Digs
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Digs firmographics
Firmographics- Name
- Digs
- Legal name
- Digs, Inc.
- Website
- https://digs.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Digs industry classification
Industry- Product category
- Homeownership Financial Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
- akta.pro primary industry
- Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
- akta.pro secondary industries
- Mortgage Lead Generation & Marketing Intermediaries (FSALABAI), Home Equity & HELOC Intermediaries (FSALABAE)
Keywords
Where Digs is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer Subscription: $3 per month membership fee charged to users who have connected their bank account. Unlocks all app features including automated savings, home valuations, equity monitoring, and homebuyer rewards.
- B2B Professional Subscription: $99/month plus $200 one-time setup fee for real estate agents and other professionals using the Digs Pro platform. Includes custom solutions, whitelabel, and API access for larger businesses.
- Sponsored Account Data Sharing: Third-party sponsors (lenders, agents, housing counselors) can sponsor user accounts, waiving the membership fee in exchange for access to user's financial information and behavioral data.
- Homebuyer Credits Program: Rewards program where lenders offer homebuyer credits that can be redeemed towards home purchases through the platform. Credits have no cash value and expire after five years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free basic access with bank connection fee |
| Subscription | Monthly | Real Estate Agent Pro Account |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Digs product offering
Product offeringCore offering
Digs provides a mobile-first financial platform for homeownership, offering consumer products (Digs Homeowner for existing homeowners to monitor home value, equity, and optimize mortgages; Digs Saver for prospective buyers to automate savings and learn about home buying) alongside a B2B partner platform (Digs Pro) that enables real estate agents, mortgage lenders, and banks/credit unions to sponsor customer accounts and access readiness-to-transact insights. Banking and deposit services are delivered through FDIC-insured partner bank nbkc.
Product overview
Digs is a unified homeownership financial platform consisting of two consumer products—Digs Homeowner (for existing homeowners to monitor home value, track equity, and optimize mortgages) and Digs Saver (for prospective homebuyers to automate savings and learn about the buying process)—plus Digs Pro, a business-facing platform offering partner-specific solutions for mortgage lenders, real estate agents, and banks/credit unions. The platform also includes a mortgage loan request short form and homebuyer credits reward system. All products are integrated under the OJO Labs umbrella, with banking services provided through nbkc bank.
Differentiator
Problem solved
Functional benefit
Brands
- Digs Homeowner: A product for homeowners to monitor their home's value, get refinance alerts, and optimize their mortgage. Includes free home valuations, equity monitoring, planning tools, and personalized savings suggestions.
- Digs Saver
- Digs Pro
Products and services
- Digs Homeowner Personalized home dashboard for existing homeowners that provides free real-time home valuations, equity monitoring, mortgage optimization tools, maintenance fund savings, and personalized recommendations to surface hidden savings on property taxes, insurance, and mortgages. User funds are held in FDIC-insured accounts via nbkc bank.
- Digs Saver Savings preparation tool for prospective homebuyers featuring automated recurring deposits (daily, weekly, or monthly), homebuyer education content, credit monitoring, and homebuyer rewards (discounts from select mortgage lenders) to increase buying power.
- Digs Pro Business-facing partner platform that enables mortgage lenders, real estate agents, and banks/credit unions to provide Digs tools to their customers, predict customer readiness to transact through verified financial data, and nurture leads. Priced at $99/month plus a $200 setup fee for individual agents, with custom API and whitelabel solutions available for larger enterprise partners.
- Digs for Mortgage Lenders Partner solution enabling mortgage lenders to differentiate their business, drive down cost per funded loan through automated lead nurturing, and sync with existing systems to predict prospect readiness using verified financial data.
- Digs for Real Estate Agents Partner solution positioning real estate agents as home experts, enabling them to nurture leads who are not ready to buy and increase closings by predicting buyer readiness through verified financial data.
- Digs for Banks & Credit Unions Partner solution enabling financial institutions to build member loyalty, let members build wealth through homeownership, and leverage data to cross-sell banking and mortgage products.
- Homebuyer Credits Rewards program in which participating mortgage lenders offer homebuyer credits that Digs Saver users can redeem toward a home purchase through the platform when buying through a participating lender. Credits have no cash value and expire five years after issuance.
Quantifiable outcome
- Homeowner net worth is 44x more than renter's net worth, supporting the core value proposition of building wealth through homeownership
Companies that use Digs
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Digs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Digs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- nbkc bankcoreBanking services partner providing FDIC-insured deposit accounts for Digs users. Digs employs third-party processors to submit credentials and access user bank accounts for account aggregation. Funds are held in an omnibus custodial account at nbkc bank, with deposit network service for FDIC insurance coverage.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Digs competitors and assessment
Company assessmentDirect peers
- Knock: Knock is a home-buying platform offering financial preparation tools and integrated agent services, directly comparable to Digs' combined homebuyer-savings + agent-nurture approach.
- Better.com: Better is a digital-first mortgage lender offering a streamlined borrower intake and pre-qualification flow that overlaps with Digs Saver's home-buyer preparation and Homebuyer Credits referral economics.
- LendingTree: LendingTree operates a loan-comparison and lead-generation marketplace connecting consumers with mortgage lenders, overlapping directly with Digs' lead-nurturing model for both home-purchase and refinance products.
- Roofstock: Roofstock operates an investment-property marketplace and adjacent homeowner financial tools, comparable in its homeowner-focused fintech angle and channel relationships with real estate professionals.
- Hometap: Hometap is a home equity investment company that helps homeowners access equity without taking on new debt, directly comparable to Digs Homeowner's equity-monitoring and optimization positioning.
- Blend: Blend provides a white-label mortgage point-of-sale and borrower-intake platform to lenders and banks, directly competing with Digs Pro's lead-nurturing and POS functionality targeting mortgage lenders.
- Figure: Figure is a fintech focused on HELOC and home equity products, sharing Digs' emphasis on helping homeowners tap home equity and offering a digital-first origination experience comparable to Digs Homeowner.
- Point (Point.com): Point provides home equity investment products with a digital borrower experience, sharing Digs' homeowner-focused fintech positioning and equity-monetization thesis.
Broad incumbents
- Rocket Mortgage: Rocket Mortgage is the largest US retail mortgage lender with extensive digital POS and refinance tools. It is a broad incumbent that competes for the same mortgage lead flow and partner relationships Digs Pro serves.
- Zillow Home Loans: Zillow combines a consumer home-search platform with mortgage origination and lead-nurturing tools, competing broadly with Digs across both the agent-nurture and borrower-intake journey.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Digs social profiles
Digital presenceDigs compliance and trust
Trust signalCompliance1 record
Digs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digs leadership team
Management profileNumber of profiles
Profiles1 record
Digs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digs
What does Digs do?
Digs provides a mobile-first financial platform for homeownership, offering consumer products (Digs Homeowner for existing homeowners to monitor home value, equity, and optimize mortgages; Digs Saver for prospective buyers to automate savings and learn about home buying) alongside a B2B partner platform (Digs Pro) that enables real estate agents, mortgage lenders, and banks/credit unions to sponsor customer accounts and access readiness-to-transact insights. Banking and deposit services are delivered through FDIC-insured partner bank nbkc.
Is Digs a public or private company?
Digs is a private company. It is classified as corporate owned and is currently operating.
When was Digs founded?
Digs was founded in 2018. It employs 1 to 10 people.
Where is Digs based?
Digs is headquartered in Chicago, United States, in the North America region.
How does Digs make money?
Four revenue lines are on record. Consumer Subscription is the primary driver. The others are B2B Professional Subscription, sponsored Account Data Sharing and homebuyer Credits Program.
Who are Digs's main competitors?
Direct peers on record are Knock, Better.com, LendingTree, Roofstock, Hometap, Blend, Figure and Point (Point.com). Broad incumbents are Rocket Mortgage and Zillow Home Loans.
Does Digs have an API?
No public API is recorded for Digs.
What industry is Digs in?
Digs's product category is Homeownership Financial Platform. Its primary akta.pro industry code is FSALALAD, Mortgage Point-of-Sale (POS) & Borrower Intake Portals, with a secondary code of FSALABAI, Mortgage Lead Generation & Marketing Intermediaries. Its NAICS code is 52231 and its SIC code is 6162.