CareAsOne

What CareAsOne does

CareAsOne is a Los Angeles-based digital health company, founded in 2021 by Vijai Bhatti, that operates a three-sided marketplace connecting families seeking in-home senior care with certified W-2 caregivers and with home care agencies that need hiring support. The platform's core technical asset is an AI-powered matching engine that analyzes patient condition, care acuity, required certifications, location, schedule, and personality preferences to rank caregivers by fit score in real time, backed by a patent-pending algorithm. Supporting capabilities include conversational intake, a fully app-based care coordination layer (intake, matching, scheduling, billing, check-ins), real-time monitoring with two-hour caregiver check-ins, instant messaging between families and caregivers, and automated interview-scheduling reminders for agencies. Caregiver quality is reinforced by full background checks, W-2 employment (rather than 1099 contracting), and clinician backing from physicians at Mayo Clinic, Kaiser, and Sutter Health.

The business generates revenue through three streams: (1) family care services billed at $35-40 per hour with prepaid two-week blocks, (2) monthly subscription recruiting packages for senior care agencies with auto-renewing 30-day cycles, and (3) a one-time, non-refundable Client Match Package for agencies. Distribution is hybrid: a self-serve direct-to-consumer product-led motion on web, iOS, and Android for families and caregivers, paired with an enterprise sales motion (HubSpot-driven demos) targeting agencies. The company reports more than 100,000 caregivers in its matching network, more than 900 agencies on the platform, and operates across major California metros (Greater Sacramento, Los Angeles, San Diego, San Francisco Bay Area, Central & Coastal California) and Greater Phoenix, Arizona. CareAsOne remains a privately held company with no disclosed funding rounds, acquisitions, or institutional investors beyond the physician backers noted above.

Name

CareAsOne

Legal name

Care As One

Website

https://careasone.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

CareAsOne is a Los Angeles-based AI-powered marketplace connecting families with vetted W-2 in-home senior caregivers and providing senior care agencies with recruiting, matching, and automated scheduling tools across California and Arizona.

Ownership category

akta.pro rank

Product category

Senior Home Care Platform

NAICS

Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Help Supply Services (7363), Services-Prepackaged Software (7372)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industries

Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI), Live-In Caregiver Placement & Matching (HSABAMAD)

Keywords

• Home care platform
• Caregiver matching software
• Senior care staffing
• AI matching engine
• In-home care coordination

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Caregiver Placement (Families): CareAsOne charges families for caregiver placement services at $35-40/hr with prepaid 2-week blocks. Revenue is generated per hour of care provided through the platform.
2. Recruiting Packages (Agencies): Monthly subscription model for senior care agencies to access caregiver hiring platform. Charges automatically processed every 30 days unless cancelled before next billing cycle.
3. Client Match Package (Agencies): One-time upfront investment for client matching services. Non-refundable with matches potentially taking up to 90 days or longer to fulfill.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CareAsOne operates an AI-powered platform that connects families seeking in-home senior care with vetted, W-2 employed caregivers selected through algorithmic matching on condition, skills, and personality. It simultaneously offers senior care agencies a recruiting and matching software solution with job posting, automated interview scheduling, and access to a network of qualified candidates. The platform handles intake, caregiver matching, scheduling, billing, real-time monitoring with 2-hour caregiver check-ins, and instant messaging through web and native iOS/Android apps.

Product overview

CareAsOne is a unified senior care platform with three core user-facing products: CareAsOne for Families (care matching for patients), CareAsOne for Caregivers (job network for caregivers), and CareAsOne for Business/Agencies (hiring solutions). The platform is built around an AI-Powered Matching Engine that analyzes condition, skills, and personality to match patients with caregivers. Supporting capabilities include Real-Time Monitoring with 2-hour check-ins, an Automated Interview Scheduling Reminders feature for agencies, and mobile apps for iOS and Android. All caregiver services use W-2 employed staff with same-day placement capabilities and pricing of $35-40/hr with no long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• CareAsOne for Families Family-facing service enabling families of seniors or post-acute patients to request in-home care through a conversational AI intake, get matched with certified W-2 caregivers based on condition, skills, and personality fit, and monitor care through real-time app check-ins and instant messaging. Pricing is $35-40 per hour with no long-term contracts and 2-week prepay blocks. Covers use cases including dementia and Alzheimer's care, post-surgery and post-acute discharge, hospice support, Parkinson's care, stroke recovery, overnight and 24-hour live-in care, and respite care.
• CareAsOne for Caregivers Caregiver employment network providing certified caregivers with flexible work opportunities, app-based visit management, AI-driven job matching, continuous training resources, and direct messaging with families. Caregivers are hired as W-2 employees rather than 1099 contractors and gain access to families across California and Arizona markets.
• CareAsOne for Business / Agencies B2B SaaS recruiting platform for senior care agencies offering job posting, algorithmic candidate matching, dedicated recruiter support, AI-powered hiring automation, and family engagement. Includes automated interview scheduling reminders sent at 48 hours, 24 hours, 90 minutes, and 30 minutes before interviews via app and SMS to reduce no-shows. Sold on a recurring monthly subscription basis, with an additional one-time client match package available; agencies reportedly achieve 40% lower cost to hire.

Quantifiable outcome

• Fastest caregiver placement at 10 minutes
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Care.com: Care.com is the largest consumer-facing marketplace connecting families with caregivers across senior care, childcare, and pet care. Directly comparable marketplace model with caregiver matching, background checks, and pay-as-you-go pricing - though broader in scope and less vertical-specialized in senior care than CareAsOne.
• CareLinx: CareLinx is an online marketplace specifically focused on matching families with professional in-home caregivers for seniors and disabled adults. Closest direct competitor on the family-caregiver matching side, now part of the Care.com ecosystem.
• Honor Technology: Honor operates a tech-enabled home care network pairing families with professional caregivers via a matching platform with care management software. Operates a similar model of matching families with caregivers while working with home care agencies, with significantly greater capital ($300M+ raised) and national reach.

Regional players

• Caring.com: Caring.com is a senior care resource and referral site connecting families with home care, assisted living, and other senior services. Comparable lead-generation and care-navigation wedge into the same family buyer; overlaps CareAsOne's educational content and matching entry points.

Emerging players

• A Place for Mom: A Place for Mom is a senior care referral network helping families find assisted living, memory care, and in-home care providers. Overlap exists on the family-facing care-discovery side, but A Place for Mom mainly routes families to facilities and home care agencies rather than directly placing individual caregivers.
• Papa: Papa connects older adults and families with companion caregivers for non-medical support, often funded through Medicare Advantage plans. Direct overlap on platform-led family-to-caregiver matching for older adults, with deeper health-plan integration and a slightly different scope (companionship vs. personal care plus dementia support).

Broad incumbents

• WellSky (formerly ClearCare): WellSky provides software platforms for home health, hospice, and personal care agencies, including scheduling, billing, and clinical documentation. Comparable as a technology layer supporting home care agencies, but targets agencies themselves rather than families/caregivers directly.
• Home Instead: Home Instead is the largest in-home senior care franchise network with 1,200+ locations globally, employing caregivers for companionship, personal care, and dementia support. Not a marketplace, but the dominant incumbent whose service model (vetted W-2 caregivers, family matching, ongoing monitoring) maps closely to CareAsOne's offering, particularly to its family-facing product.
• Comfort Keepers: Comfort Keepers operates a franchise network providing in-home care including personal care, companionship, and respite for seniors. Comparable W-2 caregiver model with family-facing services, though franchise-based rather than platform-enabled like CareAsOne.

Others

• Connecteam (home care-focused workforce tools): Connecteam provides workforce management software used by home care agencies for scheduling, time tracking, and caregiver management. Comparable as an enabling technology layer for home-care agencies; competes partly with CareAsOne's agency-side recruiting and monitoring tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/careasonetogether
• LinkedInlinkedin.com/company/68621701/admin/feed/posts
• Instagraminstagram.com/careasone_?igsh=YTQwZjQ0NmI0OA%3D%3D&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareAsOne