ListAssist
ListAssist is a New Zealand-based AI startup that developed natural language property search, image recognition, and automated listing description tools for real estate brokerages. Acquired by Inside Real Estate in March 2025, its technology is now embedded in the BoldTrail CRM serving 400,000+ agents.
- Company typePrivate
- Founded2022
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ListAssist does
ListAssist was a New Zealand-based AI startup founded in 2022 that developed an AI-powered property search and marketing technology platform for the real estate industry. Its product suite comprised four core capabilities: natural language search enabling conversational property queries, AI-generated automated listing descriptions, computer vision-based image recognition for property analysis, and a multimodal recommendation engine delivering hyper-customized search results. The company operated with 1-10 employees from Auckland and pursued a B2B go-to-market targeting real estate brokerages and agents through subscription or licensing arrangements.
The company's business model centered on licensing its AI technology to real estate technology platforms, with limited direct commercial traction as an independent entity. On March 13, 2025, ListAssist was acquired by Inside Real Estate — a larger U.S.-based real estate software company whose BoldTrail CRM platform serves over 400,000 agents and brokerages. Following the acquisition, ListAssist's AI capabilities were embedded into the BoldTrail CRM, shifting its revenue mechanics from independent SaaS to integrated enterprise platform technology. Prior funding came from REACH (February 2023) and Angel Investors Marlborough (January 2024), with no disclosed investment amounts, consistent with angel- and accelerator-stage support.
ListAssist firmographics
Firmographics- Name
- ListAssist
- Legal name
- ListAssist
- Website
- https://listassist.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- ListAssist is a New Zealand-based AI startup that developed natural language property search, image recognition, and automated listing description tools for real estate brokerages. Acquired by Inside Real Estate in March 2025, its technology is now embedded in the BoldTrail CRM serving 400,000+ agents.
- Ownership category
- akta.pro rank
ListAssist industry classification
Industry- Product category
- Real Estate Technology Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where ListAssist is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
ListAssist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- AI Property Search Platform Licensing: ListAssist provides AI-powered property search and marketing technology to real estate brokerages and agents. Following its acquisition by Inside Real Estate, the technology is embedded into the BoldTrail CRM platform, suggesting a B2B licensing/subscription model serving enterprise clients in the real estate technology space.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ListAssist product offering
Product offeringCore offering
ListAssist provides an AI-powered property search and marketing technology platform for the real estate industry. Its capabilities include natural language property search, automated generation of listing descriptions, image recognition for property photos, and AI-driven hyper-customized search results. Following its March 2025 acquisition by Inside Real Estate, this technology is being integrated into the BoldTrail CRM platform to serve more than 400,000 real estate agents and brokerages.
Product overview
ListAssist is an AI-powered property search and marketing technology platform offering a suite of interconnected tools. The core offerings include natural language search functionality (conversational property search), automated listing description generation, image recognition for property analysis, and hyper-customized search results for personalized recommendations. Following the acquisition by Inside Real Estate on March 13, 2025, these capabilities are being integrated into the BoldTrail CRM platform to serve over 400,000 agents and brokerages.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Property Search and Marketing Platform (ListAssist) An AI-powered property search and marketing technology platform for real estate brokerages and agents, combining natural language search, automated listing description generation, image recognition, and personalized property recommendations; integrated into the BoldTrail CRM platform serving more than 400,000 real estate agents and brokerages following Inside Real Estate's March 2025 acquisition.
- Natural Language Property Search AI-driven search capability that lets agents and consumers query properties using conversational natural language instead of structured filters, enabling more intuitive property discovery inside real estate platforms.
- Automated Listing Descriptions Generative AI tool that automatically produces property listing marketing copy from property details, reducing agent workload on listing creation and standardization.
- Property Image Recognition Computer vision capability that processes property photos to identify features, condition, and attributes for enhanced property matching and search relevance inside real estate platforms.
- Hyper-Customized Property Recommendations AI recommendation engine that personalizes property search results based on individual user behavior, preferences, and interaction history, delivering tailored property discovery experiences to real estate agents and consumers.
Quantifiable outcome
- AI projected to increase net cash flow by approximately 10% in 2025 for real estate operations
Companies that use ListAssist
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
ListAssist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature4 records
ListAssist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Inside Real EstatecoreInside Real Estate, a fast-growing real estate software company serving over 400,000 agents and brokerages, acquired ListAssist on March 13, 2025. ListAssist's natural language search functionality and automated listing description tools are being integrated into the BoldTrail CRM platform to enhance property search experiences for both agents and consumers. This acquisition positions Inside Real Estate to leverage ListAssist's AI capabilities including image recognition and hyper-customized search results.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ListAssist competitors and assessment
Company assessmentBroad incumbents
- Redfin: Tech-enabled residential brokerage and consumer property search portal with AI-driven recommendations, comparable to ListAssist in combining search, marketing content, and personalization for buyers/sellers.
- Compass: National real estate brokerage and technology platform that has built proprietary AI marketing and search tools for its agent network, a directly comparable AI-in-real-estate playbook to ListAssist's roadmap inside BoldTrail.
- Zillow Group: Operator of Zillow, the largest US consumer property search portal with significant AI-driven search, recommendation, and listing-description features that directly overlap ListAssist's NLP and personalization capabilities, but at much broader scale with proprietary listing data.
- Realtor.com (Move, Inc.): Major US residential property search portal operated under News Corp's Move subsidiary, offering comparable natural-language and AI-assisted listing search to consumers and brokerages—overlaps heavily with ListAssist's vertical search positioning.
Direct peers
- Ylopo: AI-powered digital marketing and lead generation platform purpose-built for real estate agents, including AI listing copy and smart search; directly comparable to ListAssist's automated listing description and hyper-customized search product positioning.
- Offrs: Predictive AI platform targeting real estate agents with seller-lead prediction and marketing automation; closely comparable to ListAssist as an AI-first vendor serving brokerages with lead-nurture and marketing workflows.
- kvCORE (Inside Real Estate): Sister platform of ListAssist under Inside Real Estate, kvCORE is a leading real estate CRM and marketing platform for agents and brokerages, now effectively consolidated with ListAssist's AI capabilities as part of the same parent's product suite.
- SkySlope: Real estate transaction management and digital workflow platform widely used by brokerages; comparable as a vertically-integrated real estate software vendor where AI-enhanced search and marketing can be embedded into adjacent workflows.
- CINC Systems: AI-driven marketing and lead-nurturing platform for real estate teams and brokerages; its automated property marketing, behavioral nurturing, and AI search features overlap directly with ListAssist's listing-description and lead-nurture use cases for the same agent customer.
Emerging players
- HouseCanary: AI-powered residential property data and valuation platform serving real estate enterprises with AI-driven analytics and insights; overlaps with ListAssist in applying AI to property information for brokerages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
ListAssist social profiles
Digital presenceListAssist financial estimates
Financial estimateRevenue estimate
Valuation estimate
ListAssist leadership team
Management profileNumber of profiles
ListAssist funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ListAssist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ListAssist
What does ListAssist do?
ListAssist provides an AI-powered property search and marketing technology platform for the real estate industry. Its capabilities include natural language property search, automated generation of listing descriptions, image recognition for property photos, and AI-driven hyper-customized search results. Following its March 2025 acquisition by Inside Real Estate, this technology is being integrated into the BoldTrail CRM platform to serve more than 400,000 real estate agents and brokerages.
Is ListAssist a public or private company?
ListAssist is a private company. It is classified as corporate owned and is currently acquired.
When was ListAssist founded?
ListAssist was founded in 2022. It employs 1 to 10 people.
Where is ListAssist based?
ListAssist is headquartered in Auckland, New Zealand, in the Oceania region.
How does ListAssist make money?
One revenue line is on record: AI Property Search Platform Licensing.
Who are ListAssist's main competitors?
Broad incumbents on record are Redfin, Compass, Zillow Group and Realtor.com (Move, Inc.). Direct peers are Ylopo, Offrs, kvCORE (Inside Real Estate), SkySlope and CINC Systems. HouseCanary is listed as an emerging player.
Does ListAssist have an API?
No public API is recorded for ListAssist.
What industry is ListAssist in?
ListAssist's product category is Real Estate Technology Software. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 51929 and its SIC code is 6500.