Affiliate.ai

What Affiliate.ai does

Affiliate.ai, operating as Affiliate Intelligence LTD, is a London-based, privately held technology company founded in 2023 that is building an AI-powered automation platform for the affiliate marketing industry. The company targets three customer segments: Brands running affiliate programs, Agencies managing affiliate campaigns on behalf of clients, and Publishers seeking brand partnerships, with Brands positioned as the primary segment.

The platform is designed to consolidate affiliate program workflows — including publisher discovery, fraud detection, and performance reporting — into a single AI-automated service intended to replace the operating overhead of traditional affiliate networks. The company's stated AI capabilities are anomaly/fraud detection and predictive publisher discovery, with training data drawn from referral clickstream, transaction, and performance metrics captured via the platform. The product is currently in beta and gated behind a Stytch-powered authentication flow on auth.affiliate.ai; the public site labels the service "Beta - Available Soon" as of mid-2025. No native mobile app is offered, and there is no evidence of a public API or SDK.

The business model is described as subscription / recurring SaaS for affiliate marketing platform services, with self-serve / product-led go-to-market and enterprise-class pricing tiers implied via the authenticated access model. The company has 1–10 employees, no disclosed paying customers, no disclosed institutional funding, and depends on a core vendor stack including Stytch (auth), PostHog (analytics), Stripe (payments / payouts), Cloudflare (security), and Attio (CRM). Cloud infrastructure runs across UK and US regions, supporting GDPR and CCPA compliance postures referenced in the June 2025 privacy and cookie policies.

Name

Affiliate.ai

Legal name

Affiliate Intelligence LTD

Website

https://affiliate.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Affiliate.ai is a London-based, privately held company building an AI-powered affiliate marketing automation platform that helps brands, agencies, and publishers streamline publisher discovery, fraud detection, and performance reporting. The product is currently in closed beta with subscription-based access.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industries

Affiliate Marketing & Partner Program Management (MPAAACAD), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Affiliate marketing automation
• Performance marketing software
• AI fraud detection
• Publisher discovery platform
• Marketing analytics tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Platform Services: AI-powered affiliate marketing automation platform that enables brands to access performance marketing without traditional network overhead

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Affiliate.ai operates an AI-powered affiliate marketing automation platform that enables brands to run performance marketing campaigns with built-in fraud detection, AI-driven publisher discovery, and automated reporting. The service is positioned as an alternative to traditional affiliate networks, replacing network overhead with intelligent automation of affiliate program workflows. It is offered to brands, agencies, and publishers through a self-serve web platform.

Product overview

Affiliate.ai operates as a single, unified AI-powered affiliate marketing automation platform. The service is designed to give brands access to expert-level performance marketing capabilities without the overhead of traditional affiliate networks, leveraging intelligent automation throughout the affiliate marketing workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Powered Affiliate Marketing Automation Service An AI-powered affiliate marketing automation platform that provides brands with expert-level performance marketing capabilities, automating workflows including fraud detection, AI-driven publisher discovery, and performance reporting. Designed for brands, agencies, and publishers as an alternative to traditional affiliate networks.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• StytchcoreTechnology or IntegrationProvides secure authentication and session management for affiliate.ai platform. Handles login, authentication credentials, and session security.
• PostHogcoreTechnology or IntegrationProvides behavioral analytics and session tracking to understand user interactions, feature usage, and optimize UX on the affiliate.ai platform.
• StripecoreTechnology or IntegrationManages payment processing and payout infrastructure for affiliate commissions and platform transactions.
• AttiocoreTechnology or IntegrationCRM integration for tracking interactions across sales and onboarding workflows, account engagement attribution, and personalization of communication based on website usage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refersion: Refersion is an affiliate and influencer marketing platform focused on DTC and ecommerce brands. It competes with Affiliate.ai for the same mid-market advertiser segment with automated tracking, payouts, and creator/affiliate recruitment — a closer SMB/mid-market comparable than the giant networks.
• UpPromote: UpPromote is a leading affiliate marketing app on Shopify, providing automated affiliate tracking, referral programs, and AI-assisted influencer discovery for Shopify merchants. It is a direct comparable on the SMB/DTC side of the affiliate automation market.
• Tapfiliate: Tapfiliate is an affiliate tracking and management platform serving ecommerce and SaaS brands with automated affiliate onboarding, tracking, and payouts. It overlaps with Affiliate.ai's core offering around automated affiliate program management and is a relevant peer for mid-market buyers.
• PartnerStack: PartnerStack is a partner ecosystem platform focused on affiliate, referral, and influencer programs with built-in automation and fraud detection. It directly competes with Affiliate.ai for brands running performance partner programs, particularly in SaaS and DTC, and is the closest mid-stage comparable in the AI-augmented affiliate space.
• FirstPromoter: FirstPromoter is a SaaS-focused affiliate and referral program management platform with automated tracking, commission management, and fraud detection. It is directly comparable to Affiliate.ai for the SaaS brand segment, though it is more mature in the SaaS vertical specifically.
• Impact: Impact is a global partnership management platform covering affiliate, influencer, and B2B partner programs. It competes head-to-head with Affiliate.ai in the broader affiliate/partner automation category, serving enterprise advertisers with tracking, attribution, and fraud prevention — though Impact's product is broader and less AI-native.

Broad incumbents

• Awin: Awin is one of the largest global affiliate networks with thousands of advertiser and publisher relationships. It represents the legacy incumbent that Affiliate.ai is positioning to disrupt on overhead and AI-driven automation, though Awin still dominates on existing network liquidity.
• ShareASale: ShareASale (now owned by Awin) is a long-standing affiliate network with a large merchant and publisher base. It is a legacy incumbent comparable representing the type of high-overhead traditional network Affiliate.ai is explicitly positioning against.
• Rakuten Advertising: Rakuten Advertising is a major global affiliate network and a legacy competitor in the affiliate marketing space. Like CJ and Awin, it represents the high-overhead traditional network that Affiliate.ai's AI-native platform is positioning to undercut.
• CJ Affiliate (Commission Junction): CJ Affiliate is the largest traditional affiliate network globally, owned by Publicis. It serves as the incumbent benchmark for Affiliate.ai's "no overhead of traditional networks" value proposition, with deep publisher relationships across virtually every consumer vertical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliate.ai