MOBIAN.
MOBIAN is a Dutch mobility marketplace combining pre-bookable parking with last-mile transport (e-bikes, e-taxis, public transit) via its MOBIHUB platform, serving urban commuters, parking operators, airports, and event venues across 17+ countries.
- Company typePrivate
- Founded2017
- HeadquartersHeemstede, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What MOBIAN. does
MOBIAN is a Netherlands-based mobility marketplace that integrates pre-bookable parking with last-mile transportation — e-bikes, e-taxis, and public transport QR tickets — into a single app and web platform. Its flagship product, MOBIHUB, combines pre-booking software, paperless barrier access via licence plate recognition, fleet management, and price/occupancy management tools to convert conventional parking facilities into digital mobility hubs. The platform targets two primary customer sets: (i) individual urban commuters, travellers, and event visitors seeking guaranteed parking outside congested city centres, and (ii) B2B partners including incumbent parking operators (notably Q-Park), airports (Schiphol), municipalities (City of Rotterdam), automotive OEMs (BMW Group), and event organizers (Dutch Grand Prix, MOJO).
The business operates on a multi-stream revenue model: transaction fees on parking reservations booked through the app; recurring revenue from MobiMembership individual subscriptions and Business parking subscriptions (fixed monthly fees with Park & Bike discounts); B2B managed services including white-label MOBIHUB software, hardware, and 24/7 back-office support; and transaction-based add-ons for bundled last-mile mobility. Distribution is asset-light — a mobile app on iOS and Android, a multi-language website (EN/DE/ES/FR/IT/NL), and a white-label partner network that lets MOBIAN expand into 17+ countries without owning real estate.
MOBIAN claims a connected base of 100,000+ MobiUsers, 24+ parking locations near key Amsterdam destinations, and claimed operator outcomes of up to 50% occupancy uplift and a 6 km sales-radius expansion. The company is privately held, headquartered in the Haarlem/Heemstede area, and discloses 1-10 employees. Pricing benchmarks include €20/day at MOBIHUB P+R locations versus ~€40-60 at city-centre alternatives, with the platform rated 4.4/5 across 586 reviews. No funding rounds, revenue figures, or management hires beyond Founder Sven Snel and Head of New Business Ron Hemelrijk are disclosed.
MOBIAN. firmographics
Firmographics- Name
- MOBIAN.
- Legal name
- MOBIAN Global
- Website
- https://mobian.global
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MOBIAN is a Dutch mobility marketplace combining pre-bookable parking with last-mile transport (e-bikes, e-taxis, public transit) via its MOBIHUB platform, serving urban commuters, parking operators, airports, and event venues across 17+ countries.
- Ownership category
- akta.pro rank
MOBIAN. industry classification
Industry- Product category
- Mobility Platform
- NAICS
- Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)
- akta.pro secondary industries
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Car Rental & Car-Sharing Booking Platforms (BPAMAIAF), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Corporate Parking & Curb Management (Permits, Allocation, Validation) (TLABALAJ)
Keywords
Where MOBIAN. is headquartered
LocationHeadquarters
- HQ city
- Heemstede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
MOBIAN. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Parking reservations: Revenue from commission or transaction fees on parking reservations made through the MOBIAN platform at MOBIHUB locations and partner parking facilities
- Subscription memberships: Monthly or annual subscription plans (MobiMembership) offering discounted Park & Bike access and fixed monthly fees for frequent users
- B2B hub solutions: White-label software, hardware, and 24/7 back-office support services sold to parking operators, cities, and event organizers to transform parking areas into digital mobility hubs
- Last-mile mobility add-ons: Revenue from bundled or add-on bike rentals, e-taxi rides, and public transport tickets sold alongside parking reservations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Park & Ride (P+R) MOBIHUB locations - €20/day |
| Subscription | Monthly | Park + Bike combination with membership discount |
| Unit Pricing | Pay-as-you-go | Premium city centre parking locations |
| Subscription | Annual | Business parking subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
MOBIAN. product offering
Product offeringCore offering
MOBIAN operates a digital mobility platform that lets users pre-book parking spots at branded MOBIHUBS and partner parking facilities, then continue their journey via integrated last-mile mobility (e-bikes, e-taxi, public transport) accessed through the MOBIAN mobile app. For businesses, MOBIAN sells a white-label software suite (pre-booking, fleet management, paperless access, price/occupancy management) that transforms parking facilities into digital mobility hubs, supported by hardware and 24/7 back-office services.
Product overview
MOBIAN is a mobility platform offering a unified ecosystem of Park & Ride (P+R) services built around its core MOBIHUB product. The platform combines city parking, airport parking, and partner-operated parking facilities into a single network, with the MOBIAN App serving as the primary interface for booking, access control via licence plate recognition, and last-mile mobility integration (bikes, e-taxis, public transport). Additional offerings include MobiMember subscriptions for frequent users, white-label software for parking operators, and partner programs for resellers and hub operators. The products function as an integrated system where parking locations feed into the app, which manages reservations, access, and multimodal connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- MOBIHUB: A fully digital parking mobility hub product offering white-label software, pre-booking tools, fleet management, and last-mile mobility solutions including bikes, e-taxis, and public transport integration.
Products and services
- MOBIHUB MOBIAN's branded mobility hub offering that converts parking facilities into fully digital mobility hubs, providing pre-booking, fleet management, paperless access control, price/occupancy management, and integrated last-mile mobility (bikes, e-taxis, public transport). Sold to parking operators and municipalities as a managed white-label deployment.
- MOBIAN Mobile App Native iOS and Android application that enables users to search destinations, book parking and last-mile mobility, manage reservations, access parking via licence plate recognition or in-app barrier control, unlock pre-booked e-bikes, activate taxi rides, and use QR tickets for public transport.
- MOBIAN White Label Software Customisable B2B software suite for parking operators and cities, including pre-booking tools, fleet management, paperless access control, and price/occupancy management systems, deployed under the partner's brand.
- City Parking Pre-bookable parking service in urban areas, bundled with last-mile mobility (bikes or public transport) so users can park outside congested city centres and continue sustainably to their destination.
- Airport Parking Pre-bookable parking service at and near airports, enabling travellers to reserve a spot in advance and connect to their flight via integrated last-mile transport options.
- Park + Bike Combined parking and e-bike rental product allowing users to book a parking spot alongside a bike in a single transaction, with discounted combined pricing and on-site bike availability at MOBIHUB locations.
- Park + Public Transport Combined parking and public transport product where users park at a MOBIHUB and continue their journey via tram, metro, or bus using QR tickets delivered through the MOBIAN app.
Quantifiable outcome
- Increase parking occupancy rate by up to 50%
- +3 more outcomes
Companies that use MOBIAN.
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
MOBIAN. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MOBIAN. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BMW GroupcoreStrategic partnership with BMW Group (Automotive) to integrate automotive and mobility services. The partnership supports MOBIAN's vision of seamless mobility by connecting parking and last-mile solutions with automotive users.
- Q-ParkcoreQ-Park is a major parking operator partner providing parking locations that are integrated into the MOBIAN platform. Q-Park locations such as Q-Park Waterlooplein, Q-Park Oostpoort, and Q-Park AMST are featured on the MOBIAN platform for Park & Ride services.
- SchipholcoreSchiphol Airport partnership enabling airport parking integration. travellers can park at MOBIHUB locations and continue to the airport via last-mile mobility options, providing a seamless airport parking experience.
- Gemeente Rotterdam (City of Rotterdam)minorCity of Rotterdam partnership for city hub mobility solutions. Rotterdam serves as a demonstration city for MOBIAN's urban mobility integration approach.
- Formula 1 Heineken Dutch Grand PrixminorEvent partnership for the Dutch Grand Prix, providing Park & Bike solutions for race attendees. MOBIAN's video 'How the Dutch bike to Track' highlights the Park & Bike concept for the event.
- MOJOminorMOJO event hubs partnership providing parking solutions for event venues. MOJO is a Dutch event organizer benefiting from MOBIAN's Park & Bike event parking services.
Scale indicators5 records
Expansion highlights6 records
MOBIAN. competitors and assessment
Company assessmentEmerging players
- Park+ (India): Indian parking and vehicle management platform offering pre-bookable parking, valet services, and adjacent mobility/utility services through a consumer app. Park+ is a comparable emerging multi-product parking platform focused on digitizing a fragmented parking market, similar to MOBIAN's thesis.
Direct peers
- ParkBee: Amsterdam-based digital parking marketplace offering pre-bookable parking spots across the Netherlands and Europe. ParkBee is the closest direct competitor to MOBIAN, competing for the same Dutch off-street parking inventory and consumer/mobile-app demand for guaranteed parking.
- JustPark: UK-based parking marketplace connecting drivers with pre-bookable parking spaces, including driveways and commercial car parks, plus EV charging. JustPark is comparable to MOBIAN in pre-booking, operator enablement, and last-mile mobility integration.
- SpotHero: North American marketplace for pre-bookable parking with operator software tools and partnerships across major airports and cities. SpotHero is comparable to MOBIAN in combining a consumer booking app with a B2B platform for parking operators.
- MaaS Global (Whim): Finnish mobility-as-a-service aggregator bundling public transport, taxis, car sharing, micromobility, and parking into a single subscription app. Whim competes directly with MOBIAN's multi-modal aggregation model and similar last-mile connectivity positioning.
Broad incumbents
- ParkMobile: One of the largest parking apps in North America and Europe, offering reservation, payment, and access control for parking facilities. ParkMobile competes with MOBIAN on consumer-facing parking booking and on B2B digital enablement of parking operators.
- Flowbird: European parking and mobility technology provider supplying on-street parking meters, off-street parking systems, and digital payment solutions to cities and operators. Flowbird competes with MOBIAN's B2B MOBIHUB white-label offering on the operator/city side.
- PayByPhone: Global parking payments app used by municipalities and operators across Europe and North America for cashless on-street and off-street parking. PayByPhone overlaps with MOBIAN's mobile payments and licence-plate-based access, though with less emphasis on pre-booking and last-mile.
- EasyPark: Pan-European parking app and platform covering on-street and off-street parking across 20+ countries. EasyPark competes with MOBIAN in pre-bookable off-street parking and last-mile mobility integration while offering broader geographic coverage and deeper operator relationships.
Regional players
- Yellowbrick: Dutch parking and mobility platform serving the Benelux market with parking reservation, operator software, and mobility services. Yellowbrick is a regional peer competing with MOBIAN for Dutch parking operator and city contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MOBIAN. social profiles
Digital presenceMOBIAN. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOBIAN. leadership team
Management profileNumber of profiles
Profiles2 records
MOBIAN. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOBIAN. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOBIAN.
What does MOBIAN. do?
MOBIAN operates a digital mobility platform that lets users pre-book parking spots at branded MOBIHUBS and partner parking facilities, then continue their journey via integrated last-mile mobility (e-bikes, e-taxi, public transport) accessed through the MOBIAN mobile app. For businesses, MOBIAN sells a white-label software suite (pre-booking, fleet management, paperless access, price/occupancy management) that transforms parking facilities into digital mobility hubs, supported by hardware and 24/7 back-office services.
Is MOBIAN. a public or private company?
MOBIAN. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOBIAN. founded?
MOBIAN. was founded in 2017. It employs 1 to 10 people.
Where is MOBIAN. based?
MOBIAN. is headquartered in Heemstede, Netherlands, in the Europe region.
How does MOBIAN. make money?
Four revenue lines are on record. Parking reservations are the primary driver. The others are subscription memberships, B2B hub solutions and last-mile mobility add-ons.
Who are MOBIAN.'s main competitors?
Park+ (India) is listed as an emerging player. Direct peers are ParkBee, JustPark, SpotHero and MaaS Global (Whim). Broad incumbents are ParkMobile, Flowbird, PayByPhone and EasyPark. Yellowbrick is listed as a regional player.
Does MOBIAN. have an API?
No public API is recorded for MOBIAN..
What industry is MOBIAN. in?
MOBIAN.'s product category is Mobility Platform. Its primary akta.pro industry code is THADALAB, Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms, with a secondary code of TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics). Its NAICS code is 81293 and its SIC code is 7500.