What Newfangled Studios does

Newfangled Studios is a privately held, remote-first creative production agency founded in 2008 and headquartered in Boston. The firm organizes its service offering into three integrated studios — Social Studio, Digital Video Studio, and Production Studio — and specializes in social-first, digitally native campaigns for enterprise brands including Google, YouTube, Sonos, Hasbro, MassMutual, Bank of America, and Staples. Its work spans platform-specific creative, creator collaborations, AR and interactive filters, brand films, app-download campaigns, and performance video, with documented output of 50 to 159 unique assets per campaign across Meta, TikTok, YouTube, Snapchat, Reddit, LinkedIn, Pinterest, X, and Amazon Prime Video Ads.

The business model is professional services: revenue is generated through project-based creative production engagements, sold via direct enterprise relationships and pitches. GTM is sales-led and relationship-driven, with new business routed through the Group Account Director. The firm has no proprietary technology platform; production is delivered through in-house creative, copywriting, design, animation, and live-action teams, supplemented by a strategic AI/data partnership with Sundogs and agency collaborations (e.g., Jellyfish) for global campaign execution. Pricing is project-based and not publicly disclosed.

The company is founder-owned and founder-led by CEO Macaela VanderMost, with a management team that includes VPs of Finance, Creative, and Integrated Production. It employs 11-50 staff, operates primarily across North America with select EMEA delivery, and has earned industry recognition including Ad Age Best Places to Work (2024), Adweek Fastest Growing Agencies (2023), and FCS Portfolio Awards Best in Show.

Name

Newfangled Studios

Legal name

Newfangled Studios

Website

https://newfangledstudios.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Newfangled Studios is a remote-first, Boston-based creative production agency that delivers social-first and digital video campaigns for enterprise brands such as Google, YouTube, Sonos, MassMutual, and Hasbro through three specialized studios.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Content Production & Co-Creation Studios (BPAFAHAD)

Keywords

• Creative production services
• Social media campaigns
• Digital video advertising
• Branded content production
• Advertising agency services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Full-service creative production agency model providing social-first and digital video campaigns for enterprise brands. Revenue generated through project-based creative work including social campaigns, brand films, creator collaborations, and performance marketing content. The agency operates specialized 'studios' for social, digital video, and production, delivering high-volume asset creation across multiple platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Newfangled Studios is a creative production agency that produces social-first, digitally native campaigns and branded content for major consumer brands. The agency operates three specialized studios — a Social Studio, a Digital Video Studio, and a Production Studio — that together deliver end-to-end creative, content development, and production services across platforms.

Product overview

Newfangled Studios is a creative production agency offering three integrated studio services: Social Studio (social-first campaigns, AR filters, creator collabs, social toolkits), Digital Video Studio (personalized video at scale, app downloads, animated explainers, brand films, performance campaigns), and Production Studio (lo-fi/creator production, live-action, copywriting, design & animation). The agency combines strategic expertise across social and digital video platforms with in-house production capabilities to execute campaigns for global brands. Services are organized by capability rather than as standalone product lines, with case studies demonstrating work for clients including Google, YouTube, Sonos, Hasbro, MassMutual, Staples, and Tremendous.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Studio Specialized studio offering that develops social-first, platform-native campaigns and content for major consumer brands.
• Digital Video Studio Specialized studio producing digital video advertising assets and short-form branded video content for digital and social channels.
• Production Studio In-house production house handling end-to-end execution of creative campaigns, including production, post-production, and content delivery.

Quantifiable outcome

• 2x Brand Awareness: Ads designed specifically for a platform are twice as likely to be remembered by viewers
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SundogscoreStrategic or Co-development PartnerPartnership between Newfangled Studios and Sundogs to help brands supercharge human creativity with AI. Sundogs offers AI-driven data analysis and optimization while Newfangled provides expertise in social-first creative production. Together they develop strategies to create adaptable creative assets and measure their impact. The partnership combines Newfangled's creative expertise with Sundogs' data science capabilities to build better models faster by uncovering and scaling new levers of creative value.
• JellyfishminorStrategic or Co-development PartnerCollaboration with Jellyfish on the YouTube Premium global campaign. Jellyfish ensured all creative connected with the right people while being held together by a unified message and consistent look and feel. Partnership focused on localization and audience targeting for global campaign delivery.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Movement Strategy: Independent social-first creative agency known for high-volume social and influencer campaigns for major brands. Highly comparable to Newfangled in model, customer profile (enterprise brands), and platform-native creative focus.
• Camp + King: Independent creative agency with strong social, digital, and brand storytelling capabilities. Comparable to Newfangled on size, independent ownership, and full-service creative model.
• Tool of North America: Creative production company specializing in commercials, branded content, and integrated digital campaigns. Comparable on production-driven service model and enterprise brand focus.
• Arts&Science: Independent creative agency known for platform-native storytelling and brand films. Comparable to Newfangled on boutique creative production model and enterprise client base.
• Giant Spoon: Media and creative agency known for integrated brand storytelling across digital and emerging platforms. Comparable to Newfangled on multi-platform campaign execution and enterprise brand clients.
• Prettybird: Boutique creative production company specializing in commercials, branded content, and creator-led campaigns. Directly comparable on production-driven model and enterprise brand client base.
• Mekanism: Independent creative agency focused on brand storytelling, social content, and integrated campaigns. Comparable to Newfangled on full-service creative model and mid-size independent positioning.

Broad incumbents

• Huge: Digital experience agency with integrated creative, content, and media capabilities. Broader scale than Newfangled but competes for enterprise digital and brand storytelling mandates.
• Dentsu Creative: Global creative network from Dentsu offering integrated campaigns across digital, social, and brand storytelling. Much larger scale and competes with Newfangled on enterprise creative pitches.
• VaynerMedia: Large independent digital-first agency with strong social, content, and media capabilities. Broader scope and scale than Newfangled but directly competes for the same enterprise social-first budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Newfangled_BOS

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newfangled Studios