Marketecture
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Marketecture firmographics
Firmographics- Name
- Marketecture
- Legal name
- Marketecture Media, Inc.
- Website
- https://marketecturemedia.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Marketecture industry classification
Industry- Product category
- B2B Trade Media
- NAICS
- Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Marketecture is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marketecture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Podcast and Newsletter Advertising/Sponsorships: The company's podcasts (AdTechGod, Marketecture) and newsletters (The Refresh, Monopoly Report) generate advertising revenue from brands and companies seeking to reach the advertising industry's most influential professionals. The podcasts are top-50 marketing podcasts.
- Live Event Sponsorships and Tickets: Marketecture Live conferences (sold-out events) generate revenue through ticket sales and event sponsorships. Events feature executive speakers and high-impact sessions attracting over 1,000 industry professionals.
- Community Memberships: Serial Marketers operates a vibrant Slack community with over 5,000 members since 2018, free to join upon application approval. AI Marketers Guild similarly operates a Slack community with weekly collaborative webinars. AdLand site is free to use, with a small fee for new creative submissions.
- Brand Partnerships and Advertising Programs: The company offers a full range of programs connecting brands with influential voices in advertising, media, publishing, and ad tech through sold-out events, high-impact activations, newsletters, and podcasts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free community access with optional paid advertising |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Marketecture product offering
Product offeringCore offering
Marketecture is a B2B media company that covers the advertising and marketing industries through a portfolio of podcasts, newsletters, video interview series, digital communities, and live events. The company monetizes primarily by selling advertising, sponsorships, and event access to brands, agencies, and technology companies seeking to reach influential advertising and marketing professionals. Its owned-and-operated brands include the Marketecture and AdTechGod podcasts, The Refresh and The Monopoly Report newsletters, AdLand.tv (world's largest ad archive with AI-powered search), Serial Marketers and AI Marketers Guild communities, and the Marketecture Live conference series.
Product overview
Marketecture is a B2B media company covering the advertising and marketing industries through a portfolio of podcasts, newsletters, video series, online communities, and live events. The core product portfolio includes the Marketecture and AdTechGod podcasts (both top-50 marketing podcasts), The Refresh and Monopoly Report newsletters reaching tens of thousands of industry leaders weekly, AdLand.tv (world's largest ad archive with 50,000+ commercials and AI-powered search), Serial Marketers and AI Marketers Guild communities (5,000+ member Slack communities), and Marketecture Live events (flagship conferences). The company operates a multi-platform approach combining digital content with in-person events and community engagement, serving advertising, adtech, media, and marketing professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Marketecture.tv: In-depth analysis and interviews with advertising CEOs, along with newsletters on everything advertising.
- AdTechGod
- The Refresh
- The Monopoly Report
- AdLand.tv
- AI Marketers Guild
- MADDB.ai
- Ad Tech Explained
- The Brand Forum
- The Advertising Forum
- Serial Marketers
- Marketecture Live
Products and services
- Marketecture.tv In-depth interviews, analysis, and newsletters covering the advertising industry; the flagship Marketecture podcast is a top-50 marketing podcast hosted by co-founder Ari Paparo, targeting advertising, marketing, and ad tech professionals.
- AdLand.tv World's largest repository of advertisements with over 80,000 ads from the 1970s to today, including the world's largest collection of Super Bowl commercials; free to browse with a small fee for new creative submissions; features AI-powered semantic video search for advertising creative research.
- AdTechGod Content platform and community for ad tech professionals featuring the anonymous AdTechGod influencer ('The Lord of RTB'); includes a top-50 marketing podcast, memes, industry commentary, and community engagement aimed at advertising technology operators.
- The Refresh Weekly newsletter curating the latest news and events in advertising, curated by AdTechGod and reaching tens of thousands of industry leaders each week.
- The Monopoly Report Newsletter and podcast focused on privacy, policy, and antitrust analysis by Alan Chapell, covering regulatory and competitive dynamics in advertising and technology.
- The Brand Forum Podcast featuring leading brand marketers discussing advertising, media, and marketing through an insider's lens; created for brands and by brands.
- The Advertising Forum Focused video interview series featuring industry leaders sharing insights and expertise on advertising and marketing topics.
- AI Marketers Guild Slack community and weekly webinars focusing on the intersection of marketing and AI; provides education and peer learning on AI applications in marketing for marketing professionals.
- Serial Marketers Largest online Slack community for brands and marketers with over 5,000 members since 2018, providing peer-to-peer learning and professional development for marketing professionals.
- Marketecture Live Live industry conferences bringing together advertising, adtech, media, and marketing professionals for two-day events featuring executive speakers, panels, and networking; sold-out events generate revenue through ticket sales and sponsorships.
- MADDB.ai AI-powered ad industry news reader that organizes the world of advertising and delivers custom daily ad industry newsletters using artificial intelligence.
- Ad Tech Explained Educational explainer content providing comprehensive information about ad tech concepts, terminology, and industry mechanics for advertising professionals and newcomers.
- AdLand.tv Discover (AI Video Search) AI-powered semantic video search tool built with TwelveLabs that enables creative professionals to query AdLand's library of more than 50,000 commercials using natural language queries for moments, themes, emotions, and narrative patterns (e.g., 'emotional car ads from Europe,' 'ads with surprise endings').
Quantifiable outcome
- Podcasts ranked in top-50 marketing podcasts
- +4 more outcomes
Companies that use Marketecture
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Marketecture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature1 record
Marketecture partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- CriteominorCriteo partnered with Marketecture for a fireside chat aboard Criteo's yacht at Cannes Lions 2026. CEO Michael Komasinski and Ari Paparo discussed commerce media, retail media, AI, and performance advertising.
- IAB Tech LabminorIAB Tech Lab teamed up with Marketecture Media for 'Hot Takes' sessions at Cannes Lions 2026, bringing the industry's boldest marketing predictions to the Croisette in 2-minute presentations.
- TwelveLabscorePartnership between Marketecture's AdLand.tv creative community and TwelveLabs video intelligence platform. Launched adland.tv/discover enabling creative professionals to use deep AI queries to find moments, themes, emotions, and narrative patterns within AdLand's library of more than 50,000 commercials.
- ADWEEKminorADWEEK partnered with Marketecture for Marketecture Live III event as a media partner, featuring executive speakers and content coverage.
- TVREVminorTVREV partnered with Marketecture for Marketecture Live III event. The analyst group founded in 2016 focuses on helping the TV industry make sense of streaming shifts.
- 212NYCcoreMedia partnership between Marketecture Media and 212NYC (New York's leading digital advertising organization) for Marketecture Live III: Consumers in Control event on March 10-11, 2026. The partnership aims to foster innovation and connections across the adtech ecosystem.
- Digiday MediacoreDigiday Media announced an investment and strategic partnership with Marketecture to enhance ad tech content and expertise. The collaboration aims to provide transparent and unbiased information to help buyers and vendors navigate the complex ad tech industry.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Marketecture competitors and assessment
Company assessmentDirect peers
- Digiday Media: Digiday is a B2B trade media company covering the digital media, advertising, and marketing industries with newsletters, events, and research — directly comparable to Marketecture's portfolio of podcasts, newsletters, and conferences. Digiday is also a strategic investor and partner in Marketecture, deepening the comparison.
- AdExchanger: AdExchanger is a leading B2B trade media outlet focused on digital advertising and ad tech, with newsletters, events (Industry Preview conferences), research, and editorial coverage. It is the most direct competitor to Marketecture's ad-tech-focused vertical content and event franchise.
Broad incumbents
- Adweek: Adweek is one of the most established advertising industry trade publications, with newsletters, events (including its own conferences), podcasts, and editorial coverage. Marketecture competes with Adweek for sponsorship dollars and audience attention in the ad/marketing trade, and Adweek is also a media partner at Marketecture Live III.
- The Drum: The Drum is a global B2B media brand covering the marketing and advertising industries through editorial, events (including The Drum Awards), newsletters, and original research — comparable in scope to Marketecture's portfolio and competing for the same brand and agency sponsorship dollars.
- AdAge (Advertising Age): AdAge is the legacy flagship trade publication covering advertising, marketing, and media, with newsletters, events (including the Ad Age Awards), and editorial coverage. It is a broader incumbent with overlapping audience and sponsorship competition with Marketecture.
- Morning Brew / Marketing Brew: Marketing Brew (part of Morning Brew) operates a free daily B2B newsletter covering the advertising and marketing industries to a large professional subscriber base, with a similar freemium newsletter-driven GTM model. The broader Morning Brew / Insider portfolio provides a successful template for B2B newsletter media at scale.
- The Information: The Information is a subscription-driven B2B media company covering the tech and media industries with original reporting, events, and paid newsletters — a comparable operating model to Marketecture's ambition of building premium, expert-driven B2B media, though at a much larger scale and broader topic footprint.
Regional players
- Cynopsis: Cynopsis is a B2B trade media company covering the TV, video, and media industries through newsletters, events, and awards — comparable to Marketecture's ad-tech and media coverage with a heavier emphasis on TV/video, which overlaps with Marketecture Live III's 'Consumers in Control' theme.
- TVREV: TVREV is an analyst and media company covering the TV and streaming industry through events, reports, and newsletters. It is a media partner at Marketecture Live III and shares Marketecture's focus on ad-tech, streaming, and TV industry coverage with comparable thought-leadership content formats.
Emerging players
- Tubefilter: Tubefilter is a B2B media outlet covering the creator economy and digital video, with newsletters, podcasts, and events — comparable in business model (creator-led content, multi-format portfolio) to Marketecture's influencer-driven GTM, particularly the AdTechGod-led content studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marketecture social profiles
Digital presenceMarketecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketecture leadership team
Management profileNumber of profiles
Profiles4 records
Marketecture subsidiaries and ownership
Company hierarchySubsidiaries5 records
Marketecture funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketecture M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketecture
What does Marketecture do?
Marketecture is a B2B media company that covers the advertising and marketing industries through a portfolio of podcasts, newsletters, video interview series, digital communities, and live events. The company monetizes primarily by selling advertising, sponsorships, and event access to brands, agencies, and technology companies seeking to reach influential advertising and marketing professionals. Its owned-and-operated brands include the Marketecture and AdTechGod podcasts, The Refresh and The Monopoly Report newsletters, AdLand.tv (world's largest ad archive with AI-powered search), Serial Marketers and AI Marketers Guild communities, and the Marketecture Live conference series.
Is Marketecture a public or private company?
Marketecture is a private company. It is classified as venture growth investor backed and is currently operating.
When was Marketecture founded?
Marketecture was founded in 2021. It employs 11 to 50 people.
Where is Marketecture based?
Marketecture is headquartered in New York, United States, in the North America region.
How does Marketecture make money?
Four revenue lines are on record. Podcast and Newsletter Advertising/Sponsorships are the primary driver. The others are live Event Sponsorships and Tickets, community Memberships and brand Partnerships and Advertising Programs.
Who are Marketecture's main competitors?
Direct peers on record are Digiday Media and AdExchanger. Broad incumbents are Adweek, The Drum, AdAge (Advertising Age), Morning Brew / Marketing Brew and The Information. Regional players are Cynopsis and TVREV. Tubefilter is listed as an emerging player.
Does Marketecture have an API?
No public API is recorded for Marketecture.
What industry is Marketecture in?
Marketecture's product category is B2B Trade Media. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 5418 and its SIC code is 7310.