High There
High There, operated by Kaya Now, Inc., is a free cannabis culture media and social networking platform serving adult cannabis consumers and cannabis-curious individuals through a website, iOS and Android apps, and a newsletter. It generates revenue via affiliate commissions and advertising.
- Company typePrivate
- Founded2017
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What High There does
High There, operated by Kaya Now, Inc., is a privately held cannabis culture media and social networking platform headquartered in Boca Raton, Florida. Founded in 2014 (with the iOS app launching in 2017 per App Store records), the company serves adult cannabis consumers (21+) and cannabis-curious individuals across the United States through three primary distribution surfaces: a content website at highthere.com, an iOS application (id954916772), and an Android application (com.greenmile.highthere), supplemented by an email newsletter subscription product.
The platform combines editorial content across six verticals (Business, Culture, Learn, News, Products, and Wellness) with social networking features including user profiles, instant messaging with multimedia support, and location-based user discovery. The core technology stack is a multi-platform mobile application with a content management system powering the website. The company positions itself as a creative community with a stated mission of eradicating stigma, misinformation, and inequities surrounding cannabis, rather than operating as a transactional commerce platform.
The business model is a freemium consumer platform generating revenue through two streams: affiliate commissions on purchases made through embedded product links to cannabis brands, and third-party advertising on the website, app, and email newsletter. The company explicitly characterizes itself as reader-supported and editorially independent, declining direct industry funding. Leadership comprises CEO Leo Giel alongside co-founders Darren Roberts and Kenny Frisman, with Chief Medical Officer Melanie Bone providing clinical credibility for cannabis wellness content. The company has raised approximately $700,000 in seed funding across 2014-2015 with no subsequent disclosed capital raises, and operates with a small team of 1-10 employees.
High There firmographics
Firmographics- Name
- High There
- Legal name
- Kaya Now, Inc.
- Website
- https://highthere.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- High There, operated by Kaya Now, Inc., is a free cannabis culture media and social networking platform serving adult cannabis consumers and cannabis-curious individuals through a website, iOS and Android apps, and a newsletter. It generates revenue via affiliate commissions and advertising.
- Ownership category
- akta.pro rank
High There industry classification
Industry- Product category
- Cannabis Media and Social Networking
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- akta.pro primary industry
- Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)
Keywords
Where High There is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High There business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Affiliate Revenue: High There earns commissions through affiliate links when readers purchase products or services through their site. The company explicitly states it is 'reader-supported' with affiliate revenue supporting independent editorial efforts.
- Advertising: The platform uses advertising to fund website, app, and services. Third-party advertisers collect data to serve targeted advertising through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free platform access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
High There product offering
Product offeringCore offering
High There operates a cannabis-focused media platform and social network delivered through a website (highthere.com) and native iOS/Android mobile applications. The platform combines editorial content across categories such as Business, Culture, Learn, News, Products, and Wellness with social networking features including user profiles, instant messaging, photo sharing, and location-based user discovery. The service is free to users and monetized through advertising and affiliate commissions on cannabis-related product purchases.
Product overview
High There is a cannabis culture media and social network platform comprising a website platform (highthere.com) and mobile applications for iOS and Android. The core product combines editorial content across cannabis news, culture, education, products, and wellness with social networking features including user profiles, instant messaging, and location-based user discovery. The platform also offers a newsletter subscription service and various content modules including Learn (educational guides), Products & Reviews (product recommendations), and Wellness sections. The company operates as a reader-supported platform, utilizing affiliate partnerships to generate revenue while providing cannabis-related educational content to North American users.
Differentiator
Problem solved
Functional benefit
Products and services
- High There Website Platform A cannabis culture resource and social network website providing educational content, news, product reviews, and community features across categories including Business, Culture, Learn, News, Products, and Wellness. Targeted at adults 21+ interested in cannabis culture, education, and product discovery.
- High There iOS App Mobile application for iOS devices enabling cannabis enthusiasts to create profiles, send instant messages (including photos, audio, video, and location), share content, and discover other users by age, interests, and location. For adults 21+ seeking cannabis community connection.
- High There Android App Mobile application for Android devices providing access to cannabis culture content, social networking features, instant messaging, and location-based user discovery. For adults 21+ interested in cannabis community and culture.
Companies that use High There
Customer profileSegments2 records
High There technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
High There partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Affiliate Brand PartnersminorHigh There maintains affiliate relationships with various cannabis product brands. When readers purchase through affiliate links, the platform earns a commission. The company states it only links to products meeting editorial criteria for quality, affordability, safety, and availability. No individual staff member is directly compensated from reader purchases.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
High There competitors and assessment
Company assessmentEmerging players
- Leafwire: Cannabis professional and social networking platform connecting industry participants. Comparable to High There's social-networking angle, though focused on industry users rather than consumers.
- Cannabis.net: Cannabis news, culture, and lifestyle site covering products, brands, and policy. Overlaps with High There's editorial coverage of cannabis business, culture, and products.
- MassRoots (historical): Earlier-era cannabis-focused social network (originally consumer-facing, later pivoted industry). Comparable in product/category to High There's cannabis social/community play; a cautionary comp on category monetization difficulty.
Direct peers
- Merry Jane: Cannabis lifestyle media brand publishing news, culture, product reviews, and educational content. Comparable to High There on the cannabis content/community positioning.
- PotGuide: Cannabis consumer resource providing dispensary listings, product reviews, and educational content for adult-use consumers. Comparable business model and audience to High There.
- High Times: Long-running cannabis culture and news publication covering legalization, products, and lifestyle. Direct peer on the cannabis editorial/media business model serving adult consumers.
- Civilized: Cannabis lifestyle media brand covering culture, wellness, and policy. Comparable to High There on the cannabis lifestyle editorial positioning.
- The Cannigma: Cannabis education and science-focused publication with research-backed content for medical and adult consumers. Overlaps with High There's Learn/educational content modules.
- Leafly: Cannabis strain/dispensary discovery platform with a large editorial content library and consumer traffic. Directly comparable to High There as a cannabis information + discovery platform serving adult consumers.
- Weedmaps: Cannabis marketplace and discovery platform combining dispensary listings, product reviews, and editorial content. Overlaps High There on cannabis consumer information, reviews, and audience targeting.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
High There social profiles
Digital presenceHigh There financial estimates
Financial estimateRevenue estimate
Valuation estimate
High There leadership team
Management profileNumber of profiles
High There funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High There M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High There
What does High There do?
High There operates a cannabis-focused media platform and social network delivered through a website (highthere.com) and native iOS/Android mobile applications. The platform combines editorial content across categories such as Business, Culture, Learn, News, Products, and Wellness with social networking features including user profiles, instant messaging, photo sharing, and location-based user discovery. The service is free to users and monetized through advertising and affiliate commissions on cannabis-related product purchases.
Is High There a public or private company?
High There is a private company. It is currently operating.
When was High There founded?
High There was founded in 2017. It employs 1 to 10 people.
Where is High There based?
High There is headquartered in Denver, United States, in the North America region.
How does High There make money?
Two revenue lines are on record. Affiliate Revenue is the primary driver. The others are advertising.
Who are High There's main competitors?
Emerging players on record are Leafwire, Cannabis.net and MassRoots (historical). Direct peers are Merry Jane, PotGuide, High Times, Civilized, The Cannigma, Leafly and Weedmaps.
Does High There have an API?
No public API is recorded for High There.
What industry is High There in?
High There's product category is Cannabis Media and Social Networking. Its primary akta.pro industry code is CRANAHAJ, Cannabis Lifestyle & Apparel/Brand Merchandise Retail. Its NAICS code is 51621.