Socially Powered

What Socially Powered does

Socially Powered is a founder-led, bootstrapped social media marketing and podcast production consultancy operated by Erin Cell as sole proprietor. The company delivers three professional-service lines: (1) social media strategy, account management, and content creation for businesses seeking to build an online presence; (2) full-service podcast production including editing, publishing, marketing, and distribution, with a focus on cryptocurrency and blockchain shows; and (3) public speaking engagements on social media, blockchain, NFT, and Web3 topics. Its underlying technology is human expertise rather than software — there is no proprietary platform, API, or app; services are quote-based and delivered directly by the founder, supplemented by contractors as needed.

The business model is sales-led and consultancy-style: Erin Cell leverages a personal brand cultivated through two podcasts (Socially Powered Digital Marketing Show and The NiFTy Chicks), an active social media presence, and a global conference speaking circuit to acquire clients directly. Revenue is generated entirely through professional services fees — there are no products, no subscription tiers, and no disclosed pricing. The customer base centers on entrepreneurs and small business owners as the primary segment, with a secondary vertical focus on blockchain/cryptocurrency projects and conferences (Bad Crypto Podcast, World Crypto Con & VegasBlockchainWeek, Blockchain Heroes).

Since relocating from Denver to Puerto Rico in 2021, the company has narrowed its vertical emphasis toward blockchain, NFTs, and Web3, while continuing to operate the annual Social Media Day Denver event and serving as a founding member of Colorado Women in Social Media. The firm is privately held with no external funding, no parent company, and no institutional investors; Erin Cell maintains full operational control as Founder and CEO.

Name

Socially Powered

Legal name

Socially Powered

Website

https://sociallypowered.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Socially Powered is a solo consultancy that delivers social media management, podcast production, and speaking services to small businesses and blockchain/crypto projects, operated by founder Erin Cell from Puerto Rico with no external funding.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Social Audio & Live Community Platforms (BPAMABAH)

Keywords

• Social media consulting
• Podcast production services
• Blockchain marketing
• NFT marketing strategy
• Social media management

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Consulting & Management: Direct consulting and management services for businesses needing social media strategy and execution
2. Podcast Production Services: Editing, producing, and marketing podcasts for clients; currently produces top cryptocurrency and blockchain podcasts
3. Speaking Engagements: Erin Cell speaks at global crypto and social media events on NFTs, blockchain, and social media marketing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Socially Powered is a social media marketing and podcast production consultancy that provides strategy, account management, content creation, and podcast editing/publishing services to businesses, with deep specialization in blockchain, cryptocurrency, and NFT projects. The firm also produces the Socially Powered Digital Marketing Show and The NiFTy Chicks podcasts, and delivers paid speaking engagements at global crypto and social media conferences. Services are sold directly to clients via founder-led consulting engagements.

Product overview

Socially Powered is a social media marketing and podcasting consultancy offering a portfolio of services including social media management, podcast production, and speaking engagements. The company operates two podcasts — the Socially Powered Digital Marketing Show (covering blockchain, cryptocurrency, and social media disruption) and The NiFTy Chicks (focused on women-led NFT initiatives) — and provides social media strategy and marketing services to businesses seeking to build their online presence.

Differentiator

Problem solved

Functional benefit

Brands

• Socially Powered Digital Marketing Show: A Digital Marketers Guide to Emerging Technology covering Blockchain, Cryptocurrency & Social Media Disruption podcast hosted by Erin Cell.
• The NiFTy Chicks

Products and services

• Socially Powered Digital Marketing Show A podcast serving as a digital marketers' guide to emerging technology, covering blockchain, cryptocurrency, and social media disruption. Hosted by Erin Cell with interviews, news updates, and marketing tips.
• The NiFTy Chicks A podcast and YouTube channel featuring NFT projects created, led, featuring, and appealing to women, exploring blockchain, cryptocurrency, Web3, and new technologies. Co-hosted by JeNFT and Mint-E-Cell (Erin Cell).
• Social Media Management Services Social media strategy, account management, content creation, and marketing services helping businesses overcome fear of social media and build online presence.
• Podcast Production Services Full-service podcast production including editing, publishing, marketing, and distribution. The company produces and markets cryptocurrency and blockchain podcasts for clients.
• Speaking & Event Services Public speaking engagements and event production, including the founding of Social Media Day Denver and participation in global crypto/NFT conferences such as NFC Lisbon, NFT.NYC, NFT London, Coin Agenda, and Blockchain Week Miami.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Bad Crypto PodcastcoreStrategic or Co-development Partner · 1 January 2018Erin Cell handles social media and marketing for the Bad Crypto Podcast and eventually elevated to Producer role. This is an ongoing partnership where she produces one of the top cryptocurrency podcasts in the space.
• World Crypto Con & VegasBlockchainWeekcoreStrategic or Co-development PartnerErin Cell manages social media for one of the largest crypto conferences in the world. Ongoing relationship involving conference marketing and audience engagement.
• The NiFTy ChickscoreStrategic or Co-development PartnerCo-founded podcast with JeNFT focusing on women-led NFT projects, blockchain, cryptocurrency, Web3, and new technologies. Launched after Erin relocated to Puerto Rico in 2021.
• Social Media Day DenverflagshipStrategic or Co-development PartnerErin Cell is the mastermind behind Social Media Day Denver, an annual event bringing together social media professionals and business leaders. Events have featured notable speakers including Joel Comm, Kim Garst, John Lee Dumas, and Brian Fanzo.
• Colorado Women in Social MediaminorStrategic or Co-development PartnerFounding member of the group focused on mentoring, consulting, educating, inspiring, and collaborating among women social media specialists in Colorado.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coinbound: Coinbound is one of the largest crypto marketing agencies, offering influencer marketing, PR, and social media management for blockchain and NFT projects. Closely comparable to Socially Powered's crypto-NFT social media offering but at significantly greater scale with a dedicated team.
• Lunar Strategy: Lunar Strategy is a Web3 marketing agency that specializes in growth marketing, community management, and influencer campaigns for crypto and NFT projects. Directly comparable in the crypto marketing vertical.
• Crowdcreate: Crowdcreate is a crypto marketing and fundraising agency that manages influencer campaigns, PR, and social media for blockchain startups. Comparable in providing full-service marketing to crypto clients.
• Single Grain: Single Grain is a digital marketing agency that offers social media, SEO, and content marketing services. Comparable to Socially Powered's general social media consulting motion but serves a broader, non-crypto-specialized client base.
• Melrose PR: Melrose PR is a public relations and marketing agency with a strong crypto and blockchain client roster. Comparable to Socially Powered's PR and event marketing work for crypto conferences like World Crypto Con.

Broad incumbents

• VaynerMedia: VaynerMedia is a large global social media-first agency with extensive crypto and NFT client work. Represents a scaled incumbent in the broader social media marketing space where Socially Powered operates.
• Hootsuite: Hootsuite is a leading social media management platform serving businesses and agencies. While not a direct competitor, it addresses the same social media management workflow that Socially Powered delivers as services.
• Edelman: Edelman is a global PR and communications firm with a dedicated crypto and blockchain practice. Comparable to Socially Powered's PR, reputation management, and conference marketing services for crypto clients at much larger scale.

Emerging players

• The NFT Agency: The NFT Agency is a specialized Web3 marketing firm offering NFT project marketing, community building, and influencer outreach. A smaller, more focused crypto-only peer overlapping with Socially Powered's NFT vertical.
• Serotonin: Serotonin is a Web3 marketing and product studio that helps brands build and grow in crypto and metaverse environments. Comparable in providing end-to-end marketing services specifically for blockchain-native clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SociallyPowered
• YouTubeyoutube.com/c/SociallyPoweredDenver
• Facebookfacebook.com/sociallypowered
• LinkedInlinkedin.com/company/socially-powered
• Instagraminstagram.com/sociallypowered

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socially Powered