Rightlander
Rightlander Limited (UK, founded 2018) provides a SaaS platform that automates affiliate marketing compliance monitoring and marketing intelligence across web, social, paid search, video, and messaging channels in 30+ countries, serving 300+ brands in iGaming, financial services, and affiliate networks.
- Company typePrivate
- Founded2018
- HeadquartersTonbridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rightlander does
Rightlander Limited is a UK-based SaaS provider of affiliate marketing compliance and marketing intelligence, founded in January 2018 by Ian Sims and headquartered at the Historic Dockyard, Chatham, Kent. Its proprietary platform automates scanning of third-party published marketing content across websites, social media, paid search, video, and messaging applications in 30+ countries, processing over one million pages and social posts daily, and combines traffic source discovery (Trackback Discovery), automated compliance monitoring (Marketing Compliance), and competitor-footprint/untapped-revenue identification (Marketing Intelligence). An AI Risk Indicator applies machine learning to prioritise affiliate marketers and content that require faster human review, while the Remedy compliance workbench tracks remediation actions. The platform is delivered via direct enterprise sales ('Request a demo', 'Talk to sales' CTAs with annual, quote-based subscriptions), an OEM-style integration embedded in Awin's MasterTag since 2020, a growing partner/reseller channel, and a self-serve Trackback SaaS launched 30 March 2026 for smaller affiliate teams.
Rightlander serves over 300 brands across iGaming operators (DraftKings, Flutter, BetMGM, FDJ, Bally's Interactive/Gamesys, Trade Nation), affiliate networks (Awin, Income Access), financial services brands (Revolut, Fidelity International), and digital agencies (Loads of Traffic, Playtech). Distribution combines direct enterprise field sales, network-embedded OEM integration, partnership/reseller channels, and self-serve SaaS. The company has been recognised by the EGR Awards in 2023 (Best Tech for Affiliate Programs) and 2024 (Innovation / R&D), and operates as a privately held, founder-led business with no institutional funding rounds disclosed in the available data. It continues to expand across adjacent verticals (financial services, crypto/CASPs), partner types, and smaller affiliate programs via the new Trackback self-serve track.
Rightlander firmographics
Firmographics- Name
- Rightlander
- Legal name
- Rightlander Limited
- Website
- https://rightlander.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rightlander Limited (UK, founded 2018) provides a SaaS platform that automates affiliate marketing compliance monitoring and marketing intelligence across web, social, paid search, video, and messaging channels in 30+ countries, serving 300+ brands in iGaming, financial services, and affiliate networks.
- Ownership category
- akta.pro rank
Rightlander industry classification
Industry- Product category
- Affiliate Marketing Compliance Software
- NAICS
- Software Publishers (513210), Advertising Agencies (541810)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)
- akta.pro secondary industries
- Influencer Contracting, Compliance & Rights Management (MPAAAHAL), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Rightlander is headquartered
LocationHeadquarters
- HQ city
- Tonbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rightlander business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model providing access to compliance monitoring, traffic source discovery, and marketing intelligence platform. Pricing tiers with transparent pricing, unlimited seats and access, world-class support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Enterprise Field Sales |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Rightlander product offering
Product offeringCore offering
Rightlander provides a SaaS platform that automates the monitoring of affiliate and third-party partner marketing content across websites, social media, paid search, video, and messaging apps to detect non-compliant content, misleading claims, and outdated promotions. The platform combines traffic source discovery (uncovering hidden sub-affiliate relationships), automated compliance monitoring under regulatory frameworks such as UKGC, FCA, MiCA, and DSA, and marketing intelligence that maps competitor footprints and surfaces untapped revenue opportunities. A separate self-serve product, Trackback (launched March 2026), extends the offering to small and medium-sized affiliate teams.
Product overview
Rightlander offers a unified compliance monitoring and marketing intelligence platform that operates as a single integrated solution with multiple functional modules. The core Rightlander Platform scans third-party published marketing content across web, social media, email, and instant messaging channels in over 30 countries. Three primary solutions sit within the platform: Trackback Discovery (traffic source visibility and sub-affiliate transparency), Marketing Compliance (automated affiliate/publisher compliance monitoring, website/social/PPC monitoring, and brand protection), and Marketing Intelligence (competitor footprint mapping and untapped revenue opportunity identification). The recently launched Trackback product is a self-serve SaaS companion aimed at smaller affiliate teams, available separately at trackback.io. The platform is supported by a compliance workbench feature called Remedy for remediation tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Trackback: A self-serve platform designed to help affiliate teams understand where traffic is coming from, how programs are being promoted, and which partner behaviours may require closer review or provide greater opportunity. Includes Program Health Check features that analyse domains behind affiliate traffic sources and scores partners based on risk, quality, and stability indicators.
- Workbench
Products and services
- Rightlander Platform Unified compliance monitoring and marketing intelligence SaaS platform that scans third-party published marketing content across web, social media, paid search, video, email, and messaging channels in over 30 countries. Comprises Trackback Discovery (traffic source transparency), Marketing Compliance (automated affiliate/publisher compliance monitoring), and Marketing Intelligence (competitor footprint mapping and untapped revenue opportunity surfacing). Targets affiliate managers, compliance managers, marketing managers, networks, agencies, and enterprise brands.
- Trackback Self-serve SaaS platform designed for small and medium-sized affiliate teams that combines traffic source visibility, partner activity monitoring, and program health insights. Includes a Program Health Check feature that analyses domains behind affiliate traffic sources and scores partners based on risk, quality, and stability indicators. Available at trackback.io.
- Remedy Compliance Workbench Compliance workbench platform that enables teams to gain insight into compliance concerns and track remediation actions across the affiliate program. Allows efficient sharing of compliance insights across departments and replaces more labour-intensive manual monitoring with structured remediation workflows.
Quantifiable outcome
- Rightlander identified 98 websites advertising unlicensed casinos using exploitative 'Casinos utan Spelpaus' marketing in Sweden.
- +2 more outcomes
Companies that use Rightlander
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Rightlander technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature6 records
Rightlander partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- AwincoreSince 2020, Rightlander and Awin partnership enables brands to scale affiliate programs with automated compliance scanning. Rightlander is built directly into Awin's MasterTag, allowing advertisers to activate monitoring with one click without coding. Partnership helps Awin advertisers ensure marketing stays honest, legal, and effective across 1 million+ partners.
- PlaytechcoreiGaming technology provider partnership featuring case study on Rightlander website. Playtech is a leading gaming technology company.
- Loads of TrafficcoreDigital agency partnership where Rightlander provides 'eyes and ears' for Loads of Traffic's performance strategies. Partnership enables regulatory alignment, brand consistency, and custom logic for state laws. Nick Hubble testimonial notes Rightlander became gold standard for compliance at PokerStars. Ian Sims, Founder, notes Loads of Traffic expertise has influenced Rightlander platform evolution.
- Income AccessminorAffiliate network partner listed on partnerships page. Income Access is a dedicated affiliate network for iGaming.
- BetComplyminorRegulatory compliance partner listed on partnerships page.
- CorsearchminorIP protection partner listed on partnerships page.
- iGaming AffiliatesminoriGaming agency partner listed on partnerships page.
- KonverJminorAffiliate agency partner listed on partnerships page.
- Luke ARCminorRegulatory compliance partner listed on partnerships page.
- RavenTrackminorAffiliate network partner listed on partnerships page.
- TBD.MediaminoriGaming agency partner listed on partnerships page.
- TradedoublerminorAffiliate network partner listed on partnerships page.
- VPT (VPT Digital)minorAffiliate fraud partner listed on partnerships page.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Rightlander competitors and assessment
Company assessmentOthers
- Awin: Awin is a global affiliate marketing network and a key Rightlander partner (MasterTag integration since 2020). It is a distribution channel and strategic customer, not a direct product competitor, but it represents an alternative path for advertisers seeking affiliate infrastructure.
- Optimove: Optimove is a CRM and marketing optimisation platform used heavily by iGaming operators, with overlap on marketing intelligence and customer journey analytics. It targets the same iGaming marketing and compliance buyers, though its core focus is broader than affiliate compliance.
Direct peers
- MyAffiliates: MyAffiliates provides affiliate tracking and program management software for the iGaming industry, including compliance reporting. It serves a comparable customer base of gambling operators managing regulated affiliate programs.
- Cellxpert: Cellxpert provides affiliate marketing compliance and player tracking software focused on iGaming. It is one of the most direct competitors to Rightlander's compliance monitoring offering, targeting similar affiliate managers and operators in the gambling vertical.
- NetRefer: NetRefer delivers affiliate marketing software with compliance and tracking tools tailored to iGaming and financial services operators. It overlaps directly with Rightlander on regulated affiliate program management and monitoring.
- MAP (Monitoring Affiliate Platform): MAP is an affiliate tracking and compliance platform designed for iGaming operators and affiliate networks. It competes directly with Rightlander on affiliate compliance monitoring for the gambling sector.
- Income Access (Avalanche): Income Access is an iGaming-focused affiliate marketing platform with tracking and compliance capabilities, and is also a Rightlander partner. It is both a customer and a competing affiliate/compliance platform in the same vertical.
- PartnerMatrix: PartnerMatrix is an affiliate and agent management software provider for iGaming operators, offering tracking, reporting, and compliance features. It competes head-to-head with Rightlander for the same regulated gambling operator customers.
Broad incumbents
- PartnerStack: PartnerStack is a partnership management platform for B2B SaaS and ecommerce brands, with affiliate compliance and partner monitoring capabilities. It addresses adjacent buyer personas (affiliate and partner managers) with overlapping feature set.
- impact.com: impact.com is a large, venture-backed partnership and affiliate marketing platform serving brands across multiple verticals. While broader than Rightlander, it increasingly offers compliance and brand protection features that overlap with Rightlander's marketing intelligence and compliance modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Rightlander social profiles
Digital presenceRightlander financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rightlander leadership team
Management profileNumber of profiles
Profiles5 records
Rightlander funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rightlander M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rightlander
What does Rightlander do?
Rightlander provides a SaaS platform that automates the monitoring of affiliate and third-party partner marketing content across websites, social media, paid search, video, and messaging apps to detect non-compliant content, misleading claims, and outdated promotions. The platform combines traffic source discovery (uncovering hidden sub-affiliate relationships), automated compliance monitoring under regulatory frameworks such as UKGC, FCA, MiCA, and DSA, and marketing intelligence that maps competitor footprints and surfaces untapped revenue opportunities. A separate self-serve product, Trackback (launched March 2026), extends the offering to small and medium-sized affiliate teams.
Is Rightlander a public or private company?
Rightlander is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rightlander founded?
Rightlander was founded in 2018. It employs 11 to 50 people.
Where is Rightlander based?
Rightlander is headquartered in Tonbridge, United Kingdom, in the Europe region.
How does Rightlander make money?
One revenue line is on record: saaS Subscription.
Who are Rightlander's main competitors?
Others on record are Awin and Optimove. Direct peers are MyAffiliates, Cellxpert, NetRefer, MAP (Monitoring Affiliate Platform), Income Access (Avalanche) and PartnerMatrix. Broad incumbents are PartnerStack and impact.com.
Does Rightlander have an API?
Yes. Rightlander offers API connectivity for partner integrations, enabling third-party platforms to connect to Rightlander's monitoring and compliance data. The API is referenced on the Partnerships page with the tagline 'Connect to Rightlander APIs — Enhance your client offerings with seamless integrations.' No public documentation, developer portal, auth method, rate limits, or versioning details are provided in the available source material.
What industry is Rightlander in?
Rightlander's product category is Affiliate Marketing Compliance Software. Its primary akta.pro industry code is MPAEAKAK, Affiliate/Acquisition Tech, Tracking & Marketing Automation, with a secondary code of MPAAAHAL, Influencer Contracting, Compliance & Rights Management. Its NAICS code is 513210 and its SIC code is 7370.