What Outdoorly does

Outdoorly, operated by the parent entity 97 Labs Inc., is a curated two-sided marketplace that connects outdoor industry brands with verified outdoor professionals. Its core product is a digital platform (outdoorly.com) that grants professionally employed guides, rescue workers, and educators (including PSIA/AASI instructors, ski and snowboard coaches, climbing and mountaineering guides, avalanche and search-and-rescue professionals, park rangers, and outdoor/wilderness educators) exclusive access to discounts on outdoor gear in exchange for expert product feedback and shopper guidance. The platform is described in source materials as community-led, with verification gating access, and uses testimony-based marketing featuring brand partners Mammut (outdoor apparel and gear), Klymit (camping equipment), and Liberty Skis (winter sports).

Underlying technology is largely undisclosed: no proprietary stack, APIs, SDKs, or app products are described. The platform is web-based and operated as a self-serve signup and login flow, with a companion brand-facing surface (withremark.com) that productizes the brand-side experience separately from the expert experience. There is no evidence of machine learning, recommendation systems, or proprietary algorithmic matchmaking — verification and curation appear to be human-managed. No patents, trademarks, or formal certifications are disclosed.

The business model is marketplace-commission based: Outdoorly charges brand partners for access to its curated community of verified professionals. Pricing tiers, subscription models, and transaction economics are not publicly disclosed. Brand testimonials indicate the platform serves both marketing use cases (influencing purchase decisions via expert advice) and operational use cases (order processing support for newcomer customer segments). The company is privately held, headquartered in New York, with 11-50 employees, and has raised at least one funding round (2021, Sugar Capital). Revenue, GMV, and scale metrics are not disclosed.

Name

Outdoorly

Legal name

97 Labs Inc.

Website

https://outdoorly.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoorly is a curated two-sided marketplace connecting verified outdoor professionals (guides, rescue workers, educators) with outdoor gear brands, offering exclusive discounts to professionals in exchange for expert product feedback and shopper guidance. It is privately held and headquartered in New York.

Ownership category

akta.pro rank

Product category

Outdoor Gear Discount Marketplace

NAICS

Sporting Goods Retailers (45911)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industries

Camping, Hiking & Climbing Specialty Retail (CRAMABAM), Outdoor & Adventure Multi-Category Retail (CRAMABAB)

Keywords

• Outdoor gear marketplace
• Professional gear discounts
• Outdoor industry platform
• Expert brand discounts
• Outdoor professional community

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Brand Partnerships and Discount Platform: Outdoorly operates as a marketplace connecting outdoor industry brands with verified outdoor professionals. The platform facilitates exclusive discount programs for professionals while providing brands with access to expert product testers and influencers. The revenue model appears to involve fees from brand partners for access to this curated professional community.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Outdoorly operates an exclusive online marketplace that connects verified outdoor industry professionals (guides, rescue workers, and educators) with outdoor gear brands. The platform offers professionals exclusive discounts on technical gear in exchange for expert product feedback and authentic recommendations to consumers. Brands gain access to a curated community of qualified outdoor professionals for product testing and customer guidance.

Product overview

Outdoorly is a single, unified marketplace platform designed specifically for outdoor industry professionals. The platform connects certified outdoor guides, rescue workers, and educators with outdoor gear brands, offering exclusive discounts in exchange for expert product feedback. The core product is the marketplace itself, which serves as the primary interface for professionals to access deals, share recommendations, and engage with the outdoor gear community.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoorly Marketplace
• Brand Partnership Program (Remark)

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MammutcoreGTM or Marketing PartnerMammut, a major outdoor apparel and gear brand, partners with Outdoorly to access verified outdoor professionals for product feedback and customer guidance. Mammut's VP of Sales & Marketing, David Russo, provides a testimonial praising the collaboration and the value of expert advice to their shoppers.
• KlymitcoreGTM or Marketing PartnerKlymit, a camping equipment brand, partners with Outdoorly to leverage professional insights for the camping segment. Their Digital Marketing Specialist, AJ Cutler, notes that newcomers are highly influenced by professional recommendations and praises Outdoorly's efficient communication and order processing.
• Liberty SkiscoreGTM or Marketing PartnerLiberty Skis, a ski manufacturer, partners with Outdoorly to connect their customers with unbiased expert advice. Chairman James Satloff notes that customers crave expert advice when shopping for gear and that Outdoorly's pros effectively guide customers through the purchasing process.

Recent moves4 records

Expansion highlights3 records

Emerging players

• Huckberry: Lifestyle and outdoor brand marketplace with a strong community/journal content engine and curated brand partnerships. Comparable at the brand-side marketplace and community-led GTM level, though Huckberry skews more toward lifestyle than verified-pro curation.
• The Pro's Closet: Specialty marketplace for buying and selling used/new outdoor gear (bikes, skis, etc.) with a strong 'pro' authentication and content layer. Adjacent peer — operates a marketplace in the same category and overlaps with Outdoorly's audience of gear-fluent outdoor professionals.

Broad incumbents

• Moosejaw: Outdoor specialty e-commerce retailer with a long-standing 'Moosejaw Madness' community-centric brand and active pro/affiliate programs. Comparable in combining curated gear assortment with community-driven marketing aimed at the outdoor enthusiast.
• Backcountry: Large online outdoor and action-sports retailer carrying many of the same brands Outdoorly partners with (Mammut, Klymit-class gear). Competes for the same end consumer and offers its own expert-content/advice layer that mirrors Outdoorly's pros-as-advisors value proposition.
• Outside (Outside Interactive): Outdoor media and membership platform (Outside+, Gaia, athlete content) that connects brands with engaged outdoor audiences. Comparable as a brand-to-prosumer channel in the outdoor space, with overlapping content and community functions.
• REI Co-op: The dominant US outdoor co-op retailer with a large member base and its own pro/purchase programs. Overlaps with Outdoorly at the consumer/prosumer layer and competes for outdoor-pro wallet share via its co-op membership and pro-purchase pricing.
• Patagonia: Major outdoor brand with a deep, well-resourced ambassador and pro-purchase program that competes directly with Outdoorly for the same verified-pro audience. As a brand-side incumbent, it can disintermediate Outdoorly by expanding in-house pro/influencer programs.

Regional players

• Evo: Action-sports and outdoor retailer (ski/snowboard, skate, surf, mountain bike) with curated brand assortments and a 'Trip Planner' content/community layer. Comparable in combining specialty outdoor retail with community-driven discovery and brand storytelling.

Direct peers

• Grassroots Outdoor Alliance: A member-based organization of independent outdoor retailers and brands that curates relationships, special buys, and exclusive programs. Comparable in its 'curated outdoor industry community' function and in serving as a structured conduit between independent brands and the outdoor pro/retail audience.
• ExpertVoice: ExpertVoice is the closest direct competitor: a gated platform connecting brand-credentialed 'experts' (industry professionals, prosumers, and enthusiasts) with exclusive brand discounts and product feedback opportunities. Same two-sided marketplace mechanic, same 'verified pro' gating model, same outdoor-and-active-lifestyle category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/outdoorlygear

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoorly