INSOFTDEV
INSOFTDEV is a UK-based software company that builds SmartCar, a cloud-native, AI-powered dispatch and mobility management platform serving taxi operators, PHV fleets, shuttle services, and enterprise transport customers across 11+ countries, with 80+ mobility enterprise clients and a NASDAQ-listed flagship deployment.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What INSOFTDEV does
INSOFTDEV is a UK-based, founder-led software company that builds and operates SmartCar, a cloud-native, API-first dispatch and mobility management platform serving taxi operators, private hire vehicle (PHV) fleets, shuttle and school-run services, paratransit providers, corporate transport operators, and hospitality groups. The company was established in 2013 as Insoftdev LTD in London, with the SmartCar (originally Smart2Car) platform launching in 2015 and operating continuously since. The platform runs on AWS infrastructure and is offered as cloud SaaS or on-premise deployment, with native integrations into Booking.com, CMAC Group, Mozio, Stripe, WorldPay, and Mauritius Commercial Bank, supporting 8 payment gateways worldwide. The product suite includes a core dispatch system, Network Connect (operator-to-operator network), CarSharing/Rental module, Bus and School Run module, Enterprise Transport Management System, and supporting applications (Driver App, Customer App, Backoffice, eBooker, e-Kiosk).
The company operates a hybrid go-to-market combining a self-serve 21-day free trial (PLG) for startups and SMEs with direct enterprise sales for large hospitality and public sector deployments. Revenue is generated through SmartCar platform licensing/subscription, transaction/booking volume fees (2018 UK booking volume processed was £25M), custom development for bespoke deployments (NEMT in the US, delivery platforms in the Philippines, government tracking in Moldova, luxury ride-hailing in Saudi Arabia), and partnership/reseller programs. INSOFTDEV claims 80+ mobility enterprise customers across at least 11 countries including a NASDAQ-listed flagship deployment (Melco Resorts & Entertainment in Macao). The company is privately held, has no disclosed external funding, is led by founder Ionut Rascanu, and operates with 1-10 employees across its London (Enfield) commercial headquarters and Iasi, Romania engineering center.
INSOFTDEV's competitive positioning rests on TfL compliance built into the platform, direct native integrations with major aggregators that competitors reach only through third-party connectors, an on-premise deployment option unusual among UK competitors iCabbi and Autocab, and 7+ years of continuous production uptime (99%+) supporting over 1M processed bookings and 1.4M+ passengers carried on the platform.
INSOFTDEV firmographics
Firmographics- Name
- INSOFTDEV
- Legal name
- INSOFTDEV Mobility
- Website
- https://insoftdev.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INSOFTDEV is a UK-based software company that builds SmartCar, a cloud-native, AI-powered dispatch and mobility management platform serving taxi operators, PHV fleets, shuttle services, and enterprise transport customers across 11+ countries, with 80+ mobility enterprise clients and a NASDAQ-listed flagship deployment.
- Ownership category
- akta.pro rank
INSOFTDEV industry classification
Industry- Product category
- Fleet Dispatch & Mobility Software
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)
- akta.pro primary industry
- Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
- akta.pro secondary industry
- Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM)
Keywords
Where INSOFTDEV is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
INSOFTDEV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SmartCar Platform Licensing/Subscription: INSOFTDEV generates revenue through licensing its SmartCar cloud dispatch platform, offering modular solutions that operators can start with and expand over time. The platform supports flexible deployment options (cloud SaaS or on-premise) and various operational scales.
- Transaction/Booking Volume Fees: The platform processes bookings through integrated payment gateways and charges on transactions processed. The 2018 year review notes £25,031,595.08 worth of bookings processed on UK territory, with payment engine transactions tracked separately (98,989 bookings via online and mobile payments engine in 2018).
- Custom Development & Bespoke Solutions: INSOFTDEV develops custom mobility and operational solutions tailored to specific regulatory, technical, and business requirements. Examples include NEMT platforms for US healthcare transport, kiosk solutions in Bucharest, government tracking systems for Moldova's Ministry of Justice, delivery platforms for the Philippines, and luxury ride-hailing platforms for Saudi Arabia.
- Partnership & Reseller Programs: INSOFTDEV offers partnership models including referral partners, resellers/local partners operating in specific regions with commercial margins and white-label options, technology partners with API access, and ecosystem/network partners for multi-operator networks and cross-border coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | SmartCar Free Trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
INSOFTDEV product offering
Product offeringCore offering
INSOFTDEV develops and licenses SmartCar, a cloud-based, AI-powered mobility dispatch and booking platform for taxi, private hire, shuttle, school run, paratransit, and enterprise transport operators. The platform offers automated dispatch, real-time fleet tracking, integrated payments, compliance-ready reporting, and API-first integration with booking aggregators and payment gateways. It is deployed both as cloud SaaS and on-premise, supporting fleets ranging from small operators (10 vehicles) to large enterprises (1,000+ vehicles).
Product overview
INSOFTDEV offers SmartCar, a cloud-based, all-in-one mobility platform consisting of a core taxi dispatch system complemented by modular add-ons and applications. The core SmartCar Dispatch System provides AI-powered booking and dispatch capabilities, while the product suite extends through SmartCar Network Connect (operator-to-operator networking), Smart CarSharing (vehicle rental), Smart Bus and School Run (shuttle management), and Enterprise Transport Management System (hospitality and corporate mobility). Supporting applications include the SmartCar Driver App, Passenger/Customer App, Backoffice Application, eBooker (web booking engine), and e-Kiosk (self-service kiosk). The platform is designed to support varied operational models including taxi, PHV, shuttle, school runs, and paratransit services with deployment flexibility for cloud or on-premise installation.
Differentiator
Problem solved
Functional benefit
Brands
- SmartCar Network Connect: Operator-to-Operator taxi network platform enabling transport operators to coordinate with regional suppliers across multiple cities from a centralized system.
- SmartCar
- SmartCar eBooker
- SmartCar eKiosk
- SmartCar Backoffice
Products and services
- SmartCar Dispatch System Cloud-based all-in-one taxi dispatch and operations platform for taxi and private hire operators, featuring AI-powered automation, real-time dispatch, intelligent notifications, payment processing, and fleet management capabilities.
- SmartCar Network Connect Operator-to-operator taxi network platform that enables transport operators to coordinate with regional suppliers across multiple cities from a centralized system, facilitating cross-region dispatch and multi-city expansion.
- Smart CarSharing & Car Rental Carsharing and car rental management module integrated with the SmartCar platform for vehicle sharing and rental operations.
- Smart Bus and School Run Bus and school run management solution featuring fixed routes, recurring schedules, centrally managed passenger lists, and vehicle and driver allocation based on timetables and capacity.
- Enterprise Transport Management System Enterprise-grade transport management system targeting hospitality groups, corporate campuses, and public sector mobility operations, with multi-role operational structures, API integrations with guest management systems, deployment flexibility, and customized VIP transport workflows.
Quantifiable outcome
- Advanced automation can reduce operational effort by 30-40% while improving customer retention by 10-20%
- +4 more outcomes
Companies that use INSOFTDEV
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
INSOFTDEV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature9 records
INSOFTDEV partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Melco Resorts & EntertainmentflagshipINSOFTDEV validated its expanded Enterprise Transport Management System through an existing deployment with NASDAQ-listed Melco Resorts & Entertainment. The deployment covers internal transportation orchestration across multi-property hospitality environments in Macao, demonstrating API integration with guest management systems and customized VIP transport workflows. This serves as a primary reference deployment for INSOFTDEV's enterprise hospitality mobility capabilities.
- CMAC GroupcoreINSOFTDEV completed a technical integration between its SmartCar dispatch platform and the CMAC Partner API. The integration enables approved SmartCar operators to connect with CMAC through its official API framework, allowing structured booking data exchange and improved operational interoperability between dispatch environments. SmartCar has been in continuous production use since 2015, supporting taxi fleets, private hire operators, and airport transfer providers across the UK and international markets. The integration follows CMAC's official partner specifications and SmartCar's standard integration methodology prioritizing system stability and operational continuity.
- Booking.comcoreINSOFTDEV SmartCar has a direct integration with Booking.com's taxi API, enabling seamless interaction between taxi dispatch systems and the Booking.com platform. Key features include webhooks for real-time booking requests and status updates, global coverage through Booking.com's extensive user network, seamless data integration syncing ride details and driver status in real time, and customizable workflows. The integration allows operators to receive and dispatch rides instantly via the Booking.com API, with centralized management from one platform. This is a direct native integration, unlike competitors iCabbi and Autocab which require third-party connectors.
- MoziocoreINSOFTDEV SmartCar integrates with Mozio, a leading global mobility aggregator. The integration enables automatic synchronization between Mozio's platform and SmartCar, ensuring ride availability, pricing, and bookings update in real time. This eliminates manual intervention, reduces errors, and boosts operational efficiency. Operators gain access to Mozio's marketplace for expanded customer reach and the ability to receive and manage Mozio bookings directly within SmartCar.
- Amazon Web Services (AWS)coreINSOFTDEV's cloud infrastructure runs on AWS technologies for scalability and reliability. The company leverages AWS services including EC2, S3, Lambda, and RDS. AWS training and AI/ML certifications are part of INSOFTDEV's employee development programs. The platform is designed for high availability, operational monitoring, and secure integrations.
- StripecoreStripe is one of the integrated payment gateways within the SmartCar platform. By 2017, INSOFTDEV had extended its online and credit card payment gateways with Stripe alongside WorldPay and Mauritius Commercial Bank, supporting 8 different payment gateways worldwide.
- Horizon EuropeminorINSOFTDEV references Horizon Europe as a partner initiative, suggesting participation in European research and innovation funding programs related to mobility and transportation technology.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
INSOFTDEV competitors and assessment
Company assessmentDirect peers
- TaxiCaller: Cloud-based taxi dispatch and booking software serving taxi and shuttle operators worldwide; offers comparable dispatch, driver apps, and online booking features to the SMB and mid-market segments INSOFTDEV targets.
- Autocab: UK-based dispatch and booking software for taxi and private hire operators explicitly named as an INSOFTDEV competitor; provides cloud-only dispatch, driver apps, and operator back-office tools with similar TfL-aligned features.
- iCabbi: UK-based taxi and private hire dispatch software provider explicitly named by INSOFTDEV as a primary UK competitor; offers cloud dispatch, driver apps, and booking platforms to taxi/PHV operators with similar SMB and mid-market focus.
- Limo Anywhere: Cloud-based dispatch, reservation, and operations software for ground transportation operators including limousine, shuttle, and corporate transport; overlaps with INSOFTDEV's corporate/chauffeur and shuttle modules.
- Curb (formerly Taxi Magic): North American taxi and ride-hailing platform that connects riders with licensed taxi fleets via mobile app and dispatch; comparable to INSOFTDEV's taxi-booking aggregator functionality and white-label passenger app offering.
- GTT (Global Taxi Technology / MTData): Provider of taxi dispatch, payment, and fleet management software with international footprint including UK and Australia; comparable cloud dispatch and integrated payment offering to SmartCar.
Broad incumbents
- FREE NOW (mytaxi): European multi-mobility platform (backed by BMW and Mercedes-Benz) aggregating taxis, PHVs, and other transport modes; competes with INSOFTDEV's taxi booking and aggregator integrations across European markets.
- Uber for Business: Global ride-hailing super-app with enterprise transport management and corporate account capabilities; overlaps with INSOFTDEV's Enterprise Transport Management System but operates at vastly larger scale and broader scope.
Emerging players
- RideCell: Mobility platform providing software for shared mobility, carsharing, and shuttle operations; comparable to INSOFTDEV's carsharing and bus/shuttle modules and its enterprise transport management expansion.
- HopSkipDrive: US-focused managed transportation platform purpose-built for school runs and youth transport; directly comparable to INSOFTDEV's Smart Bus and School Run module, with more vertical specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
INSOFTDEV social profiles
Digital presenceINSOFTDEV compliance and trust
Trust signalCompliance2 records
INSOFTDEV financial estimates
Financial estimateRevenue estimate
Valuation estimate
INSOFTDEV leadership team
Management profileNumber of profiles
Profiles1 record
INSOFTDEV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INSOFTDEV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INSOFTDEV
What does INSOFTDEV do?
INSOFTDEV develops and licenses SmartCar, a cloud-based, AI-powered mobility dispatch and booking platform for taxi, private hire, shuttle, school run, paratransit, and enterprise transport operators. The platform offers automated dispatch, real-time fleet tracking, integrated payments, compliance-ready reporting, and API-first integration with booking aggregators and payment gateways. It is deployed both as cloud SaaS and on-premise, supporting fleets ranging from small operators (10 vehicles) to large enterprises (1,000+ vehicles).
Is INSOFTDEV a public or private company?
INSOFTDEV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INSOFTDEV founded?
INSOFTDEV was founded in 2015. It employs 1 to 10 people.
Where is INSOFTDEV based?
INSOFTDEV is headquartered in London, United Kingdom, in the Europe region.
How does INSOFTDEV make money?
Four revenue lines are on record. SmartCar Platform Licensing/Subscription is the primary driver. The others are transaction/Booking Volume Fees, custom Development & Bespoke Solutions and partnership & Reseller Programs.
Who are INSOFTDEV's main competitors?
Direct peers on record are TaxiCaller, Autocab, iCabbi, Limo Anywhere, Curb (formerly Taxi Magic) and GTT (Global Taxi Technology / MTData). Broad incumbents are FREE NOW (mytaxi) and Uber for Business. Emerging players are RideCell and HopSkipDrive.
Does INSOFTDEV have an API?
Yes. Open API enabling seamless integration with third-party systems. The platform provides API-first architecture with integrations for booking partners and payment providers. Supports structured booking data exchange through CMAC Partner API framework. Real-time webhooks for Booking.com integration enable instant booking requests, status updates, and notifications. Developer documentation is at insoftdev.com/knowledge-base.
What industry is INSOFTDEV in?
INSOFTDEV's product category is Fleet Dispatch & Mobility Software. Its primary akta.pro industry code is BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms, with a secondary code of THADADAM, Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments). Its NAICS code is 485310.