What InvertirOnline.com does

InvertirOnline.com (legal entity INVERTIRONLINE S.A.U., operating as IOL) is an Argentine online brokerage platform founded in 2000–2001 and headquartered in Buenos Aires. The company operates a self-serve digital platform — web plus iOS/Android apps — that enables retail investors to trade Argentine and US securities, including stocks, CEDEARs, bonds, options, mutual funds, dollar MEP, and cryptocurrency, with $0 account opening and maintenance. The core technology is a real-time multi-market trading platform integrated with Argentine market infrastructure (BYMA, Mercado Argentino de Valores, Caja de Valores, MAE), and the product surface now spans IOL Cripto (crypto), IOL Cash Management (peso FCI with estimated 26% TNA), and Plazo Fijo Dólar via a partnership with Banco Supervielle.

IOL is regulated by Argentina's Comisión Nacional de Valores as ALyCI No. 273 and ACyDI FCI No. 1, and serves a stated base of more than 2 million investors across Argentina and the US, with operations in Spanish. Revenue is generated through transaction commissions on trading, asset-based management fees on FCIs including Cash Management, and subscription/managed-services fees on premium tiers (IOL Empresas, IOL Wealth Management, IOL Advisory, IOL Corporate). Distribution is primarily self-serve PLG via web and mobile, supplemented by an enterprise field-sales motion for corporate and HNW clients and a channel program for independent financial advisors. The company is privately held with a headcount of 51–100 employees and has had limited disclosed capital markets activity (a single $4M round in 2008).

Name

InvertirOnline.com

Legal name

INVERTIRONLINE S.A.U.

Website

https://InvertirOnline.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

InvertirOnline.com (IOL) is an Argentine CNV-regulated online brokerage serving 2M+ retail investors with a self-serve platform for Argentine and US securities, CEDEARs, crypto, dollar MEP, and mutual funds, supplemented by wealth management and corporate advisory services.

Ownership category

akta.pro rank

Product category

Online Retail Brokerage

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)

akta.pro primary industry

Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)

Keywords

• Online brokerage
• Stock trading platform
• Wealth management services
• Investment fund management
• Corporate advisory services

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Commissions: Transaction-based fees charged on trades of stocks, CEDEARs, bonds, options, and other securities. Commission rates vary by product and are disclosed on the pricing page.
2. Account Fees (Premium Services): Fees for premium services including Wealth Management, Advisory, and Corporate account services with personalized financial advice
3. Investment Fund Management Fees: Management fees from common investment funds (FCI) including IOL Cash Management and other managed portfolios
4. US Market Trading: Commissions for trading US securities through the US Investment Account feature

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

InvertirOnline.com (IOL) is an Argentine online brokerage that enables retail investors to open a free account and trade Argentine securities (stocks, CEDEARs, bonds, options) and US-listed stocks through web and mobile apps. The platform also offers integrated cryptocurrency trading (IOL Cripto), peso money market funds (IOL Cash Management), dollar MEP functionality, and premium services such as Wealth Management, Advisory, and Corporate investment accounts.

Differentiator

Problem solved

Functional benefit

Brands

• IOL Cripto: Cryptocurrency investment platform under IOL
• IOL Cash Management
• Plazo Fijo Dólar by Supervielle
• IOL Empresas
• IOL Wealth Management
• IOL Advisory
• IOL Corporate

Products and services

• IOL invertironline (Online Brokerage Platform) Self-serve online brokerage platform enabling individual investors in Argentina and the US to trade Argentine stocks, CEDEARs, bonds, options, and mutual funds via web and mobile, with $0 account opening and maintenance.
• IOL Cripto Cryptocurrency trading product integrated into the IOL Inversiones app, giving retail investors access to the crypto market through the same IOL account.
• IOL Cash Management Peso-denominated money market mutual fund (FCI) with an estimated TNA of 26%, offering short-term yields and 24-hour liquidity for idle peso balances on the IOL platform.
• Dólar MEP Simple Simplified dollar MEP (electronic dollar transfer) feature that lets clients buy and sell dollars at competitive rates and earn yield on them within IOL.
• US Investment Account Account that enables Argentine and other investors to trade US-listed stocks with competitive tariffs through a Spanish-language interface within IOL.
• IOL Wealth Management (Banca Privada) Premium wealth management service offering personalized investment strategies and comprehensive portfolio management for high-net-worth Argentine clients.
• IOL Empresas Corporate investment account service providing tailored financial advisory and investment management for businesses and their treasury operations.
• IOL Advisory Personalized financial advisory service delivering customized investment advice for clients needing more guided support than the self-serve platform.
• IOL Corporate Corporate investment services for business clients, complementing IOL Empresas with corporate-focused investment and treasury solutions.
• Plazo Fijo Dólar by Supervielle Dollar-denominated fixed-term deposit product offered in partnership with Banco Supervielle, integrated within the IOL platform for clients seeking dollar-yielding instruments.

Quantifiable outcome

• 26% TNA estimated return on IOL Cash Management peso investments

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mercado Argentino de Valores SAcoreOthersRegulatory and market infrastructure partner. Mercado Argentino de Valores SA operates as the trading venue and clearinghouse for securities traded on the Argentine market.
• Bolsas y Mercados Argentinos (BYMA)coreOthersPrimary stock exchange and market operator for Argentine securities. BYMA operates the Buenos Aires Stock Exchange and related market infrastructure.
• Comisión Nacional de Valores (CNV)coreOthersRegulatory authority overseeing securities markets in Argentina. CNV licenses and supervises IOL's brokerage operations as ALyCI No. 273.
• Caja de ValorescoreOthersCentral securities depository for Argentina. Provides custody and settlement services for securities held by IOL clients.
• Mercado a Término de Rosario (MAE)minorOthersDerivatives exchange operator providing access to futures and derivatives markets for Argentine investors.
• Supervielle (Plazo Fijo Dólar)minorStrategic or Co-development PartnerStrategic partnership with Banco Supervielle to offer dollar-denominated fixed-term deposits (Plazo Fijo Dólar) integrated within the IOL platform, expanding product offerings for clients seeking dollar-yielding instruments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Balanz: Balanz is a major Argentine broker-dealer offering trading in local stocks, bonds, mutual funds, and dollar instruments with both retail and institutional services. It is the closest direct competitor to IOL in Argentina, with comparable product breadth and target segments.
• Portfolio Personal de Inversiones (PPI): PPI is an Argentine retail online brokerage acquired by Banco Comafi, offering stocks, CEDEARs, bonds, and managed portfolios. It directly competes with IOL for Argentine retail investors and offers a similar product set with banking integration.
• Bull Market: Bull Market is a long-established Argentine broker with retail and corporate brokerage services across local fixed income and equities. It is a direct competitor in the same regulated broker-dealer category as IOL.

Emerging players

• Cocos Capital: Cocos Capital is an Argentine digital investment platform focused on mutual funds and fixed-income products with a mobile-first experience. It targets a similar retail audience as IOL but with a narrower product set, making it an emerging challenger.

Regional players

• GBM (Grupo Bursátil Mexicano): GBM is a Mexican online brokerage offering stocks, ETFs, and dollar-denominated products to retail investors. It shares IOL's model of democratizing market access in a Latin American market with currency complexity.
• Bitso: Bitso is the leading Latin American crypto exchange operating in Argentina and Mexico. It is a direct competitor to IOL Cripto and represents the entrenched incumbent in the Argentine crypto-on-ramp market.

Broad incumbents

• Interactive Brokers: Interactive Brokers is a global low-cost broker providing multi-asset market access including US equities. It is the principal global competitor for IOL's US Investment Account feature, though it lacks the localized Spanish-language experience for Argentine retail.
• eToro: eToro is a global multi-asset platform with social trading features and a growing Latin American presence. It competes with IOL on retail trading UX and product breadth across stocks, ETFs, and crypto.
• Mercado Pago: Mercado Pago is the dominant Argentine fintech super-app with embedded investment, payment, and credit products. Its investment features (FCIs, dollar accounts) overlap with IOL's lower-funnel products and threaten to disintermediate the retail onboarding experience.
• Nubank: Nubank is a large Latin American digital bank with operations across Brazil, Mexico, and Colombia, increasingly expanding into investments. While not yet dominant in Argentina, it represents a strategic threat as a digital-first financial super-app targeting the same retail demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/invertirOnline
• YouTubeyoutube.com/user/invertirOnline
• Facebookfacebook.com/InvertirOnline
• LinkedInlinkedin.com/company/iolinvertironline
• Instagraminstagram.com/iolinversiones

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InvertirOnline.com