BrickSeek

What BrickSeek does

BrickSeek is a US-based deal aggregation and price comparison platform that monitors pricing, markdowns, and in-store inventory across 18+ major retailers including Amazon, Walmart, Target, Home Depot, Lowe's, Best Buy, Kroger, CVS, Kohl's, Sam's Club, and Macy's. The platform serves two primary user groups: individual deal-seeking consumers looking to save on everyday retail purchases, and a secondary segment of retail arbitrage entrepreneurs who use the platform to source below-market inventory for resale. The core technology is a web and mobile (iOS/Android) product that delivers deal discovery, price tracking, and dedicated inventory checkers for 8 retailers (BJ's, CVS, Dollar General, Home Depot, Kroger, Lowe's, Target, Walmart), with features including real-time deal alerts, shopping list tracking, and a daily email digest of curated deals.

The company was founded in 2014 as a web application focused on helping LEGO collectors find hard-to-find sets, then expanded horizontally into broader retail categories. BrickSeek 2.0 launched in 2017 with a redesigned interface and the introduction of the BrickSeek One premium membership, and native mobile apps were released in 2021. The platform has been featured in the Wall Street Journal, Mashable, CNBC, Business Insider, Good Morning America, and Reader's Digest, contributing to organic brand awareness. BrickSeek is operated as a private, bootstrapped company by AKSOLOGY LLC, headquartered in Tempe, Arizona, with a team of nearly 20 people and no disclosed external institutional funding.

Name

BrickSeek

Legal name

AKSOLOGY LLC

Website

https://brickseek.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

BrickSeek is a US-based deal aggregation and price comparison platform that monitors pricing and inventory across 18+ major retailers, serving individual deal-seeking consumers and retail arbitrage entrepreneurs through web, iOS, and Android channels on a freemium subscription model.

Ownership category

akta.pro rank

Product category

Deal Aggregation and Price Comparison

akta.pro industry

PRIMARYBPAMAGAH

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Deal aggregation platform
• Price comparison service
• Retail inventory checker
• Shopping deal alerts
• Consumer savings platform

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. BrickSeek One Subscription: Monthly and annual subscription model for premium membership that provides access to all deals, unlimited inventory checking, personalized alerts, and removal of ads
2. Affiliate Commission: BrickSeek receives commissions when users purchase products through retailer links on the platform (affiliate links to Amazon, Walmart, Target, etc.)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BrickSeek operates a deal aggregation platform that scours sales, clearances, and markdowns at over a dozen major retailers, providing consumers with real-time price comparison, local inventory checking, and personalized deal alerts. It offers a free Basic tier with limited access and a paid BrickSeek One subscription unlocking unlimited inventory checks, all deals, and ad-free browsing. Transactions occur on retailer sites via affiliate links, with BrickSeek earning commissions on resulting purchases.

Product overview

BrickSeek is a deal aggregation and price comparison platform operating as a single unified product with optional premium subscription tiers. The core platform monitors pricing and inventory across major retailers and provides deal discovery tools, while BrickSeek One premium membership unlocks full access to all features including unlimited lookups, advanced filtering, and personalized alerts. The service expanded from its original focus on LEGO deals to cover a broad range of product categories including toys, tools, electronics, and home improvement items.

Differentiator

Problem solved

Functional benefit

Products and services

• BrickSeek Deal aggregation and price comparison platform that monitors inventory and pricing across Amazon, Walmart, Target, Home Depot, Lowe's, Best Buy, and other major retailers to help consumers find the best deals online and in nearby stores.
• BrickSeek One Premium subscription membership that unlocks all deals, unlimited inventory checking at all local stores, personalized deal alerts, and removal of ads for individual consumers and retail arbitrage resellers.
• BrickSeek Mobile App Native iOS and Android application providing mobile access to BrickSeek's deal aggregation, price comparison, and inventory checking features for consumers on the go.
• Retailer Inventory Checkers Per-retailer inventory lookup tools that let consumers verify real-time stock availability at specific store locations for BJ's Wholesale Club, CVS, Dollar General, Home Depot, Kroger, Lowe's, Target, and Walmart.

Quantifiable outcome

• Users report saving 50-90% off retail prices on individual items
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Amazon.comcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Amazon is one of the primary retailer partners integrated into BrickSeek's deal aggregation platform. Users can browse Amazon deals, check pricing, and access Amazon product listings through affiliate links on the platform.
• WalmartcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Walmart is a key retailer partner providing both online and in-store deal data. BrickSeek offers inventory checking at Walmart locations and features Walmart deals alongside other retailers.
• TargetcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Target is integrated as a major retailer partner offering both online and in-store deals. BrickSeek provides inventory checking for Target locations.
• Home DepotcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Home Depot is a key home improvement retailer partner. Users can access Home Depot deals and check local inventory through BrickSeek's Home Depot inventory checker.
• Lowe'scoreChannel Partner/ Reseller/ Distributor · 1 January 2014Lowe's is partnered as a major home improvement retailer. BrickSeek offers in-store pickup deals and inventory checking for Lowe's locations.
• Best BuymajorChannel Partner/ Reseller/ Distributor · 1 January 2014Best Buy is an electronics retailer partner integrated into BrickSeek's platform for deal aggregation and price comparison.
• Dollar GeneralmajorChannel Partner/ Reseller/ Distributor · 1 January 2014Dollar General is a key value retailer partner. BrickSeek offers inventory checking for Dollar General locations to help users find local deals.
• KrogermajorChannel Partner/ Reseller/ Distributor · 1 January 2014Kroger is a grocery retailer partner integrated into BrickSeek's deal platform. Users can access grocery deals and check local Kroger inventory.
• StaplesmajorChannel Partner/ Reseller/ Distributor · 1 January 2014Staples is an office supply retailer partner. BrickSeek features Staples deals and offers inventory checking for Staples locations.
• BJ's Wholesale ClubmajorChannel Partner/ Reseller/ Distributor · 1 January 2014BJ's Wholesale Club is a warehouse retailer partner. BrickSeek offers inventory checking for BJ's locations and features member deals.
• Academy SportsmajorChannel Partner/ Reseller/ Distributor · 1 January 2014Academy Sports is a sporting goods retailer partner integrated into BrickSeek for deal aggregation and local inventory checking.
• CVSmajorChannel Partner/ Reseller/ Distributor · 1 January 2014CVS is a pharmacy and health retailer partner. BrickSeek offers inventory checking for CVS locations to help users find health and beauty deals.
• Office DepotmajorChannel Partner/ Reseller/ Distributor · 1 January 2014Office Depot is an office supply retailer partner with deals and inventory checking available on BrickSeek.
• Kohl'smajorChannel Partner/ Reseller/ Distributor · 1 January 2014Kohl's is a department store partner offering in-store pickup deals and inventory checking through BrickSeek.
• Sam's ClubmajorChannel Partner/ Reseller/ Distributor · 1 January 2014Sam's Club is a warehouse retailer partner integrated for deal aggregation and local inventory checking.
• Ulta BeautymajorChannel Partner/ Reseller/ Distributor · 1 January 2014Ulta Beauty is a cosmetics retailer partner offering deals on beauty and personal care products through BrickSeek.
• Macy'smajorChannel Partner/ Reseller/ Distributor · 1 January 2014Macy's is a department store retailer partner integrated into BrickSeek's deal aggregation platform.
• Cabela'sminorChannel Partner/ Reseller/ Distributor · 1 January 2014Cabela's is an outdoor gear retailer partner offering deals on sporting goods and outdoor equipment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• TechBargains: Deal aggregation focused on electronics and tech categories. Overlaps with BrickSeek's electronics and Best Buy deal coverage with a more vertical focus.
• Brad's Deals: Curated deal site with community features and editor picks. Comparable on deal discovery and price comparison across major retailers, though smaller in scale.
• CamelCamelCamel: Amazon price tracking and alert tool. Niche but well-known Amazon-focused deal tracker with price drop alerts — directly comparable to BrickSeek's deal alert feature for Amazon SKUs.

Direct peers

• Honey (PayPal): Browser-based coupon and price comparison tool owned by PayPal. Competes directly with BrickSeek on deal aggregation, coupon application, and affiliate-driven savings, though delivered at checkout rather than as a standalone app.
• Capital One Shopping (formerly Wikibuy): Price comparison and cashback platform owned by Capital One. Directly comparable in helping consumers find lower prices and earn rewards on online purchases across major retailers.
• Slickdeals: Community-driven deal aggregation platform with strong user-generated content. Highly comparable on deal discovery, community engagement, and voting/validation of deals across major retailers.
• RetailMeNot: Coupon and cashback platform aggregating deals from thousands of retailers. Competes with BrickSeek on coupon/deal discovery and affiliate revenue model.
• Rakuten (formerly Ebates): Cashback and coupon platform with broad retailer partnerships. Comparable monetization (affiliate commissions) and user value proposition of saving money on retail purchases.
• DealNews: Editorially curated deal aggregation site covering major retailers. Overlaps with BrickSeek on surfacing deep discounts and price comparison across categories.
• Flipp: Digital weekly ad and deals platform focused on grocery and local retail inventory. Comparable on local store inventory checking and deal surfacing for BrickSeek's in-store features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brickseek
• YouTubeyoutube.com/c/BrickSeekTV
• Facebookfacebook.com/brickseek
• Instagraminstagram.com/brickseek
• TikToktiktok.com/@brickseek
• Pinterestpinterest.com/BrickSeek
• LinkedInlinkedin.com/company/brickseek

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrickSeek