MarketCall
MarketCall is a US-based pay-per-call affiliate network that connects advertisers seeking qualified phone leads with affiliates monetizing their traffic, taking a transaction-fee cut across six verticals including insurance, finance, home services, real estate, travel, and rehab.
- Company typePrivate
- Founded2015
- HeadquartersPasadena, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MarketCall does
Marketcall Inc. is a US-based, private performance marketing company founded in 2015 and headquartered in Pasadena, California. It operates a two-sided pay-per-call affiliate network that connects advertisers seeking qualified inbound phone leads with affiliates (publishers, website owners, influencers, email marketers, and app developers) looking to monetize their traffic. Advertisers only pay for qualified calls delivered, while affiliates earn commissions for driving those calls, with MarketCall taking a share of the transaction value across six verticals: insurance, finance, home services, real estate, travel, and rehab.
The platform is built around a call-matching and tracking engine with integrated modules for marketing tools, fraud prevention, automation, lead generation, weekly payouts, and dedicated 24/7 support. Self-serve advertiser and affiliate registration portals support low-friction onboarding, and a monthly release cadence keeps the product surface evolving. The company has cumulatively facilitated 347,044 campaigns, $252,463,980 in affiliate payouts, and 16,551,759 calls, and was recognized as the #1 fastest growing advertising and marketing company in the USA on the Inc. 5000 in 2024.
MarketCall monetizes via a transaction-fee / take-rate model on the value of qualified calls routed through its platform, with no disclosed external funding, suggesting the business is self-sustaining from operating cash flow. It serves a long tail of SMB advertisers and individual affiliates rather than a concentrated set of enterprise logos, and it distributes supply and demand globally through online channels while concentrating its corporate operations in the United States.
MarketCall firmographics
Firmographics- Name
- MarketCall
- Legal name
- Marketcall Inc.
- Website
- https://marketcall.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MarketCall is a US-based pay-per-call affiliate network that connects advertisers seeking qualified phone leads with affiliates monetizing their traffic, taking a transaction-fee cut across six verticals including insurance, finance, home services, real estate, travel, and rehab.
- Ownership category
- akta.pro rank
MarketCall industry classification
Industry- Product category
- Pay-Per-Call Affiliate Network
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
Keywords
Where MarketCall is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketCall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pay Per Call Revenue: MarketCall generates revenue by charging advertisers for qualified inbound calls. Affiliates earn commissions for driving calls to advertiser offers. The platform facilitates the transaction between parties, taking a share of the call value or charging a transaction fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay Per Qualified Call |
Distribution channels1 record
Marketing channels5 records
MarketCall product offering
Product offeringCore offering
MarketCall operates a performance-based pay-per-call affiliate network that connects advertisers seeking qualified inbound leads with affiliates who monetize their traffic. Advertisers (including app developers, service providers, and agencies) pay only for qualified calls received across verticals such as insurance, finance, home services, real estate, travel, and rehab. Affiliates (publishers, website owners, influencers, email marketers, and app developers) earn weekly commissions by driving calls to curated top offers using free advertising tools and high-conversion landing pages.
Product overview
MarketCall operates as a unified pay-per-call affiliate network platform consisting of a core matching engine that pairs advertisers with affiliates, augmented by multiple integrated feature modules including Marketing Tools, Fraud Prevention, Automatization, Lead Generation, Payouts, and Support. The platform serves both advertisers (who pay only for qualified calls) and affiliates (who monetize their traffic through top offers with weekly payouts), operating across six industry verticals: Insurance, Finance, Home Services, Real Estate, Travel, and Rehab.
Differentiator
Problem solved
Functional benefit
Products and services
- MarketCall Platform
Quantifiable outcome
- 347,044 successful ad campaigns
- +2 more outcomes
Companies that use MarketCall
Customer profileSegments2 records
Ideal customer profiles2 records
MarketCall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MarketCall partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
MarketCall competitors and assessment
Company assessmentDirect peers
- RingPartner: RingPartner operates a pay-per-call affiliate network connecting advertisers with publishers driving inbound phone leads, directly competing with MarketCall across similar verticals (insurance, finance, home services).
- Phonexa: Phonexa provides a pay-per-call and lead generation platform with affiliate management, call tracking, and routing — closely overlapping MarketCall's core marketplace plus the analytics layer.
- ClickDealer: ClickDealer is a global performance marketing network with affiliate and pay-per-call offers across multiple verticals, directly competing with MarketCall for both advertiser budgets and affiliate traffic.
Broad incumbents
- Impact: Impact is a large, well-funded partner and affiliate marketing platform serving global brands across many verticals; it competes for the same advertiser and affiliate budgets as MarketCall, though with a broader performance-marketing scope.
- CJ Affiliate: CJ Affiliate (formerly Commission Junction) is one of the largest global affiliate networks, offering advertisers and publishers performance-based partnerships at massive scale — a direct competitor for affiliate-driven customer acquisition spend.
- Awin: Awin is a global affiliate marketing network with deep advertiser and publisher relationships across multiple verticals; it competes for the same performance-based customer acquisition budgets as MarketCall, particularly in retail and finance.
- Invoca: Invoca provides call tracking, analytics, and AI-driven conversation intelligence, operating as an adjacent incumbent in the inbound-call value chain that MarketCall's advertisers and affiliates also depend on.
- Marchex: Marchex is a public company focused on call-driven performance advertising and analytics, overlapping with MarketCall in monetizing inbound phone leads for advertisers in verticals like auto, healthcare, and home services.
Emerging players
- CallRail: CallRail offers call tracking, attribution, and analytics for SMBs and agencies, overlapping with MarketCall's call-routing and analytics surface area while serving more directly the advertiser (rather than affiliate) side of the funnel.
- PartnerStack: PartnerStack is a partner ecosystem platform for B2B SaaS, overlapping with MarketCall's affiliate/partner marketplace model but with a SaaS-first go-to-market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketCall social profiles
Digital presenceMarketCall financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketCall leadership team
Management profileNumber of profiles
Profiles3 records
MarketCall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketCall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketCall
What does MarketCall do?
MarketCall operates a performance-based pay-per-call affiliate network that connects advertisers seeking qualified inbound leads with affiliates who monetize their traffic. Advertisers (including app developers, service providers, and agencies) pay only for qualified calls received across verticals such as insurance, finance, home services, real estate, travel, and rehab. Affiliates (publishers, website owners, influencers, email marketers, and app developers) earn weekly commissions by driving calls to curated top offers using free advertising tools and high-conversion landing pages.
Is MarketCall a public or private company?
MarketCall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketCall founded?
MarketCall was founded in 2015. It employs 101 to 250 people.
Where is MarketCall based?
MarketCall is headquartered in Pasadena, United States, in the North America region.
How does MarketCall make money?
One revenue line is on record: pay Per Call Revenue.
Who are MarketCall's main competitors?
Direct peers on record are RingPartner, Phonexa and ClickDealer. Broad incumbents are Impact, CJ Affiliate, Awin, Invoca and Marchex. Emerging players are CallRail and PartnerStack.
Does MarketCall have an API?
No public API is recorded for MarketCall.
What industry is MarketCall in?
MarketCall's product category is Pay-Per-Call Affiliate Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 54181 and its SIC code is 7311.