RingPartner
- Company typePrivate
- Founded2013
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
RingPartner firmographics
Firmographics- Name
- RingPartner
- Legal name
- RingPartner
- Website
- https://RingPartner.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RingPartner industry classification
Industry- Product category
- Lead Generation Platform
- akta.pro primary industry
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)
Keywords
Where RingPartner is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RingPartner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Pay Per Call: RingPartner generates revenue by delivering inbound consumer calls to businesses. The company creates, customizes and delivers scalable call solutions. Live agents qualify consumers over the phone prior to transferring leads, and calls are routed in real time.
- Data Leads: The platform provides qualified data leads through integration with TCPA compliant web forms. Leads are qualified via forms that capture information needed to match them with products or services that meet their needs, ensuring businesses only receive high quality leads.
- Clicks: RingPartner offers enhanced clicks as part of their lead generation services, allowing businesses to pay for consumer click-throughs and engagement.
- Appointment Setting: Following their rebranding to Buyerlink, the company offers appointment setting services in addition to their core lead generation offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom bid-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
RingPartner product offering
Product offeringCore offering
RingPartner runs a Pay Per Call performance marketing network that delivers inbound consumer leads to businesses through Calls, Lead Forms, and Transfers. Its proprietary Canoe platform powers a real-time marketplace in which vetted performance marketing partners supply leads and businesses bid on them, with transactions completing in under one second. The offering is sold on a transaction-based, bid-rate pricing model managed by dedicated account managers.
Product overview
RingPartner (now Buyerlink) operates as a lead generation marketplace platform. The core offering consists of three main lead delivery products: Calls (inbound consumer phone calls), Lead Forms (TCPA-compliant web form submissions), and Transfers (live agent-qualified phone transfers). These are powered by the proprietary Canoe platform technology, which enables real-time marketplace transactions in under one second for lead matching and qualification. The company also offers Enhanced Clicks and Qualified Leads as additional service tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Canoe: Proprietary platform technology that powers the Marketplace for lead transactions occurring in less than one second.
Products and services
- Calls (Pay Per Call) Inbound consumer call generation and delivery service that creates, customizes, and delivers scalable Pay Per Call solutions connecting potential customers with businesses.
- Lead Forms TCPA-compliant web forms integrated with Active Prospect and Jornaya that capture prospect information and deliver qualified leads to businesses through proactive monitoring systems.
- Transfers Live agent qualification service where agents pre-screen consumers over the phone and route qualified leads in real time to the receiving business via the RingPartner system.
- Canoe Marketplace Platform Proprietary marketplace technology that powers the RingPartner Marketplace for lead transactions, enabling real-time bid matching and lead qualification in less than one second.
- Enhanced Clicks Pay-per-click lead generation service enabling businesses to connect with consumers through targeted digital advertising campaigns and consumer click-throughs.
- Qualified Leads Data-driven lead generation service providing pre-qualified prospects who match specific business criteria and service requirements.
- Appointment Setting Appointment setting service that schedules qualified prospects on behalf of businesses, extending the lead generation offering beyond lead delivery.
Companies that use RingPartner
Customer profileSegments1 record
Ideal customer profiles2 records
RingPartner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
RingPartner partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CanoecoreCanoe is RingPartner's proprietary platform technology that powers the Marketplace. It enables real-time lead transactions with sub-second processing. Leads are qualified via forms that capture information needed to match them with products/services. This is the core technology infrastructure for all lead transactions.
- Performance Marketing PartnerscoreRingPartner maintains a trusted network of performance marketing experts who generate leads through a variety of methods. All partners go through an extensive application process to ensure they are generating trusted traffic. This network is the source of lead generation for the entire platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
RingPartner competitors and assessment
Company assessmentDirect peers
- Marchex: Marchex sells call analytics and pay-per-call advertising products to businesses seeking inbound phone leads, directly competing with RingPartner's core pay-per-call marketplace offering.
- CallRail: CallRail offers call tracking, recording, and lead attribution SaaS for SMB and mid-market advertisers, serving the same buyer persona of performance marketers that RingPartner targets with pay-per-call.
- DialogTech (now part of Invoca): DialogTech built call tracking and lead-routing technology with explicit overlap to RingPartner's real-time call routing and transfer product capabilities.
- Invoca: Invoca provides AI-driven call tracking, analytics, and call-routing infrastructure for advertisers, overlapping directly with RingPartner's call generation, qualification, and routing product lines.
Broad incumbents
- ServiceTitan: ServiceTitan is a vertical software platform for home services businesses that increasingly owns the lead-to-appointment workflow, competing for the same advertiser mindshare as RingPartner.
- HubSpot: HubSpot's Marketing Hub and inbound lead capture tools represent a broader incumbent in the lead generation software category, with growing native call tracking and qualification features.
- Angi (Angi Leads / HomeAdvisor): Angi operates a much larger lead-generation marketplace for home services, with overlapping target advertisers and a comparable transactional lead model — a broader incumbent in RingPartner's served verticals.
Others
- Jornaya: Jornaya delivers TCPA-compliant lead verification and consent data, an infrastructure layer that RingPartner already integrates with for web-form compliance.
- ActiveProspect: ActiveProspect provides lead verification and TCPA compliance infrastructure integrated with RingPartner's web forms; it is an enabling ecosystem partner rather than a direct competitor.
Emerging players
- Thumbtack: Thumbtack is a services marketplace that connects local professionals with consumer demand, overlapping with RingPartner's pay-per-call and appointment-setting product category in home and local services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RingPartner social profiles
Digital presenceRingPartner compliance and trust
Trust signalCompliance1 record
RingPartner financial estimates
Financial estimateRevenue estimate
Valuation estimate
RingPartner leadership team
Management profileNumber of profiles
Profiles3 records
RingPartner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RingPartner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RingPartner
What does RingPartner do?
RingPartner runs a Pay Per Call performance marketing network that delivers inbound consumer leads to businesses through Calls, Lead Forms, and Transfers. Its proprietary Canoe platform powers a real-time marketplace in which vetted performance marketing partners supply leads and businesses bid on them, with transactions completing in under one second. The offering is sold on a transaction-based, bid-rate pricing model managed by dedicated account managers.
Is RingPartner a public or private company?
RingPartner is a private company. It is classified as corporate owned and is currently operating.
When was RingPartner founded?
RingPartner was founded in 2013. It employs 11 to 50 people.
Where is RingPartner based?
RingPartner is headquartered in Victoria, Canada, in the North America region.
How does RingPartner make money?
Four revenue lines are on record. Pay Per Call is the primary driver. The others are data Leads, clicks and appointment Setting.
Who are RingPartner's main competitors?
Direct peers on record are Marchex, CallRail, DialogTech (now part of Invoca) and Invoca. Broad incumbents are ServiceTitan, HubSpot and Angi (Angi Leads / HomeAdvisor). Others are Jornaya and ActiveProspect. Thumbtack is listed as an emerging player.
Does RingPartner have an API?
No public API is recorded for RingPartner.
What industry is RingPartner in?
RingPartner's product category is Lead Generation Platform. Its primary akta.pro industry code is BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg).