VisitBasis Tech
VisitBasis Tech is a bootstrapped Florida-based SaaS company, founded in 2013, that sells a mobile retail execution and store-audit platform to CPG manufacturers, BTL/marketing agencies, and brokers/distributors across 35 countries, with a proprietary image-recognition neural network (BrandML) for shelf analysis.
- Company typePrivate
- Founded2013
- HeadquartersHallandale, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What VisitBasis Tech does
VisitBasis Tech, LLC is a Florida-based (Aventura) B2B SaaS company founded in 2013 that sells a cloud-based retail execution platform to consumer packaged goods (CPG) manufacturers, BTL/marketing agencies, and brokers/distributors. The platform converts paper-based retail audits and merchandising checklists into mobile forms captured via iOS and Android apps, with offline data collection and automatic cloud synchronization when connectivity returns. It includes a visual form/scenario builder supporting 16 data types, GPS-based visit validation, anti-fraud mechanisms (TrueTime, fake photo detection), workflow automation, and customizable dashboards with native Google Looker Studio integration, plus a REST/gRPC API for CRM and in-house system connectivity.
The company's most technically distinctive asset is BrandML, a proprietary neural network for image recognition that analyzes shelf photographs to identify products, calculate share of shelf, detect competitors, and assess on-shelf availability at a claimed 98.9% accuracy in 2.5 seconds per image. The mobile apps support BYOD deployment and operate in 35 countries, and the platform is used to schedule visits, assign tasks, manage field teams, and run retail merchandising and field marketing campaigns.
VisitBasis monetizes primarily through a per-active-user SaaS subscription billed monthly or annually, augmented by a $300 plus last-bill reactivation fee for dormant accounts. A free plan for teams up to 10 users and a 14-day full-feature trial underpin a self-serve acquisition motion, while demos and direct sales handle enterprise accounts. The company is privately held, bootstrapped (no disclosed institutional funding), and led by founder and CEO Sergey Gorbunov with a reported 1–10 employees.
VisitBasis Tech firmographics
Firmographics- Name
- VisitBasis Tech
- Legal name
- VisitBasis Tech, LLC
- Website
- https://visitbasis.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VisitBasis Tech is a bootstrapped Florida-based SaaS company, founded in 2013, that sells a mobile retail execution and store-audit platform to CPG manufacturers, BTL/marketing agencies, and brokers/distributors across 35 countries, with a proprietary image-recognition neural network (BrandML) for shelf analysis.
- Ownership category
- akta.pro rank
Where VisitBasis Tech is headquartered
LocationHeadquarters
- HQ city
- Hallandale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VisitBasis Tech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription-based pricing charged per active user. Additional users added mid-cycle are charged prorated amounts. This is the primary revenue stream.
- Account Reactivation Fees: One-time reactivation fee of $300 plus equivalent of last monthly billing for accounts reactivated within 15 days of termination
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for small teams |
| Per seat | Monthly | Paid subscription plans |
| Subscription | Annual | Yearly subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
VisitBasis Tech product offering
Product offeringCore offering
VisitBasis is a cloud-based SaaS retail execution platform that converts field agents' smartphones and tablets into in-store data collection tools. The platform serves CPG manufacturers, BTL/marketing agencies, and brokers/distributors with mobile data capture, customizable forms, GPS-validated visit tracking, AI-based image recognition, and real-time dashboards for retail audits, merchandising, and field marketing activities.
Product overview
VisitBasis is a cloud-based B2B SaaS retail execution platform that helps CPG manufacturers, BTL/marketing agencies, and brokers/distributors optimize mobile workforce management. The platform consists of a core VisitBasis software with three main components: Mobile App (iOS/Android for field agents), Office App (web dashboard for managers), and a Form/Scenario Builder. Additional modules include In-store Merchandising, Retail Audit, Field Marketing, and BrandML Image Recognition. The VisitBasis API enables integration with in-house systems and CRM platforms. The platform integrates natively with Google Data Studio/Looker Studio for reporting and analytics. Field teams use smartphones/tablets to collect data (16 data types including photos, barcodes, signatures), which syncs automatically to the cloud for real-time reporting and customizable dashboards.
Differentiator
Problem solved
Functional benefit
Brands
- BrandML: Image recognition neural network technology for shelf analysis and product identification
Products and services
- VisitBasis Retail Execution Platform Cloud-based SaaS retail execution platform that transforms field teams' mobile devices into retail data collection tools, enabling CPG manufacturers, BTL agencies, and distributors to collect in-store data, manage field teams, and generate customizable reports and dashboards.
- VisitBasis Mobile App iOS and Android mobile application for field agents to collect data, complete tasks, capture photos, scan barcodes, submit signatures, and track GPS coordinates. Works online and offline with automatic data synchronization.
- VisitBasis Office App Web-based dashboard and management interface for supervisors and managers to create forms, assign tasks, schedule visits, monitor field team activity in real-time, and analyze collected data.
- BrandML Image Recognition AI-powered neural network for product and shelf recognition. Analyzes shelf photos to automatically identify products, calculate share of shelf, detect competitors, and assess on-shelf availability with 98.9% accuracy in 2.5 seconds per image.
- VisitBasis API Microservice REST/gRPC API that allows smooth data exchange between in-house systems and VisitBasis, supporting exchange of places, users, schedules, reports, and photos. Enables users to build and integrate their own system interfaces.
Quantifiable outcome
- 61% increase in reps' productivity
- +2 more outcomes
Companies that use VisitBasis Tech
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
VisitBasis Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature10 records
VisitBasis Tech partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
VisitBasis Tech competitors and assessment
Company assessmentDirect peers
- Repsly: Direct competitor offering mobile retail execution software for CPG field teams, including merchandising audits, store visits, and image recognition — the closest functional alternative to VisitBasis.
- Survey.com (formerly Trackforce): Direct competitor delivering mobile auditing and retail execution tools with photo capture and analytics — comparable feature set and customer base to VisitBasis.
- Movista: Direct competitor offering a SaaS retail execution and workforce management platform for CPG manufacturers, brokers, and retailers — overlaps heavily with VisitBasis's merchandising and audit modules.
- AFS (Retail Execution): Direct competitor providing retail execution and merchandising solutions to CPG brands with mobile audit, image recognition, and field force management capabilities.
- FORM: Direct competitor providing mobile data collection and image recognition for retail execution, merchandising audits, and field team management for CPG brands and retailers.
Others
- KloudGin: Adjacent field service and mobile workforce platform; competes for the same mobile-first field execution budget but emphasizes service operations rather than retail merchandising.
Broad incumbents
- Salesforce Field Service: Broader platform from a major CRM incumbent offering field service management with mobile workforce capabilities; competes for the same enterprise buyers even though retail execution is not its core focus.
- Microsoft Dynamics 365 Field Service: Enterprise field service management suite from a major platform vendor; an alternative for large organizations that prefer a single ERP/CRM stack over a specialist tool like VisitBasis.
Emerging players
- Pogosee: Emerging retail execution platform with image recognition and shelf insights for CPG brands; overlaps with VisitBasis's BrandML and merchandising modules but with smaller market share.
- AFS POP / POPai: Adjacent competitor focused on point-of-purchase and in-store execution analytics; overlaps with VisitBasis's merchandising and photo-report workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
VisitBasis Tech social profiles
Digital presenceVisitBasis Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisitBasis Tech leadership team
Management profileNumber of profiles
Profiles1 record
VisitBasis Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisitBasis Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisitBasis Tech
What does VisitBasis Tech do?
VisitBasis is a cloud-based SaaS retail execution platform that converts field agents' smartphones and tablets into in-store data collection tools. The platform serves CPG manufacturers, BTL/marketing agencies, and brokers/distributors with mobile data capture, customizable forms, GPS-validated visit tracking, AI-based image recognition, and real-time dashboards for retail audits, merchandising, and field marketing activities.
Is VisitBasis Tech a public or private company?
VisitBasis Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VisitBasis Tech founded?
VisitBasis Tech was founded in 2013. It employs 1 to 10 people.
Where is VisitBasis Tech based?
VisitBasis Tech is headquartered in Hallandale, United States, in the North America region.
How does VisitBasis Tech make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are account Reactivation Fees.
Who are VisitBasis Tech's main competitors?
Direct peers on record are Repsly, Survey.com (formerly Trackforce), Movista, AFS (Retail Execution) and FORM. KloudGin is listed as an others. Broad incumbents are Salesforce Field Service and Microsoft Dynamics 365 Field Service. Emerging players are Pogosee and AFS POP / POPai.
Does VisitBasis Tech have an API?
Yes. The VisitBasis API is a microservice REST/gRPC API that allows smooth data exchange between in-house systems and VisitBasis. It supports exchange of places, users, schedules, reports, and photos. VisitBasis is described as the only API-driven system, enabling users to build and integrate their own system interfaces. Developer documentation is at kb.visitbasis.com/help/index.html#/en/How-to%20guides/VisitBasis%20API/VisitBasis%20API%20-%20Quickstart.