What Isaac Morris Ltd does

Isaac Morris Ltd (IML) is a privately held, family-founded licensed apparel manufacturer founded in 1989 in New York City. The company began as a boys' t-shirt business and has grown into a multi-category licensed fashion platform serving baby/infant/toddler, boys, girls, men's, and juniors segments. Isaac Morris licenses intellectual property from 300+ brand partners — including Disney, Warner Bros., Nintendo, Universal Studios, Paramount, Hasbro, Mattel, Marvel, Netflix, Coca-Cola, NASCAR, UFC, Tommy Bahama, and French Connection — and designs, sources, produces, and distributes branded apparel across sportswear, athleisure, outerwear, swimwear, sleepwear, and fashion collections.

The company operates a vertically integrated team of 400+ full-time staff with offices in New York and Los Angeles, and maintains factory relationships across North America, Central America, and Asia. Its main China factory is OEKO-TEX certified and Central America factories participate in the HIGG Index sustainability framework. Isaac Morris holds a wholly owned subsidiary, Culturefly, extending into entertainment-collectibles e-commerce. The business is B2B in nature, distributing through department stores (Target), mass market (Walmart, Five Below), off-price (Ross, Burlington), specialty (Carters), club stores (Costco, Sam's Club), and Amazon.

Isaac Morris generates revenue through licensing royalties and wholesale distribution of branded apparel to its retail partners. The company executes tailored, retailer-specific programs — including exclusive co-branded collections such as Tommy Bahama x Costco, Ross x Dr Pepper, Bluey x Oshkosh, and Fun Scrubs x Walmart — leveraging its licensing portfolio and vertically integrated design and production capabilities. The company remains family-controlled with no disclosed institutional or private equity ownership.

Name

Isaac Morris Ltd

Legal name

Isaac Morris Limited

Website

https://isaacmorris.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Isaac Morris Ltd is a family-founded, New York-based licensed apparel manufacturer (founded 1989) that designs, sources, and distributes branded children's and adult clothing under 300+ brand licenses (Disney, Warner Bros., Nintendo, etc.) to major U.S. retailers including Walmart, Target, Costco, Ross, and Burlington.

Ownership category

akta.pro rank

Product category

Licensed Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)

akta.pro secondary industries

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK), Traditional Toys Distribution (CRAOAMAA)

Keywords

• Licensed apparel manufacturing
• Children's clothing apparel
• Branded fashion collections
• Licensed character apparel
• Family apparel manufacturer

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Licensing

Revenue model

1. Licensed Apparel Sales: Isaac Morris generates revenue by licensing intellectual property rights from major brands (Disney, Warner Bros., Nintendo, Universal Studios, etc.) and producing/selling branded apparel products to retail partners. The company designs, produces, and delivers licensed fashion across multiple categories including sportswear, athleisure, outerwear, and swimwear, selling to department stores, specialty retailers, off-price stores, mass market, and online platforms.

Go-to-market motion2 records

Distribution channels6 records

Core offering

Isaac Morris Ltd is a family-founded licensed apparel manufacturer that licenses intellectual property rights from major brands (Disney, Warner Bros., Nintendo, Universal Studios, Paramount, and others) and designs, produces, and distributes branded apparel and accessories across categories such as sportswear, athleisure, outerwear, swimwear, and sleepwear. The company sells these licensed fashion collections to retail partners including Walmart, Target, Costco, Sam's Club, Ross, Burlington, Carters, and Five Below, as well as through Amazon.

Product overview

Isaac Morris Ltd is a family-founded licensed fashion and apparel company operating since 1989. The company functions as a single integrated licensed apparel platform that designs, produces, and distributes licensed clothing across multiple retail channels. The product portfolio consists primarily of licensed fashion collections created through brand partnerships (such as French Connection, Tommy Bahama, Dr Pepper, UFC, Bluey, Minecraft, Disney, National Parks, and Walmart private label programs), spanning categories including sportswear, athleisure, outerwear, swimwear, sleepwear, and seasonal collections. These licensed collections target consumer segments across newborns, infants, toddlers, boys, girls, juniors, and mens, distributed through department stores, specialty stores, off-price retailers, mass market, and club stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Fashion Collections Seasonal licensed apparel collections featuring rotating brand partnerships and themed designs, targeting baby, boys, girls, mens, and juniors segments.
• French Connection Fashion Collection A licensed fashion collection featuring French Connection branding across apparel and accessories, targeting juniors and adults.
• Ross x Dr Pepper Collection A licensed apparel collection combining Ross off-price retail distribution with Dr Pepper branding.
• Bluey x Oshkosh Collection A licensed children's apparel collection featuring the Bluey animated series in collaboration with Oshkosh.
• Tommy Bahama x Costco Collection A licensed apparel collection featuring Tommy Bahama tropical resort style distributed through Costco warehouse stores.
• Fun Scrubs x Walmart Collection A licensed medical apparel fashion collection distributed through Walmart retail stores.
• UFC Fashion Collection A licensed mixed martial arts themed fashion collection featuring UFC branding, targeting adult males.
• Tommy Bahama NIT Fashion Collection A licensed Tommy Bahama apparel collection targeting newborns, infants, and toddlers.
• Minecraft x Oshkosh Collection A licensed Minecraft video game branded children's apparel collection in collaboration with Oshkosh.
• Walmart Outerwear Collection An outerwear collection featuring licensed brands distributed through Walmart.
• Disney x Macy's Day Parade Collection A Disney-branded collection created for the Macy's Day Parade, featuring limited-edition apparel.
• Scrubs Fashion Collection A medical scrubs inspired fashion collection for retail wear.
• National Parks Fashion Collection A licensed apparel collection featuring U.S. National Parks imagery and branding.
• Walmart Lounge Fashion Collection A loungewear collection featuring licensed brands distributed through Walmart.
• Licensed Apparel (Core Product Categories) Licensed apparel and accessories including shirts, pants, sportswear, athleisure, sweaters, hoodies, outerwear, jackets, rash guards, swim trunks, sleepwear, and pajama sets for mens, boys, girls, juniors, and newborns/infants/toddlers, distributed across department stores, specialty stores, off-price retailers, club stores, mass market, and Amazon.

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• DisneycoreOEM/ Whitelabel/ Licensing PartnerMajor entertainment licensing partnership for character-based apparel across multiple demographics including baby, boys, girls, and adults. Featured in collaborations such as Disney x Macy's Day Parade.
• Warner Bros.coreOEM/ Whitelabel/ Licensing PartnerEntertainment IP licensing partnership for branded apparel featuring Warner Bros. properties and characters.
• Universal StudioscoreOEM/ Whitelabel/ Licensing PartnerEntertainment licensing partnership for Universal's portfolio of brands and characters in apparel form.
• NintendocoreOEM/ Whitelabel/ Licensing PartnerGaming IP licensing for products including Minecraft x Oshkosh collaboration and other gaming-themed apparel.
• ParamountcoreOEM/ Whitelabel/ Licensing PartnerEntertainment licensing partnership for Paramount properties in licensed apparel.
• MinecraftcoreOEM/ Whitelabel/ Licensing PartnerGaming IP licensing for Minecraft-themed children's apparel including Minecraft x Oshkosh collaboration.
• UFCcoreOEM/ Whitelabel/ Licensing PartnerSports entertainment licensing for UFC Fashion Collection targeting adult males with MMA-themed apparel.
• Coca-ColacoreOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership for Coca-Cola themed apparel and lifestyle products.
• PeanutscoreOEM/ Whitelabel/ Licensing PartnerClassic entertainment IP licensing for Peanuts characters in licensed apparel.
• Dr PeppercoreOEM/ Whitelabel/ Licensing PartnerBrand licensing partnership featuring Ross x Dr Pepper collaboration and branded beverage-themed apparel.
• NASCARcoreOEM/ Whitelabel/ Licensing PartnerSports licensing partnership for NASCAR-themed apparel and racing-inspired fashion.
• HasbrocoreOEM/ Whitelabel/ Licensing PartnerEntertainment and toy IP licensing for Hasbro brands in apparel form.
• MattelcoreOEM/ Whitelabel/ Licensing PartnerEntertainment and toy IP licensing for Mattel properties including Barbie in apparel.
• BlueycoreOEM/ Whitelabel/ Licensing PartnerChildren's entertainment licensing for Bluey animated series including Bluey x Oshkosh collaboration.
• French ConnectioncoreOEM/ Whitelabel/ Licensing PartnerFashion brand licensing partnership for French Connection Fashion Collection targeting juniors and adults.
• Tommy BahamacoreOEM/ Whitelabel/ Licensing PartnerLifestyle brand licensing for Tommy Bahama x Costco and Tommy Bahama NIT Fashion Collection.
• UmbrocoreOEM/ Whitelabel/ Licensing PartnerSportswear brand licensing for Umbro apparel across multiple categories.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass market retail distribution partner for multiple product lines including Walmart Outerwear Collection, Walmart Lounge Fashion Collection, and Fun Scrubs x Walmart.
• TargetcoreChannel Partner/ Reseller/ DistributorDepartment store distribution partner for branded licensed apparel products.
• CostcocoreChannel Partner/ Reseller/ DistributorWarehouse club distribution partner for Tommy Bahama x Costco and other premium licensed collections.
• RosscoreChannel Partner/ Reseller/ DistributorOff-price retail partner for Ross x Dr Pepper and other value-oriented licensed collections.
• OshkoshminorChannel Partner/ Reseller/ DistributorChildren's apparel brand partner for Bluey x Oshkosh and Minecraft x Oshkosh collaborations.
• SanriocoreOEM/ Whitelabel/ Licensing PartnerEntertainment IP licensing for Hello Kitty and other Sanrio characters in licensed apparel.
• CareBearsminorOEM/ Whitelabel/ Licensing PartnerChildren's entertainment IP licensing for CareBears character-based apparel.
• Dr. SeusscoreOEM/ Whitelabel/ Licensing PartnerPublishing IP licensing for Dr. Seuss book characters in licensed apparel.
• BudweiserminorOEM/ Whitelabel/ Licensing PartnerBeverage brand licensing for Budweiser-themed adult apparel.
• CorvetteminorOEM/ Whitelabel/ Licensing PartnerAutomotive brand licensing for Corvette-themed apparel and lifestyle products.
• CrunchyrollminorOEM/ Whitelabel/ Licensing PartnerAnime streaming platform IP licensing for anime-themed apparel.
• MGA EntertainmentminorOEM/ Whitelabel/ Licensing PartnerToy and entertainment IP licensing including Bratz and other MGA brands in apparel.
• KFCminorOEM/ Whitelabel/ Licensing PartnerFood brand licensing for KFC-themed apparel and promotional items.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bentex Group: Bentex Group is a children's apparel manufacturer with extensive licensing relationships producing branded character apparel for major retailers. It directly competes with Isaac Morris in children's licensed apparel across Baby, Boys, and Girls categories at mass-market price points.
• WHP Global: WHP Global is a brand management company that manages licensed consumer brands including Anne Klein, Joe's Jeans, and Toys R Us. It operates a similar licensing-driven apparel model and is comparable in approach to brand-IP monetization.
• Centric Brands: Centric Brands is a leading apparel licensing company that designs, produces, and distributes licensed apparel across multiple categories with major entertainment IP relationships. It directly competes with Isaac Morris for the same retail partners and licensing opportunities in children's and family apparel.
• Xcel Brands: Xcel Brands is a brand licensing and management company that acquires and licenses consumer brands across apparel and home categories. It shares Isaac Morris's licensing-driven business model, though Xcel focuses more on brand ownership while Isaac Morris focuses on apparel production execution.
• Mad Engine: Mad Engine is a privately held licensed apparel manufacturer specializing in graphic tees and pop culture apparel featuring Disney, Nickelodeon, and other entertainment properties. It serves similar mass-market and specialty retail channels with comparable entertainment IP licenses.
• J. America: J. America is a licensed apparel manufacturer producing sports, entertainment, and lifestyle apparel for mass-market and college retail channels. It holds similar entertainment IP licenses and serves comparable retail customers with branded apparel programs.

Broad incumbents

• Authentic Brands Group: Authentic Brands Group is the largest brand licensing company globally, owning and licensing major brands including Reebok, Forever 21, and Brooks Brothers. As a much larger player in licensing, it represents both a potential licensor partner and indirect competitor in the licensed apparel ecosystem.
• PVH Corp: PVH Corp owns Tommy Hilfiger, Calvin Klein, and Van Heusen and operates a global apparel licensing and wholesale business. While focused on premium fashion brands, its licensing model and retail distribution scale make it a relevant broader benchmark for Isaac Morris's operations.
• G-III Apparel Group: G-III Apparel Group is a publicly traded apparel company with extensive licensing operations including DKNY, Karl Lagerfeld, and major entertainment licenses. It operates a similar B2B apparel manufacturing model at significantly larger scale, serving overlapping retail customers with licensed branded apparel.
• Hanesbrands: Hanesbrands is a major publicly traded apparel manufacturer with broad product categories and significant mass-market distribution. While larger and broader than Isaac Morris, it serves similar retail channels and represents the scale benchmark in apparel manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/isaac-morris-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isaac Morris Ltd