflammation, and recession, ICD-10 documentation for medical-dental interoperability, and care coordination sold to employers, dental plans, DSOs, and health systems. GTM is hybrid: direct enterprise field sales for large deployments, inside sales through phone and demos, and direct-to-consumer e-commerce for cameras and accessories, supported by HIPAA and SOC 2 Type 2 compliance, LegitScript certification, and an education-led content and webinar marketing program.

Name

MouthWatch

Legal name

Mouthwatch, Inc.

Website

https://mouthwatch.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MouthWatch is a privately held dental technology company that sells FDA-registered intraoral cameras, the TeleDent cloud teledentistry platform, and the Dentistry.One virtual-first care network to private dental practices, DSOs, dental schools, and public health programs across the United States.

Ownership category

akta.pro rank

Product category

Teledentistry Software

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

akta.pro secondary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Teledentistry software
• Intraoral cameras
• Dental imaging hardware
• Virtual dental care
• Dental practice software

Headquarters

HQ city

Metuchen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales: Sale of intraoral cameras (MouthWatch at $299, MouthWatch Plus+ at $999), accessories, mounts, carrying cases, and OptiClear sleeves. Multi-camera discounts available.
2. Software Subscriptions: TeleDent cloud-based teledentistry software platform licensed on subscription basis with custom enterprise pricing based on organization size and deployment requirements.
3. Virtual Care Services: Dentistry.One virtual-first dental care network providing on-demand dentist consultations, care coordination, and oral health coaching. Revenue from employers, dental plans, DSOs, and healthcare systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

MouthWatch sells FDA-registered intraoral cameras (MouthWatch and MouthWatch Plus+ HD), the TeleDent cloud-based teledentistry software platform for virtual consultations, case management, and multi-location coordination, and accessories including OptiClear disposable camera sleeves. Through its wholly-owned subsidiary Dentistry.One, the company also operates a virtual-first dental care network providing AI-powered SmileScan screenings, live and asynchronous dentist consultations, and care coordination for employers, dental plans, DSOs, and healthcare systems.

Product overview

MouthWatch offers a portfolio of dental technology solutions centered around three core products: MouthWatch Intraoral Cameras (standard and HD Plus+ models) for chairside intraoral imaging, TeleDent Software as a cloud-based teledentistry platform enabling virtual consultations and practice workflows, and Dentistry.One as a virtual-first care network with AI-powered screening capabilities. These products work together to enhance patient education, case acceptance, and access to oral healthcare. The company also offers accessories including OptiClear camera sleeves, mounting solutions, and bundled packages for multi-chair practices.

Differentiator

Problem solved

Functional benefit

Brands

• TeleDent: Cloud-based teledentistry software platform for multi-setting use cases and professional grade dental telehealth management
• Dentistry.One
• MouthWatch Intraoral Camera
• MouthWatch Plus+
• OptiClear
• SmileScan

Products and services

• MouthWatch Intraoral Camera Standard FDA-registered intraoral camera with 6 bright LEDs, fixed-focus lens, single-button capture, and USB connectivity for dental practices to capture chairside images that integrate with 50+ dental imaging software systems. Designed for solo and group dental practices seeking patient education and case acceptance.
• MouthWatch Plus+ HD Intraoral Camera Premium HD intraoral camera delivering true 1080p resolution at 60 FPS, adjustable LED illumination, dual capture buttons, and clinical-grade high-strength glass lens with 10-bit color processing via USB 3.0. Targeted at dental practices and DSOs requiring higher-resolution imaging for patient education, case documentation, and clinical workflows.
• TeleDent Software Cloud-based teledentistry platform built specifically for dental teams and patients, enabling virtual consultations, secure messaging, image sharing, case management, analytics and reporting, customizable templates, and multi-location coordination. Used by DSOs, group practices, dental schools, public health programs, and mobile dentistry programs on a custom-priced enterprise subscription basis with HIPAA and SOC 2 Type 2 compliance.
• Dentistry.One Virtual-first oral healthcare platform offering AI-powered SmileScan screenings, live video and asynchronous dental consultations, care coordination, and a collaborative practice hygiene network. Sold as a managed virtual-care service to employers, dental plans, DSOs, and healthcare systems to integrate dental care into broader medical workflows, with LegitScript certification.
• OptiClear Camera Sleeves Single-use, individually wrapped optically clear intraoral camera sleeves designed for patient safety and infection control while preserving crystal-clear image capture quality. Available in 100, 500, and 1000 packs, with optional recurring subscriptions for automatic refills every 1, 3, or 6 months.
• MouthWatch Essentials Bundle Bundled package including 3 MouthWatch Intraoral Cameras, 3 Wall Brackets, and 1 OptiClear 1000 Pack of Camera Sleeves, designed for practices and DSOs outfitting multiple operatories with intraoral imaging equipment at a combined price saving of over $60.

Quantifiable outcome

• Virtual visits are 70% less expensive in overhead for practices to deliver than in-office visits
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• America's ToothFairycoreStrategic or Co-development Partner · 21 January 2026Dentistry.One partnered with America's ToothFairy, a nonprofit organization, to expand dental care access for US children, particularly those in underserved communities. The collaboration provides AI-powered SmileScan dental scans to children, analyzing photos of teeth and gums to identify concerns and connecting families with dentists for follow-up care.
• Arrow DentalcoreStrategic or Co-development Partner · 30 October 2024Dentistry.One partnered with Oregon-based Arrow Dental to provide virtual emergency dental consultations outside regular hours. The service offers live video or photo consultations with a network of dentists to reduce unnecessary emergency room visits in Oregon, supporting Arrow Dental's efforts to improve care accessibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dentulu: Teledentistry platform offering virtual consultations and mobile dental app solutions. Closest direct competitor to TeleDent in the dental-specific telehealth software category, targeting similar private practice and patient-facing use cases.
• Curve Dental: Cloud-based dental practice management software platform that integrates with intraoral imaging workflows. Direct software peer to TeleDent serving similar private practice and DSO segments with comparable subscription-based business model.
• 3Shape: Digital dentistry company specializing in intraoral scanners, CAD/CAM software, and imaging solutions. Direct competitor to MouthWatch's intraoral camera business and increasingly relevant to teledentistry workflows through digital impression sharing.
• Open Dental: Open-source dental practice management software with imaging integration capabilities. Listed as an integrated imaging software partner for MouthWatch cameras, making it a complementary solution and adjacent competitor for practice workflow software.

Emerging players

• Overjet: AI-powered dental diagnostic platform that analyzes radiographs to identify pathology and provide clinical decision support. Comparable to MouthWatch's SmileScan AI direction and competes for the same DSOs seeking AI-driven imaging intelligence.
• Pearl: AI dental imaging company providing computer vision analysis of dental X-rays for clinical and insurance applications. Competes in the AI dental imaging category with SmileScan and represents the strategic threat/peer landscape for MouthWatch's AI ambitions.
• VideaHealth: AI dental diagnostics startup focused on computer vision analysis of dental imaging for caries detection and treatment planning. Comparable AI-first approach to dental imaging intelligence and competes with SmileScan for DSOs and dental plans.

Broad incumbents

• Dentsply Sirona: Global dental equipment and technology leader offering intraoral cameras (CEREC), imaging systems, and CAD/CAM solutions. Operates across the same dental practice ecosystem as MouthWatch, though with vastly broader product portfolio and international reach.
• Henry Schein One: Dental practice management and imaging software business within Henry Schein, providing Dentrix and other solutions to the same dental practice customer base. Overlaps with TeleDent on dental software workflows and competes for similar DSO and practice customers.
• Carestream Dental: Major dental imaging hardware and software provider offering intraoral cameras, imaging software, and practice management. Highly comparable to MouthWatch as a dental imaging + software stack serving the same DSOs and private practices, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mouthwatchpro
• YouTubeyoutube.com/user/MouthWatch
• Facebookfacebook.com/MouthWatch
• LinkedInlinkedin.com/company/mouthwatch-llc
• Instagraminstagram.com/mouthwatch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MouthWatch