Adtaxi

What Adtaxi does

Adtaxi is a U.S. digital marketing agency operating as a DBA of MediaNews Group, Inc., headquartered in Denver, Colorado. The firm delivers full-funnel paid digital marketing services across programmatic display/video/audio, Connected TV (CTV), paid search, social media advertising, and offline attribution, unified under its proprietary Adtaxi Analytics reporting platform. Its technology stack combines household identity graphs, UID2.0 integration, and deterministic/probabilistic attribution models to connect digital ad exposure to in-store visits, phone calls, and CRM purchase records—addressing the gap between upper-funnel brand spend and measurable offline outcomes.

The company serves six primary verticals: Multifamily, Automotive, Retail, Higher Education, Legal, and Agency (white-label/partnership). Select named clients include Main Squeeze Juice Co., Marimekko, Prince George's Community College, Philadelphia Eagles, Lark Hotels, Phillips Law Firm, and International Mission Board, spanning SMB to enterprise tiers. Adtaxi generates revenue through professional services engagements (media planning, buying, strategy, and reporting) with quote-based, scope-driven pricing. Distribution is consultative and direct, using free digital marketing audits as an entry point and supported by content marketing (blog, webinars, research reports, case studies).

The firm is privately held with no disclosed venture capital backing, no public listings, and no recorded M&A activity. It maintains operational integrations with LiveRamp (identity resolution), Microsoft (advertising technology), and Google Analytics, and has built AI-driven capabilities in predictive analytics, recommendation, automated bidding/pacing, and generative creative tooling. Compliance posture covers GDPR, CCPA/CPRA, IAB Europe OBA, and EDAA Principles.

Name

Adtaxi

Legal name

MediaNews Group, Inc.

Website

https://adtaxi.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Adtaxi is a Denver-based digital marketing agency (DBA of MediaNews Group) that delivers programmatic, Connected TV, search, social, and offline attribution services to clients in Multifamily, Automotive, Retail, Higher Education, Legal, and Agency verticals, unified by its proprietary Adtaxi Analytics platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Digital marketing services
• Programmatic advertising
• Connected TV advertising
• Offline attribution analytics
• Paid media agency

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: Adtaxi generates revenue through providing digital marketing services including programmatic advertising, Connected TV, search marketing, social media management, and offline attribution. The company functions as a full-service digital agency offering strategic consulting, campaign execution, and analytics services to B2B clients across multiple industry verticals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Adtaxi is a full-service B2B digital marketing agency that plans, buys, and optimizes paid digital advertising across programmatic display/native/video/audio, Connected TV, paid search, social media, and offline channels for business clients. Its proprietary Adtaxi Analytics platform unifies campaign performance reporting, while offline attribution technology links digital ad exposure to in-store visits and sales, enabling clients to measure real-world business outcomes rather than vanity metrics.

Product overview

Adtaxi is a digital marketing agency offering a platform-plus-services model. The core product portfolio includes Programmatic, Connected TV (CTV), Search Marketing, Social Media, and Offline Attribution as the primary advertising solutions, unified under Adtaxi Analytics for omnichannel reporting and performance insights. These are complemented by professional services including Digital Strategy, Marketing Research, Digital Media Services, and Partnerships. The company positions itself as a performance-driven digital marketing partner that focuses on real-world business outcomes rather than vanity metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Unified programmatic advertising buying service providing automated, audience-targeted media acquisition across display, native, video, and audio channels with attribution for B2B brand clients.
• Connected TV (CTV) Connected TV advertising service that delivers targeted TV ads across streaming platforms with household-level targeting, frequency capping, and geo-targeting for brand clients.
• Search Marketing Paid search marketing service using advanced bidding strategies to improve keyword visibility, lead generation, and market share for B2B clients.
• Social Media Social media advertising and content optimization service covering audience targeting, engagement optimization, and lead generation across social platforms for B2B clients.
• Offline Attribution Closed-loop attribution service that connects digital ad exposure to offline outcomes — store visits, phone calls, and physical transactions — using household identity graphs, UID2.0, CRM matchback, and ZIP-level sales heat maps for B2B clients.
• Adtaxi Analytics Proprietary omnichannel reporting and analytics platform providing 24/7 client access to unified campaign performance metrics across all digital channels.
• Digital Strategy Strategic consulting service designing tailored digital marketing plans that leverage Adtaxi's full suite of paid digital solutions to achieve client business goals.
• Marketing Research Market research service offering social listening, customer surveys, and industry report analysis to uncover marketing opportunities for B2B clients.
• Digital Media Services Full-service digital media execution including creative production, campaign management, and optimization across all digital channels for B2B clients.
• Partnerships Agency partnership program allowing other marketing agencies to leverage Adtaxi's programmatic, CTV, and analytics capabilities as an extension of their own service offerings.

Quantifiable outcome

• 32% drop in cost per store visit
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and parent company.

• LiveRampcoreTechnology or IntegrationIdentity resolution partnership using LiveRamp to return an online identification code stored in first-party cookies for online and cross-channel advertising targeting. LiveRamp enables interest-based advertising capabilities for Adtaxi's programmatic campaigns.
• MicrosoftcoreTechnology or IntegrationAdvertising technology partnership where Microsoft may collect or receive personal data to provide targeted advertising services. Microsoft advertising technology is utilized for interest-based ad targeting across Microsoft's advertising ecosystem.
• Google AnalyticscoreTechnology or IntegrationWeb analytics integration using Google Analytics for certain advertising-related analytics purposes. Adtaxi uses Google Analytics to track and analyze website visitor behavior and campaign performance.
• MediaNews Group, Inc.parent companyOthersMediaNews Group, Inc. is the parent company operating under the dba 'Adtaxi'. The parent company is a digital media and publishing organization based in Denver, Colorado.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tinuiti: Tinuiti is a U.S. performance digital marketing agency offering paid search, paid social, programmatic, Amazon advertising, and CTV/experiential — closely matching Adtaxi's solution mix and B2B mid-market focus.
• Disruptive Advertising: A mid-sized U.S. digital marketing agency focused on paid search, paid social, and programmatic with vertical emphasis in e-commerce, SaaS, and home services — comparable in size, channel mix, and mid-market positioning to Adtaxi.
• Power Digital Marketing: Full-service digital marketing agency of comparable headcount offering paid media, SEO, content, and analytics — a near-direct competitor for mid-market brand-direct and white-label agency engagements.
• Scorpion: A digital marketing agency serving legal, home services, healthcare, and franchise SMBs — overlapping meaningfully with Adtaxi's Legal vertical and operating with a similar offline-attribution-led value proposition.

Broad incumbents

• Merkle: A large performance-marketing and customer-experience agency within Dentsu's network offering media, analytics, and identity-resolution capabilities that overlap with Adtaxi's full-funnel digital and offline-attribution stack.
• Publicis Groupe: One of the four major agency holding companies with global media, creative, and digital media buying operations — a top-of-funnel incumbent competing for enterprise accounts that might otherwise engage Adtaxi.
• Magnite: The largest independent CTV and video SSP, providing programmatic CTV infrastructure that underpins much of Adtaxi's CTV buy-side offering — adjacent competitive overlap with Adtaxi's CTV media operations.

Emerging players

• Innovid: An independent CTV ad-tech company providing ad serving, measurement, and creative solutions — directly comparable to Adtaxi's CTV delivery, household targeting, and cross-device attribution capabilities.
• DeepIntent: An outcomes-driven programmatic and CTV platform with healthcare and DTC verticals — a comparable CTV/programmatic + measurement competitor at the platform layer where Adtaxi also operates.

Regional players

• Quill: A Philadelphia-based digital marketing and SEO agency serving legal, financial, and home services brands — overlapping with Adtaxi's Legal vertical and competing in the U.S. mid-market for similar B2B engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adtaxi
• Facebookfacebook.com/AdTaxiNetworks
• LinkedInlinkedin.com/company/adtaxi-networks

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adtaxi