Smartlog

What Smartlog does

Smartlog is a Vietnamese logistics technology company founded in 2015, headquartered in Ho Chi Minh City with regional offices in Hanoi and Pune, India. The company sells a cloud-based, integrated logistics ecosystem built around five core products — STM (Transportation Management System), SWM (Warehouse Management System), STX (Freight Exchange Platform), COS (Container Optimization System), and SSM (Integrated Management System) — supplemented by modules including SSCP (Supply Chain Planning) and SARP (AI-powered route planning). The platform serves enterprise customers across FMCG, 3PL/freight forwarding, automotive, chemicals, postal, and retail verticals, with native integrations to SAP and Oracle Netsuite ERP systems and AI-based optimization embedded in routing and planning workflows since 2018.

The company's commercial model is enterprise SaaS with annual subscription billing tied to GMV and AOV thresholds, supplemented by tier-upgrade and overage fees as customer transaction volumes grow. Revenue is augmented by project-based implementation and integration services, including ERP configuration and training. Go-to-market is direct enterprise field sales targeting large logistics operators, manufacturers, and distributors, supported by content marketing, industry event participation (VWAS, SCV Matching Day, I4.0 Impact Awards), and the Smartlog Academy university partnership program.

Smartlog serves 100+ enterprise customers operating 20,000+ trucks/tractors and 1M+ m² of warehouse/DC space on its platforms, with named customers including Sabeco, Carlsberg Vietnam, Mondelez Kinh Đô, Hyundai Thành Công, Brenntag, DHL, Gemadept, Transimex, YCH, VNPost, and FM Logistic. The company has won consecutive Sao Khue awards from VINASA (2019, 2020, 2026) and the I4.0 Impact Awards Digital Platform Award in 2026, and holds claimed SOC 2 Type 2 and ISO 27001 certifications.

Name

Smartlog

Legal name

Smartlog, Inc.

Website

https://gosmartlog.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Smartlog is a Vietnamese cloud-based logistics SaaS provider offering transportation management, warehouse management, freight exchange, and container optimization solutions to 100+ enterprise customers across Southeast and South Asia.

Ownership category

akta.pro rank

Product category

Logistics Management Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Slotting, Wave/Batch Planning & Release-to-Warehouse (TLAEACAI)

akta.pro secondary industry

Capacity Management & Load Optimization (Digital Brokerage) (TLAIANAG)

Keywords

• Logistics management software
• Transportation management system
• Warehouse management system
• Supply chain planning
• Freight exchange platform

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Fees: Subscription-based cloud hosting services with software licensing. Fees based on GMV and AOV thresholds with tiered pricing. Additional fees for usage beyond contracted limits (Overage Fees). One-time onboarding fees may apply.
2. Implementation and Professional Services: Project-based implementation services including system configuration, integration with ERP systems (SAP, Oracle Netsuite), and training

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Smartlog develops and sells a cloud-based logistics management platform consisting of five core products: STM (Transportation Management System), SWM (Warehouse Management System), STX (Freight Exchange Platform), COS (Container Optimization System), and SSM (Integrated System Management), with additional modules including SSCP (Supply Chain Planning) and SARP (Route Planning). The platform enables enterprises to digitize and automate transportation, warehousing, freight matching, and empty container logistics operations, with native integrations to SAP and Oracle Netsuite ERP systems. Revenue is generated through SaaS subscriptions tied to GMV/AOV thresholds plus project-based implementation and integration services.

Product overview

Smartlog offers a comprehensive logistics ecosystem consisting of five core products: STM (Transportation Management System) for end-to-end transportation management, SWM (Warehouse Management System) for warehouse operations, STX (Freight Exchange Platform) for carrier-shipper matching, COS (Container Optimization System) for empty container logistics, and SSM (System Management) as an integrated platform combining all modules. The ecosystem is designed with a platform-plus-modules architecture where each core product can operate independently or integrate with each other and enterprise systems like Oracle Netsuite and SAP. Additional modules include SSCP (Supply Chain Planning) for advanced planning and Smartlog Academy for education and training. The company has been investing in AI-powered optimization since 2018, embedding intelligent algorithms within STM for route optimization and transportation planning.

Differentiator

Problem solved

Functional benefit

Brands

• STM: Transportation Management System - comprehensive transport management solution for planning, coordination, monitoring, and real-time information updates.
• SWM
• STX
• COS
• SSM
• Smartlog Academy

Products and services

• STM (Transportation Management System)

Quantifiable outcome

• 100+ enterprise customers using Smartlog ecosystem
• +5 more outcomes

Named customers21 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Oracle NetsuitecoreTechnology or Integration · 1 December 2024Technical integration partnership enabling STM to automatically sync order information from Oracle Netsuite. Implemented at CAC Vietnam for seamless order-to-delivery workflow automation.
• TDC (Thu Duc College of Technology)minorStrategic or Co-development Partner · 1 December 2024Educational partnership through Smartlog Academy with TDC's IT Faculty for student exposure to logistics technology applications and career orientation.
• Foreign Trade University (FTU)minorStrategic or Co-development Partner · 1 January 2023Smartlog Academy partnership providing SWM and STM simulation software for student practical training in Logistics and Supply Chain Management programs.
• Thuong Long UniversityminorStrategic or Co-development Partner · 1 January 2023Smartlog Academy partnership providing logistics simulation systems for student training. Positive feedback from faculty after 3-month trial period.
• SAPcoreTechnology or Integration · 1 January 2022Deep integration with SAP ERP system (including EDI AS2) enabling bi-directional data sync between SWM warehouse management and SAP. First such implementation in Asia Pacific for Mondelez.
• CMA CGMcoreStrategic or Co-development Partner · 1 January 2020Strategic collaboration with CMA CGM (global container shipping leader) to build and develop the COS empty container optimization platform. COS platform supports container booking management including MT-Pickup feature for exchanging empty container pickup points.
• VNPost (Vietnam Post)majorStrategic or Co-development Partner · 1 January 2020Application of STX transportation exchange platform at VNPost for connecting empty trucks with cargo sources. Strategic partnership for national postal service logistics optimization.
• D&B (Dun & Bradstreet)minorOthersD&B registered supplier certification for business verification and credibility
• VINASAminorOthersMember of Vietnam Software & IT Services Association, representing 65% of national programmers and 70% of software value

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Manhattan Associates: Global WMS/TMS provider serving large enterprises including 3PLs and retailers. Comparable to Smartlog's SWM and STM offerings but at much larger scale and global footprint; competes for the same MNC enterprise customers operating in Vietnam.
• Blue Yonder: Global supply chain and TMS/WMS software provider (formerly JDA Software). Overlaps with Smartlog's end-to-end logistics platform approach, particularly in transportation management, warehouse management, and supply chain planning—serving large FMCG, retail, and 3PL clients similar to Smartlog's customer base.
• Körber (Supply Chain): Global WMS and TMS provider with strong 3PL customer base. Direct competitor for Smartlog's SWM warehouse management business, especially among logistics service providers and FMCG/CPG distributors in Asia-Pacific.
• SAP Extended Warehouse Management / TM: ERP-embedded WMS and transportation management modules that compete for enterprise deals where Smartlog's SWM and STM are deployed. Smartlog's SAP EDI AS2 integration partnership indicates coexistence rather than direct head-to-head competition, but SAP remains the default choice for SAP-centric enterprises.
• Oracle Transportation Management / WMS: Oracle's TMS and WMS Cloud compete directly with Smartlog's STM and SWM, particularly for Oracle Netsuite customers (CAC Vietnam deployment). Comparable in serving enterprise logistics operations with global scalability, though often at higher price points.
• Descartes Systems Group: Global logistics technology provider offering TMS, WMS, routing, and customs solutions. Overlaps with Smartlog's STM transportation management and freight exchange (STX) capabilities, with broader international scale and multimodal coverage.

Direct peers

• Abivin: Vietnam-based logistics technology company providing AI-powered route optimization and transportation management solutions. Closest direct competitor in the Vietnam market with comparable enterprise SaaS positioning and similar target verticals (FMCG, distribution).

Emerging players

• Locus.sh: India-based AI-powered logistics platform specializing in route optimization, dispatch management, and last-mile delivery. Comparable emerging player with similar AI-driven optimization approach and FMCG/3PL customer focus; potential expansion overlap in Southeast Asia.
• FarEye: India-headquartered delivery management and logistics orchestration platform serving enterprises across Asia. Comparable in offering transportation execution, visibility, and supply chain orchestration; competing for similar enterprise customers expanding across Asia-Pacific.
• project44: Global supply chain visibility platform with growing TMS capabilities. Comparable as an emerging platform serving enterprise shippers and 3PLs with real-time visibility and orchestration; represents the modern, API-first competitive threat to traditional TMS providers like Smartlog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartlog