Goettl Air Conditioning

What Goettl Air Conditioning does

Goettl Air Conditioning & Plumbing is a privately held residential HVAC and plumbing services company operating across six branch locations in Arizona (Phoenix, Tucson), Nevada (Las Vegas, Reno), and Texas (San Antonio, Austin). Founded in 1939 by brothers Adam and Gust Goettl in Phoenix, the company has grown to an estimated 300+ employees and ~300 fully stocked trucks delivering 24/7 same-day service for residential homeowners. Following a 2021 investment from The Cortec Group, Goettl has pursued an active acquisition roll-up strategy, integrating regional operators (American Refrigerator Supply in Tucson 2019, Dutton Plumbing 2019, 4 Seasons Heating and Cooling in Reno 2022), and opened greenfield branches in Austin (Feb 2021) and San Antonio.

The company's core offerings span air conditioning, heating, plumbing (including sewer/drain, waterline, and water heater services), indoor air quality, and water treatment. A differentiated element is the Smart Sadie membership program (launched 2023), which provides recurring preventive maintenance at $12.95-$19.95/month with IoT sensor monitoring (via SmartAC.com) and a mobile app for predictive service. Goettl's technology stack is built on ServiceTitan field service management, with a planned 2026 migration to a proprietary Field Mobile App featuring an AI assistant called Atlas for technicians. The company operates a direct-to-consumer model with no enterprise contracts, no public revenue disclosure, and customer acquisition driven primarily by local SEO dominance (47,000+ verified reviews averaging 4.7-4.8 stars), word-of-mouth, and community partnerships (Kindness in the Air program). Pricing emphasizes transparent flat-rate upfront quotes (RIGHT WAY Guarantee), no trip fees, senior/military/first-responder discounts, and GoodLeap financing enabling large-ticket equipment sales with deferred payments through 2028.

Name

Goettl Air Conditioning

Legal name

Goettl Air Conditioning and Plumbing

Website

https://goettl.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Goettl Air Conditioning & Plumbing is a multi-state residential HVAC and plumbing services company operating since 1939 across six branches in Arizona, Nevada, and Texas, serving homeowners with 24/7 repair, installation, maintenance, and a subscription-based preventive maintenance program.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Heat Pump Repair & Maintenance (HSAOAHAD)

akta.pro secondary industries

Water Heater/Boiler Flue, Venting & Chimney Liner Service (HSAOACAF), Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF)

Keywords

• Residential HVAC services
• Air conditioning repair
• Plumbing services
• Home heating services
• Indoor air quality

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC and Plumbing Services: One-time and recurring service revenue from repair, maintenance, and installation of HVAC systems, heating, cooling, plumbing, drains, water heaters, and water treatment. Revenue is transaction-based per service call.
2. Smart Sadie Membership Subscriptions: Monthly subscription revenue from whole-home maintenance membership program ($12.95-$19.95/month) providing preventive maintenance, priority scheduling, member discounts, loyalty credits, and optional smart sensor monitoring.
3. Equipment Sales: Revenue from selling new HVAC systems, water heaters, water softeners, and other equipment as part of replacement and installation services.
4. Financing Partnership: Partnership with GoodLeap for financing options enables larger ticket repairs/replacements that customers may not afford upfront, facilitating higher transaction values.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Goettl Air Conditioning and Plumbing is a residential home services company that installs, repairs, and maintains HVAC systems, heating systems, plumbing, drains, water heaters, and indoor air/water quality equipment for homeowners across Arizona, Nevada, and Texas. The company also offers the Smart Sadie whole-home maintenance membership (with IoT monitoring), equipment sales, and financing through GoodLeap, delivered by Sadie Certified technicians from six branch locations.

Product overview

Goettl Air Conditioning and Plumbing is a multi-state residential HVAC and plumbing services company operating since 1939, offering a unified suite of home comfort services across six locations in Arizona, Nevada, and Texas. The core offering consists of Air Conditioning Services and Heating Services for HVAC needs, complemented by comprehensive Plumbing Services covering everything from basic repairs to sewer/drain work and water heaters. Add-on modules include Clean Air Services (indoor air quality, duct services, insulation) and Clean Water Services (water filtration, reverse osmosis, water softening). The Smart Sadie Membership Program serves as a recurring revenue add-on providing preventive maintenance, priority service, and smart monitoring through sensors and a mobile app. All services are delivered by Sadie Certified technicians using proprietary mobile technology including the Field Mobile App with Atlas AI assistant.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Sadie: Goettl's whole-home maintenance membership program that combines seasonal maintenance, priority service, and exclusive savings for HVAC and plumbing customers, featuring smart sensors for system monitoring

Products and services

• Air Conditioning Services Comprehensive air conditioning services for residential homes including AC repair, replacement, installation, maintenance, emergency AC repair, and ductless mini-split installations, delivered by Sadie Certified technicians across Arizona, Nevada, and Texas.
• Heating Services Full-spectrum residential heating services including furnace repair, installation, replacement, and maintenance, plus heat pump services for homes in Arizona, Nevada, and Texas.
• Plumbing Services Complete residential plumbing services covering repair, installation, replacement, and maintenance; kitchen and bathroom plumbing, emergency plumbing, water heater services (tanked and tankless), waterline services (leak detection, pipe replacement), gas line replacement, and sewer/drain services including hydro jetting, camera inspection, trenchless sewer repair, and excavation.
• Clean Air Services Indoor air quality solutions for residential homes including air filtration and purifiers, duct services (cleaning, replacement, inspection, sealing), and blown-in attic insulation to improve air quality and energy efficiency.
• Clean Water Services Residential water treatment services including water filtration, reverse osmosis systems, water purification, and water softening to enhance home water quality and address hard water issues.
• Smart Sadie Membership Program Recurring monthly whole-home maintenance membership for homeowners providing preventive maintenance, priority scheduling, member discounts, loyalty credits, repair credits, and app access. Two tiers: Smart Sadie Connect ($12.95/month) and Smart Sadie Protect ($19.95/month, includes 24/7 IoT sensor monitoring).
• HVAC and Plumbing Financing Flexible payment plans for HVAC and plumbing projects offered through GoodLeap, including zero payments and zero interest until 2028, with soft credit checks for approval to enable larger repairs and replacements.

Quantifiable outcome

• 4.7-4.8 star average rating across 47,000+ verified reviews
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GoodLeapcoreGTM or Marketing PartnerGoettl has partnered with GoodLeap to offer flexible payment options for HVAC and plumbing projects. GoodLeap provides financing using a soft credit check until funding and evaluates the highest score from all three bureaus. The partnership enables customers to access zero payments and zero interest until 2028 financing terms, helping customers afford larger repairs and replacements.
• ServiceTitancoreTechnology or IntegrationServiceTitan provides Goettl's field service management platform and mobile app. Goettl is transitioning hundreds of field technicians from ServiceTitan's legacy mobile app to the new Field Mobile App. The new app includes native barcode scanning, batch photo uploads, automatic pricebook updates, and AI assistant called Atlas.
• SmartAC.comcoreTechnology or IntegrationSmartAC.com provides the IoT sensors and mobile app technology powering Goettl's Smart Sadie membership program. The sensors monitor HVAC and plumbing systems 24/7, predict breakdowns, detect water leaks, and alert technicians when service is needed. SmartAC.com privacy policy governs data collection for the Goettl App.
• Local News Stations (Kindness in the Air)minorGTM or Marketing PartnerGoettl partners with local news stations through its Kindness in the Air program, presenting $1,000 monthly donations to branch-selected nonprofits. Focus areas include veterans, children, pets, and clean water access. Nevada news station partnership with KRNV Channel 4 Weather Authority team for '4 Degree Guarantee' donating $100 per accurate forecast.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ABC Home & Commercial Services: Large multi-trade residential and light commercial home services company based in Texas, offering HVAC, plumbing, electrical, and appliance repair. Highly comparable to Goettl in multi-trade, multi-location residential service model, especially overlapping in the San Antonio and Austin markets.
• The Cooling Company: Las Vegas-based residential HVAC services company directly competing with Goettl in the Las Vegas market. Comparable in service offering (HVAC repair, replacement, maintenance), target customer, and the local emergency-services model.
• Yes! Air Conditioning & Plumbing: Phoenix-based residential HVAC and plumbing services company directly competing with Goettl in the Greater Phoenix metro. Comparable in service offering, target customer (homeowners), and direct-to-consumer go-to-market motion.

Broad incumbents

• Roto-Rooter: National residential and commercial plumbing and drain services franchise with broad brand recognition. Overlaps with Goettl's plumbing, drain cleaning, and sewer services lines but operates at much larger national scale and does not specialize in HVAC.
• ARS / Rescue Rooter: American Residential Services (ARS) operates a national network of residential HVAC, plumbing, and electrical service brands including Rescue Rooter. Directly comparable multi-trade residential services model at greater national scale, with overlapping service lines in HVAC and plumbing.
• Benjamin Franklin Plumbing: National residential plumbing franchise owned by Neighborly. Comparable to Goettl's plumbing service line but is plumbing-only and operates via a franchise model rather than directly employed technicians.
• Aire Serv: National HVAC service franchise owned by Neighborly. Directly comparable residential and light commercial HVAC repair, installation, and maintenance offering but does not typically offer plumbing services.

Regional players

• Cool Today: Florida-based residential HVAC, plumbing, and electrical services company. Comparable multi-trade residential services model and acquisition-driven growth playbook to Goettl, but operating in the Southeastern U.S. rather than Southwest.
• Bill Howe Plumbing, Heating & Air: San Diego-based residential plumbing, heating, and air conditioning services company. Comparable multi-trade residential service model to Goettl, but concentrated in the San Diego market rather than Southwest metros.
• Service Champions: Orange County, California-based residential HVAC, plumbing, and electrical services company. Highly comparable service model and trade mix to Goettl, but operates in Southern California rather than the Southwest states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw
• Facebookfacebook.com/Goettl
• LinkedInlinkedin.com/company/goettl
• Instagraminstagram.com/goettlacplumbing
• TikToktiktok.com/@goettlacplumbing
• Xx.com/goettlair

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goettl Air Conditioning