Tarkett Home

What Tarkett Home does

Tarkett Home is the North American residential flooring division of France-based Tarkett Group (Euronext Paris), operating as Tarkett USA Inc. with headquarters in Solon, Ohio. The segment was rebranded from Tarkett Residential to Tarkett Home in October 2021 to sharpen its focus on the homeowner customer. The company manufactures and sells a diversified residential flooring portfolio across seven categories: carpet (Cloud 9 solution-dyed PET fiber), luxury vinyl tile (ProGen rigid core, EverGen WPC), hybrid resilient (ReNue, made with 94% post-industrial recycled wood content), waterproof laminate (ShoreFlor), engineered hardwood (L'Artisan European White Oak), luxury sheet vinyl (the only residential sheet line certified asthma & allergy friendly by AAFA), and artificial turf (GreenSpace line). Notable technical components include proprietary Cloud 9 fiber technology, Searenity waterproof construction, ProGen rigid core click-locking systems, and ReNue hybrid construction with non-PVC materials.

Tarkett Home generates revenue through one-time hardware sales of flooring products, distributed exclusively through an established network of retail dealers across the United States and Canada, with Menards as an exclusive retail partner for laminate SKUs. The company does not sell direct-to-consumer online; instead, it uses a dealer locator tool, interactive Flooring Wizard, Flooring Visualizer (powered by Chameleon Power), social media, content marketing, and earned media placements on HGTV and Netflix renovation shows to drive retail traffic. Customers are primarily residential homeowners across use cases including kitchens, bathrooms, basements, 3-season rooms, and light commercial spaces, with secondary segments in property managers, builders, and light commercial operators.

The business is supported by a broader parent company scale of 12,000+ employees, 34 global production centers, and sales in 100+ countries. Tarkett Home's differentiation rests on health-and-safety certifications (AAFA, FloorScore, CRI Green Label Plus, ISO 14001), breadth of sub-brands across all major flooring categories, sustainability claims (recycled content, Made in USA manufacturing), and 140+ years of inherited brand heritage from legacy flooring names including Azrock, Johnsonite, Tandus, Centiva, Domco, Harris Tarkett, and Nafco.

Name

Tarkett Home

Legal name

Tarkett USA Inc.

Website

https://tarketthome.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Tarkett Home is the North American residential flooring division of France-based Tarkett Group, selling carpet, LVT, hardwood, laminate, hybrid resilient, sheet vinyl, and artificial turf through retail dealers across the United States and Canada, with a Menards-exclusive laminate partnership.

Ownership category

akta.pro rank

Product category

Residential Flooring

NAICS

Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF), Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Residential flooring
• Luxury vinyl tile
• Carpet products
• Hardwood flooring
• Laminate flooring

Headquarters

HQ city

Solon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Residential Flooring Products: Tarkett Home generates revenue through the sale of residential flooring products including carpet, hardwood, luxury vinyl tile, hybrid resilient, laminate, luxury sheet, artificial turf, and accessories. Products are sold through a network of retail dealers throughout North America. This is a one-time purchase model where customers buy flooring products for installation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Tarkett Home manufactures and sells residential flooring products for the North American market, including carpet, luxury vinyl tile (LVT), hardwood, laminate, hybrid resilient, luxury sheet vinyl, and artificial turf. Products are distributed through an established network of retail dealers rather than direct-to-consumer online sales, supported by interactive digital tools such as the Flooring Wizard and Flooring Visualizer that drive customers to retail partners.

Product overview

Tarkett Home is a residential flooring manufacturer offering a diversified portfolio of hard flooring and carpet products. The hard flooring lineup includes rigid core and WPC luxury vinyl tile (LVT) collections (ProGen™, EverGen™), hybrid resilient flooring (ReNue™ with recycled content), waterproof laminate (ShoreFlor™), engineered hardwood (L'Artisan), and luxury sheet vinyl. The carpet portfolio centers on Cloud 9® technology with solution-dyed PET fibers across multiple collections (Fresco, Adorn, Eterna, Hidden Gem, Embellish, Lost Jewel, Refine, Key West). Artificial turf products (GreenSpace line including Natural, Paws, Forever Lush, Tee It Up, and Elemental variants) address outdoor and specialty applications. Accessories including adhesives, transition molding, and wall base support installation. The company also offers digital tools including a Flooring Wizard and Flooring Visualizer for customer guidance.

Differentiator

Problem solved

Functional benefit

Brands

• ProGen: Next-generation rigid core LVT flooring designed for modern living, featuring waterproof construction, scratch resistance, and easy click installation.
• ReNue
• ShoreFlor
• EverGen
• Cloud 9
• GreenSpace
• L'Artisan
• Make the Cut

Products and services

• ProGen LVT Rigid core luxury vinyl tile (LVT) collection with next-generation technology designed for demanding residential environments. Waterproof, dimensionally stable, and easy to install with click locking system; suitable for all rooms including 3-season rooms with extreme temperature changes. Features FloorScore indoor air quality certification and phthalate-free construction.
• EverGen LVT WPC (Wood Plastic Composite) construction luxury vinyl flooring featuring pressed bevel edges and embossed-in-register details for realistic wood and stone appearance. Waterproof with sound dampening properties for residential applications.
• ReNue Hybrid Resilient Flooring Hybrid resilient flooring made with 94% post-industrial recycled wood content and non-PVC materials. Waterproof, steam-mop approved, scratch and dent resistant with AC4-equivalent wear layer performance. Made in the USA and backed by lifetime residential warranty.
• ShoreFlor Waterproof Laminate Waterproof laminate flooring with Searenity Waterproof Technology. Features 12 mm total thickness, AC4 performance rating, painted bevel, and embossed-in-register details. Steam mop approved for residential use. Available exclusively through Menards retail stores.
• L'Artisan Engineered Hardwood Engineered hardwood collection crafted from European White Oak featuring premium sawn face and hand-finished UV acrylic finish. Available in wide planks (9.5"), narrow planks (3"), and herringbone patterns with multiple color options.
• Carpet Collections (Cloud 9) Solution-dyed PET carpet fibers featuring Cloud 9 technology across multiple collections including Fresco, Adorn, Eterna, Hidden Gem, Embellish, Lost Jewel, Refine, and Key West. Virtually stain-proof, fade-resistant, and CRI Green Label Plus certified for low VOC emissions. Over 50 designs available with multiple color-ways.
• GreenSpace Artificial Turf Artificial turf product line with variants for full-yard installations (Natural), pet-friendly applications (Paws with drainage), home gyms and sports centers (Forever Lush with attached cushioning pad), putting greens (Tee It Up), and low-traffic front yards (Elemental Green TH15 and TH12). UV-resistant polyethylene construction.
• Luxury Sheet Vinyl Sheet vinyl flooring available in traditional wood patterns, modern concrete finishes, and encaustic tile designs. All Tarkett Home luxury sheet vinyl products are certified asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA), covering total installation including adhesive.
• Flooring Installation Accessories Accessory products including adhesives, transition molding, and wall base for completing flooring installation projects in residential settings.
• Make the Cut Custom Rug Program Custom area rug program that lets homeowners create custom-sized area rugs cut from Tarkett Home carpet collections, with selectable sizes and shapes.

Quantifiable outcome

• 94% post-industrial recycled wood content in ReNue hybrid resilient flooring
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Shaw Industries: Berkshire Hathaway-owned US flooring manufacturer and Tarkett's largest US competitor across carpet (Shaw Floors) and resilient (COREtec) categories. Directly comparable in residential carpet, LVT, and laminate with parallel distribution through retailers and home centers.
• Mohawk Industries: Largest US flooring manufacturer with Mohawk, Pergo, Karastan, and Quick-Step brands spanning carpet, LVT, laminate, and hardwood. Closest direct competitor to Tarkett Home in product breadth, distribution, and North American residential footprint.
• Mannington Mills: Fifth-generation family-owned US manufacturer of residential and commercial resilient, carpet, hardwood, and laminate flooring. Comparable in mid-to-premium residential positioning with similar retail distribution model across North America.
• AHF Products (Armstrong Flooring): US hardwood, LVT, and laminate manufacturer that acquired the Armstrong Flooring brand. Competes directly with Tarkett Home in residential hardwood, LVT, and laminate categories via independent retail channels.
• Engineered Floors: US-based carpet and LVT manufacturer (Pentacore, Engineered Floors, Dream Weaver brands). Direct peer in residential carpet where both compete on solution-dyed PET fiber technology, and increasingly in resilient flooring.
• Karndean Designflooring: UK-based LVT specialist with strong North American residential presence. Direct competitor to Tarkett Home's ProGen and EverGen LVT offerings through independent retailers and design-focused distribution.
• CFL Flooring: Global rigid core and LVT manufacturer with North American sales. Comparable in LVT and hybrid resilient categories where both companies target residential replacement and new construction channels.
• COREtec (Shaw Industries): Shaw-owned pioneer residential LVT brand and category-defining product. Competes head-to-head with Tarkett Home's ProGen rigid core LVT at retail and through home center channels.
• Phenix Flooring: US carpet and LVT manufacturer (Phenix, Forward, Design Distinction brands). Direct competitor in residential carpet with overlapping solution-dyed PET technology versus Tarkett's Cloud 9 platform.

Broad incumbents

• M S International (MSI): Large US distributor and private-label manufacturer of flooring, countertops, and wall tile. Comparable as a residential flooring competitor and supply chain counterpart, with overlapping LVT, laminate, and hardwood offerings sold through home centers and independent retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC807_hbTHdk24Kf3PbL-EWw
• Facebookfacebook.com/tarketthome
• InstagramInstagram.com/tarketthome
• Pinterestpinterest.com/tarketthome
• LinkedInlinkedin.com/company/tarketthome

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarkett Home