Northwest Outdoor Lighting

What Northwest Outdoor Lighting does

Northwest Outdoor Lighting is a privately held, family-run boutique design and installation firm founded in 2013 and headquartered in Woodinville, Washington, operating with 1-10 employees. The firm specializes in custom low-voltage LED landscape lighting for luxury residential properties, hospitality venues, vacation homes, and HOA communities across King, Pierce, Snohomish, Kitsap, and Island Counties in Washington State. Its core technology stack centers on sealed, corrosion-resistant LED fixtures engineered for the Pacific Northwest's wet climate, paired with a proprietary 2200 Kelvin "Sunset Tone" color temperature that the firm exclusively distributes, smartphone/photocell/timer automation, and an industry-leading 20-year warranty on all installations. The firm also offers in-house custom fixture fabrication, including its Globe fixture and decorative cut-steel bollards, and holds DarkSky International ally status aligned with low-glare, dark-sky-friendly design practices.

The business model combines one-time project-based revenue from design and installation (typically $5,000 for smaller properties to $50,000+ for large estates and waterfront properties), recurring revenue from annual maintenance contracts, modest custom fixture sales, and commissions from an affiliate program. Pricing is fully custom with no published tiers, and flexible consumer financing is offered through a partnership with Wisetack. Go-to-market is sales-led and consultative, anchored by daytime and evening on-site design consultations, light demonstrations, custom schematic creation, and professional hand-completed installation; supporting channels include content marketing, local SEO across 50+ Washington city pages, social media (Facebook, Instagram, Pinterest, Twitter, Houzz), Yelp reviews, and a referral/affiliate program.

The customer base is anchored by high-net-worth residential homeowners in the Puget Sound region, with enterprise exposure including the Willows Lodge wine country resort and HOA community projects such as East Creek Village and The Hedges. The firm is nationally recognized as a 2024 APLD Award winner for the Sammamish Pines Residence and has been honored on the Houzz platform, with industry memberships spanning IALD, WALP, and DarkSky International. Ownership and operations rest with the Peterson family (Mary, Craig, and Max Peterson), and no external institutional funding, M&A activity, or public-company aspirations are disclosed.

Name

Northwest Outdoor Lighting

Legal name

Northwest Outdoor Lighting

Website

https://nwoutdoorlighting.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Northwest Outdoor Lighting is a family-run boutique design firm in Woodinville, WA, specializing in custom low-voltage LED landscape lighting installation and maintenance for luxury residential and hospitality properties across the Puget Sound region, with projects priced from $5,000 to over $50,000.

Ownership category

akta.pro rank

Product category

Landscape Lighting Design and Installation Services

NAICS

Landscaping Services (56173)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Low-Voltage Outdoor Lighting Installation (HSAIAHAB)

akta.pro secondary industry

Landscape Accent & Uplighting (Trees/Facades) Installation (HSAIAHAE)

Keywords

• Landscape lighting design
• Outdoor lighting installation
• Low voltage lighting
• Residential lighting services
• Custom lighting fixtures

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Outdoor Lighting Design & Installation: Project-based custom design, schematic creation, and professional installation of low-voltage LED landscape lighting systems. Pricing ranges from approximately $5,000 for smaller properties to $50,000+ for large estates and waterfront properties. Revenue is earned as one-time project fees.
2. Annual Maintenance Services: Recurring annual maintenance service contracts to keep lighting systems clean, properly adjusted, and performing optimally over time. Supports long-term customer retention and recurring revenue.
3. Custom Light Fixtures: Sale of proprietary and custom-manufactured light fixtures including pathlights, spotlights, wall washers, well lights, specialty lights, and bespoke custom fixtures.
4. Affiliate Program Revenue: Referral-based revenue through an affiliate program, generating commissions for referred customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Northwest Outdoor Lighting is a custom landscape lighting boutique design firm that provides end-to-end low voltage LED landscape lighting services, including on-site design consultations, custom schematic creation, professional installation, and annual maintenance. Their signature offering features proprietary Sunset Tone (2200 Kelvin) lighting, USA-made sealed corrosion-resistant fixtures, smartphone-controlled automation, and a 20-year warranty, sold as project-based engagements ranging from approximately $5,000 for smaller properties to $50,000+ for large estates.

Product overview

Northwest Outdoor Lighting is a custom landscape lighting service company offering design, installation, and maintenance of low voltage outdoor lighting systems. Their product portfolio includes six categories of lighting fixtures (Wall Washer Lights, Pathlights, Spotlights, Specialty Lights, Well Lights, and Custom Lights) complemented by seven service offerings (Design Appointments, Light Demonstration & Consult, Custom Lighting Design Plan, Installation, Annual Maintenance Service, Vacation Homes, and Custom Light Fixtures). The company is distinguished by its signature Sunset Tone lighting approach (2200K warm glow), USA-made products backed by a 20-year warranty, and smartphone-controlled smart lighting system options. Services are provided to both residential and commercial clients across Washington State's Puget Sound region.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Outdoor Lighting Design and Installation

Quantifiable outcome

• 100% customer satisfaction guarantee across all installations
• +1 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Group2AutomotiveminorStrategic or Co-development PartnerClose partners and friends of the owners at Group2Automotive, a cornerstone business in the Woodinville automotive industry. The companies collaborate to support and enrich the vibrant community spirit of Woodinville. As close partners, they celebrate each collaboration as part of their community efforts.
• Natural Greenscapes (Lara)minorStrategic or Co-development PartnerRecommended by Northwest Outdoor Lighting for landscaping redesign on the Hollywood Hills Residence project in Woodinville. Lara of Natural Greenscapes completely redesigned the landscaping, after which Northwest Outdoor Lighting was called back for a second design appointment to add 50 additional lights.
• Mod FountainsminorStrategic or Co-development PartnerWater feature and fountain provider for the Hollywood Hills Residence project. Northwest Outdoor Lighting highlighted the unique fountains by Mod Fountains as part of their accent lighting design.
• DarkSky InternationalcoreStrategic or Co-development PartnerAs an ally of DarkSky International (formerly International Dark-Sky Association), Northwest Outdoor Lighting specializes in Dark Sky-friendly lighting solutions that minimize light pollution while highlighting architecture, pathways, and outdoor living spaces. This partnership aligns with the company's commitment to warm, low-glare Sunset Tone lighting.
• WisetackminorGTM or Marketing PartnerThird-party financing partner enabling flexible payment options for customers. Wisetack provides consumer financing solutions that make Northwest Outdoor Lighting's services more accessible to a broader range of homeowners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outdoor Lighting Perspectives: Largest national franchise specializing in landscape and architectural outdoor lighting design, installation, and maintenance. Closest direct comparison to Northwest Outdoor Lighting's service model, including evening demonstrations, custom design, and recurring maintenance contracts.
• Moonlit Outdoor Lighting: Regional outdoor lighting design and installation firm serving residential and commercial clients with custom low-voltage LED systems. Comparable boutique service model with design consultation and recurring maintenance offerings.
• Landscape Lighting Pro: Regional landscape lighting design/install specialist offering low-voltage LED systems, custom designs, and warranty-backed installations. Direct competing service provider with similar customer targeting and revenue model.

Broad incumbents

• FX Luminaire: Leading luxury landscape lighting fixture manufacturer (Hunter Industries) offering premium LED systems with proprietary finishes and zoning/control ecosystems. Comparable in serving the same luxury install channel and Dim lighting aesthetic, but operates at the fixture-product layer rather than as an installer.
• Vista Professional Outdoor Lighting: Long-established manufacturer of low-voltage landscape lighting fixtures, transformers, and accessories serving high-end residential and commercial installs. Provides fixtures used by Northwest Outdoor Lighting and competing installers nationwide.
• Unique Lighting Systems: Manufacturer of architectural and landscape outdoor lighting fixtures with deep West Coast/U.S. distribution. Competes indirectly by supplying similar product categories (pathlights, accent, wall washers) to dealers and installers.
• Volt Lighting: Online retailer and designer of low-voltage landscape lighting systems with in-house fixture lines and project support. Comparable in low-voltage LED focus and design-led GTM, but distributes nationally rather than only through local design-build service.
• Hinkley Lighting: Established architectural and landscape lighting manufacturer with a dedicated outdoor line used by luxury installers and landscape architects. Comparable in the high-end lighting aesthetic; broader portfolio spans interior fixtures.
• Kichler Lighting: Large lighting manufacturer offering extensive landscape, path, accent, and architectural outdoor lighting lines. Supplies competing installers and competes indirectly via dealer/lighting showroom channels in the PNW.

Emerging players

• Cast Lighting: Niche manufacturer of solid bronze and brass low-voltage landscape lighting fixtures favored in luxury and marine environments. Comparable in fixture durability narrative and Pacific Northwest suitability, though focused on products rather than full design-install services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NWOutdoorLights
• Facebookfacebook.com/NWOutdoorLighting
• Instagraminstagram.com/nwoutdoorlighting
• Pinterestpinterest.com/NWOutdoorLight
• LinkedInlinkedin.com/company/northwest-outdoor-lighting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Outdoor Lighting