Endeavor4
Endeavor4 is a Canadian-headquartered Microsoft Dynamics 365 consulting firm delivering ERP, CRM, Cloud, and AI advisory services to SMB, mid-market, and enterprise clients across North America, supported by 170+ certified consultants across nine offices.
- Company typePrivate
- Founded1989
- HeadquartersMississauga, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Endeavor4 does
Endeavor4 (legally Endeavour Solutions Inc., founded 1989 and rebranded in January 2026) is a Canadian-headquartered Microsoft Dynamics 365 consulting firm delivering ERP, CRM, Cloud, and AI advisory services to SMB, mid-market, and enterprise clients across North America. The company employs 170+ Microsoft-certified consultants across nine offices spanning Halifax, Toronto, Montreal, Edmonton, Vancouver, London (Ontario), Boston, Chicago, and San Antonio, and reports 1,200+ active clients with 1,500+ cumulative implementations. The firm is a top 5% Microsoft Partner globally, holds multiple Solutions Partner designations (Business Applications, Data & AI Azure, Modern Work), is a four-time Microsoft President's Club member, and is the recognized Sage/Sylogist partner for Canadian municipal ERP (2025 Sylogist Partner of the Year).
The core product portfolio is built around Microsoft's ecosystem: Dynamics 365 Finance & Supply Chain Management for enterprise ERP, Dynamics 365 Business Central for mid-market and SMB cloud ERP, Dynamics GP and Dynamics NAV for legacy on-premise support, Dynamics 365 CRM (Sales, Marketing, Service Cloud), the Power Platform (Power Apps, Power Automate, Power BI, Copilot Studio), Microsoft 365, Azure, and Microsoft Copilot AI. Proprietary IP includes Industry Accelerators covering 14 verticals, the Advanced CRM Extension (ACE) for Business Central, GP Bistro CRM add-on, and the structured "4 Pillars of AI Excellence" advisory framework. Approved ISV partnerships (Vena, Vivid Reports, Jet Reports, eOne SmartConnect/Popdock, Sylogist) extend solution reach without internal product R&D.
Revenue is generated through time-and-materials professional services, Microsoft licensing resale as a Gold-certified VAR, recurring support contracts (GP Support Plan with unlimited break-fix, Application Management Services SLA), Microsoft-authorized training with PDU certification, and pre-paid consulting hours. Distribution combines direct enterprise field sales (led by VP Steve Ewing), inside sales with multi-timezone support desk, and Microsoft partner channel co-selling. Since 2023 the company has executed five acquisitions or practice transfers (Purely CRM, HSO Canada practice, Express Information Systems, Corterra Solutions, DataSys clients) under PE sponsor RCap Equity Partners, which installed David Shimoni as CEO in November 2025. In April 2026 the firm divested its non-core Sage Intacct practice to Net at Work to focus exclusively on the Microsoft ecosystem.
Endeavor4 firmographics
Firmographics- Name
- Endeavor4
- Legal name
- Endeavour Solutions Inc.
- Website
- https://endeavor4solutions.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Endeavor4 is a Canadian-headquartered Microsoft Dynamics 365 consulting firm delivering ERP, CRM, Cloud, and AI advisory services to SMB, mid-market, and enterprise clients across North America, supported by 170+ certified consultants across nine offices.
- Ownership category
- akta.pro rank
Endeavor4 industry classification
Industry- Product category
- Microsoft ERP and CRM Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), IT Incident, Problem & Change Management Platforms (HDAEALAI)
Keywords
Where Endeavor4 is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Endeavor4 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Professional Services Consulting: Implementation, upgrade, cloud migration, and consulting services for Microsoft Dynamics 365 ERP, CRM and Cloud applications. Charged on T&M hourly basis, support contracts, or Application Management Services SLA.
- Microsoft Licensing: Resale of Microsoft Dynamics 365, Azure, Microsoft 365, Power Platform, and related Microsoft products and services as a Gold certified Microsoft Partner.
- Support and Maintenance: Recurring support contracts including ERP support desk, CRM support, Business Central support, GP support plans with unlimited break fix options, and Application Management Services SLA.
- Training Services: Microsoft authorized education partner providing public and private training courses for Dynamics 365, NAV, GP, CRM with official completion certificates for Professional Development Units.
- Pre-paid Consulting Hours: Pre-paid bank of hours at discount for consulting services including Dynamics F&SCM, Dynamics Business Central/NAV/GP consulting in CAD or USD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Time & Materials Hourly Consulting |
| Subscription | Monthly | Support Contracts and Application Management Services |
| Subscription | Annual | GP Support Plan - Unlimited Break Fix |
| Usage-based | Pay-as-you-go | Pre-paid Bank of Hours |
| Subscription | Monthly | Microsoft 365 & Copilot |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Endeavor4 product offering
Product offeringCore offering
Endeavor4 is a Microsoft-focused consulting and managed services firm that implements, upgrades, migrates, and supports Microsoft Dynamics 365 ERP (Finance & Supply Chain Management, Business Central, GP, NAV), Dynamics 365 CRM, Microsoft 365, Azure, and Power Platform solutions. The firm also provides Copilot AI advisory, change management, training, and recurring support/managed services for Microsoft business applications across North America. As a Gold-certified Microsoft Partner and Value Added Reseller, the company resells Microsoft licensing alongside its professional services.
Product overview
Endeavor4 is a Microsoft-certified AI, ERP, CRM, and Cloud consulting firm offering implementation, migration, and support services for the Microsoft Dynamics 365 ecosystem. The core product portfolio centers on Microsoft Dynamics 365 Finance & Supply Chain Management (F&SCM) for enterprise ERP, Dynamics 365 Business Central for mid-market/SMB cloud ERP, Dynamics GP and Dynamics NAV as legacy on-premise options, and Dynamics 365 CRM for sales/customer service. AI capabilities are delivered through Microsoft Copilot for Microsoft 365 and Dynamics 365, while the Power Platform (Power Apps, Power Automate, Power BI, Power Virtual Agents) enables custom application development and workflow automation. Additional services include Azure cloud consulting, Microsoft 365 integration, corporate reporting with Power BI, and industry-specific accelerators. The company operates sub-brands including GP Support North for Dynamics GP specialization and Endeavor4 CRM (formerly PurelyCRM) for CRM consulting, supported by an approved network of ISV partner add-on applications.
Differentiator
Problem solved
Functional benefit
Brands
- Endeavor4 CRM: Unified brand representing Microsoft CRM consultants formerly under Purely CRM sub-brand.
- GP Support North
Products and services
- Microsoft Dynamics 365 Finance & Supply Chain Management (F&SCM) Implementation Consulting, implementation, and support services for enterprise-grade cloud ERP covering financial management and supply chain operations, targeted at complex organizations in highly regulated industries such as Pharma, Medical Device, Aerospace & Defense, and Manufacturing.
- Microsoft Dynamics 365 Business Central Implementation Implementation, migration, and support services for the flagship Microsoft cloud ERP for SMB and mid-market organizations, covering core financials, distribution, warehouse management, manufacturing, and built-in CRM integration.
- Microsoft Dynamics GP Support and Migration On-premise and cloud-hosted ERP support, upgrade, migration, and training services for Dynamics GP (Great Plains) including the GP Support Plan with unlimited break fix, GP Private Cloud Hosting, and GP-to-Business Central migration.
- Microsoft Dynamics NAV Support and Migration Upgrade, training, support, and migration services for legacy Dynamics NAV (Navision) environments, including the NAV 2018 upgrade path and NAV-to-Business Central migration.
- Microsoft Dynamics 365 CRM Implementation Consulting and deployment services for Microsoft Dynamics 365 CRM including Sales Enterprise, Sales Professional, Customer Service, and Marketing modules for mid-size and large enterprise CRM deployments.
- Microsoft Copilot AI Advisory Services Structured AI advisory and implementation services using the proprietary 4 Pillars of AI Excellence framework covering AI Readiness and Executive Activation, AI Foundations Training and Quick Wins, Data Readiness and Infrastructure, and Agent Build Deploy and Manage (AAM).
- Microsoft Power Platform Consulting Consulting services for Power Apps, Power Automate, Power BI, and Power Virtual Agents covering custom application development, workflow automation, and dashboard creation.
- Microsoft Azure Cloud Consulting Cloud infrastructure and platform services consulting for Azure cloud hosting, Azure Data Lake, analytics, AI services, Azure AI Foundry, and enterprise integrations.
- Microsoft 365 Consulting Consulting services for Microsoft 365 productivity suite including Teams, SharePoint, Outlook, and Copilot integration for enhanced collaboration, document management, and productivity.
- IT Managed Services and Application Management Recurring managed services and application management for ongoing ERP, CRM, and Cloud support including dedicated coast-to-coast support desk staffed by senior Microsoft consultants with multi-timezone coverage.
- Microsoft Dynamics Training Services Microsoft-authorized education partner providing public and private training courses for Dynamics 365, NAV, GP, and CRM with official completion certificates for Professional Development Units.
- Industry Accelerators (Reusable IP & Blueprints) Proprietary pre-built implementation blueprints and reusable intellectual property for industry-specific verticals including Financial Services, Manufacturing, Transportation & Logistics, Aerospace & Defense, Public Sector, Retail, and more.
Quantifiable outcome
- 90% of Endeavor4 clients said they would recommend their services and support
- +2 more outcomes
Companies that use Endeavor4
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Endeavor4 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature4 records
Endeavor4 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Net at WorkminorNet at Work acquired Endeavor4's Sage Intacct practice, taking on Endeavor4's Sage Intacct clients and select employees. The divestiture allowed Endeavor4 to focus its entire strategy on the Microsoft ecosystem covering services for Microsoft Cloud and AI business applications.
- DataSys CorporationcoreEndeavor4 announced acquisition of Microsoft clients from DataSys Corporation of Boston, Massachusetts. Multiple consultants and over 60 active clients transitioned to Endeavor4's ERP support desk and professional services team for ongoing optimization and support of Microsoft Dynamics 365 Finance & Supply Chain ERP, Dynamics 365 CRM, Business Central ERP, and other Microsoft AI-Business Applications.
- Corterra SolutionsminorEndeavour Solutions reached an agreement with Chicago Illinois-based Microsoft partner to further accelerate each team's North American expansion.
- Express Information SystemscoreEndeavour Solutions acquired Express Information Systems of San Antonio, Texas, United States. All Microsoft consultants and operating entities joined Endeavor4, expanding the company's US presence and consulting capacity.
- HSO CanadacoreHSO Canada transferred all Microsoft Dynamics GP and Business Central consulting practice including clients and related employees to Endeavour Solutions Inc. This transaction expanded Endeavour's consulting capacity for Microsoft Dynamics implementations.
- Purely CRMcoreEndeavour Solutions Inc. and Purely CRM completed a merger to expand services as Microsoft Partners for Dynamics 365 in North America. Merger positioned them as one of the largest Dynamics 365 providers in Canada with offices from Atlantic Canada to British Columbia. Purely CRM team later rebranded as Endeavor4 CRM.
- MicrosoftcoreGold certified Microsoft Partner for ERP, CRM, Cloud Apps, Data Analytics, and SMB & Midsize Business Management specialization. Microsoft AI Cloud Solutions Partner with advanced specializations in Sales (CRM) and Small & Midsize Business Management (ERP). One of the largest Microsoft Dynamics GP partners in Canada.
- SylogistminorAuthorized partner for SylogistGov ERP solutions for Canadian municipal sector. Awarded 2025 Sylogist Partner of the Year for delivering SylogistGov ERP solutions including Core Financials, Property Tax management, Utilities billing, and Payroll modules.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Endeavor4 competitors and assessment
Company assessmentBroad incumbents
- Avanade: Joint venture between Accenture and Microsoft and the largest pure-play Microsoft ecosystem services firm globally. Directly comparable as a top-tier Microsoft Dynamics 365 implementation and managed services partner serving mid-market through Fortune 500 clients.
- Crowe LLP: Top-10 US accounting firm with a Microsoft Dynamics 365 ERP/CRM consulting practice serving middle-market organizations. Comparable as a Microsoft-focused technology consulting arm within a larger professional services firm.
- BDO Digital: The technology consulting arm of BDO USA, offering Microsoft Dynamics 365 (ERP and CRM) implementation alongside broader advisory services. Comparable as a mid-market-focused Dynamics partner embedded in a larger professional services network.
- RSM US: Global accounting and consulting firm with a significant Microsoft Dynamics 365 (Business Central, F&SCM, CRM) practice targeting the mid-market. Comparable in customer segment and Microsoft-centric delivery model.
Direct peers
- Velosio: Microsoft Gold Partner specializing in Dynamics 365 ERP (Business Central, F&SCM), CRM and Power Platform implementations across North America. Closely comparable in scale, Microsoft-only focus and mid-market customer mix.
- Sikich: US-based professional services firm with a dedicated Microsoft Dynamics 365 ERP/CRM practice serving mid-market clients. Comparable as a multi-vertical Microsoft Dynamics implementation and support partner.
- JourneyTEAM: US-based Microsoft Gold Partner focused on Dynamics 365, Power Platform and Azure for mid-market and enterprise clients. Comparable in Microsoft-only consulting focus and Dynamics 365 ERP/CRM delivery model.
- Hitachi Solutions (HSO): Global Microsoft Dynamics 365 (AX, F&SCM, CRM, Business Central) SI with a large Canadian practice. Comparable as a multi-region Microsoft Dynamics specialist; HSO Canada's GP/BC practice was actually absorbed by Endeavor4 in 2023.
- Stoneridge Software: Microsoft Gold Partner specializing in Dynamics 365 Business Central, F&SCM and CRM implementations in North America. Closely comparable as a regional Microsoft Dynamics specialist serving mid-market customers.
Emerging players
- Argano: Microsoft-centric consulting firm that has built scale via roll-up acquisitions of Dynamics, Oracle and SAP practices. Comparable as a Microsoft-heavy systems integrator pursuing an M&A-driven growth strategy similar to Endeavor4's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Endeavor4 social profiles
Digital presenceEndeavor4 compliance and trust
Trust signalCompliance8 records
Endeavor4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endeavor4 leadership team
Management profileNumber of profiles
Profiles14 records
Endeavor4 subsidiaries and ownership
Company hierarchySubsidiaries3 records
Endeavor4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endeavor4 M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endeavor4
What does Endeavor4 do?
Endeavor4 is a Microsoft-focused consulting and managed services firm that implements, upgrades, migrates, and supports Microsoft Dynamics 365 ERP (Finance & Supply Chain Management, Business Central, GP, NAV), Dynamics 365 CRM, Microsoft 365, Azure, and Power Platform solutions. The firm also provides Copilot AI advisory, change management, training, and recurring support/managed services for Microsoft business applications across North America. As a Gold-certified Microsoft Partner and Value Added Reseller, the company resells Microsoft licensing alongside its professional services.
Is Endeavor4 a public or private company?
Endeavor4 is a private company. It is classified as private equity controlled and is currently operating.
When was Endeavor4 founded?
Endeavor4 was founded in 1989. It employs 51 to 100 people.
Where is Endeavor4 based?
Endeavor4 is headquartered in Mississauga, Canada, in the North America region.
How does Endeavor4 make money?
Five revenue lines are on record. Professional Services Consulting is the primary driver. The others are microsoft Licensing, support and Maintenance, training Services and pre-paid Consulting Hours.
Who are Endeavor4's main competitors?
Broad incumbents on record are Avanade, Crowe LLP, BDO Digital and RSM US. Direct peers are Velosio, Sikich, JourneyTEAM, Hitachi Solutions (HSO) and Stoneridge Software. Argano is listed as an emerging player.
Does Endeavor4 have an API?
No public API is recorded for Endeavor4.
What industry is Endeavor4 in?
Endeavor4's product category is Microsoft ERP and CRM Consulting Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of BPAEAAAO, IT Program/Project Management (PMO) & Delivery Assurance. Its NAICS code is 54151 and its SIC code is 7370.