What Roswell NYC does

Roswell NYC, legally ROSELL STUDIOS, LLC, is a privately held, full-service Shopify eCommerce agency headquartered in New York City. Founded in 2011 and operating with 11-50 employees, the agency organizes its delivery around three divisions: Design & Creative (branding, UX/UI design, photography, conversion rate optimization), Technology (custom development, Shopify Plus, Shopify Hydrogen/Composable Commerce, subscription commerce, system integrations, eCommerce migrations), and Growth Marketing (retention marketing, paid digital, data analytics, SEO and AI search). It is a Shopify Platinum Partner and Webby Award-winning agency positioning itself as an in-house team extension rather than a vendor.

The company's underlying technology stack is centered on the Shopify ecosystem, with deeper specialization in Shopify Plus for enterprise merchants and Shopify Hydrogen for headless, composable storefront architectures. Proprietary differentiation comes from domain expertise in subscription commerce, custom system integrations, and platform migrations rather than from owned intellectual property or patents. Go-to-market is direct enterprise sales to DTC and B2B brands in Beauty, Fashion, Haircare, Jewelry, Luxury, Wellness, and Consumer Packaged Goods verticals, supported by an organic LinkedIn and Instagram presence plus an Insights blog for thought leadership.

The revenue model is professional services, generated through project-based engagements and ongoing retainers. Pricing is quote-based and project-specific with no publicly disclosed rates. The agency reports its client portfolio grossed over $350M USD in 2024 and that it has helped hundreds of eCommerce companies launch and grow, though company-level revenue is not disclosed. The firm has no disclosed institutional investors, parent company, or subsidiary relationships and operates from a single New York City headquarters.

Name

Roswell NYC

Legal name

ROSELL STUDIOS, LLC

Website

https://roswellstudios.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Roswell NYC is a full-service Shopify Platinum Partner agency with three divisions (Design & Creative, Technology, Growth Marketing) delivering end-to-end eCommerce solutions to enterprise and mid-market DTC and B2B brands in Beauty, Fashion, Haircare, Jewelry, Luxury, Wellness, and CPG.

Ownership category

akta.pro rank

Product category

Digital Commerce Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industry

OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Shopify Plus agency
• ECommerce development services
• Digital commerce agency
• Growth marketing services
• Composable commerce solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services: Full-service digital commerce agency providing design, technology, and growth marketing services to DTC and B2B brands. Revenue generated through project-based engagements and ongoing retainer arrangements for brand development and optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Roswell NYC is a full-service digital commerce agency operating across three divisions: Design & Creative, Technology, and Growth Marketing. The agency provides end-to-end eCommerce services including branding, UX/UI design, custom development on Shopify Plus, subscription commerce, composable commerce (Shopify Hydrogen), system integrations, eCommerce migrations, retention marketing, paid digital advertising, data analytics, and SEO for DTC and B2B brands.

Product overview

Roswell NYC is a full-service Shopify eCommerce agency operating across three core divisions: Design & Creative, Technology, and Growth Marketing. The agency provides comprehensive digital commerce solutions including branding and identity, UX and UI design, photography, conversion rate optimization, custom development, Shopify Plus development, subscription commerce, system integrations, eCommerce migrations, composable commerce, retention marketing, paid digital, data analytics, and SEO and AI search. As a Shopify Platinum Partner and Webby Award-winning agency, they specialize in building and growing eCommerce brands in Beauty, Fashion, Haircare, Jewelry, Luxury, Wellness, and Consumer Packaged Goods sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Creative Full creative service line for eCommerce brands covering branding and identity, UX and UI design, and photography. Sold as a standalone service division to DTC and B2B brand clients.
• Technology Engineering and technology service line covering custom development, Shopify Plus development, subscription commerce, system integrations, eCommerce migrations, and composable commerce (Shopify Hydrogen) implementations for eCommerce brands.
• Growth Marketing Growth marketing service line providing strategy and execution to drive brand growth, including retention marketing, paid digital advertising, data analytics, and SEO and AI search optimization.

Quantifiable outcome

• Portfolio grossed over $350M USD in 2024
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify Platinum Partner status - the highest tier of partnership with Shopify. Agency specializes in Shopify Plus development, Shopify Hydrogen (Composable Commerce), and custom Shopify implementations. This partnership enables the agency to provide advanced eCommerce solutions leveraging the Shopify platform ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coalition Technologies: Coalition Technologies is a full-service eCommerce agency and Shopify Plus Partner offering design, development, and growth marketing to DTC and B2B brands — overlapping with Roswell's three-division model across similar verticals and customer profile.
• Pixel Union: Pixel Union is a Shopify Plus Partner agency that designs, develops, and grows eCommerce stores, specializing in Shopify themes and DTC brand builds — directly comparable in technology stack and customer focus to Roswell.
• OuterBox: OuterBox is an eCommerce-focused digital agency with deep Shopify, Magento, and design capabilities serving enterprise brands. They compete head-to-head with Roswell for design, development, and growth mandates in DTC verticals.
• BVA: BVA is a long-standing Shopify Plus Partner agency that builds, designs, and grows DTC brands on Shopify — directly competing with Roswell for the same enterprise and mid-market eCommerce accounts in beauty, fashion, and lifestyle.
• We Make Websites: We Make Websites is a UK-based Shopify Plus Partner agency offering end-to-end design, build, and growth services to DTC brands, making it a comparable international direct peer against Roswell's enterprise Shopify work.
• The Working Party: The Working Party is a Shopify Plus Partner agency focused on commerce strategy, design, and development for ambitious DTC brands. Their enterprise client focus and Shopify specialization closely parallel Roswell's positioning.
• BlueSwitch: BlueSwitch is a Shopify Plus Partner agency providing design, development, and digital marketing services to consumer brands, with overlapping capabilities and customer base to Roswell NYC.

Broad incumbents

• Accenture Song: Accenture Song (formerly Accenture Interactive) is a broad incumbent digital services firm with a substantial commerce practice competing for large enterprise transformation engagements that overlap with Roswell's upper-end enterprise work.
• Deloitte Digital: Deloitte Digital is the consulting giant's experience and commerce practice, frequently competing for enterprise-level commerce transformation mandates that Roswell targets, though at a much larger scale and breadth.

Emerging players

• Group23: Group23 is a Shopify Plus Partner agency building commerce experiences for DTC brands, with overlapping Shopify Plus implementation, design, and growth capabilities and therefore competitive with Roswell at the mid-market tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roswellnyc
• Instagraminstagram.com/roswellnyc
• Xx.com/roswellstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roswell NYC