BeautyAList
BeautyAList (Minin Inc.) is a verified professional directory and marketplace connecting consumers with licensed beauty professionals across hair, skin, nails, and barbering. Verified pros gain access to partner-brand pro-pricing and license verification via sister platform Licensify.
- Company typePrivate
- Founded2021
- HeadquartersHackensack, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What BeautyAList does
BeautyAList, operated by Minin Inc. (a Delaware-incorporated C-corp headquartered at 2 University Plaza Drive, Suite 100, Hackensack, NJ), is a verified professional directory and marketplace for the licensed beauty industry. Founded by Dasha Minina (also founder of Maxus Nails) and dated to 2021 in operational records, the platform connects consumers seeking beauty services with licensed hairstylists, barbers, nail technicians, makeup artists, and skincare professionals, while providing those professionals with portfolio hosting, license verification, and access to pro-pricing at partner brands.
The product surface is built around a Pro Directory with geolocation search (powered by a documented Google Maps API key), a mobile app distributed via QR code, a Pro Shop offering partner-brand pricing, an Inspiration Gallery, a Barber Section, a content blog and The Library (including authored content such as 'The Silent Work' by barber educator Rodrick Samuels), and a Pro Verification System. License verification is operated through Licensify, a sister sub-brand under the same Minin Inc. parent, which also exposes a 'For Brands' offering. The footer references 'Patented API Technology,' but no public developer-facing API or SDK is documented. Operational infrastructure is conventional SaaS — Stripe for payments, Shopify for e-commerce, Google Analytics for traffic analysis, Google Maps for discovery.
Monetization rests on three streams: (1) subscription-based Pro-Pricing Access that unlocks partner-brand discounts for verified professionals, salons, and students; (2) marketplace and directory services with potential featured-listing and commission mechanics; and (3) professional tools including staff license tracking and recruitment for salons. Pricing is not publicly disclosed; the consumer experience is freemium, while verified professionals and businesses operate on annual subscription cadences. Distribution is entirely self-serve via web and mobile, supported by content marketing across niche verticals (hair, skin, nails, barber, sustainable beauty). The company has no disclosed external funding, no public ARR, and is operated with a 1-10 person team.
BeautyAList firmographics
Firmographics- Name
- BeautyAList
- Legal name
- Minin Inc.
- Website
- https://beautyalist.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BeautyAList (Minin Inc.) is a verified professional directory and marketplace connecting consumers with licensed beauty professionals across hair, skin, nails, and barbering. Verified pros gain access to partner-brand pro-pricing and license verification via sister platform Licensify.
- Ownership category
- akta.pro rank
BeautyAList industry classification
Industry- Product category
- Beauty Professional Directory Platform
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Beauty & Personal Care Marketplaces (CRAFABAB)
- akta.pro secondary industries
- Beauty & Personal Care Omnichannel (CRAFAEAB), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)
Keywords
Where BeautyAList is headquartered
LocationHeadquarters
- HQ city
- Hackensack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BeautyAList business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pro-Pricing Access & Membership: Verified beauty professionals and students gain access to pro-pricing discounts at partner brands. The platform likely monetizes through membership tiers or take-rates on partner brand purchases.
- Marketplace & Directory Services: Platform enables discovery and connection between clients and professionals. Revenue may be generated through featured listings, promoted profiles, or commission on bookings.
- Professional Tools & Resources: Career tools, licensing compliance tracking, staff license management for salons, and talent recruitment features for businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Future Client (Basic Access) |
| Subscription | Annual | Beauty Professional Individual |
| Subscription | Annual | Beauty Shop/Salon |
| Subscription | Annual | Student |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BeautyAList product offering
Product offeringCore offering
BeautyAList is a public directory platform that connects clients with verified, licensed beauty professionals via web and mobile app. Verified professionals, students, and salons unlock a Pro Pass for pro-only product pricing and brand discounts, while clients discover and book beauty experts by specialty and location.
Product overview
BeautyAList is a platform connecting clients with licensed beauty professionals, built as a unified platform with multiple integrated modules. The core product consists of a mobile app, a Pro Directory for discovering verified professionals, and a Shop for pro-brand partners. Supporting modules include a Blog/Learning Center for educational content, an Inspiration Gallery for portfolio browsing, a Barber Section for barber-specific resources, and The Library featuring books like 'The Silent Work'. The platform includes a Pro Verification System that verifies professional licenses for access to member features and partner brand discounts. Licensify, a related license verification service operated by the same parent company (Minin Inc.), is referenced as a separate brand offering.
Differentiator
Problem solved
Functional benefit
Brands
- Licensify: A platform for brands mentioned in the footer: 'For Brands - Licensify' at //licensify.io
Products and services
- BeautyAList App
- Pro Directory
- Pro Brand Partners / Shop E-commerce offering pro-pricing at partner brands for verified beauty professionals, salons, and students, powered by Stripe payments and Shopify integration.
- Licensify License verification platform operated by Minin Inc. (BeautyAList's parent company), providing professional license verification services for brands and integrated as BeautyAList's verification backbone.
Companies that use BeautyAList
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
BeautyAList technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
BeautyAList partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LicensifycoreLicensify provides the license verification infrastructure for BeautyAList. The platform integrates with Licensify to verify professional credentials for licensed beauty professionals, salon owners, and students. Referenced in footer as 'For Brands - Licensify' and used for state licensing board verification.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BeautyAList competitors and assessment
Company assessmentDirect peers
- StyleSeat: Online marketplace for booking hair, beauty, and wellness professionals. Directly comparable as a two-sided beauty services marketplace with discovery, booking, and pro tools.
- Vagaro: All-in-one salon and spa management software with an embedded client marketplace. Comparable as a beauty pro platform with directory and booking.
- Squire: Barbershop-focused booking, payments, and business management platform. Directly comparable for the barber vertical that BeautyAList also targets through its Barber Section.
- Treatwell: European beauty and wellness booking marketplace operating primarily in the UK and EU. Comparable as a regional beauty professional marketplace with discovery and booking.
- Booksy: Booking and business management platform for beauty and wellness professionals. Closely aligned business model with appointment booking, pro directories, and salon management.
- Fresha: Marketplace and SaaS platform connecting beauty and wellness clients with professionals globally. Comparable as a free-to-use marketplace with pro subscription SaaS.
Broad incumbents
- SalonCentric: Professional beauty product distributor serving licensed stylists and salons. Comparable as a pro-pricing distribution channel that BeautyAList's Pro Brand Partners Shop competes and partners with.
- Google Business Profile: Google's free local business listing product powers discovery of beauty professionals via Search and Maps. Comparable as the incumbent default discovery layer BeautyAList is differentiated against.
- Yelp: General local business discovery platform that includes beauty professionals in its directory. Overlaps with BeautyAList's consumer discovery use case but without verification specialization.
Emerging players
- Boulevard: Salon and spa management software with client booking and checkout. Comparable as a salon-management platform competing for the same beauty business customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BeautyAList social profiles
Digital presenceBeautyAList financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeautyAList leadership team
Management profileNumber of profiles
Profiles1 record
BeautyAList funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeautyAList M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeautyAList
What does BeautyAList do?
BeautyAList is a public directory platform that connects clients with verified, licensed beauty professionals via web and mobile app. Verified professionals, students, and salons unlock a Pro Pass for pro-only product pricing and brand discounts, while clients discover and book beauty experts by specialty and location.
Is BeautyAList a public or private company?
BeautyAList is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeautyAList founded?
BeautyAList was founded in 2021. It employs 1 to 10 people.
Where is BeautyAList based?
BeautyAList is headquartered in Hackensack, United States, in the North America region.
How does BeautyAList make money?
Three revenue lines are on record. Pro-Pricing Access & Membership is the primary driver. The others are marketplace & Directory Services and professional Tools & Resources.
Who are BeautyAList's main competitors?
Direct peers on record are StyleSeat, Vagaro, Squire, Treatwell, Booksy and Fresha. Broad incumbents are SalonCentric, Google Business Profile and Yelp. Boulevard is listed as an emerging player.
Does BeautyAList have an API?
No public API is recorded for BeautyAList.
What industry is BeautyAList in?
BeautyAList's product category is Beauty Professional Directory Platform. Its primary akta.pro industry code is CRAFABAB, Beauty & Personal Care Marketplaces, with a secondary code of CRAFAEAB, Beauty & Personal Care Omnichannel. Its NAICS code is 812112 and its SIC code is 5600.