Dancercise Kids

What Dancercise Kids does

Dancercise Kids is a privately-held children's dance, fitness, and music enrichment program operated by Kids Fun, Inc., headquartered in the Minneapolis/St. Paul metro area (Minnetonka mailing address) and serving the Twin Cities continuously since 1990. The company's core product is a 36-month rotating curriculum of Jazz, Tap, Ballet, Fitness Warm-up, Creative Movement, Tumbling, and Sign Language lessons for children ages 2–8, delivered by instructors who travel on-site to accredited childcare centers and preschools. Each unit pairs lesson plans with professionally-recorded original music, available on Spotify, Apple Music, Amazon Music, and SoundCloud, and accessible via Amazon Alexa voice command. Parents register and manage enrollment through a self-service web portal, billed monthly via credit/debit card on the 15th for the following month's classes.

The business operates two revenue streams: recurring parent enrollment subscriptions for the direct childcare-center service in the Twin Cities, and curriculum licensing to dance studios, fitness centers, schools, and independent instructors worldwide through two tiers (Owner Operator for solo teachers; Business Builder for studios ready to hire additional staff). Licensees access curriculum, music, video training, marketing materials, and ongoing support through the Kinisi platform (kinisi.app). The company has no external funding, operates with 11–50 employees, and is led by founder and CEO Tessa Pfeifer, who personally conducts trainer certification and licensee onboarding. International licensee presence spans India, Thailand, Scotland, and Saudi Arabia, though the direct service business remains concentrated regionally in Minnesota.

Name

Dancercise Kids

Legal name

Kids Fun, Inc.

Website

https://dancercise.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Dancercise Kids, operated by Kids Fun, Inc., is a Minneapolis-based children's dance and fitness enrichment program delivering a 36-month rotating curriculum to Twin Cities childcare centers for ages 2–8, while licensing the curriculum and original music to studios and instructors worldwide via the Kinisi platform.

Ownership category

akta.pro rank

Product category

Children's Dance and Fitness Education

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Fine Arts Schools (611610)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYHSADABAD

Dance Fitness Classes (e.g., Zumba)

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYEDACAMAI

Physical Activity & Motor Development Programs (Health-Focused)

Education/Early Childhood Education/Health and Nutrition Programs for Young Children

Keywords

• Children's dance classes
• Preschool fitness programs
• Dance curriculum licensing
• Early childhood movement education
• Childcare enrichment programs

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Parent Enrollment Subscriptions: Monthly subscription-based enrollment for children attending Dancercise classes at childcare centers. Parents are billed on the 15th of the month for the following month's classes. Payment is by credit/debit card only.
2. Curriculum Licensing: Licensing fees for dance studios, fitness centers, schools, and independent instructors to use the Dancercise Kids curriculum. Two tiers: Owner Operator (teach-it-yourself) and Business Builder (with trainer certification and additional business tools).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dancercise Kids delivers on-site dance, fitness, and movement classes for preschool children (ages 2-6) at childcare centers in the Twin Cities, accompanied by a proprietary 36-month curriculum and professionally-recorded original music. The company also licenses this curriculum and music to dance studios, fitness centers, schools, and independent instructors under two tiers (Owner Operator and Business Builder), with training delivered through the Kinisi platform.

Product overview

Dancercise Kids offers a core dance and fitness enrichment program for preschool children (ages 2-8) delivered at childcare centers, with 36 monthly curriculum units covering Jazz, Tap, Ballet, Fitness, Creative Movement, Tumbling, and Sign Language. The portfolio includes the core in-person class program, a curriculum licensing business (Owner Operator and Business Builder tiers) for dance studios and independent teachers, and monthly original music available on major streaming platforms. The Kinisi platform provides curriculum access and training for licensees and instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Dancercise Kids Core Program A non-competitive dance, fitness, movement, and education program for preschool children ages 2-6 (extending to 8 in licensed programs), delivered on-site at Twin Cities childcare centers. Includes 36 monthly curriculum units covering jazz, tap, ballet, fitness warm-up, creative movement, tumbling, and sign language, accompanied by original professionally-recorded music.
• Monthly Music Professionally-recorded original music written specifically for the curriculum, distributed via Spotify, Apple Music, Amazon Music, and SoundCloud, with Amazon Alexa voice-command integration. Monthly units cover themes including Healthy Habits, Muscles, Musical Instruments, Dramatics, Performance, Animals, People and Places, Occupations, Foreign Language, Manners, Sign Language, and Nutrition.
• Owner Operator License Entry-level curriculum license for new business owners wanting to teach Dancercise independently. Includes access to the Dancercise Kids curriculum, music, and teacher training via the Kinisi platform, Dancercise Kids logo rights after training, documents and marketing templates, a Selling Guide, a monthly membership newsletter, and optional one-on-one consultations.
• Business Builder License Advanced curriculum license for growing studios ready to hire additional teaching staff. Includes everything in Owner Operator plus Dancercise Kids Trainer Certification, National Customer Referral, costume discounts, and additional business lessons covering how to multiply classes, employee hiring and training, and employee management and retention.

Quantifiable outcome

• Children receive 4 classes per month, with make-up classes scheduled for holidays or missed sessions
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kindermusik: Kindermusik licenses an early-childhood music and movement curriculum to educators and studios globally — nearly identical business model to Dancercise Kids' licensing arm, but anchored in music rather than dance. Directly comparable on content depth, licensing tiers, and target age (0-7).
• Gymboree Play & Music: Gymboree Play & Music operates parent-child play, music, and movement classes for infants through preschoolers in franchised centers worldwide. Comparable on age range (0-5), curriculum-driven enrichment model, and global licensing/franchise footprint.
• Soccer Shots: Soccer Shots delivers preschool soccer enrichment programs directly to childcare centers, schools, and parks with a franchise model. Closely comparable GTM motion (instructors travel to childcare centers), age band (2-8), and franchise/licensing economics.
• The Little Gym: The Little Gym offers motor-skill, gymnastics, and dance classes for children ages 4 months to 12 years through franchised locations. Comparable as a structured, curriculum-driven children's movement program with similar age range and franchise/licensing structure.
• Dance to EvOLvE: Dance to EvOLvE provides in-school and in-childcare dance enrichment programs for preschool and elementary children, with instructors traveling to partner sites. Nearly identical service delivery model to Dancercise Kids' direct-service arm.
• Little Kickers: Little Kickers runs preschool football (soccer) classes delivered to nurseries and childcare centers via a franchise/licensing model internationally. Comparable on target age (18 months–7 years), in-center delivery, and franchise-style global expansion.

Broad incumbents

• School of Rock: School of Rock is a large franchised music education provider for children and teens, with a structured proprietary curriculum and licensing/franchise model. Comparable on curriculum licensing + brand-driven children's enrichment, though older age focus (mostly 7+).
• Mad Science Group: Mad Science delivers in-school and after-school STEM enrichment via franchisees who run programs at childcare centers, schools, and camps. Comparable on in-center enrichment delivery model and franchise/licensing structure, though in STEM rather than dance/fitness.

Emerging players

• BrickSeek / Bricks 4 Kidz: Bricks 4 Kidz licenses STEM enrichment programs (LEGO-based) to franchisees who deliver in-school and after-school classes. Comparable as an in-center, licensed children's enrichment model competing for the same childcare-center schedule slots.
• Monkey Quest / Tinkergarten: Tinkergarten delivers outdoor, play-based early childhood enrichment programs led by trained independent leaders across the U.S. Comparable on trained-leader-in-the-field delivery to young children and curriculum-driven enrichment, though outdoor rather than dance/fitness focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dancercisekids
• Facebookfacebook.com/dancercisekids
• LinkedInlinkedin.com/company/dancercise-kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dancercise Kids