The Equity Group
The Equity Group is a privately-held, full-service property management company founded in 2002 and based in Visalia, California, serving residential, commercial, and agricultural property owners across Tulare, Kings, and Fresno counties in the Central Valley with approximately 2,400 units under management.
- Company typePrivate
- Founded2002
- HeadquartersVisalia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Equity Group does
The Equity Group, Inc. is a privately-held, full-service property management company headquartered in Visalia, California, founded in 2002 by Steve Duerre and Scott Ellis. The company delivers end-to-end residential, commercial, and agricultural property management services to property owners and real estate investors across Tulare, Kings, and Fresno counties in California's Central Valley, currently managing close to 2,400 units and over 4,000 properties since inception. Service offerings include tenant screening and placement, rent collection, maintenance coordination, financial reporting, real estate buying/selling brokerage, leasing-only services, and complimentary rental analysis.
The company's operations are powered by the AppFolio property management platform, which provides online owner and tenant portals for statements, maintenance requests, and rent payment. Tenant Turner is integrated for self-service rental applications and showing scheduling. The firm holds a California Department of Real Estate broker license (#01367450) and maintains memberships in the National Association of Residential Property Managers (NARPM) and the National Association of Realtors (NAR), and complies with federal Fair Housing requirements. Two physical offices in Visalia (420 North Court Street) and Porterville (288 N 2nd Street) anchor local distribution.
The revenue model combines recurring monthly management fees ($95 flat for single-family, 6-8% of collected income for multi-family and commercial) with transactional fees (one month's rent for leasing-only placement, $150 per lease agreement for renewals). Customer concentration is low, with a fragmented base of individual and small/mid-sized property owners. The go-to-market motion is direct-to-consumer via the company website, phone inquiries, walk-in offices, and third-party rental listing platforms. Leadership includes four divisional vice presidents overseeing Operations, Maintenance Operations, Single Family Management, and Multi Family Management.
The Equity Group firmographics
Firmographics- Name
- The Equity Group
- Legal name
- The Equity Group Inc.
- Website
- https://equitygroupinc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Equity Group is a privately-held, full-service property management company founded in 2002 and based in Visalia, California, serving residential, commercial, and agricultural property owners across Tulare, Kings, and Fresno counties in the Central Valley with approximately 2,400 units under management.
- Ownership category
- akta.pro rank
The Equity Group industry classification
Industry- Product category
- Property Management Services
- NAICS
- Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where The Equity Group is headquartered
LocationHeadquarters
- HQ city
- Visalia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Equity Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Property Management Fees: Recurring management fees charged to property owners for full-service property management including tenant placement, rent collection, maintenance coordination, and financial reporting
- Leasing Services: One-time fees for tenant placement and lease agreement services including move-in and annual lease renewals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Leasing Only Service |
| Unit Pricing | Monthly | Full-Service Management - Single Family Home |
| Subscription | Monthly | Full-Service Management - Multi-Family and Commercial |
| Transaction based/ take rate | Pay-as-you-go | Lease Agreement Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Equity Group product offering
Product offeringCore offering
The Equity Group provides full-service property management for residential, commercial, and agricultural rental properties across California's Central Valley, covering marketing, tenant screening, leasing, rent collection, maintenance coordination, and financial reporting. The company also offers leasing-only tenant placement services and real estate brokerage (buying and selling) for investors. Operations are powered by the AppFolio property management platform with integrated online owner and tenant portals.
Product overview
The Equity Group is a full-service property management company offering a comprehensive suite of services for rental property investors. Their core offering is Full-Service Property Management, which encompasses residential, commercial, and agricultural property types across the Central Valley region. The company provides end-to-end property management including tenant screening, marketing, leasing, rent collection, maintenance coordination, and financial reporting—all powered by AppFolio property management software with integrated online portals for owners and tenants. Additional offerings include Leasing Only Service for self-managing owners, Free Rental Analysis for investment planning, and Real Estate Buying/Selling services. The company operates across Tulare, Kings, and Fresno counties serving cities including Visalia, Tulare, Hanford, Porterville, Lemoore, Dinuba, Reedley, Kingsburg, Lindsay, Woodlake, Exeter, Farmersville, and Corcoran.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Property Management Comprehensive end-to-end property management covering the entire rental lifecycle including rental marketing, listing, property showings, tenant screening, rent collection, regular inspections, financial management, and routine maintenance. Targeted at property owners and investors seeking outsourced management of their rental portfolios.
- Residential Property Management Management of single-family homes, multi-unit residential properties, and apartment complexes in the Central Valley region for individual landlords and residential investors.
- Commercial Property Management Commercial property management services including leasing, tenant relations, and maintenance coordination for commercial real estate assets in the Central Valley. Priced at 6–8% of collected income.
- Agricultural Property Management Specialized management of agricultural assets and rural properties in the Central Valley agricultural region for owners of farmland, ranches, and related rural real estate.
- Leasing Only Service Tenant placement service for property owners who manage their own properties but need help finding qualified tenants. Includes income verification, credit checks, criminal background checks, rental history verification, and rental criteria discussion. Fee: 1 month's rent, with an additional $150 per lease agreement on move-in and annual renewals.
- Real Estate Brokerage Services Real estate brokerage services covering both acquisition and disposition for investors. Includes property evaluations, investment guidance, acquisition support for buying, and listing/sale support aimed at achieving optimal sale prices for owners. Conducted under California DRE License #01367450.
- Free Rental Analysis Complimentary rental property analysis providing a market value assessment based on local trends and property specifics to help owners set competitive rental pricing. Targeted at prospective owners evaluating whether to engage The Equity Group for management.
Quantifiable outcome
- Successfully managed over 4000+ properties since 2002
- +2 more outcomes
Companies that use The Equity Group
Customer profileSegments2 records
Ideal customer profiles2 records
The Equity Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
The Equity Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Equity Group competitors and assessment
Company assessmentOthers
- DoorLoop: Cloud-based property management software platform for residential and commercial managers. Comparable as an adjacent infrastructure provider that competes with AppFolio to power managers like The Equity Group and is reshaping the technology baseline for SMB property managers.
- AppFolio: Property management software vendor (the platform The Equity Group runs on). Comparable as the enabling technology supplier underpinning the firm's owner/tenant portals and accounting, on which the firm's tech-enabled service model depends.
Broad incumbents
- Tricon Residential: Large institutional SFR operator and fee-based SFR manager. Comparable as a broad incumbent managing single-family rentals on behalf of institutional and individual owners in California and other Sun Belt markets, directly overlapping with regional full-service managers.
- Cushman & Wakefield: Global real estate services firm with property management and brokerage arms serving institutional owners. Comparable as a broad incumbent providing commercial and multifamily management that competes for the same mid-market owner mandates in California.
- Greystar Real Estate Partners: Largest U.S. apartment and SFR manager. Comparable as a broad incumbent offering overlapping residential and student/Build-to-Rent management in California, setting the upper-bound benchmark for scale and pricing discipline in the category.
Direct peers
- Real Property Management: National franchise system of residential property management offices serving single-family and small multifamily landlords. Comparable because it competes for the same SMB landlord segment through localized full-service management and similar fee structures.
- RPM Living: Large multi-state residential property manager covering both single-family rentals and multifamily. Comparable because it serves the same SFR + small-mutlifamily owner base in secondary markets, often competing head-to-head for the same regional mandates.
- Green Residential: Regional residential property manager focused on single-family rentals. Comparable because it serves the same individual and small-portfolio landlord segment with full-service management, leasing, and tenant screening in defined geographies.
- Evernest: Tech-enabled residential property management firm operating across multiple U.S. markets. Comparable because it offers full-service property management to SFR and small multifamily owners with an owner/tenant portal layer—directly mirroring The Equity Group's model.
- Belong (formerly Mynd): Tech-enabled residential property management platform serving individual investors and institutional owners. Comparable because it offers end-to-end management with online portals in regional markets where it directly overlaps with operators like The Equity Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Equity Group social profiles
Digital presenceThe Equity Group compliance and trust
Trust signalCompliance4 records
The Equity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Equity Group leadership team
Management profileNumber of profiles
Profiles8 records
The Equity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Equity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Equity Group
What does The Equity Group do?
The Equity Group provides full-service property management for residential, commercial, and agricultural rental properties across California's Central Valley, covering marketing, tenant screening, leasing, rent collection, maintenance coordination, and financial reporting. The company also offers leasing-only tenant placement services and real estate brokerage (buying and selling) for investors. Operations are powered by the AppFolio property management platform with integrated online owner and tenant portals.
Is The Equity Group a public or private company?
The Equity Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Equity Group founded?
The Equity Group was founded in 2002. It employs 11 to 50 people.
Where is The Equity Group based?
The Equity Group is headquartered in Visalia, United States, in the North America region.
How does The Equity Group make money?
Two revenue lines are on record. Property Management Fees are the primary driver. The others are leasing Services.
Who are The Equity Group's main competitors?
Others on record are DoorLoop and AppFolio. Broad incumbents are Tricon Residential, Cushman & Wakefield and Greystar Real Estate Partners. Direct peers are Real Property Management, RPM Living, Green Residential, Evernest and Belong (formerly Mynd).
Does The Equity Group have an API?
No public API is recorded for The Equity Group.
What industry is The Equity Group in?
The Equity Group's product category is Property Management Services. Its primary akta.pro industry code is FSAEAJAN, Property Management Advisory & Leasing Administration, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 531311 and its SIC code is 6531.