What Private Practice does

Private Practice, operating under the brand "NY Therapy Guide" (DBA "Private Practice Opportunities and Guidance"), is a sole-proprietor consulting and digital content business founded and run by Iris Kimberg, MS PT OTR. The company serves physical therapists (PT), occupational therapists (OT), and speech-language pathologists (SLP) operating private practices in the United States, providing business-side guidance on practice start-up, management, Medicare Part B compliance, hiring classification (IC vs. employee), school contracts, valuations, and exit planning. Iris personally engages clients via hourly consulting (typically delivered remotely through Zoom/GoToMeeting or in person at her Tribeca office, with secondary seasonal locations in New Paltz, NY and Fort Myers, FL) and acts as an intermediary in practice sales across 14+ states.

The product surface sits on a WordPress-based e-commerce website (nytherapyguide.com) that distributes digitally downloadable, attorney-reviewed deliverables — including contracts and forms (sample LOIs, NDAs, asset/stock purchase agreements), Excel-based practice valuation tools (Adjusted EBITDA spreadsheet, practice buy-in option model), policy and procedure manuals (including 2025 Medicare Part B Home-Based and Office/At-Home editions), workbooks, and recorded webinar replays. The technology stack is intentionally lightweight: a standard content-managed storefront with no custom platform layer, no native mobile app, no public API, no disclosed integrations, and no AI/ML components. Content distribution is supplemented by the "A Productive Distraction" podcast and annual/recurring live webinars (e.g., the 14-year running "Selling Your Private Practice" series and the 10-year running "Independent Contractor vs. Employee" APTA PPS webinar).

The business model blends four revenue streams: (1) professional services consulting billed at $230–$350 per hour on a pay-as-you-go basis with no minimum commitment; (2) one-time perpetual digital product licenses priced $18–$250+; (3) one-time perpetual webinar replay licenses priced $55–$150; and (4) a 1% transaction commission on practice sales intermediated by Iris. The company is bootstrapped, founder-owned, with no external funding, no institutional investors, and a headcount of one full-time operator plus limited contractor support. There is no formal legal entity disclosed beyond the sole proprietorship operated by Iris Kimberg.

Name

Private Practice

Legal name

Iris Kimberg

Website

https://nytherapyguide.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Private Practice (NY Therapy Guide) is a sole-proprietor consulting and digital content business run by Iris Kimberg that provides PTs, OTs, and SLPs with hourly practice management consulting, attorney-reviewed templates and Medicare compliance manuals, practice sale intermediation, and educational webinars and podcasts.

Ownership category

akta.pro rank

Product category

Healthcare practice management consulting

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Management Consulting Services (8742), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Professional Practice Brokerage (Medical/Dental/Legal/Accounting) (FSAEAIAI)

Keywords

• Therapy practice consulting
• Practice valuation services
• Practice sales brokerage
• Healthcare business templates
• Medicare compliance manuals

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Consulting Services: Hourly consulting fees for practice management, strategic planning, practice sales, and mergers. Fees range from $230-$350 per hour depending on client type. Takes 1% commission on practice sales.
2. Digital Products: One-time purchase of downloadable, editable, attorney-reviewed templates, contracts, forms, workbooks, and manuals. Products range from $18 to $250+ for comprehensive manuals and handbooks.
3. Webinar Recordings: Sale of recorded webinar replays covering topics like selling a practice, independent contractor classification, school contracts, and practice management. Prices range from $55-$150 per replay.
4. Practice Sales Commission: 1% commission on practice sales where Iris acts as intermediary, helping with valuations, marketing plans, negotiations, and deal closure. Has helped over 165 practices sell across multiple states.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Private Practice (NY Therapy Guide) provides 1:1 business consulting and a catalog of attorney-reviewed downloadable templates, contracts, forms, workbooks, policy and procedure manuals, and recorded webinars to U.S. therapists (PT, OT, SLP) operating private practices. The company also acts as an intermediary brokering practice sales for a 1% commission, with founder Iris Kimberg personally delivering advisory services nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• 1:1 Practice Management Consulting Hourly consulting services delivered by founder Iris Kimberg covering practice start-up, strategic planning, billing/coding, Medicare compliance, school contracts, employee vs independent contractor classification, and overall business management. Available to individual therapists at $240/hour and to established contract agencies at $350/hour, pro-rated with no minimum commitment; delivered via phone, Zoom/GoToMeeting, or in-person at NYC, New Paltz NY, or Fort Myers FL offices.
• Practice Sale Brokerage and Intermediary Services End-to-end intermediary services for therapy practice owners looking to sell, including practice valuation using Adjusted EBITDA methodology, discreet marketing plans, NDA facilitation, buyer matching, negotiation, and deal closure. Charged at 1% commission on sale price with multi-year engagement; over 165 practices sold across 14+ states.
• Policy and Procedure Manuals (Medicare Part B and Generic) Attorney-reviewed policy and procedure manuals for Medicare Part B providers covering compliance, documentation, billing and coding, and quality assurance for home-based and office-based therapy services, plus a generic adult policy manual and generic employee handbook. Priced $85-$250 as one-time purchases with lifetime access.
• Contracts, Forms, and Templates Library Editable, attorney-reviewed downloadable templates and contracts for private practice operations, transactions, and management. Includes buyer's personal financial statement ($19), space usage agreement ($75), sample LOI (free with cart), sample asset/stock purchase agreements ($125), and NDA (free with cart).
• Practice Valuation Spreadsheets Formularized Excel spreadsheets for Adjusted EBITDA-based practice valuation and practice buy-in option calculations, helping therapists determine realistic ask prices and strategic fit for acquisitions.
• Recorded Webinar Replays Pre-recorded webinar replays covering practice management topics such as Immigration Laws for Hiring Healthcare Professionals ($55), IC vs Employee Classification ($150), Securing School Contracts ($135), and Starting a Private Practice Part I ($130). Many offer CEU credits.
• Workbooks and Educational Resources Downloadable workbooks covering cash-based practice messaging, bonus structures, and a compiled book of Iris's 70+ business columns. Priced $18-$50.
• Live Webinar Series Recurring live webinar events on critical therapy practice topics including selling a practice, IC vs employee classification, securing school contracts, immigration laws, and practice start-up; many offer CEU credits.
• 'A Productive Distraction' Podcast Podcast covering business topics for therapy practice owners, including episodes on naming practices, location decisions, contract clauses, social entrepreneurship, practice sales, and valuation. Co-hosted with Tomeico Faison.

Quantifiable outcome

• Over 165 private practices sold across 14+ states with Iris acting as intermediary
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Tomeico Faison, OTR/LminorStrategic or Co-development PartnerCo-host and collaborator on the 'A Productive Distraction' podcast. Tomeico is a practice owner and business consultant/coach who originally sought Iris's advice and has grown into her own consulting practice. Collaborates on episodes about social entrepreneurship, multiple revenue streams, and practice management topics.
• Stephanie Wager, OTD, OTR/L - Connect the Dots Learning CenterminorOthersGuest appearance on Stephanie Wager's show discussing the business of therapy and state of private practice.
• David KittleminorOthersGuest on David's show discussing all aspects of selling a private practice including practice valuation, value makers vs value takers, adjusted EBITDA calculations, and deal structures.
• Eric Lorenzo, Esq.minorStrategic or Co-development PartnerImmigration attorney who specialize in U.S. Immigration and Nationality Law, particularly issues for therapy practices hiring foreign-born professionals. Guest speaker for webinar on immigration laws for hiring healthcare professionals, covering work visas, green cards, licensure evaluations, and financial considerations of the hiring process.
• Pink Birch DesignminorOthersWebsite design partner credited for designing the NY Therapy Guide website.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• American Occupational Therapy Association: AOTA is the national professional association for occupational therapists, serving as a primary information and education channel for the OT private practice segment. Iris is a featured speaker for AOTA, making it a key ecosystem partner adjacent to NY Therapy Guide's customer base.
• Private Practice Section of APTA: PPS is the trade association representing physical therapist-owned private practices within the American Physical Therapy Association. NY Therapy Guide's founder is a featured annual speaker for PPS, making it the most direct ecosystem organization adjacent to her consulting practice.

Broad incumbents

• Ensora Health: Ensora Health (formerly Clinicient/Net Health) provides EMR, billing, and practice management software for outpatient therapy practices including PT, OT, and SLP. It serves the same buyer persona with technology solutions that overlap NY Therapy Guide's consulting and compliance offerings.
• Jane App: Jane is a clinic management platform used by allied health practitioners, including many independent PT/OT/SLP clinics. It addresses the same operations, scheduling, and billing needs that NY Therapy Guide's consulting and templates are designed to support.
• CentralReach: CentralReach is a practice management and clinical platform for therapy and behavioral health providers, with a strong presence in pediatric therapy. It overlaps with NY Therapy Guide's pediatric-focused customer segment and competes for the same practice-operations spend.
• SimplePractice: SimplePractice is a leading practice management platform used by thousands of solo and small-group health and wellness practitioners, including many PT/OT/SLP providers. It serves the same end customers with subscription software, competing indirectly for the practice owner's technology and operations budget.
• WebPT: WebPT is an established EMR and practice management platform serving physical, occupational, and speech therapy practices. It targets the same PT/OT/SLP practice-owner segment that NY Therapy Guide consults to, but via SaaS software rather than advisory services, making it a broad incumbent competing for the same wallet.
• TherapyNotes: TherapyNotes is a practice management and EHR platform for behavioral health and therapy providers, including PTs, OTs, and SLPs. It competes for the operational tooling spend of the same practice-owner segment NY Therapy Guide consults to.
• Spry Therapeutics: Spry is an all-in-one practice management platform built specifically for physical therapy clinics, covering scheduling, documentation, billing, and analytics. It targets the same PT practice-owner customer with a software alternative to consulting services.

Emerging players

• Heard: Heard provides financial back-office services—bookkeeping, payroll, and tax—tailored to healthcare private practice owners. It serves the same small-practice PT/OT/SLP segment with a specialized service bundle that overlaps NY Therapy Guide's financial-literacy and operations consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IrisKimbergMSPTOTR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Practice