What Transform Group does

Transform Group is a private blockchain-focused communications and advisory firm founded in 2013 and headquartered in San Juan, Puerto Rico, with additional offices in New York, Los Angeles, San Francisco, Las Vegas, Toronto, and Henderson. The firm operates across three service lines—TransformPR (public relations and strategic communications), TransformSTRATEGIES (management consulting, token economics, regulatory advisory, liquidity solutions, and exchange listings), and TransformEVENTS (conference production)—and has represented more than 300 blockchain clients across 150+ token launches since inception, including Tether, Ethereum, EOS, Ripple, Dash, and WAX.

The company's core assets are its founder Michael Terpin's industry positioning as the self-described 'Crypto Godfather,' its media relationships spanning mainstream outlets (AP, BBC, Bloomberg, CNBC, Financial Times, Forbes, NYT, WSJ) and crypto-native publications (CoinDesk), and its proprietary investor network BitAngels (co-founded 2013, 500+ global members) and conference series CoinAgenda (launched 2014, with editions in Las Vegas, the Caribbean, Asia, and Europe). Pricing is quote-based and not publicly disclosed; client engagement is driven by inbound inquiries via website forms and direct outreach by the sales team.

The business model is professional services revenue across four streams: PR retainers, strategic advisory consulting fees, event sponsorship and ticket revenue (CoinAgenda, BitAngels, TokenMatch), and liquidity/exchange listing advisory fees. Customer segments include blockchain companies and foundations, token projects and ICO/STO issuers, cryptocurrency exchanges, and digital currency investors. Since 2013, Transform Group has expanded from PR into an integrated ICO launch platform, although post-2022 there is limited disclosed evidence of new product launches, hiring, or material revenue growth.

Name

Transform Group

Legal name

Transform Group, LLC

Website

https://transformgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Transform Group is a blockchain-focused communications and advisory firm founded in 2013, offering PR, strategic consulting, and event services to token projects, cryptocurrency exchanges, and blockchain foundations globally.

Ownership category

akta.pro rank

Product category

Blockchain Communications and Strategic Advisory

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industry

Coordination & Contributor Management (tasks, bounties, roles) (FSAPAHAD)

Keywords

• Blockchain public relations
• Crypto communications
• Token launch advisory
• Blockchain event management
• Crypto investor relations

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Public Relations Services: Professional PR services for blockchain companies including media relations, writing, speaking engagements, thought leadership, and tailored marketing campaigns. Clients include major blockchain foundations and cryptocurrency companies.
2. Strategic Advisory and Consulting: Management consulting including blockchain consulting, token economics design, business development, and regulatory reviews. Services include integrated solutions for ICO launches across five business lines.
3. Event Services and Conferences: Event services including CoinAgenda Global conference series (Las Vegas, Caribbean, Asia, Europe) and BitAngels investor network events. Revenue from attendance fees, sponsorships, and speaking engagements.
4. Liquidity Solutions: Exchange listings, investor relations, investor targeting services for token generation events. Strategic relationships with top 100 exchanges and digital asset exchanges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Transform Group is a blockchain communications and advisory firm that provides public relations, strategic consulting, and event services to blockchain companies, token issuers, and crypto exchanges. Its service portfolio comprises three practices: TransformSTRATEGIES (blockchain consulting, token economics design, ICO launch execution, liquidity/exchange listings, and regulatory reviews), TransformPR (media relations and thought leadership placement in major crypto and mainstream outlets), and TransformEVENTS (CoinAgenda global conferences and the BitAngels investor network). Revenue is earned through professional service engagements with token projects and foundations rather than through software or product sales.

Product overview

Transform Group is a multi-service blockchain communications company offering three core service lines: TransformSTRATEGIES (strategic consulting, management advisory, liquidity solutions, token relations, and blockchain development), TransformPR (public relations and strategic communications), and TransformEVENTS (event production including CoinAgenda conferences and BitAngels investor network). The company has launched 150+ tokens since 2013 and represents 57% of cryptocurrency total market capitalization across 300+ clients.

Differentiator

Problem solved

Functional benefit

Brands

• CoinAgenda: Premier event series in high-end conferences for connecting leading digital currency funds, family offices, and investors with leading visionaries and investment opportunities in the blockchain space. Includes Global, Caribbean, Asia, and Europe editions.
• BitAngels
• TransformSTRATEGIES
• TransformPR
• TransformEVENTS
• TokenMatch

Products and services

• TransformSTRATEGIES Strategic consulting practice for blockchain companies covering integrated ICO launch execution, management consulting (blockchain consulting, token economics design, business development, regulatory reviews), liquidity solutions (exchange listings, investor relations, investor targeting), token relations management, and blockchain development advisory.
• TransformPR Public relations and strategic communications practice specifically for blockchain companies, placing clients in prominent crypto and mainstream media outlets including AP, Barron's, BBC, Bloomberg, CNBC, Dow Jones, Economist, CoinDesk, Financial Times, Forbes, Fortune, Fox News, MSNBC, New York Times, NPR, Reuters, TechCrunch, USA Today, and Wall Street Journal.
• TransformEVENTS Event services practice encompassing the CoinAgenda global conference series, BitAngels investor network events, and TokenMatch networking events for the blockchain industry.
• CoinAgenda Premier high-end conference series connecting leading digital currency funds, family offices, and investors with blockchain visionaries and investment opportunities. Features expert commentary and panel discussions from thought leaders globally; editions held in Las Vegas, Caribbean, Asia, and Europe.
• BitAngels Leading investor network for the blockchain industry and world's first angel network for digital currency startups, with 500+ members globally and bi-monthly events in multiple cities. Co-founded by Michael Terpin and David Johnston in 2013.
• TokenMatch Matching service for blockchain companies and investors, part of Transform Group's event services portfolio.

Quantifiable outcome

• 150+ Token Launches | 300+ Clients with Transform Group clients representing 57% of Alt Coin Market Capitalization, approximately $331 Billion in Market Value
• +2 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• CoinAgendacoreStrategic or Co-development PartnerCoinAgenda is Transform Group's premier event series for high-end conferences connecting digital currency funds, family offices, and investors with blockchain visionaries. CoinAgenda Global has been held in Las Vegas, Caribbean, Asia, and Europe since 2014. Transform Group organizes and operates this conference as part of its TransformEVENTS division.
• BitAngelscoreStrategic or Co-development PartnerBitAngels is the leading investor network for the blockchain industry, co-founded by Michael Terpin and David Johnston in 2013. It has grown from the world's first angel network for digital currency startups to the largest with over 500 members globally. Bi-monthly events are hosted in multiple cities. Transform Group is closely associated with this network.
• Naoris ProtocolminorStrategic or Co-development PartnerMichael Terpin joined Naoris Protocol as Strategic Advisor in October 2025. Naoris Protocol focuses on quantum-resistant blockchain infrastructure. Terpin brings his investment and advisory expertise to advocate for the project.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wachsman: Specialist public relations and communications firm dedicated exclusively to the digital asset, crypto, and fintech industry — the closest direct competitor to Transform Group's TransformPR practice, serving token projects, exchanges, and blockchain foundations with media strategy.
• MarketAcross: End-to-end crypto PR and content marketing agency serving blockchain projects, exchanges, and DeFi protocols globally. Direct competitor to Transform Group's integrated communications offering, with comparable mainstream and crypto-media placement capabilities.
• Coinbound: Crypto marketing and PR agency serving Web3 brands with influencer marketing, PR, and content services. Competes directly with Transform Group for token-project and exchange marketing mandates in the same customer segment.
• NinjaPromo: Digital marketing and PR agency with a strong crypto and fintech vertical, offering PR, social media, and influencer services to blockchain projects — directly comparable in service mix and customer profile to Transform Group.

Emerging players

• Lunar Strategy: Web3 marketing agency offering PR, influencer, and community services to crypto and NFT projects. More niche and project-marketing focused than Transform Group, but competes for the same token-launch and project-launch clientele.
• Consensus (CoinDesk): CoinDesk's flagship annual crypto conference — directly competes with Transform Group's CoinAgenda event series for high-end digital-asset investor and thought-leader attendance and sponsorship dollars.
• Token2049: Premier global crypto conference held in Dubai and Singapore. Competes with CoinAgenda for sponsor mindshare and institutional attendee engagement in the same investor-targeting segment.

Broad incumbents

• Edelman: One of the world's largest global PR firms with a dedicated crypto/blockchain practice. Competes for enterprise-grade crypto client mandates where Transform Group cannot match global headcount or regulated-industry expertise.
• FleishmanHillard: Global communications agency with a fintech and emerging-tech practice that increasingly serves blockchain clients. Represents the broad-incumbent threat to specialist agencies like Transform Group for larger enterprise retainers.
• 5W Public Relations: U.S.-based PR agency with a crypto and fintech practice. Competes with Transform Group for tech and crypto clients, particularly U.S. consumer-facing blockchain brands seeking mainstream media reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TransformPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transform Group