Bhumi Varta Technology

What Bhumi Varta Technology does

Bvarta (PT. Bhumi Varta Technology) is an Indonesian geospatial SaaS and business intelligence provider founded in October 2018 and headquartered in Tangerang (BSD). The company delivers location intelligence solutions that combine machine learning, AI-powered predictive analytics, and GIS software with proprietary datasets spanning demographics, mobility patterns, socioeconomic profiles, land values, road networks, POIs, and telco analytics. Its core platform is the LOKASI suite — LOKASI Intelligence (the flagship geospatial SaaS, now at version 4.0 launched in 2025), LOKASI Targetin (field workforce management combining CRM with geospatial analytics), and LOKASI Data (subscription access to location datasets) — augmented by professional services including Data Enrichment, custom Reports (Home Origin Analysis, Whitespace Analysis, Variable of Importance), and Customized Solutions. A second platform, ESTAgeo, was co-developed with XLSMART for BUSINESS to integrate telco analytics with Bvarta's geospatial datasets across six modules (Site Selection, Market Analysis, Expansion Analysis, Sales Performance Management, Asset Optimization, Data Enrichment).

Bvarta monetizes primarily through annual SaaS subscriptions and data subscriptions, supplemented by professional services engagements, with no publicly listed pricing (sales is demo-driven). The go-to-market combines direct enterprise field sales with a structured channel partner program (system integrators, resellers, white-label and co-development partners). The customer base of 90+ enterprise clients as of 2025 spans retail (KFC, McDonald's, The Harvest, Jiwa Group, Guardian, Cinema XXI), F&B and FMCG (Kopi Kenangan, Mie Gacoan, Nestle, Danone, Philip Morris, BAT, Kraft Heinz), financial services (OCBC, FIF Group, Artajasa), telecommunications (Telkomsel, Telkom Property, XLsmart/XLSMART), logistics and e-commerce (Lion Parcel, Bukalapak, SwipeRx), consumer goods, energy (Pertamina, Kertanegara Energi), and government (Kemendikbud, ATRBPN, BSSN). Operations span four countries: Indonesia (headquarters), Singapore (regional HQ), Vietnam (entered 2024), and Japan (entered 2025), supported by 30+ partners and ISO 9001, ISO 27001, and TKDN certifications acquired in 2023.

Name

Bhumi Varta Technology

Legal name

PT. Bhumi Varta Technology

Website

https://bvarta.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Bvarta is an Indonesian geospatial SaaS provider founded in 2018 that delivers AI-enabled location intelligence and geospatial analytics to enterprise clients across retail, F&B, FMCG, financial services, telecommunications, and government in Indonesia, Singapore, Vietnam, and Japan.

Ownership category

akta.pro rank

Product category

Location Intelligence Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

Keywords

• Geospatial analytics platform
• Location intelligence software
• Site selection SaaS
• Retail expansion analytics
• Geospatial business intelligence

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Platform Subscriptions (LOKASI Intelligence): Annual subscription access to LOKASI Intelligence platform providing location expansion and geospatial analysis capabilities. Subscription includes nationwide coverage, unlimited analysis, and dedicated support. Platform available in versions (1.0 launched 2019, 4.0 launched 2025).
2. Data Subscriptions (LOKASI Data): Flexible subscription model for access to location datasets including POI data, mobility data, thematic data, and third-party partner datasets. Accessed through a datasets library with on-demand querying capabilities.
3. Data Enrichment Services: Data acquisition from multiple trusted sources and custom dataset building for specific business needs. Provides richer external data to strengthen analysis accuracy.
4. Location Intelligence Reports: Custom-built strategic reports blending location data, market insights, and expert guidance delivered as consulting engagements. Includes Home Origin Analysis, Whitespace Analysis, and Variable of Importance reports.
5. Customized Geospatial Solutions: Custom-built location solutions tailored to specific business goals. Includes custom dashboards and mobile solutions. Delivered as professional services engagements.
6. ESTAgeo Platform (with XLSMART): Annual subscription to ESTAgeo spatial intelligence platform, co-developed with XLSMART for BUSINESS. Includes full platform access, unlimited analysis, dedicated support desk, and in-person training sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bhumi Varta Technology (Bvarta) sells a geospatial SaaS platform under the LOKASI brand that combines big data mapping, machine learning, and AI-driven predictive analytics to deliver location intelligence for enterprise expansion, site selection, and territory optimization. Offerings include LOKASI Intelligence (core geospatial SaaS), LOKASI Targetin (field workforce management), LOKASI Data (location datasets), plus Data Enrichment, Reports, and Customized Solutions services. ESTAgeo, jointly developed with XLSMART for BUSINESS, layers telco analytics onto Bvarta's geospatial datasets for site selection, market analysis, expansion, sales performance, and asset optimization. Customers are enterprise and mid-market organizations across retail, F&B, FMCG, banking, government, and telecom verticals.

Product overview

Bvarta operates as a geospatial SaaS and Business Intelligence platform offering a modular product portfolio centered around the LOKASI brand. The core product LOKASI Intelligence provides the main platform with data exploration, overlay, grid analysis, and site profiling capabilities. LOKASI Targetin extends the platform for field workforce management and CRM integration. LOKASI Data provides subscription-based access to rich location datasets including POI, mobility, demographic, and partner data. Supporting services include Data Enrichment, Reports (Home Origin Analysis, Whitespace Analysis, Variable of Importance), and Customized Solutions (dashboards, mobile apps). ESTAgeo is a specialized spatial intelligence platform developed in partnership with XLSMART, combining geospatial expertise with telco analytics.

Differentiator

Problem solved

Functional benefit

Brands

• LOKASI: Location intelligence platform product line including LOKASI Intelligence, LOKASI Targetin, LOKASI Data, LOKASI Insight, and LOKASI Customized Solutions
• ESTAgeo

Products and services

• LOKASI Intelligence Primary geospatial intelligence SaaS platform for enterprise customers, providing data explorer (hundreds of location datasets), data overlay on interactive map, grid analysis for high-potential growth areas, and site profiling for demographics, traffic, and accessibility analysis to support data-driven expansion decisions.
• LOKASI Targetin Field workforce management platform that combines CRM functionality with geospatial analytics for territory planning, outlet management, schedule management, and performance optimization of sales teams.
• LOKASI Data Subscription-based access to rich location datasets including Point of Interest data (F&B, commercial, banking, retail), mobility data (foot traffic patterns, peak times, unique device counts), thematic data (demographics, GRDP, land value, socioeconomic status), and partner datasets, with on-demand querying via a datasets library.
• Data Enrichment Services Professional service that acquires data from multiple trusted external sources and builds custom datasets to support specific use cases and analysis goals, enriching Bvarta's geospatial analytics with external sources.
• Location Intelligence Reports Custom-built strategic reports blending location data, market insights, and expert guidance, including Home Origin Analysis (customer origin patterns via telco data), Whitespace Analysis (untapped market identification), and Variable of Importance reports quantifying critical spatial factors affecting performance.
• Customized Solutions Tailor-made geospatial insights and location-based solutions aligned with specific operational needs, including custom dashboards and mobile solutions built for enterprise customers.
• ESTAgeo Platform Spatial intelligence platform co-developed with XLSMART for BUSINESS, combining Bvarta's geospatial datasets with XLSMART's telco analytics (real-time population presence, device tier proxies, user interest profiles) across six modules: Site Selection, Market Analysis, Expansion Analysis, Sales Performance Management, Asset Optimization, and Data Enrichment. Available as annual subscription with nationwide coverage, unlimited analysis, dedicated support desk, and in-person training.

Quantifiable outcome

• The Harvest established approximately 44 new locations from 2021 to 2024 using Bvarta's LOKASI Intelligence, with the process described as much faster and more accurate than before.
• +3 more outcomes

Named customers70 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• XLSMART for BUSINESScoreStrategic or Co-development PartnerStrategic co-development partnership creating ESTAgeo, a spatial intelligence platform that combines Bvarta's geospatial datasets with XLSMART's telco analytics. ESTAgeo covers six modules: Site Selection, Market Analysis, Expansion Analysis, Sales Performance Management, Asset Optimization, and Data Enrichment. Uses Big Data, GIS software, and AI/Machine Learning. Available as annual subscription with nationwide coverage.
• AccentureminorImplementation/ SI/ Consulting PartnerImplementation and consulting partner within Bvarta's partner ecosystem, potentially deploying Bvarta's location intelligence solutions for enterprise clients.
• ViettelminorStrategic or Co-development PartnerStrategic partnership with Vietnamese telecommunications company Viettel, supporting Bvarta's market presence in Vietnam (entered in 2024).
• XLsmartcoreStrategic or Co-development PartnerXLSMART for BUSINESS (XLsmart) is the strategic partner for ESTAgeo, providing telco analytics data including real-time population presence, device tier data, and user interest profiles to complement Bvarta's geospatial capabilities.
• Glocal ConnectionsminorGTM or Marketing PartnerMarketing and go-to-market partner supporting Bvarta's regional expansion and demand generation activities.
• Putradabo PerkasaminorGTM or Marketing PartnerGo-to-market partner supporting Bvarta's business development and market expansion activities.
• ABC Vision CapitalminorGTM or Marketing PartnerStrategic and marketing partner supporting Bvarta's business development and investment-related activities.
• DentsuminorGTM or Marketing PartnerMarketing partner, likely in the media and advertising segment, supporting Bvarta's outreach to media and advertising clients through the dentsu network.

Scale indicators4 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Near: Singapore-headquartered location intelligence platform providing audience, movement, and place data for enterprise marketing and real estate decisions. Highly comparable in geography (Singapore HQ, APAC focus) and in combining mobility data with demographic and POI layers for site selection.
• Tamoco: UK-based location data and intelligence provider offering mobility, footfall, and POI datasets for enterprise and media use cases. Comparable as a peer data and analytics provider in the broader location intelligence stack that Bvarta also serves.
• Spatial.ai: US-based geosocial data platform segmenting neighborhoods by lifestyle and behavior. Comparable to Bvarta's thematic data layer (demographics, socioeconomic status, lifestyle patterns) used for site profiling and market gap identification.
• Kalibrate: UK/US-based location intelligence specialist serving retail, fuel, and restaurant chains with site selection and pricing optimization. Comparable product surface to Bvarta's LOKASI platform, including predictive analytics for new unit performance and cannibalization modeling.
• Placer.ai: US-based location analytics platform offering foot traffic, demographics, and competitive intelligence for retail and real estate. Closely comparable to Bvarta's LOKASI Intelligence in product offering (POI/mobility data, site selection, trade area analysis) and target customers (enterprise retail, F&B, real estate).
• SiteZeus: US-based predictive site selection platform for restaurant, retail, and franchise brands. Comparable to Bvarta's LOKASI Intelligence in targeting F&B and retail customers with site scoring, whitespace analysis, and predictive modeling for new unit expansion.

Broad incumbents

• HERE Technologies: Global location data and technology platform offering maps, location services, and analytics for enterprise and automotive customers. Comparable as a broad incumbent whose location data and analytics compete for the same enterprise site-selection and network optimization budgets Bvarta targets.
• TomTom: Amsterdam-based location technology company providing maps, traffic data, and geospatial services to enterprise and automotive customers. Comparable as a broad incumbent whose location data assets and analytics tools overlap with Bvarta's geospatial intelligence offering.
• Mapbox: US-based location platform providing maps, navigation, and geospatial APIs for developers and enterprises. Comparable as a broad location platform incumbent whose APIs and data layers overlap with portions of Bvarta's data and mapping stack.
• Esri: Global GIS software leader (ArcGIS platform) serving enterprise, government, and utilities with broad spatial analytics capabilities. Comparable as the dominant broad incumbent whose ArcGIS platform overlaps with Bvarta's LOKASI Intelligence across enterprise and government customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bvarta
• Facebookfacebook.com/Bvarta

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bhumi Varta Technology