Squirrels LLC
Squirrels LLC is a North Canton, Ohio-based software company that develops wireless screen mirroring, digital signage, and on-screen alert software (Ditto, Reflector 4, AirParrot 3) sold via perpetual licenses, SaaS subscriptions, and OEM licensing to schools, businesses, and consumers globally, and is owned by Volaris Group since October 2023.
- Company typePrivate
- Founded2008
- HeadquartersNorth Canton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Squirrels LLC does
Squirrels LLC is a privately-held software company headquartered in North Canton, Ohio, that develops wireless screen mirroring and digital signage software. Founded in 2008 as Napkin Studio and rebranded to Squirrels in 2012 when it released Reflector and AirParrot among the first screen-mirroring applications, the company now offers a portfolio built around three core products: Reflector 4 (a Mac/Windows receiver for AirPlay, Google Cast, Miracast, and AirPlay 2 streams), AirParrot 3 (a Mac/Windows sender that mirrors and streams 4K media to Apple TV, Chromecast, and other receivers, including a patent-pending Quick Connect code-based pairing mechanism), and Ditto (an enterprise SaaS platform combining wireless collaboration, digital signage, and emergency alerts under a central management console). Sub-products — Reflector Director, Reflector Student, and AirParrot Remote — address specific K12 and IT-administrator use cases.
The company operates a three-pronged go-to-market: a product-led direct-to-consumer e-commerce channel selling perpetual licenses of Reflector and AirParrot with free 7-day trials; a sales-led enterprise motion targeting schools, districts, and businesses with volume licensing and the Ditto SaaS subscription; and a channel/OEM distribution layer spanning 25 partners across 8 countries plus an OEM technology licensing program that embeds Squirrels' media streaming stack inside third-party hardware. Revenue is generated through one-time license fees (Reflector/AirParrot), recurring SaaS subscriptions (Ditto, with disclosed 90%+ renewal rates), and OEM royalties. Customers include Penn State University, UCF, Temple University, NC State, Wake Forest, University of North Texas, Illinois State University, University of Texas (Higher Education); Santa Clara USD, Millard Public Schools, Fort Worth ISD (K12); and Ford, PXG, Fabletics, SERVPRO, and Coldwell Banker (Business).
In October 2023, Squirrels was acquired by Volaris Group, a Canadian operating group of Constellation Software Inc., and now operates as part of Volaris' vertical-market software portfolio. The company has 11-50 employees, holds registered trademarks for Reflector, AirParrot, Ditto, and the Squirrels brand, and has a patent-pending Quick Connect technology that bypasses mDNS/multicast for cross-VLAN device pairing.
Squirrels LLC firmographics
Firmographics- Name
- Squirrels LLC
- Legal name
- Squirrels LLC
- Website
- https://airsquirrels.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Squirrels LLC is a North Canton, Ohio-based software company that develops wireless screen mirroring, digital signage, and on-screen alert software (Ditto, Reflector 4, AirParrot 3) sold via perpetual licenses, SaaS subscriptions, and OEM licensing to schools, businesses, and consumers globally, and is owned by Volaris Group since October 2023.
- Ownership category
- akta.pro rank
Where Squirrels LLC is headquartered
LocationHeadquarters
- HQ city
- North Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Squirrels LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software License Sales: One-time perpetual license purchases for AirParrot 3 and Reflector 4, including bundle options. Licenses are per-device with no subscription fees. Universal licenses available for both macOS and Windows.
- SaaS Subscription (Ditto): Enterprise-grade Ditto SaaS platform for schools and organizations with central management console, digital signage, and emergency alerts. Generates recurring subscription revenue with high renewal rates (90%+).
- OEM Technology Licensing: License proprietary screen mirroring and media streaming technology to hardware manufacturers for embedding in their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AirParrot 3 one-time license for single device |
| One time/ perpetual license | Pay-as-you-go | Reflector 4 one-time license for single device |
| One time/ perpetual license | Pay-as-you-go | Reflector 4 + AirParrot 3 Bundle |
| Freemium | Pay-as-you-go | 7-day free trial |
| Subscription | Annual | Ditto Enterprise SaaS |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Squirrels LLC product offering
Product offeringCore offering
Squirrels develops and sells wireless screen mirroring, digital signage, and media streaming software. Its consumer and prosumer line includes Reflector 4 (a receiver app supporting AirPlay, Google Cast, and Miracast) and AirParrot 3 (a sender app for screen and audio sharing). Its enterprise SaaS offering, Ditto, combines screen mirroring, digital signage, scheduling, and emergency alerts for classrooms, meeting rooms, and corporate environments, and the company also licenses its underlying technology to OEMs for integration into third-party hardware.
Product overview
Squirrels LLC is a screen mirroring and digital signage software company offering a portfolio of related products. The core offering includes Reflector 4 (receiver software that turns Macs/Windows PCs into AirPlay, Google Cast, and Miracast receivers), AirParrot 3 (sender software for mirroring and streaming from computers), and Ditto (enterprise SaaS platform combining wireless collaboration, digital signage, and on-screen alerts for organizations). The company also offers specialized sub-products including Reflector Director (remote mirroring management), Reflector Student (classroom screen sharing), and AirParrot Remote (iOS companion app). Products are available as individual licenses or bundled packages, with enterprise licensing through the OEM program.
Differentiator
Problem solved
Functional benefit
Brands
- Ditto: All-in-one screen mirroring and digital signage for all your devices.
- Reflector 4
- AirParrot 3
Products and services
- Ditto Enterprise SaaS platform that combines wireless screen mirroring, digital signage, content scheduling, and emergency alerts for meeting rooms, classrooms, and corporate environments, with centralized management.
- Reflector 4
- AirParrot 3
- Reflector Director
- Reflector Student Educational variant of Reflector 4 designed for classroom screen sharing, tailored for student and teacher use in K-12 and higher education environments. Educational variant of Reflector 4 designed for classroom screen sharing, tailored for student and teacher use in K-12 and higher education environments.
- AirParrot Remote iOS companion application that allows users to control AirParrot and select receiver targets from a phone or tablet. iOS companion application that allows users to control AirParrot and select receiver targets from a phone or tablet.
- OEM Technology Licensing Licensed screen mirroring and media streaming technology that OEMs integrate into third-party hardware products such as displays, projectors, and conference room appliances. Licensed screen mirroring and media streaming technology that OEMs integrate into third-party hardware products such as displays, projectors, and conference room appliances.
Quantifiable outcome
- 90%+ renewal rate on SaaS solutions
- +2 more outcomes
Companies that use Squirrels LLC
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Squirrels LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Squirrels LLC partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- Keystone IT SolutionscoreAuthorized Squirrels partner in the United States providing reselling services.
- AlbioncoreAuthorized Squirrels partner in the United Kingdom providing reselling services.
- SAITECHcoreAuthorized Squirrels partner in Australia providing reselling services.
- SparkDynamiccoreAuthorized Squirrels partner operating in Germany and Switzerland.
- B4 InnovationscoreAuthorized Squirrels partner in Canada providing AV solutions and services.
- The Walker GroupcoreAuthorized Squirrels partner providing AV solutions.
- MobileTekcoreAuthorized Squirrels partner providing technology solutions.
- BBComputingcoreAuthorized Squirrels partner providing technology solutions.
- TierFivecoreAuthorized Squirrels partner providing technology solutions.
- OunceIT LLCcoreAuthorized Squirrels partner providing technology solutions.
- Delcom GroupcoreAuthorized Squirrels partner providing AV solutions.
- Triune ITcoreAuthorized Squirrels partner providing IT solutions.
- ACTEMcoreAuthorized Squirrels partner providing AV solutions.
- G&G Inc.coreAuthorized Squirrels partner providing technology solutions.
- Lighthouse IT SolutionscoreAuthorized Squirrels partner providing IT solutions.
- FisheyecoreAuthorized Squirrels partner in New Zealand providing technology solutions.
- Poweron Technology ServicescoreAuthorized Squirrels partner providing technology services.
- S3 TechnologiescoreAuthorized Squirrels partner providing technology solutions.
- PaSav-ICTcoreAuthorized Squirrels partner in the Netherlands providing ICT solutions.
- LantekcoreAuthorized Squirrels partner providing audio, video & communications solutions.
- SentreecoreAuthorized Squirrels partner in Japan providing technology solutions.
- TAAS Systems LLCcoreAuthorized Squirrels partner providing technology solutions.
- Bionic CatcoreAuthorized Squirrels partner providing technology solutions.
- SupercityOScoreAuthorized Squirrels partner providing operating system solutions.
- BASS Audio VideocoreAuthorized Squirrels partner providing audio video solutions.
- OEM Technology PartnerscoreMajor technology companies that license Squirrels proprietary screen mirroring and media streaming technology for embedding in their hardware products.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Squirrels LLC competitors and assessment
Company assessmentDirect peers
- Yodeck: Yodeck is a cloud-based digital signage platform with strong adoption in SMB and education — competes with the digital-signage component of Ditto and shares a similar SaaS-led, channel-driven GTM motion.
- ScreenCloud: ScreenCloud is a cloud-based digital signage platform serving enterprise and education customers — directly overlapping with the digital-signage capability within Squirrels' Ditto SaaS offering.
- Airtame: Airtame provides wireless screen sharing and digital signage for education and business meeting spaces — a hybrid hardware/software competitor to Squirrels' Ditto, addressing the same K-12/Higher Ed and enterprise customers.
- AirServer (by App Dynamic): AirServer turns Mac and Windows computers into universal screen-mirroring receivers for AirPlay, Google Cast, and Miracast — the closest direct software competitor to Squirrels' Reflector 4, with overlapping feature set and target buyers.
- Mersive (Solstice): Mersive's Solstice platform delivers wireless content sharing and collaboration for meeting rooms and classrooms — directly competing with Ditto in the enterprise and education verticals with a comparable software-led model.
- ScreenBeam (Actiontec Electronics): ScreenBeam offers wireless display receivers and management software using Miracast and WiDi for education and enterprise — overlapping with both Reflector 4's receiver functionality and Ditto's central management use case.
Broad incumbents
- BenQ (InstaShow): BenQ's InstaShow is a hardware-based wireless presentation system for meeting rooms and classrooms — a broader incumbent addressing the same enterprise/education use cases that Ditto targets, though as a hardware-led solution.
- Crestron (AirMedia): Crestron's AirMedia wireless presentation platform competes with Ditto in enterprise AV, bundled into Crestron's broader room-control and automation portfolio rather than sold as a standalone software product.
- Barco (ClickShare): Barco's ClickShare Conference is an established enterprise-grade wireless presentation and conferencing room system — a much larger incumbent offering an integrated hardware/software bundle that competes with Squirrels' enterprise Ditto sales.
- Kramer Electronics (VIA): Kramer's VIA platform provides wireless presentation and collaboration for enterprise meeting spaces — competing with Ditto as part of Kramer's larger AV signal-management portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Squirrels LLC social profiles
Digital presenceSquirrels LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squirrels LLC leadership team
Management profileNumber of profiles
Profiles2 records
Squirrels LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squirrels LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squirrels LLC
What does Squirrels LLC do?
Squirrels develops and sells wireless screen mirroring, digital signage, and media streaming software. Its consumer and prosumer line includes Reflector 4 (a receiver app supporting AirPlay, Google Cast, and Miracast) and AirParrot 3 (a sender app for screen and audio sharing). Its enterprise SaaS offering, Ditto, combines screen mirroring, digital signage, scheduling, and emergency alerts for classrooms, meeting rooms, and corporate environments, and the company also licenses its underlying technology to OEMs for integration into third-party hardware.
Is Squirrels LLC a public or private company?
Squirrels LLC is a private company. It is classified as corporate owned and is currently operating.
When was Squirrels LLC founded?
Squirrels LLC was founded in 2008. It employs 11 to 50 people.
Where is Squirrels LLC based?
Squirrels LLC is headquartered in North Canton, United States, in the North America region.
How does Squirrels LLC make money?
Three revenue lines are on record. Software License Sales are the primary driver. The others are saaS Subscription (Ditto) and OEM Technology Licensing.
Who are Squirrels LLC's main competitors?
Direct peers on record are Yodeck, ScreenCloud, Airtame, AirServer (by App Dynamic), Mersive (Solstice) and ScreenBeam (Actiontec Electronics). Broad incumbents are BenQ (InstaShow), Crestron (AirMedia), Barco (ClickShare) and Kramer Electronics (VIA).
Does Squirrels LLC have an API?
No public API is recorded for Squirrels LLC.