Ekam Yoga & Pilates

What Ekam Yoga & Pilates does

Ekam Yoga & Pilates is a privately held boutique fitness studio operating from a single location at 2700 West Coast Highway in Newport Beach, California. Its core offering is in-person group instruction, anchored by over 65 weekly Reformer Pilates classes on 15 custom Project X Reformers built by Balanced Body, and over 38 weekly yoga classes in styles including Vinyasa, Heated Flow, Yin, and Candlelight Restorative. The studio includes a 1,400 square foot yoga room with high ceilings, wood floors, ambient lighting, and a QSC audio system, plus locker rooms, a kombucha bar, and the Shoppe Ekam retail boutique.

The business operates a diversified revenue model across subscription memberships (yoga $60-$175/mo, Pilates $105-$299/mo, combo $155-$399/mo), class packs, drop-in sessions, one-on-one and semi-private training, 200-hour Yoga and Pilates Teacher Training certifications, a 72-hour Mat Pilates intensive, international destination retreats, corporate wellness contracts, and curated retail. Distribution is primarily direct-to-consumer via the studio, with an On Demand subscription video library on MindBody Video extending reach globally. Booking and membership management run on the MindBody platform, with a proprietary iOS/Android app under the same login. The studio also runs a cross-promotional partnership with The Tennis Club (TTC) and serves corporate clients such as Hurley through on-site wellness programming.

The company was co-founded by Victoria du Roure and Sara DuBoise, with Brianne Healy as Studio Director and Alexis Morales as Assistant Studio Director. There is no disclosed venture funding, parent company, or public-market presence, and ownership appears founder/management-held. Beyond the core studio, Ekam is building an experiential ecosystem — teacher training, retreats, On Demand content, and corporate outreach — that monetizes its brand beyond the four walls of the Newport Beach location.

Name

Ekam Yoga & Pilates

Legal name

Ekam Yoga & Pilates

Website

https://ekamyp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ekam Yoga & Pilates is a privately held boutique yoga and Pilates studio in Newport Beach, California, offering 65+ weekly Reformer Pilates classes on custom Balanced Body equipment and 38+ weekly yoga classes, alongside memberships, teacher training, retreats, On Demand video, and corporate wellness.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio (Yoga & Pilates)

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADACAB

Pilates Instruction (Mat & Reformer)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAL

Yoga Teacher Training (YTT) & Pilates Instructor Training

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYTHAJAHAG

Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAJ

Corporate/Workplace Yoga & Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Reformer pilates classes
• Yoga classes
• Boutique fitness studio
• Teacher training certification
• Corporate wellness programs

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Group Pilates Classes: Group Reformer Pilates classes offered through class packages (single session, 5-pack, 10-pack) and monthly memberships (4, 8, 12 visits/month or unlimited). Single session $39; packages from $170 for 5 sessions
2. Group Yoga Classes: Group yoga classes offered through single sessions ($25), class packs (5-pack $110, 10-pack $190), and monthly memberships (4-8 visits/month or unlimited). New member specials available
3. Combo Memberships: Combined yoga and Pilates memberships offering 4 yoga + 4 Pilates visits/month for $155/mo, or unlimited visits for $399/mo
4. Private Training: One-on-one and semi-private Pilates sessions ($125 single, $999 for 10 sessions for solo; $150 for semi-private). Yoga private training also available
5. Private Training: One-on-one and semi-private Pilates sessions ($125 single, $999 for 10 sessions for solo; $150 for semi-private). Yoga private training also available
6. Yoga Teacher Training: 200-hour Yoga Alliance RYT 200 certification program priced at $3,999 ($3,500 if paid in full by December 1st). 10-week immersive journey covering yoga philosophy, anatomy, teaching techniques
7. Pilates Teacher Training: 200-hour Comprehensive Pilates Teacher Training at $3,999 (Early Bird $3,000 with $500 deposit by November 30, 2025). Includes Reformer and Mat certification, SUP Pilates seminar, CPR certification
8. Mat Pilates Teacher Training: 72-hour intensive Mat Pilates teacher training program for $499, covering classical principles and modern athletic sequencing
9. Retreats: Destination wellness retreats including Dolomites 2026 retreat priced at $5,990-$6,690 per person, including accommodation, meals, activities, and spa access
10. Retail Shoppe: Curated boutique selling activewear, athleisure, home goods and personal care products. Members receive 10% discount
11. Studio Rental: Private studio rental for independent Pilates instructors featuring two reformers and premium equipment, with customizable room branding. Flat booking fee model

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Ekam Yoga & Pilates is a Newport Beach boutique fitness studio offering 65+ weekly Reformer Pilates classes on custom Project X Reformers by Balanced Body and 38+ weekly yoga classes across multiple styles. Revenue is generated through tiered monthly memberships and class packs for yoga, Pilates, and combo packages, with supplemental income from private training, 200-hour teacher training certifications, destination retreats, corporate wellness outreach, On-Demand video, and a curated Shoppe Ekam retail boutique.

Product overview

Ekam Yoga & Pilates operates as a boutique fitness studio offering a unified platform of yoga and Pilates services. The core offerings center on Reformer Pilates classes using custom Project X Reformers by Balanced Body (65+ classes weekly) and yoga classes in various styles (38+ classes weekly), supplemented by an On-Demand Video Library for remote access. Additional products include a retail Shoppe, destination retreats (Dolomites 2026), teacher training programs (200-hour Yoga and Pilates certifications), corporate wellness outreach, and SUP water-based classes. Memberships are available as standalone yoga or Pilates tiers, or combined combo packages, with benefits including priority booking, retail discounts, and partner club access.

Differentiator

Problem solved

Functional benefit

Brands

• Shoppe Ekam: A boutique retail shop featuring curated activewear, athleisure, home goods, and personal care essentials from local and independent brands focused on sustainability and wellness.

Products and services

• Yoga Classes Over 38 group yoga classes per week across styles including Vinyasa, Heated Flow, Candlelight Restorative, Gentle Yoga, Yin, and specialty sound and breathwork classes. Offered to individuals at all levels in a 1,400 sq ft studio with QSC audio system.
• Reformer Pilates Classes Traditional Reformer Pilates in a modern setting using 15 custom Project X Reformers built by Balanced Body, with over 65 classes per week including Power Hour, Jump In Reformer, Advanced You, and Final Stretch. For all levels.
• Private & Semi-Private Training Sessions One-on-one or two-person Pilates or yoga sessions with dedicated instructors, available for all levels. Pilates one-on-one at $125 per 50-minute session ($999 for 10 sessions); semi-private at $150 per session.
• On-Demand Video Library Subscription-based video library offering Reformer Pilates, Mat Pilates, Yoga, Breathwork, and Sound classes accessible globally via monthly membership or single-day pass through the MindBody platform.
• 200-Hour Yoga Teacher Training 10-week immersive 200-hour program led by Jennifer Smith covering alignment, anatomy, meditation, pranayama, teaching techniques, and yoga philosophy. Leads to Yoga Alliance RYT 200 certification. Priced at $3,999 with early-bird discount to $3,500.
• 200-Hour Pilates Teacher Training Two-month weekend program covering Reformer certification, Mat Pilates, marketing workshops, studio ownership, and a SUP Pilates seminar. Leads to 200-Hour Comprehensive Pilates Teacher Training Certificate. Priced at $3,999 with Early Bird $3,000.
• Mat Pilates Teacher Training Intensive 72-hour intensive weekend program covering Mat Pilates fundamentals, athletic sequencing, and heat/music integration. Includes a 10-pack of Mat Pilates classes. Priced at $499.
• Corporate Wellness Program On-site yoga and Pilates sessions brought to businesses, staffed by Ekam instructors with equipment provided through partner Balanced Body. For companies seeking employee wellness benefits.
• Stand-Up Paddleboard (SUP) Classes SUP Yoga and Pilates sessions held at Newport Beach Harbor Patrol, including chartered private group sessions for events and team outings.
• Dolomites 2026 Retreat 7-day all-inclusive yoga and Pilates retreat in San Vigilio di Marebbe, Italy (Aug 29-Sep 4, 2026) at a 4-star wellness resort including daily classes, guided hikes, spa access, and wellness experiences. Twin share $5,990; single $6,690.
• Workshops & Events Specialized workshops and private events including chartered group classes for celebrations, team bonding, and bridal showers, available in-studio or off-site.
• Shoppe Ekam Retail Boutique Curated retail boutique selling activewear, athleisure, home goods, and personal care products from local and independent brands focused on sustainability and wellness. Members receive 10% discount.
• Private Studio Rental Private studio rental for independent Pilates instructors featuring two reformers and premium equipment, with customizable room branding for their own clients. Flat booking fee model.

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Tennis Club (TTC)coreGTM or Marketing PartnerReciprocal cross-promotional partnership between Ekam Yoga & Pilates and The Tennis Club (TTC) in Newport Beach. Ekam members receive 6 complimentary visits to TTC (3 at TTC Newport Beach and 3 at TTC Newporter), including access to tennis, pickleball courts, and open play. TTC members receive 6 complimentary classes at Ekam, plus 50% off first month of Ekam membership or exclusive corporate pricing on class packs.
• Balanced BodycoreTechnology or IntegrationEquipment partnership for Pilates instruction. Balanced Body manufactures the custom Project X Reformers used exclusively at Ekam. Additionally, equipment for corporate wellness programs is sourced through Balanced Body, the longest-standing Pilates equipment manufacturer.
• HurleyminorOthersCorporate wellness client utilizing Ekam's on-site Pilates program at their campus. Employees attend classes led by Ekam instructors, with positive testimonials citing improved well-being, reduced stress, and better work-life balance.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Club Pilates: Largest Pilates franchise in the US, offering group Reformer Pilates classes with tiered memberships. Directly comparable business model and target customer, but operates through franchising at significantly greater scale.
• SLT (Strength Lengthen Tone): Boutique Pilates chain offering group Reformer-based classes with membership pricing and an in-house streaming platform. Closely aligned business model and premium positioning to Ekam, with broader geographic footprint.
• Solidcore: Boutique fitness chain specializing in Reformer-based Pilates classes on proprietary equipment with a premium membership model. Direct competitor in equipment-differentiated boutique Pilates with national expansion.
• CorePower Yoga: Large yoga studio chain offering group yoga classes, teacher training (200-hour RYT), and On Demand content with tiered memberships. Comparable yoga-and-modality approach with significantly broader scale.
• Pilates by Amanda: Premium boutique Pilates studio with strong social media brand and signature group Reformer classes. Comparable boutique positioning and equipment-led differentiation, though primarily Los Angeles-based.
• Y7 Studio: Hip-hop and vinyasa yoga boutique with tiered memberships and a distinctive brand identity. Comparable boutique-yoga premium positioning, similar drop-in and unlimited membership structure.
• Pure Yoga: Premium yoga studio offering group classes, teacher training, retreats, and workshops. Closely aligned full-stack wellness model (classes + training + retreats) at upscale price points.

Broad incumbents

• Barry's Bootcamp: Iconic boutique fitness brand offering premium group classes with strong instructor brand. Operates in adjacent boutique-fitness category with similar pricing and target affluent consumer, but focused on HIIT rather than yoga/Pilates.
• Equinox: Luxury fitness club offering group yoga, Pilates, and personal training within a broader premium club experience. Comparable premium positioning with overlapping yoga/Pilates offerings, but at much greater scale and price point.
• SoulCycle: Established boutique fitness brand with premium membership model and cult-brand following. Adjacent category (cycling vs. yoga/Pilates) but directly comparable boutique business model, premium pricing, and community-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ekamyogapilates
• Facebookfacebook.com/ekamyoga.asone
• LinkedInlinkedin.com/company/ekam-yoga-pilates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekam Yoga & Pilates