What MealPro does

MealPro is a Sacramento- and Citrus Heights, California-based direct-to-consumer meal delivery service that cooks and ships chef-crafted, dietitian-approved ready-to-eat meals nationwide. Its platform aggregates 200+ menu items across five segmented catalogs — Signature, Fitness, Medical, Lifestyle, and Custom — with mix-and-order capability and an ingredient-level custom meal builder. Underlying technology includes a vacuum-seal-and-thermal-box cold chain (BPA-free trays, 1.5-inch insulated liner, weather-adjusted dry ice) designed for up to 10 days of refrigerated shelf life, an e-commerce storefront with customer dashboard and optional recurring-order loyalty program, and an integrated phone-order inside-sales channel.

The company monetizes through one-time per-meal purchases and optional subscription recurring orders, with per-meal prices of approximately $10.99–$21.99, AOV tiers at 7-, 14-, 18-, 20-, and 21-meal boxes, free ground shipping for 20+ meal orders in Pacific/Mountain states, and $180–$480 digital gift cards. Customer segments span fitness/bodybuilding enthusiasts, medical-nutrition patients (renal, cardiac, diabetic, FODMAP, gluten-free, anti-inflammatory), seniors and assisted-living facilities, and health-conscious general consumers. Go-to-market is exclusively DTC (website + phone) with paid customer acquisition driven by earned media (Healthline, CNET, Bon Appetit, Medical News Today, HuffPost, US News, Mashed), SEO-optimized category pages, email, and a loyalty/referral program; the company maintains no third-party retail or marketplace presence.

Operationally, MealPro owns its Citrus Heights production facility (purchased 2022 for $3.23M) and Gold River headquarters (purchased 2024 for $1.85M), operates its own refrigerated trucks for direct farm sourcing within a 150-mile radius, and relies on FedEx/UPS for nationwide distribution. Supply is anchored by named specialty partners (Mary's Chicken, SalMar salmon, Devy Fisheries, California produce farms), and clinical credibility is supported by a documented anti-inflammatory program developed with Idaho State University (peer-reviewed on MDPI), a board-certified MD/MPH medical advisor, and an MBA/MA/RD dietitian. In January 2024 MealPro acquired KidneySoft to extend renal-nutrition reach. The company is private, family-owned, bootstrapped (no institutional funding disclosed), and reported cash-flow positive by 2019 on a ~$1M annualized run rate serving approximately 5,000 customers.

Name

MealPro

Legal name

MealPro LLC

Website

https://mealpro.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MealPro is a Sacramento, California-based direct-to-consumer meal delivery service that ships chef-crafted, dietitian-approved ready-to-eat meals nationwide across fitness, medical, senior, lifestyle, and custom nutrition menus.

Ownership category

akta.pro rank

Product category

Prepared Meal Delivery Services

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Meal delivery service
• Chef-crafted prepared meals
• Medical nutrition meals
• Fitness meal plans
• Custom meal builder

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Meal Sales: MealPro sells prepared meals directly to consumers through its e-commerce website. Customers purchase individual meals or curated meal boxes. Pricing varies by meal type (Signature, Fitness, Medical, Custom, Lifestyle). Orders are one-time purchases by default with optional recurring delivery subscriptions that earn loyalty rewards. Free delivery offered for orders of 20+ meals in Pacific and Mountain states.
2. Gift Cards: MealPro sells digital gift cards in denominations of $180, $240, $360, and $480, delivered via email to the recipient on a chosen date.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MealPro sells chef-crafted, dietitian-approved ready-to-eat meals directly to consumers through its e-commerce website, with 200+ meal options across Signature, Fitness, Medical, Custom, Lifestyle, and Senior menu categories. Meals are cooked fresh upon order, vacuum-sealed, and shipped nationwide with full ingredient-level customization and optional recurring delivery subscriptions.

Product overview

MealPro is a meal delivery service offering chef-crafted, dietitian-approved ready-to-eat meals with a multi-menu portfolio. The core offerings include the Signature Menu (classic meals), Fitness Meals (bodybuilding, keto, low carb, paleo, GLP-1 friendly, 400 calorie plans), Medical Meals (diabetic, heart healthy, renal/dialysis, low FODMAP, gluten-free, anti-inflammatory plans), Custom Meals (build-your-own), Lifestyle Menus (carnivore, vegan, vegetarian, Mediterranean), Senior Meals, and Gift Cards. All meals are customizable for portion sizes and ingredients, delivered nationwide with optional subscription recurring orders. The company acquired KidneySoft in January 2024 to enhance its renal nutrition offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Menu Classic chef-crafted meals from the standard Signature menu with full customization for portion sizes and ingredients, including options like Smoked Brisket 16oz ($21.99) and Chili Con Carne 15oz ($13.99). Designed for general health-conscious consumers seeking restaurant-quality ready-to-eat meals.
• Fitness Meals Macro-optimized meal plans for weight loss and muscle gain including bodybuilding, 400 calorie, keto, paleo, GLP-1 friendly, and low carb options. Bodybuilding meals provide 70g+ protein, 800-1000+ calories, and up to 2lb portions. Designed for athletes and fitness enthusiasts needing precise macro control.
• Medical Meals Doctor-designed and chef-crafted meal plans for specific medical conditions including diabetes (30-45g carbs per meal), heart disease (300-500mg sodium), chronic kidney disease stages III-V with dialysis-specific nutrition, Crohn's, IBS, celiac disease, and anti-inflammatory nutrition. Meals designed by nephrologists, cardiologists, gastroenterologists, and registered dietitians with precise nutrient control per diagnosis.
• Custom Meals Build-your-own meal service allowing customers to select proteins, sides, and toppings to create personalized meals matching specific macros. Available in 7, 14, 18, or 21 meal box options with ingredient-level customization. 7-meal box available for local pickup at 7449 Greenback Ln, Citrus Heights; 14-meal box at $14.99 delivery; 18 and 21 meal boxes at discounted delivery rates.
• Lifestyle Meal Plans Curated meal plans for specific dietary lifestyles including carnivore (all-animal-based meals with meat, poultry, and fish), vegan (plant-based meals with diverse proteins, whole grains, and legumes), vegetarian (nutrient-packed meals inspired by global cuisines), and Mediterranean (lean proteins, nutrient-rich complex carbs, and healthy fats).
• Senior Meals Chef-prepared, dietitian-approved meals designed for seniors with 600mg or less sodium per meal, soft texture, and ready in 5 minutes. Each meal contains two servings in a single container (portions doubled). Targets independent seniors, assisted living facilities, and caregivers serving elderly residents with varying dietary requirements. 94% reorder rate after 30 days among senior customers.
• Gift Cards Digital gift cards available in fixed denominations of $180, $240, $360, and $480, delivered via email on the recipient's chosen date. Provides a gifting channel for MealPro meals across all menu categories.
• Nutrition Coaching Certified nutrition coaches create personalized strategies tailored to lifestyle goals including weight management and wellness optimization. Offered as a complementary service to MealPro's meal delivery offerings.

Quantifiable outcome

• Cholesterol reduced by 40 points (from 240 to 200) in three months on heart-healthy meal plan
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KidneySoftcoreStrategic or Co-development Partner · 30 January 2024MealPro acquired KidneySoft, an online platform for Chronic Kidney Disease resources and patient education. The acquisition consolidates MealPro's position in medical nutrition and kidney health education, enabling the company to provide kidney-friendly meals alongside up-to-date patient information. KidneySoft's educational expertise complements MealPro's culinary and nutritional capabilities, expanding offerings for renal patients.
• Idaho State University (Department of Nutrition and Dietetics)coreStrategic or Co-development Partner · 7 July 2023Idaho State University selected MealPro as the exclusive meal provider for a clinical research study examining anti-inflammatory nutrition. MealPro developed an evidence-based meal protocol in collaboration with university researchers. The study yielded documented improvements in systemic inflammation markers across participant groups. A peer-reviewed paper was published on MDPI. This partnership provides MealPro with clinical validation of its anti-inflammatory meal program.
• PRIDE (Organization)minorGTM or Marketing PartnerMealPro partnered with PRIDE to create a program that provides disabled youth an opportunity to gain valuable culinary job skills training. This community partnership supports workforce development while building goodwill in the local community.
• Mary's Chicken (Organic Free-Range Poultry Supplier)coreOthersMealPro partners with Mary's for organic, free-range, air-chilled chicken sourced from California. Mary's chicken is cooled with cold air over three hours with no chlorine, locking in flavor and creating an aging effect. Mary's holds Animal Welfare Certified GAP Step 4 Pasture-Raised certification, Non-GMO Project verification, and USDA Organic certification.
• SalMar (Organic Salmon Supplier)coreOthersMealPro serves organic SalMar Atlantic salmon harvested from ocean pens off Central Norway. The fish receive a natural, aquatic-based diet meeting IFA standard for aquaculture — a global certification for responsible farming practices.
• Devy Fisheries (Chemical-Free Shrimp Supplier)coreOthersMealPro partners with Devy Fisheries along the Indian Ocean for chemical-free shrimp. Devy uses a chemical-free process unlike conventional IQF techniques that rely on sodium tri-polyphosphate. Artisanal hand de-veining and de-shelling maintains superior quality. The farm uses only vegetarian feed with no animal byproducts.
• Local California Farms (Produce — San Benito & Monterey Counties, California Delta)coreOthersMealPro sources produce directly from local California farms during the harvest season (June–October), including CA Delta asparagus from Stockton and organic asparagus from Gonzales, CA. MealPro's refrigerated trucks collect produce within a 150-mile radius during local harvest. Seasonal sourcing follows the sun: January–May from Mexico, June–October from California, November–December from Florida.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Daily Harvest: Direct-to-consumer frozen prepared meals and smoothies with a wellness positioning; comparable audience overlap with MealPro's health-conscious general consumer segment.
• Territory Foods: Chef-prepared fresh meal delivery with multi-city fulfillment; competes with MealPro on customizable, health-forward prepared meals delivered nationwide.
• CookUnity: Chef-prepared, ready-to-eat meal subscription service delivering nationwide; closest direct competitor to MealPro in the chef-crafted DTC model with rotating menus and customization.
• Epicured: Low-FODMAP and gastrointestinal-condition meal delivery service designed with gastroenterologists; closely overlaps MealPro's digestive-disorder and anti-inflammatory medical offerings.
• Mom's Meals: Leading provider of medically tailored meals for seniors and chronic conditions; direct peer for MealPro's medical and senior meal lines, with deeper payer/Medicaid Advantage penetration.
• Factor: Heat-and-eat prepared meals (formerly Factor 75) owned by HelloFresh; competes head-to-head with MealPro on fitness, calorie-controlled, and keto/paleo plans.
• Trifecta: Organic, macro-optimized prepared meals targeted at fitness and weight-loss audiences, closely overlapping MealPro's Fitness and Lifestyle menus.
• Splendid Spoon: Plant-forward prepared meal and soup delivery; overlaps MealPro's Lifestyle/Vegan/Vegetarian menus and Mediterranean offerings.

Broad incumbents

• Sunbasket: Meal kits plus prepared meal options with national reach; overlaps MealPro's Signature and Fitness menus while also competing in cook-at-home formats MealPro does not offer.

Emerging players

• Magic Kitchen: Frozen prepared meals targeted at seniors and people with medical dietary restrictions (renal, diabetic, low-sodium); partial overlap with MealPro's senior and medical meal lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/meal_pro
• Facebookfacebook.com/873368319362418
• LinkedInlinkedin.com/company/mealpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MealPro