What LUNA PR does

Luna PR is a Dubai-headquartered, global integrated communications consultancy specializing in public relations, marketing, and event services for the Web3, blockchain, crypto, and emerging-technology sectors. Founded in 2017 by Nikita Sachdev, the company has grown to a team of 80-85 professionals across offices in Dubai, New York, and London, serving a cumulative client base of more than 750 organizations that range from stealth-stage startups to publicly listed enterprises (including Binance, Ripple, Solana, Cardano, The Sandbox, Bakkt, and Animoca Brands). Core service lines span communications strategy and narrative development, media placements and press release distribution, social media and community management, influencer and KOL outreach, and end-to-end event production, with the firm operating its own flagship event brands including the Crypto Polo Cup, the DAT Summit, and the Alpha series.

The business is organized around a retainer-led, sales-led GTM model with dedicated account directors managing each client relationship, supplemented by community-led and event-driven acquisition through the firm's owned-event portfolio and deep Web3 ecosystem partnerships. Revenue is generated from three primary streams: subscription-style PR and communications retainers, ongoing marketing retainers and project-based engagements, and professional-services fees for event organization and sponsorship. The firm has expanded its service surface beyond core PR through sister companies Studio36 (brand strategy and visual identity) and Chief Block (C-level executive recruitment), plus related entities Luna Media Corporation and Luna Capital, forming a multi-vertical Web3 services platform rather than a single-service agency.

Luna PR is a privately held, bootstrapped, founder-owned company with no external equity funding and no parent organization; revenue is not publicly disclosed but is described as eight-figure. The firm has accumulated substantial industry recognition, including PR & Marketing Agency of the Year at Blockchain Life 2024, Best Crypto Agency at AIBC 2024, and Forbes Business Council membership for the founder, and has entered strategic partnerships with organizations such as the Crypto Valley Association. Underlying technology is conventional PR/marketing tooling rather than a proprietary platform, with no disclosed patents, software products, or AI-native capabilities beyond a recently hired AI Engineer/Developer.

Name

LUNA PR

Legal name

Luna PR

Website

https://lunapr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Luna PR is a Dubai-headquartered global PR, marketing, and events consultancy specializing in Web3, blockchain, crypto, and emerging-technology clients, serving 750+ enterprises, governments, and startups through offices in Dubai, New York, and London.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Marketing communications
• Event management services
• Investor relations advisory
• Web3 communications

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. PR and Communications Retainers: Primary revenue stream from retainer-based public relations and communications services for Web3, crypto, and emerging tech clients. Services include media placements, press release distribution, reputation management, and strategic communications.
2. Marketing Services: Social media management, community management, influencer marketing, content creation, and campaign management services. Revenue generated through ongoing marketing retainers and project-based engagements.
3. Events and Conferences: End-to-end event management including conferences, launch events, private dinners, IR & VC events. Revenue from event organization fees and sponsorship management.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

LUNA PR is a global integrated communications consultancy that delivers retainer-based public relations, marketing, and event management services for Web3, crypto, blockchain, and emerging technology clients. The firm provides communications strategy, media placements, social media and community management, influencer outreach, conferences, and IR/VC events, supported by branding through sister company Studio36 and executive recruitment through sister company Chief Block.

Product overview

LUNA PR is a global integrated communications consultancy offering a unified suite of professional services for emerging technology companies. The core offerings consist of Public Relations, Marketing, and Events services, which work together as an integrated service model. Additional specialized services for branding and recruitment are delivered through sister companies Studio36 and Chief Block respectively, extending the agency's ability to provide end-to-end support for Web3, blockchain, and fintech clients from brand development through talent acquisition. The company operates as a service-based agency rather than a software platform, with services delivered by a team of 80+ professionals across offices in Dubai, New York, and London.

Differentiator

Problem solved

Functional benefit

Brands

• Think Diff3rent: Company blog featuring thought leadership content on Web3, crypto, blockchain, and emerging technologies.
• Crypto Polo Cup
• DAT Summit
• Alpha

Products and services

• Public Relations Communications strategy, brand and narrative development, media placements, press release distribution, and reputation management services for emerging technology and Web3 enterprises, governments, and startups.
• Marketing Social media management, community management, influencer and KOL outreach, campaigns and activations, and paid advertising designed to grow Web3 brands and build engaged audiences.
• Events End-to-end event management including conferences and exhibitions, launch events, private dinners, and investor relations/VC event planning with global reach across major Web3 hubs.
• Branding (via Studio36) Brand strategy development, visual identities, and brand collateral creation delivered through Luna PR's sister company Studio36 for clients requiring brand development support.
• Recruitment (via Chief Block) Executive recruitment services for finding C-level talent in Web3 and blockchain companies, delivered through Luna PR's sister company Chief Block.

Quantifiable outcome

• 750+ clients served since 2017
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Crypto Valley Association (CVA)coreStrategic or Co-development Partner · 1 November 2023Strategic partnership with Crypto Valley Association, a non-profit blockchain powerhouse headquartered in Zug, Switzerland. CVA has a robust community of 41,000 ecosystem members. The partnership focuses on demystifying Web3 and highlighting its potential through top-tier media exposure, bringing industry leaders and projects to the masses.
• Studio36coreStrategic or Co-development PartnerSister company providing brand strategies, visual identities, and brand collaterals. Through Studio36, Luna PR offers comprehensive branding services to clients requiring brand development support.
• Chief BlockcoreStrategic or Co-development PartnerSister company specializing in C-level recruitment for Web3 and blockchain companies. Chief Block supports Luna PR clients in finding the right executive talent for their businesses.
• Luna Media CorporationminorOthersRelated media entity under the Luna PR umbrella, extending the company's media and communications capabilities.
• Luna CapitalminorOthersRelated investment entity focused on Web3 investments, complementing Luna PR's ecosystem of companies.
• MSCIminorStrategic or Co-development PartnerDAT Summit addresses MSCI's consultation on DAT index inclusion, discussing the future of publicly listed digital-asset holding companies amid market sentiment shifts.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• FleishmanHillard: FleishmanHillard is a global PR network with a dedicated fintech and crypto practice that targets many of the same enterprise and financial services clients as Luna PR. Overlaps in technology/B2B PR but competes as a broader incumbent rather than a Web3 specialist.
• Edelman: Edelman is the world's largest independent PR firm with an established crypto and Web3 practice serving enterprise clients. Competes with Luna PR for enterprise and government Web3 mandates, but at vastly greater scale and as part of a broader services portfolio.

Direct peers

• Wachsman: Wachsman is a dedicated crypto and digital-asset public relations and communications firm serving many of the same exchanges, protocols, and Web3 enterprises as Luna PR. Direct overlap in client base (Binance, Ripple-adjacent, L1 protocols), service mix (PR, comms strategy, events), and category specialization make it the closest peer.
• MarketAcross: MarketAcross is a blockchain and crypto PR and content marketing agency that has served many leading Web3 projects and exchanges globally. Comparable to Luna PR in target clients (L1s, DeFi, exchanges), retainer-driven model, and Web3 specialization.
• Reverb Communications: Reverb Communications is a PR and influencer marketing agency focused on video games, technology, and emerging tech including blockchain gaming. Overlaps with Luna PR's gaming (Animoca, The Sandbox, Wemade) and emerging-tech segments.
• Transform Group: Transform Group is a Web3-native PR, communications, and events firm serving token issuers, exchanges, and blockchain infrastructure companies. Overlaps directly with Luna PR in PR-led services and event execution for crypto clients.
• Chainwire: Chainwire is a crypto-native press release distribution and PR network used by many of the same token projects and exchanges as Luna PR. Comparable in serving Web3 clients' earned-media needs, though more focused on distribution infrastructure than full-service retainer work.
• GingerMay: GingerMay is a B2B tech PR agency with significant fintech and emerging-tech specialism, including work for crypto and blockchain clients. Comparable in serving enterprise tech and emerging-technology clients with retainer-based PR services.
• Riot Communications: Riot Communications is a fintech and crypto-focused PR agency offering media relations, narrative development, and comms strategy to exchanges, Web3 firms, and financial services clients. Comparable target market and service mix to Luna PR.

Emerging players

• Coinbound: Coinbound is a Web3 marketing and influencer agency working with crypto brands, NFT projects, and exchanges on content and campaigns. Overlaps with Luna PR's Marketing service line and crypto client base, though heavier on influencer-driven growth than traditional PR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lunapr1
• LinkedInlinkedin.com/company/luna-pr-io
• Instagraminstagram.com/lunapr.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUNA PR