Providence Behavioral Health

What Providence Behavioral Health does

Providence Behavioral Health Associates (PBHA) is a clinician-owned, private outpatient behavioral health practice founded in 2006 by Dr. Jannette Rey and headquartered in Providence, Rhode Island, with a secondary office in East Greenwich. The practice delivers multidisciplinary behavioral health services across the lifespan, including individual and group psychotherapy, psychiatric medication management, child and family therapy, adult and geriatric counseling, and specialized programs for anxiety, depression, insomnia, ADHD, and trauma. A defining feature is its integrated behavioral health model, in which PBHA clinicians are embedded directly within primary care and specialty medical practices operated by Brown University Health (Wakefield, East Greenwich, Newport, Tiverton) and Coastal Medical (multiple Rhode Island locations), enabling co-located mental health care without separate referrals. Services are also delivered via telehealth on Doxy.me and through a complementary PBH Yoga and Wellness division offering yoga, meditation, and massage.

The firm generates revenue from two primary streams. Clinical services are billed primarily through insurance—BlueCross BlueShield of RI, Tufts Health Plan, United Healthcare, Aetna, Cigna, Neighborhood Health Plan of RI, Medicare, and Medicaid/Rite Care—with self-pay as a secondary channel. Wellness services follow a hybrid subscription/pay-as-you-go model, including a $99/month unlimited yoga pass and $15 drop-in meditation classes, scheduled through MindBody Online. GTM is sales-led via physician referrals from Brown University Health and Coastal Medical primary care practices, supplemented by direct patient self-referral and an institutional website with online scheduling. Customer segments include children and families, adults and geriatrics, healthcare provider practices (integrated B2B channel), and wellness clients.

The practice employs a multidisciplinary team of psychiatrists, psychiatric nurse practitioners, psychologists, licensed clinical social workers, and wellness practitioners, with several clinicians holding faculty appointments at Brown Medical School and the University of Rhode College of Nursing. The firm is independently owned by its founding clinicians (Dr. Jannette Rey and Dr. John F. Todaro), with no PE or VC ownership disclosed. Supporting technology infrastructure is non-proprietary—Doxy.me, MindBody Online, MYIO, Constant Contact—and operations are HIPAA-compliant. A planned office relocation from East Greenwich to West Warwick, RI on June 29, 2026 signals facility expansion within the Rhode Island market.

Name

Providence Behavioral Health

Legal name

Providence Behavioral Health Associates, Inc.

Website

https://providencebehavioral.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Providence Behavioral Health Associates is a clinician-owned outpatient behavioral health practice in Rhode Island delivering psychotherapy, psychiatric medication management, and integrated care embedded within Brown University Health and Coastal Medical primary care practices.

Ownership category

akta.pro rank

Product category

Outpatient Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient behavioral health
• Psychiatric medication management
• Integrated behavioral health
• Child and family therapy
• Yoga and wellness services

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Behavioral Health Services: Psychiatric evaluation, medication management, and psychotherapy services billed to insurance or self-pay; accepts BlueCross BlueShield of RI, Tufts Health Plan, United Healthcare, Aetna, Cigna, Neighborhood Health Plan of RI, Medicare, Medicaid/Rite Care
2. Wellness Services: Yoga classes ($99 unlimited monthly pass), meditation classes ($15 drop-in), and massage/bodywork services offered as add-on wellness offerings

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Providence Behavioral Health Associates provides outpatient behavioral health care for children, adolescents, adults, and geriatric patients, including psychiatric evaluation, medication management, individual and group psychotherapy, and specialized programs such as anxiety reduction, depression management, insomnia treatment, child and family therapy, and couples and grief counseling. Services are delivered through two Rhode Island offices, via telehealth, and through clinicians embedded within primary care and specialty practices. The PBH Yoga and Wellness division offers complementary yoga, meditation and mindfulness instruction, and massage/bodywork services.

Product overview

Providence Behavioral Health offers a unified outpatient behavioral health practice combining clinical therapy and psychiatric medication management services across child, adolescent, adult, and geriatric populations. The core clinical offerings include individual therapy (anxiety reduction, depression management, insomnia treatment), child and family services, adult and geriatric counseling, couples and grief counseling, and medication management delivered by psychiatrists and psychiatric nurse practitioners. Integrated Behavioral Health embeds clinicians directly within primary care medical practices, enabling coordinated care without separate referrals. The practice also operates PBH Yoga and Wellness as a complementary wellness division offering yoga classes, meditation and mindfulness instruction, and massage and bodywork — all designed to augment the clinical behavioral health treatment program. Services are available at two Rhode Island office locations and via telehealth, with most major insurance plans accepted.

Differentiator

Problem solved

Functional benefit

Brands

• PBH Yoga and Wellness: Wellness services including yoga classes, meditation instruction, and massage therapy offered as part of the organization's holistic wellness program.

Products and services

• Behavioral Health Services Comprehensive outpatient behavioral health services for children, adolescents, adults, and geriatric patients, including psychiatric evaluation, individual and group therapy, and integrated behavioral health embedded in primary care.
• Medication Management Psychiatric medication management for children and adults provided by psychiatrists and psychiatric nurse practitioners, coordinated with behavioral therapy.
• Child and Family Services Specialized clinical services for children and families including parent training, behavior management, ADHD strategies, family therapy, school-based consultation, and psychological testing.
• Adult and Geriatric Services Clinical services for adults and seniors covering depression, insomnia, anxiety, alcohol and drug dependence, marital and couples counseling, bereavement, chronic illness adjustment, and caregiver burden.
• Anxiety Reduction CBT-based treatment for anxiety disorders using relaxation training, coping strategies for future-oriented thinking, and exposure-based exercises.
• Depression Management CBT treatment for depression targeting maladaptive thought patterns and behaviors, with referrals for anti-depressant medication management.
• Insomnia Treatment Behavioral treatment for insomnia addressing sleep hygiene, stimulus control, and sleep restriction procedures to retrain the sleep-wake cycle without reliance on medication.
• Integrated Behavioral Health Behavioral health services embedded directly in primary care and specialty medical practices across Rhode Island, enabling coordinated co-located mental health care without separate referrals.
• PBH Yoga and Wellness Complementary wellness offerings including yoga classes, mindfulness meditation instruction, and massage/bodywork therapy designed to support mental health and stress management alongside clinical care.
• Yoga Classes Yoga instruction offering mindful movement and breathing techniques to support physical and mental wellness, available as drop-in classes or an unlimited monthly pass.
• Meditation and Mindfulness Classes Guided meditation and mindfulness training classes teaching present-moment awareness and contemplative practices, offered at a drop-in rate.
• Massage and Bodywork Therapeutic massage and bodywork including Swedish, sports, deep tissue, Shiatsu, acupressure, and reflexology for injury recovery, pain management, and anxiety/depression relief.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Brown University HealthcoreStrategic or Co-development PartnerPBHA clinicians provide integrated behavioral health services at Brown University Health primary care and specialty practices in Wakefield, East Greenwich, Newport, and Tiverton, RI. Patients are referred by their primary care physicians and services are coordinated with the medical team.
• Coastal MedicalcoreStrategic or Co-development PartnerPBHA clinicians integrated in multiple Coastal Medical locations across Rhode Island including Pulmonary and Internal Medicine in East Providence, Wakefield Medical, Coastal Lincoln, Warren Ave Medical, Waterman Pediatrics, Specialty Care Center in East Providence, and Garden City in Cranston.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Spring Health: Global employer-facing integrated behavioral health benefits provider with therapy, psychiatry, and digital CBT. Broad incumbent operating in the same outpatient mental health services category.
• Lyra Health: Enterprise-grade integrated mental health benefits platform combining in-person and virtual care. Broad incumbent in the same outpatient behavioral health category with deeper employer-payer distribution.
• Lifespan Behavioral Health: Rhode Island's largest health system with inpatient and outpatient behavioral health including the flagship Butler Hospital and ambulatory services. Dominant regional incumbent overlapping PBHA's territory and integrated-care model.
• Care New England: Regional Rhode Island health system operating primary care and behavioral health services across RI and Southern MA. Comparable integrated behavioral health and primary care network serving the same regional patient base as PBHA.

Direct peers

• Talkspace: Virtual-first outpatient therapy and psychiatry platform accepting major insurers including BCBS and Medicare. Overlaps on insurance-paid outpatient behavioral health and telehealth delivery.
• Talkiatry: In-network psychiatry-only practice operating across multiple states, combining in-person and telehealth medication management with evidence-based therapy referrals. Comparable in insurance-paid outpatient psychiatry mix.
• Brightside Health: Telehealth psychiatry and therapy provider focused on anxiety and depression with measurement-based outcomes. Comparable insurance-paid outpatient model with CBT emphasis.
• Two Chairs: Outpatient therapy practice with hybrid in-person and virtual delivery, emphasizing measurement-based care and specialty matching. Directly comparable multi-modality outpatient mental health model.
• Thriveworks: Multi-state outpatient mental health practice group offering in-person and telehealth therapy/psychiatry across hundreds of locations. Closely comparable to PBHA's multidisciplinary outpatient clinic model with insurance billing.

Emerging players

• Charlie Health: Virtual intensive outpatient program (IOP) for adolescents and young adults with anxiety, depression, and trauma. Partial overlap with PBHA's child/adolescent and family services segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Providence-Behavioral-Health
• LinkedInlinkedin.com/company/providence-behavioral-medicine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Providence Behavioral Health