What Looop Online Limited does

Looop Online Limited is a UK-headquartered (London) cloud-based Learning Management System provider founded in 2014 by Ben Muzzell and Dan Gray. The company's product is a resource-based LMS distinguished from traditional course-centric platforms through a rules-based Automation Engine and a Campaigns Engine that deliver training content directly to learners via email, Slack, Microsoft Teams, SMS, and a native iOS/Android mobile app, rather than requiring learners to log into a portal. The platform includes a no-code Resource Builder with kickstarter templates, Pathways for guided learning journeys, Workspaces for organizational segregation, video-based Evidence assessments, dashboards that benchmark L&D initiatives against business metrics, and SCORM/xAPI/cmi5/AICC content-standard support alongside SSO and SCIM provisioning across major identity providers.

The company operates a SaaS subscription model with tiered per-user pricing for organizations ranging from 50 to 500+ users, sold via a demo-first direct sales motion (live 20-30 minute demos followed by a free trial) targeting enterprise and mid-market L&D teams. Named customers include Klarna, Monzo, Financial Times, ASOS, Sky, Octopus Energy, Danone, Capgemini, HarperCollins, Discovery Communications, Edwardian Hotels, D&D London, and Action Tutoring, with published outcomes including 80% employee engagement at HarperCollins (versus 30-40% under the prior face-to-face model) and 90% housekeeping staff adoption at Edwardian Hotels. The company raised a single $2M seed round from Ascension in 2014 and was acquired by 360Learning in January 2022, with both companies continuing to operate independently in the near term while Looop's automation capabilities are integrated into the 360Learning platform.

Name

Looop Online Limited

Legal name

Looop Online Limited

Website

https://looop.co

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

Looop Online Limited operates a cloud-based LMS for enterprise and mid-market L&D teams, differentiated by a rules-based Automation Engine that delivers training resources directly to learners via inbox, Slack, Teams, SMS, and mobile. Founded in 2014 and acquired by 360Learning in January 2022.

Ownership category

akta.pro rank

Product category

Learning Management System

NAICS

Computer Training (61142), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Mobile/Offline & Microlearning LMS (EDAFAAAG), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC)

Keywords

• Learning management system
• L&D automation
• Employee training platform
• Compliance training software
• Onboarding automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Per User Tier: Cloud-based LMS delivered as subscription service with tiered pricing based on user count. All plans include unlimited content creation, quizzes, video uploads, reports, and customizable branding. Free trial available after demo.
2. Professional Services: Onboarding support, content creation consultation, and training on platform usage. Evidence in customer stories of hands-on implementation support from Looop's learning consultants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Looop Online Limited sells a cloud-based Learning Management System (LMS) with an embedded automation engine that allows L&D and HR teams to create, deliver, automate, and track training resources for employees. The platform is built around a resource-first content model that removes the need for SCORM authoring and supports native mobile delivery, REST API integrations, and rules-based automation of learning workflows.

Product overview

Looop by 360Learning is a resource-based Learning Management System (LMS) organized as a unified platform with integrated modules. The core LMS provides the foundation for content delivery and learner management, augmented by specialized components including: an Automation Engine and Campaigns Engine for intelligent, marketing-style L&D automation; a Resource Builder with kickstarter templates for easy content creation; Pathways for guided learning journeys; Certificates for compliance documentation; Surveys for feedback collection; Workspaces for team-based organization; Events for live training; Dashboards & Analytics for engagement tracking; an Evidence module for video-based assessments; and a Community feature for peer learning. The platform is complemented by native iOS/Android mobile apps, and free educational content including an LMS Buyer's Guide course, a Learning & Development Podcast, and a collection of eBooks and whitepapers. In January 2022, Looop was acquired by 360Learning, with both platforms set to integrate over time.

Differentiator

Problem solved

Functional benefit

Products and services

• Looop LMS Cloud-based Learning Management System with an embedded Automation Engine that enables L&D and HR teams in small, mid-sized, and enterprise organizations to create, deliver, automate, and track employee training such as onboarding and compliance programs, sold primarily via per-user subscription.

Quantifiable outcome

• 80% of HarperCollins employees engaged with content within 3 months (vs 30-40% in previous face-to-face model)
• +6 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability1 record

Feature10 records

Partnerships

One partnership is on record.

• 360LearningflagshipStrategic or Co-development Partner · 11 January 2022Looop was acquired by 360Learning in January 2022. The acquisition combines Looop's data-driven automation capabilities with 360Learning's collaborative learning DNA. Both companies share a vision to transform L&D into a strategic function driving business growth through data, technology, and automation. Looop's features will be absorbed into the 360Learning platform over time, with no near-term migration plans for existing Looop customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Docebo: Publicly traded AI-powered enterprise LMS serving mid-market and enterprise L&D teams globally. Directly comparable to Looop in customer segment (enterprise L&D), use cases (compliance, onboarding, sales enablement), and SaaS delivery model — and notably a former employer of Looop's COO.
• Absorb LMS: Cloud-based enterprise LMS focused on compliance, onboarding, and customer/partner training. Direct competitor in the mid-market and enterprise L&D segment with similar SaaS subscription model and tiered user pricing.
• TalentLMS: Cloud LMS targeting SMB through mid-market with transparent self-service pricing and a course-centric model. Competes with Looop at the lower end of Looop's SMB/mid-market tiers, particularly buyers who prefer no-demo self-service procurement.

Broad incumbents

• 360Learning: Collaborative learning platform and Looop's parent company post-January 2022 acquisition. Overlapping product category (enterprise LMS), broader collaborative-authoring capability, and now serves as the integration vehicle for Looop's automation features.
• Cornerstone OnDemand: Long-standing enterprise talent and learning management suite serving large multinationals. Overlaps with Looop on enterprise L&D but is part of a broader HCM portfolio — a typical incumbent buyer alternative when Looop is evaluated.
• SAP Litmos: Enterprise LMS within the SAP ecosystem, widely deployed at large corporations for compliance and sales training. Competes with Looop for enterprise L&D budgets, particularly in regulated industries.
• Degreed: Learning experience platform (LXP) and skills platform targeting enterprise L&D. Comparable enterprise buyer base and adjacent functionality to Looop's resource-delivery approach, especially around personalized learning in the flow of work.

Emerging players

• Workramp: Modern all-in-one learning platform for customer education, partner enablement, and employee training. Comparable buyer persona and SaaS delivery, with stronger investments in AI-driven content authoring that may pressure Looop's positioning.
• LearnDash: WordPress-based LMS plugin popular with course creators and SMB training programs. Partial overlap with Looop at the small-business end of the market, especially for buyers wanting lower-cost, content-authoring-first solutions.
• Sana: AI-native learning platform for enterprise knowledge sharing and training. Emerging competitor in the same enterprise L&D segment with a generative-AI-first product narrative that directly challenges Looop's explicit 'no fake AI' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/looopco
• Facebookfacebook.com/looopco
• LinkedInlinkedin.com/company/looop-co
• Instagraminstagram.com/looop.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looop Online Limited