Dreamland

What Dreamland does

Dreamland (operating as DreamlandXR) is a Las Vegas-based private company founded in 2022 that runs a diversified extended reality (XR) entertainment and experience platform. Founded by Christopher Crescitelli, a creative producer with 30 years of industry experience, the company operates a portfolio of seven integrated products: StarBase Las Vegas (a hybrid live/virtual event venue near Allegiant Stadium with 2 stages, 3 bars, VR arcade, hologram stage, and NFT gallery); MetaVegas (a virtual reality city built on Microsoft's AltspaceVR platform as part of the MetaCities initiative targeting 50 global markets); Dreamland Content House (a 3,000+ sq ft production facility with green screen and podcast studios); Dreamland Creative (live entertainment productions including the pioneering Drive-in format and Salvage City); Dreamland NFT (XR NFT art production and auction); Headsets for Healing (a VR-for-good initiative distributing Oculus Quest 2 headsets to hospital patients); and a Hologram Studio powered by Proto and Hologauze technology. Underlying technology is XR (virtual reality, augmented reality, holograms, and hybrid live/virtual event production) layered on third-party platforms including Microsoft AltspaceVR, Meta/Oculus hardware, Ready Player Me avatars, and Proto hologram devices, with proprietary creative IP and integration services as the differentiator.

The company targets enterprise clients across entertainment venues, event producers, Las Vegas hospitality businesses, content creators, and healthcare providers, deploying enterprise field sales, event-driven engagement, and community-led go-to-market motions. Revenue streams include XR consulting and professional services, event venue and production rentals, live entertainment production, NFT auction transaction fees, and charitable donations. Pricing is custom-quoted through direct consultation, with multi-year contracts typical for consulting engagements. Distribution operates through both physical venues (StarBase Las Vegas and Content House in Las Vegas) and global virtual channels (MetaVegas in AltspaceVR). The company maintains a roster of core partnerships with Microsoft, Meta/Oculus, Dell, Paramount, Proto, Hologauze, Ready Player Me, Hologate, and Dreamscape Immersive, which it leverages for technology integration and market reach.

Name

Dreamland

Legal name

Dreamland Limited

Website

https://dreamlandxr.com

Company type

Public

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Dreamland (DreamlandXR) is a Las Vegas-based private XR entertainment company founded in 2022 serving enterprise entertainment, hospitality, and content clients with consulting, hybrid live/virtual event venues, hologram production, and XR content services across StarBase Las Vegas, MetaVegas VR city, and Dreamland Creative.

Ownership category

akta.pro rank

Product category

Immersive Entertainment Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industries

Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Extended reality consulting
• Immersive experience production
• Virtual reality entertainment
• Hybrid event venues
• Hologram and XR content

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. XR Consulting & Services: Full-service XR consulting including content development, production/post services, and VR arcade technologies for VR Theaters, LBE Attractions, Hybrid Live Events, Stage Productions, and Immersive Experiences.
2. Event Venue & Production Rentals: StarBase Las Vegas serves as a production stage, event venue, and rental house with full food and beverage services. Dreamland Content House offers green screen studio, podcast studio, and production office rentals.
3. Live Entertainment Production: Producing live shows and events including Salvage City, DreamlandXR seasons, Comradery Outdoor Sports Club, and various drive-in entertainment productions.
4. XR NFT Art & Collectibles: Full-service experiential agency producing and curating rare XR NFT art and collectibles for private auction, specializing in virtual reality, augmented reality, and hologram-based NFTs.
5. Headsets for Healing Donations: Charitable initiative collecting cash donations to purchase VR headsets for hospital patients. 100% of donations go to supporting headset purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Dreamland (DreamlandXR) provides full-service extended reality (XR) consulting, content development, and production/post services, ideating, creating, engineering, and installing VR arcade technologies for VR theaters, LBE attractions, hybrid live events, stage productions, and immersive experiences. The company operates StarBase Las Vegas as a hybrid live/virtual event venue and the Dreamland Content House as a production facility, and runs additional sub-brands including MetaVegas (VR city on AltspaceVR), Dreamland Creative (live entertainment production), Dreamland NFT (XR NFT auctions), Headsets for Healing (VR charity initiative), and a hologram studio featuring Proto Hologram and Hologauze technologies.

Product overview

DreamlandXR is a platform-plus-modules architecture centered on extended reality (XR) entertainment and experiences. The core DreamlandXR platform provides full-service XR consulting, content development, and VR arcade technologies. Supporting this core are multiple sub-products: MetaVegas (world's first VR city in AltspaceVR), Dreamland Creative (pioneering drive-in entertainment events), Dreamland Content House (3000 sq ft creative production residence), Dreamland NFT (XR NFT art production and curation), Headsets for Healing (VR headset donation initiative), DreamlandXR Hologram Studio (Proto/Hologauze demo services), and StarBase Las Vegas (hybrid live/virtual event venue). These modules operate both independently and synergistically, with StarBase serving as the physical hub, MetaVegas providing the virtual city experience, and Content House enabling production of XR content across the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• DreamlandXR XR Consulting & Services Full-service extended reality (XR) consulting engagement including content development, production and post-production services, and the design, engineering, and installation of VR arcade technologies for VR theaters, LBE attractions, hybrid live events, stage productions, and touring immersive experiences such as Beyond King Tut and Van Gogh. Targeted at entertainment venue operators, event producers, and brands seeking immersive audience experiences.
• MetaVegas The world's first virtual reality city, built within Microsoft's AltspaceVR platform, featuring a digital twin of the Las Vegas Valley for events, conventions, virtual tourism, and virtual commerce. Targeted at Las Vegas hospitality businesses and global virtual audiences.
• Dreamland Creative Immersive entertainment production arm that pioneered the world's first drive-in entertainment events, including Dreamland Drive-in, Drive-in Comedy, Drive-in Drag Shows, and Salvage City (produced in collaboration with Insomniac and Foster Entertainment). Targeted at live entertainment audiences, Las Vegas Strip venues, and brand partners seeking innovative event formats.
• Dreamland Content House

Quantifiable outcome

• 750 million+ media impressions generated during Summer 2020 Dreamland Drive-in debut
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• InsomniaccoreStrategic or Co-development PartnerCollaboration on Salvage City production - award-winning chefs prepare dinner over open fire with circus, danger, comedy and dance from international all-star cast.
• UNLVminorStrategic or Co-development PartnerListed as official partner on DreamlandXR website.
• ParamountminorStrategic or Co-development PartnerListed as official partner on DreamlandXR website.
• The Advanced Imaging SocietyminorStrategic or Co-development PartnerListed as official partner on DreamlandXR website.
• Microsoft AltspaceVRcoreTechnology or IntegrationMetaVegas is powered by Microsoft's AltspaceVR which provides privacy controls and standards. Guests can login with Microsoft Account or create AltspaceVR account to access virtual worlds.
• Ready Player MecoreTechnology or IntegrationMetaVegas and StarBase Las Vegas teamed up with Ready Player Me to launch a cross-platform avatar campaign.
• FreshWatacoreStrategic or Co-development PartnerFreshWata powers StarBase Las Vegas as a production stage and rental house. Tricia Costello, CEO of FreshWata, serves on Dreamland Creative team.
• Foster EntertainmentcoreStrategic or Co-development PartnerCollaboration on Salvage City production.
• Oculus (Meta)coreTechnology or IntegrationHeadsets for Healing provides Oculus Quest 2 wireless VR headsets to hospital patients.
• Los Angeles County Alliance for Boys and Girls ClubsminorStrategic or Co-development PartnerMary Hewitt, Executive Director, serves on Headsets for Healing team.
• Better World MuseumminorStrategic or Co-development PartnerPaige Dansinger, Founder of Better World Museum, serves on Headsets for Healing team.
• ProtocoreTechnology or IntegrationDreamlandXR hologram studio features Proto Hologram technology for live demonstrations and productions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dreamscape Immersive: Dreamscape operates location-based VR entertainment experiences and is also listed as a Dreamland partner. Both target venue operators and enterprise entertainment buyers with immersive VR content and LBE installations.
• Hologate: Hologate is a leading VR arcade / LBE operator and a listed Dreamland partner. Both companies sell turnkey VR attraction systems to entertainment venues, competing for the same enterprise customers.
• Sandbox VR: Sandbox VR operates premium VR arcade locations globally. Competes with Dreamland's VR arcade offering for venue partnerships and immersive location-based experiences.
• The VOID: The VOID pioneered hyper-immersive location-based VR experiences at retail venues. Directly comparable to Dreamland's VR theater and LBE installation offering for entertainment operators.
• XR Studios / Virtuoso Partners: XR Studios is a listed Dreamland partner that provides extended reality production services for film, TV, and live events. Comparable as an XR agency/consultancy targeting the same enterprise entertainment and production customers.

Emerging players

• Meow Wolf: Meow Wolf creates large-scale immersive art installations and experiential entertainment venues. Comparable to Dreamland's hybrid venue and immersive show production work, though Meow Wolf is consumer-ticketed rather than B2B-focused.
• Insomniac Events: Insomniac is a live entertainment producer and Dreamland's collaborator on Salvage City. Comparable as a producer of large-scale live experiential shows, though Insomniac focuses on EDM/music festivals rather than XR.

Broad incumbents

• Proto Hologram: Proto is the holographic display technology provider that Dreamland integrates and resells. Comparable as a broader hologram/XR hardware incumbent whose products Dreamland packages into customer experiences.
• Microsoft Mesh / AltspaceVR: Microsoft's AltspaceVR is the underlying metaverse platform on which MetaVegas is built. Comparable as a broad incumbent in the metaverse/virtual worlds space, with significantly greater scale and resources.
• Meta Horizon Worlds: Meta's flagship consumer metaverse platform competes directly for the same virtual worlds / social VR audience that MetaVegas targets. A much larger incumbent with deeper capital and installed headset base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dreamlandxr
• Facebookfacebook.com/dreamlandxr
• LinkedInlinkedin.com/company/dreamlandxr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreamland